The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

By: Will Ashenmacher,
February 17, 2017

Tax Season Tips for Improving Your Website

Since we’re heading into tax season, let’s look at some "thriving" and "thrifty" ways to make your hardworking website yield an even better payoff.

By: Will Ashenmacher,
February 15, 2017

Let’s Get Graphic: How to Make Simple, Nice and Free Graphics for Your Law Firm

You're a lawyer not a designer and that's OK. But even law firms need a creative hand once in a while. Here's one way to get visual without spending a dime.

By: Will Ashenmacher,
February 10, 2017

What Do Prospects Love About Easy-To-Work-With Lawyers?

Valentine’s Day is right around the corner. (If you haven’t made arrangements to do something nice for your significant other, go do it. Now. I’ll wait.) Feb. 14 seems as good a time as any to identify the things clients love about lawyers who make it easy to find and work with them.

By: Mark Jacobsen, Senior Director, Strategic Development & Thought Leadership
February 3, 2017

Good Data Is Like Good Nutrition to Law Firms

Just like your body needs good nutrition, your marketing needs to be fueled with good data. But your definition of "good" data may depend on your specific goals and what works for a distance runner isn’t the same as what works for a decathlete.

By: Mark Jacobsen, Senior Director, Strategic Development & Thought Leadership
February 1, 2017

Flex Your Legal Muscle By Blogging With Discipline

Weightlifting is one of the most intimidating workouts for average folks. Likewise, sitting down to write a blog post can leave many lawyers wondering where to even begin.

By: Mark Jacobsen, Senior Director, Strategic Development & Thought Leadership
January 27, 2017

This Winter, Warm Up to Paid Social Promotion

Three things for attorneys to remember when contemplating paid social promotion as part of their law firm’s marketing plan.

By: Mark Jacobsen, Senior Director, Strategic Development & Thought Leadership
January 25, 2017

Social Media is a Marathon, Not a Sprint

Just like training for a marathon, making the move to social media marketing requires smart planning and the right perspective. Pace yourself and you'll reach your goals in time.

By: Michael Wallevand,
January 20, 2017

Yes, Counselor, There is a Bright Side to Reviews.

A variety of reviews, combined with thoughtful responses, could give you a significant edge.

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