The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

By: FindLaw, Legal Marketing Experts
March 22, 2017

Case Study: Mark L. Karno & Associates

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Marketing firms that promise top Google search rank sound great, but they're selling a myth that will impact your law firm's business – often faster than you'd think.

By: Michael Wallevand, Sr. Product Manager, Integrated Marketing Solutions
March 17, 2017

One Vendor Brings the Band All Together

Marketing a law firm, like making music, gets better when the elements all work together. Does your law firm have an integrated marketing strategy?

By: Will Ashenmacher, Legal Marketing Expert
March 15, 2017

Beware These Legal Marketing Mistakes on the Ides of March

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Online marketing is beset by bad ideas and misconceptions. Heed our words, counselor! Avoid these legal marketing mistakes as they conspire to dethrone your law practice.

By: Will Ashenmacher, Legal Marketing Expert
March 10, 2017

Law Firm Marketing: What’s Luck Got To Do With It?

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A firm that incorporates at least four elements into its marketing won’t need the luck of the Irish on it – it will do just fine on its own.

By: Andrea Getman, Digital Marketing Expert, Web Conversion
March 8, 2017

Converting Leads to Clients: Always Be (Moving Closer to) Closing

What does it look like to have online marketing that is “always closing” the next sale for your law firm? That depends on what you make “closing” look like.

By: Jason Harris, Sr. Legal Marketing Consultant
March 3, 2017

When Multiple Law Firm Websites Don’t Quite Cut It

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Yes, it's possible to spread your marketing too thin. Let me tell you about one client I have that made the hard choice to consolidate their efforts.

By: Andrea Getman, Digital Marketing Expert, Web Conversion
March 1, 2017

For Attorneys Chasing New Leads, Just Keeping Up Isn’t Enough

How do you sustain and grow the number of leads you’re bringing in as the competition closes in on you? You have to do more than just keep up.

By: Will Ashenmacher, Legal Marketing Expert
February 24, 2017

How Attorneys Should Handle Negative Reviews

If you are going to encourage online reviews of your legal services, sooner or later, you're going to get some bad news. How you handle it makes all the difference.

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