The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 20, 2018

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

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PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

June 13, 2018

Personal Injury Consumers and the Power of the Mobile Phone

Want more personal injury clients? Start by tailoring your marketing to mobile devices.

June 6, 2018

A Few Questions (and Answers) on Social Media Law Firm Marketing

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Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.

May 30, 2018

How You and Your Law Firm Can Adapt to Voice Search

Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.

May 23, 2018

How To Understand and Measure Today’s Mobile Legal Consumer Journey

While five years ago many of your prospects were searching for an attorney on their desktop, today they’re mobile. Now that Google search results are mobile oriented and there’s a smartphone in every pocket, it’s past time your firm implemented marketing plans based on Apple and Samsung, not Dell and HP. This isn’t as hard…

May 16, 2018

Why Click-to-Call Counts For So Much

What performance metric matters the most? Opinions may vary, but for most attorneys, the number they really want to watch is Click-to-Call.

May 9, 2018

A Tale of Three Clients: Integrated Marketing and the Legal Consumer

Consumer journeys are wildly different, even if potential clients calling your firm seem similar. That’s why a diversified approach to online legal marketing is so essential to your firm’s success.

May 2, 2018

Voice Search – What Attorneys Should Know and What They Can Do

Learn practical tips on how to adapt your law firm's marketing to voice search.

April 25, 2018

The Promise of Voice Search for Legal Consumers with Disabilities

Attorneys need to see the connection between smart speakers, voice-driven searches and legal consumers with disabilities.

April 18, 2018

4 Ways to Improve Your Law Firm Client Intake Using Prospect Manager

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Generating new business doesn’t always require more marketing or more time spent away from clients.

April 11, 2018

How to Optimize Your Law Firm for Voice Searches.

Voice searches are different from traditional searches in several ways. Thankfully, there are things your law firm can do now to prepare for the future of spoken-word web searches.

April 4, 2018

Tailoring Your Legal Marketing to Gen X Consumers

Reach more gen x legal consumers with a mix of old-school tactics and modern online marketing.

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