Lead Marketwatch

Free Webinar: SEO Fundamentals

Bill Rice — Tue, 03 Jan 2012 12:57:08 +0000

I hope everyone had a fun and safe New Year’s Eve. Are you ready to take it up a notch in 2012? I sure am. January is always an exciting time–fresh beginnings and new challenges. On the flip side it can be a little scary. It’s kind of like an artist staring down a blank [...]

Is Lead Quality a Gimmick?

Bill Rice — Wed, 13 Apr 2011 11:41:47 +0000

Really it is, isn’t it? Leads are people, driven to inquire about a category of products or services. The quality of those inquiries is determined long before they show up in your lead management software. Certainly you can scrub and append data to improve the contact and maybe even segmentation, but are you really improving [...]

Move, Inc. Makes a Real Move on the Online Mortgage Market

Bill Rice — Wed, 01 Dec 2010 15:17:56 +0000

The Internet mortgage market has traditionally been full of marketers pitching hopeful offers to hopeful homebuyers. Today, Move, Inc. placed a significant outlier into the Internet mortgage market. With the launch of MortgageMatch.com, Move, Inc. could change the expectations of online mortgage shoppers. Actually, they might simply be fulfilling the expectations most new home buyers [...]

InsWeb will acquire Potrero Media Corp in $12 Million Deal

Bill Rice — Wed, 01 Sep 2010 14:27:09 +0000

Image via CrunchBase InsWeb Corp. (NASDAQ: INSW), an online insurance comparison shopping marketplace, announced its agreement to acquire Potrero Media Corp., a privately held performance marketing agency. Potrero Media, led by Rick Natsch (former Quinstreet business development/marketing), is expected to help expand InsWeb into health and life insurance lead generation categories. Potrero Media will immediately contribute hundreds [...]

What are Aged Leads?

Bill Rice — Sat, 14 Aug 2010 12:47:11 +0000

Aged Internet leads are generated just the same as real-time Internet leads. The only difference is time and that passing of time significantly reduces your leads cost. Aged leads can give your business some unique opportunities and flexibility. If you are in the business of debt settlement; health, life, or auto insurance; mortgage lending; or [...]

‘Free’ Credit Report Internet Websites Get FTC Warning

Bill Rice — Mon, 26 Jul 2010 18:37:59 +0000

The Federal Trade Commission has issued warnings to 18 websites offering “free” credit reports and pokes a little fun at some of these providers popular advertising. The FTC’s press release, announcing the warnings, states its expectations that each of these advised websites more clearly disclose the consumer’s right to a free annual credit report under [...]

Social Media Emerging Factor in Lead Generation

Bill Rice — Fri, 11 Jun 2010 14:26:15 +0000

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge. According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74% of respondents tagging it as [...]

Where is the Debt Lead Market Headed?

Bill Rice — Mon, 07 Jun 2010 14:35:32 +0000

Image via Wikipedia I would be misleading you if I suggested I knew where the debt industry will land. But I am certain that mounting debt settlement legislation and FTC tightening and targeting regulation aimed at debt settlement companies, will bring change. The last several months have injected lots of anxiety into the debt industry. [...]

Forecasting the Lead Market. It’s the Economy, Stupid!

Bill Rice — Tue, 01 Jun 2010 11:44:47 +0000

Image by c.e.andersen via Flickr I’ve had several clients recently ask me the same question: “Where’s the lead market headed next?” Well, I’m no soothsayer or seer, but I think these kind of trends are pretty easy to breakdown into reasonable predictions. Especially since the Internet is full of observable information on key elements of [...]

8 Ways to Become an Expert at Internet Marketing

Bill Rice — Mon, 24 May 2010 20:49:55 +0000

Image via Wikipedia Can you be an Internet marketing expert? Absolutely. Internet marketing, unlike many skilled trades, surrounds each of us. We see good and we see lots of bad, but we can see it all. That’s really the ironic secrets–there are no secrets. If you pick something anything that you buy online and systematically [...]