Lexnet Consulting Group

Will HubSpot be the Next Salesforce.com?

Steve Chipman — Sun, 05 Sep 2010 17:34:38 +0000

I had the opportunity to visit the HubSpot offices in Cambridge, Mass. the other week. As I was leaving the building, the thought came to mind that, from a business model perspective, I may have just walked out of the next Salesforce.com. A variety of parallels immediately jumped into my mind. Creation of a New Category Over [...]

Business Collaboration with Google Docs & Sites

Steve Chipman — Sun, 05 Sep 2010 00:54:59 +0000

Google has been actively touting the collaboration features of Google Apps and has developed some excellent marketing content around the various components of Google Apps. But, what are some specific, real world examples of how Google Docs and Google Sites can be used for collaboration in business? As a CRM consulting company with employees in different [...]

The “World is Flat” Google Infrastructure

Steve Chipman — Wed, 25 Aug 2010 21:00:09 +0000

It’s easy for a user of free GMail or of Google Apps Standard or Premier Edition to take for granted the massive and highly sophisticated infrastructure behind what’s on their screen. In fact, most people don’t really have any reason to think about what’s behind their user experience, any more than they care about what’s [...]

In Cloud We Trust – The Tiers of Cloud Vendors

Steve Chipman — Sat, 14 Aug 2010 21:31:06 +0000

There’s no doubt about it, cloud computing is gaining some serious momentum. Part of this momentum is due to the fact that the trust issues that were commonplace several years ago among buyers have been reduced to mere pockets of concern. But, who are the most trustworthy application vendors in terms of customer data being [...]

Merging Duplicate Accounts & Contacts in Salesforce

Steve Chipman — Wed, 14 Jul 2010 04:06:43 +0000

Merging duplicate records in Salesforce is easy once you know the navigation. This video takes you through quick overview on how to merge Accounts and Contacts in Salesforce CRM. It’s important to note that the “winning” record in a merge retains related information, such as Activity History, from both records. Watch this video in 1280×720 resolution No [...]

Making the Move to Google Apps Premier

Steve Chipman — Sun, 06 Jun 2010 18:16:03 +0000

An increasing number of our clients have been making the transition to Google Apps Premier Edition for their email and other collaboration needs. After recently weighing the pros and cons of upgrading our current email server, we decided to make the move to Google Apps as well. Evaluating the Alternatives Upgrading our email server would have been [...]

Salesforce Web-to-Lead For Your Facebook Pages

Steve Chipman — Thu, 22 Apr 2010 21:03:11 +0000

You may want to have your Facebook Page visitors submit their contact information directly from your Facebook Page(s), versus having to first navigate to your Web site. With Facebook Markup Language (FBML), allowing for this is relatively straightforward. Your Salesforce.com Web-to-Lead form can be added within a tab and/or added as a Wall Box. Adding a [...]

Gist: Connecting Your Inbox to the Web for Stronger Relationships

Derek Markham — Sat, 10 Apr 2010 19:51:52 +0000

Imagine having access to all of your most important business contacts and customers in a dashboard that also pulls in their social media feeds, their shared links, email attachments previously sent to you, and related news articles about them, all in one place. That’s the gist of Gist. Making stronger relationships by learning more about [...]

No Website? No Problem. Five Easy Options to Get Started

Derek Markham — Sat, 03 Apr 2010 01:11:20 +0000

This week, an article on Entrepreneur, Does Your Business Still Need a Website?, raises a great point about businesses and the web: “In the experimental laboratory that is the Internet, convention-bucking entrepreneurs are using a distributed strategy to build an online presence exclusively with social media and web apps. It’s an approach that has merit in [...]

11 Great Social Media and Marketing Blogs

Derek Markham — Thu, 25 Mar 2010 20:15:39 +0000

The blogosphere sprouts marketing and social media blogs like your backyard after a good rain, but how do you weed through them all to get to the good stuff? By that I mean original content that’s relevant, timely, and useful for your business – not something re-blogged from another A-list site. I’ve been cleaning out my [...]