tag:typepad.com,2003:weblog-634920 2011-11-08T11:14:37-05:00 Schneider Associates explores strategies that successfully launch new products, services, companies and communities. Visit our Web site at www.schneiderpr.com TypePad launchprhttp://feedburner.google.com tag:typepad.com,2003:post-6a00d834522d6069e2015392e5379e970b 2011-11-08T11:14:37-05:00 2011-11-08T11:14:37-05:00

Need a great deal on a hotel room tonight? There’s an app for that. HotelTonight helps consumers search hotels with immediately available rooms while saving up to 70 percent on their bill. Available for iOS (iPhone, iPod Touch, iPad) and Android, this free app allows users to browse quality hotel profiles and book a same-day hotel stay until 2 a.m. In a market saturated with companies offering travel deals, HotelTonight managed the almost impossible – it became the most downloaded app in its category in just one month. HotelTonight founder and CEO Sam Shank told Marketing Sherpa his secret: "The...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/11/hoteltonight-launches-app-that-helps-find-hotel-deals-in-major-cities.html tag:typepad.com,2003:post-6a00d834522d6069e2015392461a85970b 2011-10-13T12:09:39-04:00 2011-10-13T12:09:39-04:00

Velveeta and its parent company, Kraft, have earned a reputation for introducing products that provide families with convenience and ease in the kitchen. Building on Velveeta’s popular quick and easy meals, the new Velveeta Cheesy Skillets are creating a buzz. The difference between the new introduction and Velveeta’s past dinner products is that moms and dads can whip up a “real” non-microwaved meal for the family in no time. Kraft is targeting busy moms during back to school season, when hectic schedules necessitate quick and easy meals. In the commercial, a suburban mom is abruptly greeted by a man dressed...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/10/velveeta-cheesy-skillets-forge-new-ideas-in-quick-and-easy-dinners.html tag:typepad.com,2003:post-6a00d834522d6069e2015435ddd9ea970c 2011-10-03T15:29:45-04:00 2011-10-03T16:03:01-04:00

For more than a decade, children have enjoyed the famous Goldfish crackers from Pepperidge Farm (smiling Goldfish crackers were launched by Schneider Associates many years ago.) Now, Pepperidge Farm is leveraging their smiling Goldfish equity by launching Goldfish Sandwich Bread- the bread that smiles back. The bread comes in three varieties: Soft White, Soft 100% Whole Wheat, and Soft Honey Whole Wheat. All three contain no high fructose corn syrup and boast 3 grams of fiber per serving for only 120 calories. Not to mention, the bread is completely crust-free, ensuring that the pickiest eaters will have no reason to...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/10/pepperidge-farms-launches-bread-that-smiles-back.html tag:typepad.com,2003:post-6a00d834522d6069e2015391c0dbeb970b 2011-09-20T15:12:36-04:00 2011-11-29T12:30:09-05:00

As if the Double Stuf Oreos are not tasty enough, in August, Nabisco launched what may be their most indulgent Oreo ever – the Triple Double. With one layer of original crème stuffing and one layer of chocolate stuffing sandwiched between three cookie wafers, the Triple Double delivers deliciousness with 100 calories and 4.5 grams of fat per cookie. A creative new entrant to the Oreo family, the Triple Double seems to have the appropriate qualities of a popular consumer trend that is currently taking the U.S. by storm: Multi-layered foods have been the center of some other recent launches,...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/09/the-triple-double-oreo-delicious-indulgence-and-nostalgic-delight.html tag:typepad.com,2003:post-6a00d834522d6069e20154358d134a970c 2011-09-19T11:51:03-04:00 2011-09-19T11:51:03-04:00

Downy is giving consumers a boost to the senses with its new Downy Unstopables that deliver a fresh-out-of-the-laundry smell all day. When these scented beads are added to the wash, they dissolve and leave clothes with a long-lasting fresh scent, which Downy claims can last up to twelve weeks (perfect for students). Although Downy Unstopables make your clothes smell fresh, they still must be used with detergent and fabric softener, and so the product represents a new addition to one’s laundry care regimen. Downy launched the new Unstopables with a commercial targeted toward moms. Comedian and actress Amy Sedaris is...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/09/downy-launches-new-unstopables-in-wash-scent-boosters.html tag:typepad.com,2003:post-6a00d834522d6069e2015390f6c3e5970b 2011-08-24T14:47:35-04:00 2011-08-24T14:44:07-04:00

The music industry has changed dramatically over the past decade, and it’s about to undergo another cosmic shift with the arrival of Spotify in the U.S. Originally based in Europe, Spotify launched earlier this month and already boasts more than 1.5 million subscribers. Spotify is a music streaming service that allows users to access a seemingly endless music library and play songs on their computers, phones or home audio systems. Currently, Spotify offers three tiers of service: a free, limited monthly streaming membership (by invitation only), and two pay plans that offer an ad-free listening experience and offline usability. To...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/08/spotify-aims-to-be-music-to-the-ears-of-us-users.html tag:typepad.com,2003:post-6a00d834522d6069e201539085fcdc970b 2011-08-08T11:24:23-04:00 2011-11-29T12:15:41-05:00

Where health-conscious eaters used to steer away from this fruit (yes – avocado is a fruit, not a vegetable), it seems that Americans now can’t get enough of them. In the past year, domestic avocado sales skyrocketed to 1.3 billion pounds - a 16% increase, according to the Hass Avocado Board. This is partially due to the more than 75 new products made with avocado have been introduced over the past five years. Grocery store products, restaurant menus and chain markets have all jumped on the trend. Whether it’s a side of guacamole, a topping on your sandwich, or the...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/08/a-healthy-shade-of-green-the-avocado-trend.html tag:typepad.com,2003:post-6a00d834522d6069e2014e8a79458a970d 2011-07-26T10:45:00-04:00 2011-08-08T11:16:44-04:00

Mountain Dew has earned a reputation for interacting with consumers to create new products. As one of the brands that is at the forefront of a new trend that Schneider Associates is calling Customer Calibration,™ Mountain Dew has actively involved consumers in all stages of new product development and marketing. First launched in late 2007, the DEWmocracy campaign allowed consumers to help create new Mountain Dew flavors, which resulted in the production of Voltage® in 2008 and the newest craze, White Out®, in 2010. In 2011, Mountain Dew took a new route in DEWmocracy and developed another way to incorporate...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/07/mountain-dews-back-by-popular-dewmand-resurrects-3-favorite-dew-flavors.html tag:typepad.com,2003:post-6a00d834522d6069e20154345956e7970c 2011-07-19T10:24:00-04:00 2011-08-08T11:11:58-04:00

New Balance is toeing the line on the minimalist running craze with its Spring 2011 release of its Minimus – a product that fits the trend but is steeped in consumer insights and research. The New Balance Minimus, or NB Minimus for short, represents the company’s first venture into minimalist shoes, a rapidly growing market for the hardcore running community. “NB Minimus is a barefoot-inspired line of shoes created specifically for runners seeking a truly minimalist experience,” said Katherine Petrecca, the manager for the new line. “We view these shoes very much as tools that encourage better running form, and...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/07/new-balance-goes-minimalist-with-minimus-launch.html tag:typepad.com,2003:post-6a00d834522d6069e201538fbfbe61970b 2011-07-08T12:10:36-04:00 2011-07-08T12:10:36-04:00

After years of success in the UK, Kellogg’s rolled out their Crunchy Nut Cereal in the U.S. in late January. Kellogg’s is targeting a young male adult audience by sending the message that cereal isn’t just for breakfast. The campaign slogan, “It’s morning somewhere,” a play off it’s 5:00 somewhere, is an unusual approach for a product category traditionally aimed at either kids or health-conscious adults. The official launch was hosted at a 24-hour event, centered on a six-story tall cuckoo clock, which aimed to make the Guinness Book of World Records. Every hour of the day-long launch, the gigantic...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2011/07/kelloggs-crunchy-nut-cereal-launch-targets-males-uses-qr-codes-to-spur-engagement.html