Let's Crack - Web Marketing Podcast (India) http://www.letscrack.com Tue, 09 Mar 2010 10:12:37 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Share with Attribution (link to www.letscrack.com)india,social,media,web,online,marketing,business,podcastBusiness/Management & Marketingnidhimakhija1@gmail.comEka & NidhiEka & Nidhinoindia,social,media,web,online,marketing,business,podcastWeb Marketing Podcast (India)Catch up on the latest marketing trends in India both in the digital and offline space. Presented by two young professionals working in Mumbai. We're fun - and hey, you'll learn something new! Lets Crack – Episode 7 http://feedproxy.google.com/~r/letscrack/YErH/~3/4X5S6AcruS4/ http://www.letscrack.com/2010/03/lets-crack-episode-7/#comments Tue, 09 Mar 2010 10:08:48 +0000 nidhimakhija1@gmail.com (Eka & Nidhi) http://www.letscrack.com/?p=78 Seventh episode of Let’s Crack – Web Marketing Podcast (India). This one goes up on time! Its around the 25 minute mark and is not edited. So please pardon the umm’s and the aah’s! (Doesn’t sound right…does it?)

We didn’t follow a particular flow in this episode and have tried to keep it completely conversational. Enough arguments in it too!

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In this episode we talk about:

  • Abby Awards
    A Social Media category has been introduced for the first time.
  • Axe on Social Media
    On Facebook – http://facebook.com/AxeAngelsClub
    7 girls on Social Networks living the Digital Life! Reaching out to 1/2 a million friends / fans across 4 networks.
  • IPL
    IPL-3 starts in a couple of days. What’s happening online?
    Official Website – http://iplt20.com
  • IE6
    Youtube ends support for IE6. About time people upgrade!
  • Nexus One Apps / Android Growth
    Google shipping 60,000 Android handsets per day (Read). Android Market for apps growing by the day!

    Some recommend applications:
    Google Sky Maps – Awesome for showing off!
    (I’m not sure Nidhi still knows what this application is about and that its not on the iPhone of course)
    Seesmic     – Twitter Client
    Layar
    Places Directory
    Gesture Search
    Homerun Battle 3D     (Video)

  • Farmville
    GDC is going to have a talk on how Zynga built and scaled Farmville in just 5 weeks.
    Bing gets 400,000 fans on Facebook by bribing Farmville users!
  • Google Campaign Insights (Read)
  • Rin vs Tide
    HUL take on P&G with a TV ad which is highly talked about on the net. (Video)
  • Twitter staffer stops blogging! (Read)
  • iPad Commercial (Watch)
]]> http://www.letscrack.com/2010/03/lets-crack-episode-7/feed/ 0 noSeventh episode of Let’s Crack – Web Marketing Podcast (India). This one goes up on time! Its around the 25 minute mark and is not edited. So please pardon the umm’s and the aah’s! (Doesn’t sound right…does it?) We didn&#8217Eka & NidhiSeventh episode of Let’s Crack – Web Marketing Podcast (India). This one goes up on time! Its around the 25 minute mark and is not edited. So please pardon the umm’s and the aah’s! (Doesn’t sound right…does it?) We didn’t follow a particular flow in this episode and have tried to keep it completely conversational. Enough [...]india,social,media,web,online,marketing,business,podcasthttp://www.letscrack.com/2010/03/lets-crack-episode-7/ Lets Crack – Episode 6 http://feedproxy.google.com/~r/letscrack/YErH/~3/ZNqqEpgra-8/ http://www.letscrack.com/2010/02/lets-crack-episode-6/#comments Wed, 24 Feb 2010 14:19:49 +0000 nidhimakhija1@gmail.com (Eka & Nidhi) http://www.letscrack.com/?p=70 Sixth episode of Let’s Crack – Web Marketing Podcast (India). Nidhi has tried her hand at editing on this episode. It is around 25 minutes long. Contains news, reviews, some gyaan and some mindless rambling!

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In this episode we talk about:

]]> http://www.letscrack.com/2010/02/lets-crack-episode-6/feed/ 0 noSixth episode of Let’s Crack – Web Marketing Podcast (India). Nidhi has tried her hand at editing on this episode. It is around 25 minutes long. Contains news, reviews, some gyaan and some mindless rambling! ……………&#8230Eka & NidhiSixth episode of Let’s Crack – Web Marketing Podcast (India). Nidhi has tried her hand at editing on this episode. It is around 25 minutes long. Contains news, reviews, some gyaan and some mindless rambling! ……………………………………………… Download The File >> [Right Click and click on 'Save Link As... / Save Target As...'] In this episode we talk about: The Facebook [...]india,social,media,web,online,marketing,business,podcasthttp://www.letscrack.com/2010/02/lets-crack-episode-6/ Lets Crack – Episode 5 http://feedproxy.google.com/~r/letscrack/YErH/~3/vgEd0bwBMRU/ http://www.letscrack.com/2010/01/lets-crack-episode-5/#comments Tue, 26 Jan 2010 15:08:27 +0000 nidhimakhija1@gmail.com (Eka & Nidhi) http://www.letscrack.com/?p=62 Fifth episode of Let’s Crack – An information filled episode, we spent some hours researching for this one! We had so much to talk about, we ignored our attempt to make the podcast less than twenty minutes. It’s 24 minutes in all, but you WILL leave ENLIGHTENED.

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In this episode we talk about:

  • Google.co.in celebrates India’s 60th Republic Day (screen shot of logo below)
  • Google Nexus One vs. Apple iPhone
    We squabble about which one is better (iPhone duh). Did you know that Apple patented multi-touch, so the Nexus’ default apps can’t have multi-touch.
  • Trippy Tetris Game
    Try it out!
  • IPL 2010 matches will be live-streaming on YouTube – History & Implications
    We did a lot of research on this. Back in 2008, Live Current Media had digital rights… we explain how by 2010 Global Cricket Ventures got control of all IPL digital rights and how they’re partnering with Google. Fun stuff.
  • We explore: what happens to websites that go wildly viral?
    We talk about: hotornot.com, icanhazcheeseburger, fmylife.com
  • Sequoia invests in Via (travel web portal) – good decision?
  • Mobile Gaming in India
    Some reasons why the state of mobile gaming in India is really depressing.
  • PSA – Theobroma opened in Bandra

Google-RepublicDay

]]> http://www.letscrack.com/2010/01/lets-crack-episode-5/feed/ 1 no Fifth episode of Let’s Crack – An information filled episode, we spent some hours researching for this one! We had so much to talk about, we ignored our attempt to make the podcast less than twenty minutes. It’s 24 minutes in all, but you WILL leavEka & Nidhi Fifth episode of Let’s Crack – An information filled episode, we spent some hours researching for this one! We had so much to talk about, we ignored our attempt to make the podcast less than twenty minutes. It’s 24 minutes in all, but you WILL leave ENLIGHTENED. ……………………………………………… Download The File [Right Click and click on 'Save [...]india,social,media,web,online,marketing,business,podcasthttp://www.letscrack.com/2010/01/lets-crack-episode-5/ Lets Crack – Episode 4 http://feedproxy.google.com/~r/letscrack/YErH/~3/lGEmI5LurHY/ http://www.letscrack.com/2010/01/lets-crack-episode-4/#comments Thu, 14 Jan 2010 19:15:28 +0000 nidhimakhija1@gmail.com (Eka & Nidhi) http://www.letscrack.com/?p=58 Fourth episode of Let’s Crack – Web Marketing Podcast (India)! Was a little high on pain-killers for this one! Had a messy bike crash last week. This ones 17 mins long too and hasn’t been edited like all our previous episodes. Nidhi talks a little more this time around :-)

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In this episode we talk about:

  • Live Blogging and coverage of events.
    Nidhi recently covered the Pravasi Bharatiya Divas (NRI Day) and was actively blogging, tweeting and fbooking LIVE from the event.
  • Girls update their bra colours on Facebook to promote Breast Cancer Awareness.
  • Terrorists use Social Networks for communication purposes.
  • Google in China
    Google has threatened to pull out of China.
  • ROI on Social Media
  • Pepsi and Coke campaigns on Social Media
    Pepsi actually has advertised during the Super Bowl for the last 23 years! They are now focussing on RefreshEverything instead. Meanwhile Coke is doing a really cool campaign – Expedition206!
  • Accurate ROI on Online Campaigns in India?
  • What is more important these days – A website or a Facebook fan page?
]]> http://www.letscrack.com/2010/01/lets-crack-episode-4/feed/ 0 noFourth episode of Let’s Crack – Web Marketing Podcast (India)! Was a little high on pain-killers for this one! Had a messy bike crash last week. This ones 17 mins long too and hasn’t been edited like all our previous episodes. Nidhi talks a liEka & NidhiFourth episode of Let’s Crack – Web Marketing Podcast (India)! Was a little high on pain-killers for this one! Had a messy bike crash last week. This ones 17 mins long too and hasn’t been edited like all our previous episodes. Nidhi talks a little more this time around ……………………………………………… Download The File >> [Right Click [...]india,social,media,web,online,marketing,business,podcasthttp://www.letscrack.com/2010/01/lets-crack-episode-4/ Lets Crack – Episode 3 http://feedproxy.google.com/~r/letscrack/YErH/~3/d2Eu8-9aNSs/ http://www.letscrack.com/2009/12/lets-crack-episode-3/#comments Fri, 25 Dec 2009 05:33:13 +0000 nidhimakhija1@gmail.com (Eka & Nidhi) http://www.letscrack.com/?p=51 Third episode of Let’s Crack – Web Marketing Podcast (India)! We almost didn’t end up uploading this one because it didn’t seem to have come out too well. Anyways its shorter (around 17 mins) this time around.

And wish you all a very Happy New Year!

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In this episode, we cover:

And some more gyaan which includes some stuff about Victoria’s Secret lingerie!
The InsideSocialGames article which I talk about can be read here.

The ebay ad:

P.S: @Nidhi: I’m developing this pseudo accent! Not cool! I’m saying Staatus instead of the desi status!

We’ll be recording Let’s Crack on a fortnightly basis. Come back soon or grab our RSS to stay tuned!

]]> http://www.letscrack.com/2009/12/lets-crack-episode-3/feed/ 0 noThird episode of Let’s Crack – Web Marketing Podcast (India)! We almost didn’t end up uploading this one because it didn’t seem to have come out too well. Anyways its shorter (around 17 mins) this time around. And wish you all a very HapEka & NidhiThird episode of Let’s Crack – Web Marketing Podcast (India)! We almost didn’t end up uploading this one because it didn’t seem to have come out too well. Anyways its shorter (around 17 mins) this time around. And wish you all a very Happy New Year! ……………………………………………… Download The File >> [Right Click and click on 'Save Link [...]india,social,media,web,online,marketing,business,podcasthttp://www.letscrack.com/2009/12/lets-crack-episode-3/ Let’s Crack – Episode 2 http://feedproxy.google.com/~r/letscrack/YErH/~3/7ouRZjYb1ew/ http://www.letscrack.com/2009/12/let%e2%80%99s-crack-episode-2/#comments Sun, 13 Dec 2009 17:30:50 +0000 nidhimakhija1@gmail.com (Eka & Nidhi) http://www.letscrack.com/?p=37 Second episode of Let’s Crack – Web Marketing Podcast (India)! We recorded indoors this time, so audio is unedited and oh-so clean! Podcast is 25 minutes long – we had a lot of gyaan to share this week.

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In this episode, we cover:

  • GoogleLabs’ Living Stories – it’ll revolutionize how online news is consumed
  • What the f*** is Sanalika? We analyze the 2009 Year-End Google Zeitgeist and how people surf the web
  • Eka’s funda on how Orkut got popular because of voyeurism. Nidhi & Eka argue about why Twitter became big
  • Facebook search – the future way of search? (Note: it’s powered by Bing)
  • Shaadi.com showers Eka men on Facebook with ads of half-naked women
  • Social Gaming – Zynga’s buy! strategy, EA’s acquisition of Playfish, PetVille…. Neopets… NFS launching a demo on Facebook
  • MandiOnWheels.com – order your groceries online (Surat)
  • The Cash on Delivery model – will it work for Indian e-commerce shops?
  • Aamir Khan has disappeared – India’s first Alternate Reality Game (ARG) (Disclaimer: Eka’s working on this campaign, lucky *******)

Misc:

  • Where Facebook gets most of it’s traffic, a la Alexa.com

fb users

    We’ll be recording Let’s Crack on a fortnightly basis. Come back soon or grab our RSS to stay tuned!

    ]]>     http://www.letscrack.com/2009/12/let%e2%80%99s-crack-episode-2/feed/ 0 noSecond episode of Let’s Crack – Web Marketing Podcast (India)! We recorded indoors this time, so audio is unedited and oh-so clean! Podcast is 25 minutes long – we had a lot of gyaan to share this week. ……………&#823Eka & NidhiSecond episode of Let’s Crack – Web Marketing Podcast (India)! We recorded indoors this time, so audio is unedited and oh-so clean! Podcast is 25 minutes long – we had a lot of gyaan to share this week. ……………………………………………… Download The File >> [Right Click and click on 'Save Link As... / Save Target As...'] In this episode, [...]india,social,media,web,online,marketing,business,podcasthttp://www.letscrack.com/2009/12/let%e2%80%99s-crack-episode-2/     Let’s Crack – Episode 1 http://feedproxy.google.com/~r/letscrack/YErH/~3/L3F7DRYSD_g/ http://www.letscrack.com/2009/11/lets-crack-episode-1/#comments Thu, 26 Nov 2009 19:08:03 +0000 nidhimakhija1@gmail.com (Eka & Nidhi) http://www.letscrack.com/?p=4 Welcome to our first episode of Lets Crack – Web Marketing Podcast (India)! It’s published below in the original unedited form. Crank up the volume to hear us.

    ………………………………………………

    Download The File >>
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    In this episode, we cover:

    Misc:

    • the IPL team which displays Google AdWords is actually Delhi Daredevils
    • Neil Patrick Harris is on Twitter – @ActuallyNPH
    • [below image] Tandoori Phataka – aka the really hot model on the billboard

    Lays-TandooriPhataka

    We’ll be recording Let’s Crack on a fortnightly basis. Come back soon or grab our RSS to stay tuned! And we promise to improve the quality of the audio for the future casts!

    ]]>     http://www.letscrack.com/2009/11/lets-crack-episode-1/feed/ 1 noWelcome to our first episode of Lets Crack – Web Marketing Podcast (India)! It’s published below in the original unedited form. Crank up the volume to hear us. ……………………………&#8230Eka & NidhiWelcome to our first episode of Lets Crack – Web Marketing Podcast (India)! It’s published below in the original unedited form. Crank up the volume to hear us. ……………………………………………… Download The File >> [Right Click and click on 'Save Link As... / Save Target As...'] In this episode, we cover: Google Adwords. How it works. How we feel about [...]india,social,media,web,online,marketing,business,podcasthttp://www.letscrack.com/2009/11/lets-crack-episode-1/     Share with Attribution (link to www.letscrack.com)Eka & NidhinonadultWeb Marketing Podcast (India)