tag:typepad.com,2003:weblog-634920 2013-03-07T15:23:56-05:00 Schneider Associates explores strategies that successfully launch new products, services, companies and communities. Visit our Web site at www.schneiderpr.com TypePad launchprhttp://feedburner.google.com tag:typepad.com,2003:post-6a00d834522d6069e2017d4194958b970c 2013-03-07T15:23:56-05:00 2013-03-07T15:24:30-05:00

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers and find key trend data on which marketing tactics are the most influential, where consumers are learning about new products and what product attributes are the most desirable. Here are some of the key takeaways from the hangout: 1. Avoid launching a new product...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2013/03/6-key-learnings-from-the-2012-most-memorable-new-product-launch-survey.html tag:typepad.com,2003:post-6a00d834522d6069e2017c375414f6970b 2013-03-05T13:06:05-05:00 2013-03-05T13:06:47-05:00

Register FREE ($60 value) with shareable code: 2012TopTen It's never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who will share how they leveraged earned, owned and paid media spend to create a launch that captivated consumers and led to incredible sales. Launch Expert and Author, Julie Hall, Behavioral Research Expert Aaron Reid, and moderator the Founder of The CMO Club...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2013/03/join-us-tomorrow-for-the-2012-most-memorable-new-product-launch-webinar.html tag:typepad.com,2003:post-6a00d834522d6069e2017c36f98554970b 2013-02-19T11:13:27-05:00 2013-02-19T11:13:27-05:00

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon's Kindle Fire topped the list with a surprising 30% of respondents remembering the product launch, even though it had been almost a year since the Kindle Fire first hit the market. Taco Bell's comeback was solidified by the Doritos Locos Taco coming in at the number two spot, followed by Tide Pods, a launch whose huge marketing budget clearly made and impression on consumers.

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2013/02/usa-today-announces-the-top-five-most-memorable-new-products-of-2012.html tag:typepad.com,2003:post-6a00d834522d6069e2017d405d050e970c 2013-01-23T10:39:53-05:00 2013-01-23T10:39:53-05:00

Our home products expert, Tom Kraeutler, is the Host, Founder and Chief Home Improvement Evangelist of The Money Pit. He is a hands-on home improvement broadcast journalist and the kind of guy homeowners want to call at midnight when their basement floods. He first earned his home improvement stripes as a professional home inspector, amassing over 20 years experience learning how houses are put together, and how they fall apart! Here are Tom's selections for the Most Memorable New Home Product Launches of 2012: Andersen 400 Series Tilt-Wash Double-Hung Insert Window These windows are an excellent choice to replace old,...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2013/01/mmnpl-top-5-picks-from-tom-kraeutler-host-of-the-money-pit-home-improvement-radio-show.html tag:typepad.com,2003:post-6a00d834522d6069e2017744b4b213970d 2012-09-13T14:44:09-04:00 2012-09-13T14:44:09-04:00

No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences. SA's EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and gain media attention using the very traditional press conference. .

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2012/09/launch-talk-what-you-can-learn-from-the-iphone-5-launch.html tag:typepad.com,2003:post-6a00d834522d6069e20177445d6ba3970d 2012-08-27T11:15:48-04:00 2012-08-27T11:15:48-04:00

Starbucks has brewed up a new alternative to coffee or sugary energy drinks- Starbucks Refreshers. Made with green coffee extract, can these beverages give consumers the light afternoon buzz they crave?

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2012/08/launch-of-the-week-starbucks-refreshers.html tag:typepad.com,2003:post-6a00d834522d6069e2016769301ca8970b 2012-08-13T11:09:52-04:00 2012-08-13T11:09:52-04:00

Barilla, the world’s leading pasta brand, recently made its first leap to the microwavable aisle with its tasty launch—Barilla Microwaveable Meals. From the cabinet to the microwave to the table, the new single serving meals bring a little piece of Italy right to the home in just 60 seconds. The portable 320 calorie meals are available in five varieties including Mezze Penne with Traditional Marinara Sauce, Mezze Penne with Tomato & Basil Sauce, Mezze Penne with Spicy Marinara Sauce, and in two whole grain options including Whole Grain Fusilli with Vegetable Marinara Sauce and Whole Grain Mezze Penne with Tomato...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2012/08/barilla-makes-60-second-italian-with-microwaveable-meals-launch.html tag:typepad.com,2003:post-6a00d834522d6069e2017743add8e5970d 2012-07-27T10:00:27-04:00 2012-07-27T10:07:18-04:00

Barilla, famous for their fresh, frozen and dried pastas, sauces and meals, has launched its first line of microwavable meals. Ready in 60 seconds, 320 calories each and 5 great flavors to choose from- will this pronto pasta be perfecto for Barilla?

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2012/07/launch-of-the-week-barilla-microwavable-meals.html tag:typepad.com,2003:post-6a00d834522d6069e201761694cc38970c 2012-07-20T09:03:39-04:00 2012-07-20T09:14:08-04:00

The first episode of our new "Launch of the Week" video series where we take a look at interesting product launches and what we can learn from them.

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2012/07/launch-of-the-week-nestle-crunch-girl-scout-candy-bars.html tag:typepad.com,2003:post-6a00d834522d6069e2017742f52abe970d 2012-07-02T16:00:46-04:00 2012-07-02T16:00:46-04:00

Schneider Associates has created its first infographic titled “Product Launch Matters” illustrating key findings from the annual Most Memorable New Product Launch survey. The infographic reveals survey results of the top memorable products of 2011, as a well as how consumers find out about product launches and what influences purchases. The results in the infographic have been featured in Brandweek, USA Today, Forbes.com, The New York Times Media Decoder blog, and MediaPost.com. SA is looking forward to creating many more infographics in the near future to follow this growing trend in news and social media. To view the infographic on...

Schneider Associates Launch Public Relations http://launchpr.typepad.com/schneiderassociates/2012/07/sa-launches-first-infographic-for-mmnpl-survey-results.html