Law Firm Internet Marketing

Strategic Law Firm SEO Video 5 – Dealing with Google Post-Penguin

admin — Thu, 10 May 2012 16:24:12 +0000

Law firm SEO at www.lawfirmseo.biz is a video series based on the book Strategic Law Firm SEO. This fifth video in the series discusses how you should change your link building strategies for Google post-Penguin update.

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Strategic Law Firm SEO Video 4 – How to Get Links to Your Website

admin — Thu, 26 Apr 2012 15:48:39 +0000

www.lawfirmseo.biz In the fourth video of the Strategic Law Firm SEO video series, we discuss four effective strategies for getting links, as well as why you should cross-link and not just always link straight to your own site.

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Strategic Law Firm SEO Video 3 – How to Structure Your Links

admin — Thu, 19 Apr 2012 17:23:32 +0000

www.lawfirmseo.biz – In the third video in the Strategic Law Firm SEO video series, we discuss the form that links to your website should take, as well as why you should links pointing to different pages of your law firm’s website, and not just the home page.

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Watch Out for Bad Comments

admin — Thu, 12 Apr 2012 21:21:23 +0000

I’m gonna admit it. We at Virtuoso Legal Marketing are bad about watching for comments. Time is tight. You’re probably in the same boat. We do everything we can to post to some of our blogs as often as we can, but we don’t have time to sit around and look at every little detail.

Well, just today we noticed a strange spike in server activity for this very website. This site has some nice search engine visibility and gets some good traffic, but not enough to cause the massive flood of traffic the stats showed. As it turns out, for about the last month, we have been getting hammered by spam comments. But to make matters worse, we had the site wide open, so any comment got automatically posted without our approval. Big mistake.

Don’t let this happen to you in your law firm SEO campaign. This can cause several undesirable effects. For one thing, it can make you look bad (do you really want sex ads on your law firm website?). It can also drain your server resources, causing your website to slow down and possibly run up extra charges. And it can damage search engine rankings. That may be the worst part of all.

So watch your comments, if you use a website platform like WordPress that allows for comments. All comments should be moderated before appearing on your site. If you don’t have time to mess with it, just turn commenting off. Spam comments are likely going to far outnumber legitimate comments anyway.

There are a lot of little pieces to running an effective law firm marketing campaign, and comment management is definitely a little piece. But it’s a little piece that can make a major impact. Don’t let bad comments ruin your website!

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Strategic Law Firm SEO Video 2 – Keyword Research & On-page Optimization

admin — Tue, 10 Apr 2012 19:25:08 +0000

www.lawfirmseo.biz – In the second video in our new series based on the new book, Strategic Law Firm SEO, we discuss keyword research and how to use your keywords to optimize the pages of your website.

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Strategic Law Firm SEO Video 1 – The Basic Components of an SEO Campaign

admin — Sun, 01 Apr 2012 20:16:16 +0000

The introduction to a new series of videos focusing on law firm SEO, based on the book Strategic Law Firm SEO. This introductory video discusses the major components of a law firm SEO campaign.

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New Law Firm Directory

admin — Tue, 07 Sep 2010 21:50:57 +0000

Virtuoso has launched a new directory for law firm promotion. Directory submission is a very basic SEO strategy, but one that you should be using as a part of your overall search engine marketing plan. Directories that are focused on the legal industry are even more useful than general purpose directories for improving law firm search results. We invite you to add your link to help with your own site’s promotional campaign.

Add your law firm links here: http://www.virtuosolinks.com

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New Legal Marketing Audio Blog

admin — Fri, 03 Sep 2010 19:50:29 +0000

If you enjoy getting your information in an audio format, then I recommend you check out the new audio blog at www.lawyserseo.biz. We will be updating this often with information about promoting your law firm online. So sharpen your saw…go listen to some lawyer SEO advice!

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The Law Firm Internet Marketing Video Series – Episode 3: On-page Optimization

admin — Thu, 08 Jul 2010 18:27:36 +0000

This video contains a quick and easy less on optimizing your law firm’s home page for your major target keywords.

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Are Your Article Submissions Doing You Any Good?

admin — Wed, 07 Jul 2010 01:25:10 +0000

Article marketing is a highly effective search engine optimization strategy for law firms or any other kind of business. If done correctly, it gives you the ability to create many links to your site that contain your preferred keywords. At one time, we were proponents of a mass distribution strategy in which you would submit your site to every directory you could find. However, a recent trend among article directories (and many other content-heavy sites) has caused us to re-evaluate our strategy. The trend is that many article directories are now putting “no-follow” attributes in your links. This means that they will have little value for helping improve your search engine rankings. A better approach now is to focus on a small set of directories that you know are of high quality and that allow “do-follow” links. Two such recommended directories are Ezinearticles.com and Goarticles.com.

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