The Lawyer Marketing Blog

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

By: Mark Jacobsen, Senior Director, Strategic Development & Thought Leadership
August 24, 2016

How Social Media Can Build Your Brand

Social media, by itself, won’t bring in a flood of new clients. Networks like Facebook and Twitter aren’t particularly great at making your phone ring. What they can do, and do well, is help you build relationships with potential clients.

By: Christi Krautbauer, Senior Product Manager
August 19, 2016

Answering the Facebook Questions You’re Afraid to Ask

Is Facebook a mystery to you? Not just the big picture understanding of why it’s so popular, but the mechanics of how it works? Does hearing about Likes and Shares make you feel like your law firm is a dinosaur and there’s a “thumbs up” shaped meteor headed straight for it?

By: Mark Jacobsen, Senior Director, Strategic Development & Thought Leadership
August 17, 2016

Social Media: Rules of Engagement

Though it’s not exactly a conversation, social media is interactive. It’s not as casual as an actual conversation. You’re writing, not talking. But you are sharing, and you are listening.

By: Sten Johnson, Senior Product Manager
August 12, 2016

Why Aren’t You Investing in Conversion?

Category: FindLaw Solutions
Acquiring traffic is where firms instinctively place a significant amount of their marketing dollars. But it’s critical to connect with those consumers once they arrive. Investing in conversion tools that directly engage consumers is as important as spending on traffic generation.

By: Mark Jacobsen, Senior Director, Strategic Development & Thought Leadership
August 10, 2016

If You “Get” Networking In General, You “Get” Social Media

More and more potential clients are looking for legal representation online. And those consumers are using social media to learn more about law firms before they decide which one to retain. In short, if you want to add business, your firm needs an active social media presence.

By: Mark Jacobsen, Senior Director, Strategic Development & Thought Leadership
August 5, 2016

Why Attorneys Should Embrace Social Media

Category: FindLaw News
By now, you’ve at least heard about Facebook, Twitter and LinkedIn. But if you’re like most attorneys, you still don’t think of social media as a way to build your firm’s business.

By: FindLaw, Legal Marketing Experts
August 1, 2016

A Fresh New Look for LawyerMarketing.com

Categories:
If you haven’t already noticed, we’ve made some changes to LawyerMarketing.com in the past month. Beyond freshening up the look and layout of the site, we’ve revisited the philosophy behind our web presence and the way we communicate with our readers.

By: Michael Owen Hill, Product Portfolio Manager
July 29, 2016

Moving Beyond A Basic Website – Your Questions Answered

Our recent webcast addressed some of the logical next steps for attorneys to improve upon their basic website presence. Let's take a look at some of the unanswered questions from the Q and A portion of the webcast.

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