The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 15, 2017

Five Tech Helpers That Can Make An Attorney’s Life Easier

Need a little help managing your small law firm? Check out these free (or at least cheap) technology options to help keep your law practice running smoothly.

September 13, 2017

Why Small Law Firms Need to Think More Like Angie’s List and Less Like Amazon

There's a difference between selling products and delivering services. For a lesson in marketing legal services, take a look at the businesses traditionally found on Angie's List.

September 8, 2017

Law Firms Need to Diversify Their Online Marketing Strategy

Websites are essential, but they're only part of an online marketing strategy. Online legal marketing requires a diversified approach across several elements.

September 6, 2017

Starting Your Own Practice: Tips for Success From a Budget-Savvy Solo

Solo lawyers face a challenge maximizing their limited budgets for advertising, client acquisition, and even shared workspaces. Rochester attorney Lorenzo Napolitano did it on his own. Find out how.

September 1, 2017

Custom Websites and Excellent Content? That’s Integrated Marketing Reach

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Law firms that succeed need an integrated marketing strategy that includes an excellent website, valuable content, and smart social promotion.

August 30, 2017

The Value Of Specificity: What Social Media Advertising Offers That No Other Medium Can

The specificity offered by Facebook and social media presents an unprecedented opportunity for law firms to target their message to the exact audience they want.

August 25, 2017

How May I Help You? Phone Etiquette for the Modern Attorney

The way attorneys interact with people on the phone is very important to the health of your law firm.

August 23, 2017

What Does Your Law Firm’s Marketing Funnel Look Like?

Marketers everywhere talk about funnels and pipelines. Attorneys can benefit from applying a similar framework when promoting their law firms to prospective clients.

August 18, 2017

The Internet is Moving the Goalposts for Everyone (Including Lawyers)

What can law firms learn from ESPN's layoffs? For one thing, no industry is insulated from the internet. Not sports, and not law firms.

August 16, 2017

The Best Review A Lawyer Could Ask For

Every attorney wants five-stars. But even a mediocre review can provide value to your law firm's reputation.

August 11, 2017

The Factors That Can Affect Mobile Website Speed (And What Attorneys Can Control)

The speed of your mobile website is affected by many factors. It pays to know which ones you can control.

August 10, 2017

Money Saving Tips for Your Solo Law Firm

Managing expenses is absolutely vital to the long-term health of a solo law firm. Thankfully, not everything you do to promote your law firm has to be expensive.

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