You're very welcome! As a lawyer and writer, I tend to focus on words rather than images. I feel very fortunate to know a number of visually creative people like Jennifer Silverberg.

Geri

Thanks for your comment! And you're absolutely right. For any professional or independent practitioner, spending the time and effort to think about the image you wish to convey is really worth it.

Geri

To track rankings, I also like Google’s Webmaster Tools. It allows you to determine pages that rank well, yet might not be receiving a lot of clicks. Use this data, along with Google Analytics, and you can create some very meaning side-by-side comparisons.

You raise an interesting question as to whether one should only focus on search terms used by returning visitors or focus on new search terms. I think sailing provides a great analogy. When sailing, you don’t arrive at your ultimate destination by following a straight line. It often takes tacking to starboard then to port and back again.

The same can be said of returning visitor search terms versus new search terms. It often takes a combination of both to reach your goal of attracting new clients.

For example, a potential client may visit your site more than once before becoming an actual client. Therefore, returning visitor search terms are important.

However, new search terms can present new opportunities that your competitors may miss. That’s one reason I think our keyword analysis and competition comparison has become a popular Legal Media Matters service.

I agree that conversions are an important part of any keyword performance analysis. Although that topic was beyond the scope of this blog post, you’ve given me a great idea for a future article.

Thanks again for all your great comments!

Geri

You are very welcome. It is my pleasure!

Geri

Yes, copy edits are a very good idea. It is easy to overlook grammatical errors if you are too close to the text. And, I know for myself, there may be a sentence that I think is crystal clear that leaves my copy editor scratching her head.

At Legal Media Matters, we take a team approach when it comes to web content writing projects. The programmer supplies the keyword research needed for search engine optimized writing. Because of my legal and journalism background, I handle the writing. My copy editor brings her "fresh eyes" to the web content writing project before it is released to the client.

We have also split up the services for our clients. Some law firms simply want keyword research and others may just want a final copy edit. We can provide our assistance at any stage.

Geri