Leon Fernandes » Blog

The Long Tail Keyword Explained

admin — Wed, 03 Mar 2010 12:07:59 +0000

Long tail keywords have been constantly applied to countless Search Engine Optimisation campaigns to make them more effective. The idea of long tail keyword refers to keywords or phrases composed or 3-5 more words. Long tail keywords are less popular, less competitive, and less searched for. However, when taken collectively, these long tail keywords and phrases can be a huge contributing factor for driving significant levels of high quality website traffic.

Targeting these types of keywords has advantages and disadvantages. Find out more below.

Advantages of long tail keywords:

Lower competition – A lot of website owners use keywords that contain 1-2 popular words. By using long tail keywords, you can obtain an extra advantage over your competitors. Plus, it’s a lot easier to rank well and faster. But it is still recommendable to perform adequate keyword research before committing to such long tail keywords.

Higher conversion rate – Conversion is higher because long tail keywords mean that people know exactly what they are looking for. Searchers use long tail keywords to achieve specific results. When people look up information on the web, they usually type in one or two keywords to initially find what they are looking for. Though this generate results, when they type in more keywords, say “second-hand cars Sydney,” they achieve a better and more refined search result.

Useful with your rankings on main keywords – People generally use long tail keywords relevant to their primary keywords. A good technique would be using this additional content to link to your articles. More articles on related themes will definitely increase your search engine ranking.

Some disadvantages of long tail keywords:

Low search volume – Because long tail keyword is so specific, few people are searching for it. And the more specific it becomes, the lower the search volume gets. So, it’s crucial to carefully research and decide which long tail keywords are worth the effort and which ones are not.

You need many – Since the search volume is low, you need to target a number of long tail keywords to acquire more benefits.

The Conclusion:

You can’t survive the fierce competition without long tail keywords. Though it has a couple of disadvantages, they can definitely deliver high volumes of traffic.

New Website Design

admin — Wed, 21 Oct 2009 15:42:08 +0000

After several months of work my new website is ready!

Leon Fernandes provides high quality Web Design Services to all areas in Australia, Such areas like – Brisbane, Sydney, Melbourne, Perth, Adelaide, Wollongong, Campbelltown, Blue Mountains.

Contact me for a no-obligation FREE quote today!

Useful Twitter Videos

admin — Sat, 28 Mar 2009 15:48:47 +0000

I’ve found a number of useful Twitter Videos.

Here they are…

Twitter Videos:

If you find these Twitter Articles and Tools useful, be sure to follow me @leonfernandes – so I can let you know when I find new Twitter Information.

Useful Twitter Articles and Tools

admin — Sat, 28 Feb 2009 12:16:25 +0000

Over the last few weeks, in my mission to learn more about Twitter, I’ve found a number of useful Twitter Articles and Tools.

Here they are…

Twitter Articles:

Twitter Buzz Tools:

If you find these Twitter Articles and Tools useful, be sure to follow me @leonfernandes – so I can let you know when I find new Twitter Information.

Using Twitter to Follow Web Design and SEO

admin — Thu, 05 Feb 2009 17:13:11 +0000

Twitter is a superb social media networking tool. It allows me to keep right up to date with everything that is happening in my field of Online Marketing, specifically Web Design and Search Engine Optimisation (SEO).

I also use Twitter to pass on free useful information I find to my followers.

I follow back everyone that follows me.

My Twitter Username is: @leonfernandes

Or you can visit my Twitter Profile:
http://www.twitter.com/leonfernandes

Freelancer Web Designer Blog

admin — Sat, 31 Jan 2009 07:10:50 +0000

Welcome to my Freelance Web Designer Blog – Over the last year my site has been ranked very well for a number of keywords.

To name a couple - “Freelance Web Designer Brisbane” or “Freelance SEO Brisbane“, So I’ve decided to start writing articles and producing useful video content on such topics.

I will also be posting alot of useful Resources and Tips on SEO – Search Engine Optimisation, Graphic Design, Web Development, eCommerce, Search Engine Marketing, Social Media Optimisation and other Various Latest Technology.

If you feel this website blog may help – Please share this with your friends, families and associates.