On today’s Show:

• You’ll pull back the curtain on the big lie and learn why using SEO  for a product launch is a complete waste of time and money.
• How to build your sales force and get instant traffic and revenue.
• Learn everything you need to know about incorporating.  Costs, common misconceptions, and more.
• Why I believe you should never make it a goal to be “good” at social media.
• Quick and dirty secrets that can double your email signups overnight.

Homework assignment -

Here’s two people that you can learn from.  Click on the links and read their posts.  These are big time, big thinkers.  Trust me.

Karol Gajda of  Truth No Consequences.  Read: http://bit.ly/I0UEcj

Glenn from Viper Chill.  Read: http://bit.ly/JLUQB1

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On today’s show:

We interview Nathan Jurewicz and discuss all the research and development that went into his latest product.  There is a lot of good stuff here so pay close attention and take notes!

Nathan also talks about a recent visit with the renegade and marketing guru Dan Kennedy.

Special Shout Outs To Our Friends…

http://lean6leadership.com – Your source for professional leadership skills taught by a Six Sigma Black Belt and US Army veteran Martin Hickey.

Also check out the Bunker Project – A social media podcast taken off line and recorded in front of a live studio audience!  http://www.podcasthero.com/category/podcasts/social-media-podcasts/the-bunker-project

Take your marketing skills to the next level with NO BS BOOKS!

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On Today’s Show:

It’s all about the hustle…

I give you a play by play account on how I landed an interview with a major motion picture studio in Hollywood, CA.  I got an exclusive interview for the movie Act of Valor scheduled to be released on FEB 24th.  This was a fairly big deal considering I had absolutely NO connections.

I also share my thoughts on episodes to come and talk briefly about my latest product launch.

Listener Q&A

Products mentioned in this episode

OC White Mic Boom
Heil PR 40
Electro Voice RE20
Logic Studio

Apogee Ensemble

Post your comments below.
Don’t forget to Facebook and Twitter UP!  Do it!

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On Today’s show:

• We focus on iTunes and getting that “featured” listing in the new and notable section.  I have done this three times so far and I share with you my recipe for success.
• I get a very nice email from a very talented friend of the show, Jay Walsh.  Jay is the producer extraordinaire of CampGroundPirateRadio.com and man behind the website ProPodder.com.  In this episode, I share with you Jay’s email and his critiques of my show.  Thank you Jay for listening and also taking the time to write!  And, if you haven’t already, make sure you visit Jay’s website at ProPodder.com.  In my opinion, Jay’s articles on podcasting are some of the best you will find online anywhere!
• Next, we tackle the 1000 pound Gorilla, iTunes.  Learn how to format your Feedburner Feed, which colors work best for cover art, and how to write web copy for your podcast description that’s guaranteed to get more subscribers!
• I also touch upon the best ways to split test your podcast performance in iTunes.  These tactics I have not seen anywhere!
• Lastly, discover why your friends and family play a critical role in your first podcast launch.

Challenge yourself to take your business and brand to the next level!  Learn how to write great web copy and watch your business skyrocket.   Buy these books today!

Post your comments below!

P.S. Follow the show @artofpodcasting

P.S.S Click here to download the full size screen shot of this show featured in iTunes and getting the #2 overall ranking

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On this weeks show:

• We discuss everything you need to know about troubleshooting WordPress and audio plugins.
• My favorite audio plugins so far:
• Blubrry – HTML 5 compliant, tons of features, unbelievable tech support and plenty of ways to monatize your podcast.  What’s not to like?
• WP Audio Player This plugin has been around forever.  It look great and has some very unique features.  However, it’s not my go to plugin anymore.  Tune in to find out why.
• WP Audio Probably the best overall plugin in preparation for Armageddon.  It’s got the cleanest code of the bunch and very robust.  Most people however, don’t find it all that sexy….
• Garage Band VS. Logic Pro – Which one is for you?  We discuss them both and compare the features.
• Check out the best internet marketing podcast in the business internetmarketingmogul.net Yes, Nathan (aka Stickboy) is a friend of mine… But I am telling you, he flat out kills it on these shows!  Check it out!
• Post your comments below!
• Facebook and Twitter Up!

Save $107.00 dollars on the website accelerator with coupon “aopfan”  hurry, sale ends 5/11/2011

And the million dollar question – What are your top five (and you can only pick five) must have podcasts?  Post your choices below!

Although I have many favorites, here’s mine in no particular order:

• Lifestyle Business Podcast Yeah Buddy! – These guys are awesome!  Fast paced show delivering nothing but cutting edge material.  If you’re wanting to learn how to incorporate abroad or build a kick ass online business, this podcast is for you!
• Internet Marketing Mogul - A NO B.S., Take no prisoners, internet marketing podcast.  Nathan takes it to a whole new level… AGAIN.
• Rise to the top If you want to go big…. listen to this show!  It’s the who’s who of “A” listers.  All the best from every walk of life.  David always has great questions and gets the most from his guests!  You won’t be disappointed!
• Foolish Adventure To me this show is like peas and carrots… it just works!  Izzy and Tim cover a wide variety of topics in all areas of business.  Everyone will get something from this show!  And, trust me when I say this, the chemistry between these two is priceless! Good times indeed!
• The MMA Hour If it’s not business, it’s fight time!  I have always been a UFC / Mixed Martial Arts Fan and nobody does it better than Arial Helwani.

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On today’s show:

• We unlock the power of the legendary Heil PR40 Microphone
• What to look for in your next podcasting microphone!  Let’s face it the Heil PR40 is pretty darn good; however, it may not be the perfect microphone for you..  Find out why!
• Microphone pre amps – learn what they do and how they effect your sound quality.
• My experience with Heil customer service and my conversation with Bob Heil

To hear the HEIL PR40 with no sweetening, (that’s no compression, no gate, or multi-band equalizer) use this download link.  

Click below to purchase any of the items mentioned on the show.

• Heil PR40 Microphone
• Heil SM2 shockmount
• XLR to USB converter

On today’s show:

• We take a look at Apogee Electronics and why their audio interface has quickly become the gold standard for Mac users, professional sound engineers, and recording artists around the globe.
• Crush the rumor that recording a podcast in a computer environment is risky, unstable, or produces poor sound quality.  On the contrary, most professional studios with multi-million dollar budgets record audio on computers.  If they can do it… so can you!
• For small shows with 2 people or less, I recommend trying out the Apogee Duet.  The Duet is incredibly easy to use, integrates seamlessly with Garage Band, and is guaranteed to produce professional sound!  Oh yeah, and it travels well too!
• Going big?  Try the Apogee Ensemble.  Perfect for studios with multiple hosts, phone lines, skype, and streaming internet environments!
• I share with you some key tips for bullet proofing your studio and preventing those untimely disasters.
• I also explain why your podcasting success depends on a process that is easy AND duplicatable.  Let’s face it, most shows fail before they reach their 10th episode!  Don’t let that happen to you!
• Post your comments below!
• Follow Art of Podcasting on Twitter and find us on Facebook!

Buy Your Gear Today!

• Click here to buy your Apogee Ensemble Today!
• Click here to buy your Apogee Duet Today!

Check out these awesome resources for Apogee

• Apogee Ensemble
• Apogee Duet
• Here is a “short list” of professionals that use Apogee
• Vincent Di Pasquale’s Studio

Click here to download!

On today’s show:

• We establish the difference between a “Fan Base” and “LIST.”
• I go on a 3 minute rant over a comment that I received on iTunes… (but it felt so good) explaining why GREAT podcasting is more than microphone reviews and sound quality.  In a nutshell, you need the ability to attract website traffic, build a brand, produce great content, have great sound, and create exclusivity.  Miss anyone of these steps and I show you a podcast that dies a slow and painful death.  This is a dog eat dog world people!  Capitalize on every conceivable advantage or accept 2nd place.  Just ask Ricky Bobby about 2nd place!
• Prove that creating value is essential and explore how to do this with FREE items!  A must hear for any hobby caster or anyone not selling a product!
• Discover the essential need to create exclusivity.  Without this.. your dead in the water!
• Explain why producing great content does NOT build relationships.
• Understanding Automation – the key to building relationships and staying Top of Mind.
• Join Twitter and GET all the critical updates!
• POST show comments below!

Awesome deals!  Click on the links below to claim your deals!

• Host Gator Web Hosting.  50% off sale! Hurry won’t last!
• Get a free SM2 shockmount, FREE shipping, and save $100 dollars with purchase of Heil PR40
• Get a free 309A shockmount, FREE shipping, and save $100 dollars with purchase of ElectroVoice RE27

Music on show:

• Beau Hall – Swing Down
• Hip Hop Saved My Live
• One Headlight
• Sometimes I Rhyme Slow

Resources:

• Aweber for automation of list, drip campaigns, and building value.
• 1Shopping cart for automation AND online product shopping carts.  This is the ultimate all in one solution!
• Start the list building process by using a FREE service like Mail Chimp!
• I rock Wishlist members to build my community!  It is the best, and you should use it too!

To Download Show Right Click Here:

On today’s show we set the standard and bring in a multimillionaire internet marketing guru to lay down the ground rules for list building.

Without a doubt, THE LIST is your key to relationship building and eventually making some serious money online.

Here’s a quick peek at our guest’s resume:

• He’s made more than $8,000,000 over the past 24 months from his online marketing efforts.
• He has over 100,000 Twitter followers.
• He struggles to work more than 4 hours per week.
• He has partied with Tim Ferris….
• He was home schooled and never went to college.

He is Nathan Jurewicz, the short sale kid.  And yes, the picture on this blog post is him during an audition for a new TV reality series.

During the interview I made some notes that I think are worth highlighting:

• Google PPC still seems to be the best source of traffic in today’s internet market.  Facebook, Yahoo, and Bing are close seconds depending on the market and niche your in.
• After many years in the business, Nathan still finds himself trying to perfect his sales funnel.  The lesson you need to learn is act first… worry about the details later.  There will be plenty of time to perfect your craft but you need to act now!
• Effectively use webinars as a marketing tool to convert sales within your list.  Nathan averages 3 webinars per week.  They are all prerecorded, and any live attendees can chat online with a Virtual Assistant that he’s trained specifically for the job.
• Create a universal sales funnel and allow your audience to dictate which content they will receive over time via the drip campaign.  This is a very unique approach, as most experts believe in separating the list members into specific categories based on the landing page and actions that prompted them to optin to the list.  Nathan manages a generic list and then gives the members choices once they begin receiving his automated information.  This process does require some special back end programming.
• 1Shopping Cart is the preferred software for point of sale and affiliate membership management
• Aweber is the best and most reliable resource for delivering large targeted email campaigns.
• Everyone needs a mentor…Nathan invests $25,000 a year for his.

Resources mentioned on this show:

• http://www.shortsalesriches.com
• http://www.disk.com for media publishing and distribution.
• The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.
• Crush It!: Why NOW Is the Time to Cash In on Your Passion

On Todays Podcasting Show!

• We dive in head first and discover how to build money making landing pages!
• Uncover the mystery behind the F-Pattern and how it effects your website!
• Learn the difference between a landing page vs. squeeze page
• Key things your landing pages need AND don’t need.
• And, a quick tip that can boost your landing page conversions up to 38% or more!
• Don’t forget to Facebook and Twitter UP!
• Become a member of our website and get even more critical information!

Resources mentioned in this podcast:

• www.crazyegg.com Heat tracking software for websites starting at only $9.00 dollars per month.
• www.useit.com/eyetracking One of the many companies that have put in some serious research time to help us understand website behavior.  Worth checking out.

The picture to your right is an example of an F Pattern heat signature.  The red areas represent the high traffic areas, yellow is next, followed by blue.

Right click here to download

Show intro music provided by Beau Hall