Dr. Jong seok Park, President and CEO of LG Mobile Communications Company commented: “LG is delighted to have these talented and successful individuals on board to help launch this smartphone. They embody the very essence of the PRADA phone by LG 3.0, combining style with substance, as well as bringing to life this outstanding smartphone.”

Mr Norton also added: “It was a pleasure collaborating with PRADA and LG, both Global brands with impeccable reputations for being the most innovative and respected in their fields.”





The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world at 4.3-inch and 800-nit screen. Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. Every detail has been designed for chic simplicity, and the handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hard keys completing the sleek simple finish.

As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0 GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band Wi-Fi for high-speed surfing on the go.

To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches.

EDWARD NORTON AND DARIA WERBOWY LAUNCH PRADA PHONE BY LG 3.0 is a post from: LG Blog

Ok, so the guy isn’t very “smart,” and he’s even a bit creepy (see how he’s staring at the camera?!). But you have to admit that’s one very thin TV. In fact, it’s just 4mm! And just in case you didn’t notice the poster on the store window near the end of the video, this is the world’s slimmest TV, made by LG of course.

Now, when the video came out in late December, it went viral fast. Total YouTube views at the beginning of February were just over 4 million and counting, and it’s been talked about by the entire ad industry. Ad Critic was buzzing about it. And it has been chosen by Ad Age as the Creativity Pick of the Day.

The timing was perfect for the launch at CES. “We wanted to create food for talk, which was boosted by CES and the wonderful flywheel effect we saw there. And they’re still talking about it! This has been fantastic recognition for LG.”

That’s despite the fact that there is no huge branding presence in the video, a fact that adds to the appeal.

We absolutely loved it: no background music, no overstated special effects, nearly no logo. Just a creepy looking guy walking backwards in an electronics store, and one minute of silent CCTV feed.

Genius!

In fact, some of the people viewing online thought it was a real feed, with many of them asking questions like: “Is that an LG TV?” “Is it an OLED?” and “What happened to the thief?”

Smart TV Thief! is a post from: LG Blog

LG Electronics Inc. (LG) today announced fourth quarter 2011 consolidated revenues of KRW 13.81 trillion (USD 12.05 billion) with an operating profit of KRW 23 billion (USD 20 million). Quarter-on-quarter revenue growth reflected strong performance in home entertainment and home appliances with improved operating profit in the mobile and TV businesses.

Unaudited consolidated financial results, based on IFRS (International Financial Reporting Standards) for the period ending Dec. 31, 2011, showed a net loss of KRW 112 billion (USD 97.73 million) in the quarter, primarily due to a loss on investments in affiliated companies and net financial expense.

Full-year 2011 consolidated revenues reached KRW 54.26 trillion (USD 48.97 billion). Despite a 2011 net loss of KRW 433 billion (USD 391 million), operating profits improved significantly to KRW 280 billion (USD 253 million) from KRW 176 billion (USD 153 million) for full-year 2010.

The LG Home Entertainment Company shipped a record high 8.8 million flat panel TVs from October to December, increasing revenues 17.6 percent from the previous quarter to KRW 6.31 trillion (USD 5.5 billion). While quarterly sales declined modestly from the 2010 period, a strong 2011 holiday season and more premium product mix led by CINEMA 3D TV resulted in an operating profit of KRW 150 billion (USD 130.9 million) in the fourth quarter of 2011. Full-year 2011 home entertainment sales were KRW 22.38 trillion (USD 20.2 billion) with operating profit of KRW 423 billion (USD 382 million). For 2012, LG will continue strengthening its position in 3D and Smart TVs with a broadened line of TVs with Cinema Screen design and quality content.

The LG Mobile Communications Company improved its position in the fourth quarter with operating profits of KRW 12 billion (USD 10 million) and sales of KRW 2.78 trillion (USD 2.42 billion) on the strength of premium smartphones such as Optimus LTE (Long Term Evolution). For full-year 2011, the company posted sales of KRW
11.69 trillion (USD 10.55 billion), a decline of 9.9 percent from 2010. For 2012, the company will continue to strengthen its position by focusing on strategic markets with expanded smartphone line-up led by LTE smartphones.

The LG Home Appliance Company posted record-high quarterly sales of KRW 2.99 trillion (USD 2.6 billion) in the fourth quarter of 2011 with strong growth in Korea, the U.S. and developing countries with more energy-efficient products. Modestly lower operating profit of KRW 65 billion (USD 57 million) in the fourth quarter reflected increased raw material costs and unfavorable foreign exchange rates. Total 2011 home appliance sales were KRW 11.11 trillion (USD 10.03 billion) with operating profit of KRW 295 billion (USD 266 million). New energy efficient appliances being introduced around the world this year are expected to contribute to 2012 revenue growth.

The LG Air Conditioning & Energy Solutions Company reported sales of KRW 680 billion (USD 593 million) in the fourth quarter, essentially flat with the 2010 fourth quarter. An operating loss of KRW 38 billion (USD 33 million) was attributed to negative macroeconomic issues and product mix weakness in developing markets. For full-year 2011, the company recorded air conditioning and energy solutions revenues of KRW 4.56 trillion (USD 4.11 billion) and operating profit of KRW 58 billion (USD 52 million). The company is increasing its focus on high-efficiency air conditioning systems to help drive sales in 2012.

LG ANNOUNCES FOURTH-QUARTER AND FULL-YEAR 2011 FINANCIAL RESULTS is a post from: LG Blog

Mr. Lee, a 33-year veteran of LG Electronics, is currently an LG Electronics president and the company’s Business Support Officer. Mr. Lee served in various positions during his notable career, most recently as president and CEO of LG’s Home Appliance Company. He is quite familiar with Japanese corporate culture, having been stationed in Tokyo from 1986 to 1990.

“Human use of water has increased more than 30-fold over the past three centuries but less than 1 percent of the world’s fresh water is readily accessible for human use,” said Young-ha Lee, CEO of LG-Hitachi Water Solutions Co., Ltd. “LG and the Hitachi -– two of the most diversified companies in the world — will combine their resources to developing innovative solutions for the world’s water problems.”

By combining LG’s strength in manufacturing and technology with Hitachi Plant Technologies’ advanced R&D and expertise in water-related industries, LG-Hitachi Water Solutions is well positioned for a strong entrance into the Korean and global market. The company will initially focus on manufacturing and sales of water treatment equipment, EPC* for water treatment systems and O&M for water treatment facilities, centered mainly on wastewater treatment facilities and drinking water and sewage treatment facilities and research and development of water treatment technology.

* Engineering, Procurement and Construction

LG AND HITACHI NAME EXECUTIVES TO LEAD JOINT VENTURE WATER TREATMENT BUSINESS is a post from: LG Blog

With the launch of our 2012 TV range getting closer we thought you’d like this quick and easy guide to our latest offerings*! Just click on the download button below.

Coming to the UK from April

*specifications are subject to change

E2H4R484JTVZ

LG 2012 UK TV Range is a post from: LG Blog

The LG Smart TV platform already boasts over 250 applications in the UK, with access to almost limitless content on demand via the Internet. The addition of LOVEFiLM Instant, which provides a unique offering of instantly streamed films and TV episodes, is LG’s first ever film and TV subscription streaming application.

LOVEFiLM recently introduced an unlimited streaming-only package which provides access to films and TV shows via LOVEFiLM Instant for an introductory price of 4.99 per month.

LOVEFiLM members watching movies via LOVEFiLM Instant on LG TVs will have instant access to thousands of titles, with a continually growing library.

UPDATED : LOVEFiLM is currently available NOW! on selected LG UK Smart TV devices.
For your free 30 day trial just click here

Exclusive streaming access to titles such as sci-fi action sequel Terminator Salvation, RED starring Helen Mirren and Bruce Willis, Batman sequel The Dark Knight, breakout comedy The Hangover and mystery thriller Unknown, will be available from launch.

Forthcoming titles on LOVEFiLM Instant will include Source Code starring Jake Gyllenhaal and family animation Gnomeo & Juliet.

The application will also enable members to manage their movie rental list, rate movies, read reviews and search movies by cast and crew. Members can also find films within the bespoke collections via LG TVs, which will make it easier than ever to discover new favourites.

Functionality is further enhanced by LG’s Magic Motion Remote, which is controlled by movements and gestures, instead of buttons.

LOVEFiLM Instant is already available on 175 devices including gaming consoles, a growing number of Internet-connected TV sets, Blu-ray players, tablets and PCs. The agreement with LG further extends LOVEFiLM’s offering into the direct-to-TV market and into even more homes across the UK.

Simon Calver, CEO of Amazon’s LOVEFiLM, said:
“With this latest platform launch we are strengthening our penetration into the living rooms of UK consumers, bringing instant entertainment to more homes than ever before. With every new platform launch we take another step towards our goal of being available to as many people, in as many ways as possible.”

Stacey Seltzer, Head of LG Smart TV, said:
“We are very excited to add Amazon’s LOVEFiLM to the already extensive range of content on LG’s Smart TV platform. LG’s Smart TV provides a powerful new offering in home entertainment and we have invested significantly in this technology. Working with Amazon’s LOVEFiLM is further proof of LG’s commitment to providing customers with the best possible service.”

LOVEFiLM is an Amazon.com company and is Europe’s largest subscription service, streaming movies and TV episodes over the Internet and sending DVDs by post.

UPDATED : LOVEFiLM is currently available NOW! on selected LG UK Smart TV devices

AMAZON’S LOVEFiLM COMES TO LG SMART TVS is a post from: LG Blog

In addition to being selected as the best HDTV at CES by CNET, the LG 55EM9600 OLED HDTV was chosen by CNET’s unbiased, expert editors as the most exciting, innovative, and promising new product at the show.

“CNET editors from around the globe have spent a grueling and inspiring six days pounding the pavement in Las Vegas to get our hands on thousands of tech products,” said Lindsey Turrentine, Editor in Chief of CNET Reviews. ”We lugged our laptops and cameras for miles, across the show floors, through launch parties, and to closed-door meetings. We found the gadgets of tomorrow — and after sorting through them all–chose LG for our hard-fought Best of CES award.”



In addition to the CNET Awards, LG was honored with the following:

Popular Mechanics Editor’s Choice
• LG 55EM9600 55-inch OLED TV

IMS Research TV Innovations “Immersive Award”
• LG BH9420PW CINEMA 3D Sound Blu-ray Home Theater

HD Guru Top Picks awards
• Best Media Player – LG SP820 Smart Upgrader
• Best 3D TV – LG 84LM9600 84-inch 3DTV
• Best in Show – LG 55EM9600 55-inch OLED TV

TechnoBuffalo Best of CES awards
• LG 55EM9600 55-inch OLED TV

Stuff.tv Hot Stuff
• LG Blast Chiller

“LG has always been committed to developing innovative products that help improve our customers’ lives,” said Stephen Gater, CE Marketing Director for LG UK. “We’re enthusiastic about these honors at CES and look forward to continuing to bring leading products to market that are recognized for both their technical and design features.”

Using self-lighted organic pixels, the 55-in screen class (54.6-inch diagonal) OLED TV exhibits precise color, absolute contrast and blazing clarity. Boasting a contrast ratio of over 100,000,000:1, fifty times greater than that of LED/LCD display panels, the OLED TV displays vivid colors and the fine details, helping to preserve images with utmost clarity and sharpness, even when displaying scenes with dark lighting. Since the OLED TV does not require a lamp or bulky support structures, it is 4mm (3/16ths of an inch) thin and weighs only 16.5 pounds.





The 84LM9600 is the world’s largest Ultra Definition (UD) 3D TV LG’s 3D and boasts an impressively large 84-inch class (84.04 inch diagonal) screen and superb picture quality with 8 million pixels, four times the resolution of existing Full HD TV panels. Combined with LG’s Cinema Screen slim and narrow bezel, which reduces the TV’s frame to negligible levels, the 3D UD TV provides a most immersive 3D viewing expe-rience.

The SP820 Smart TV Upgrader easily turns any HDTV into a Smart TV, including access to streaming services from Vudu, Amazon Instant Video, and Cinema Now, among others. With HTML 5 and Flash, there is also a full Internet browser as well as intuitive navigation with the enhanced LG Magic Remote.

LG’s BH9420PW, is a “3D Sound” home theater system, incorporating LG’s 3D sound technology with a state-of-the-art Blu-ray system. The BH9420PW enhances the 3D experience by adding a dimension of height to the audio field and uses 3D Sound Zooming to synchronize the audio with 3D picture depth when playing back 3D video from Blu-ray discs and broadcast sources.

The Blast Chiller takes room-temperature beverages, such as wine or soda cans and quickly cools them; it can chill a 12-ounce can in around five minutes as well as two soft drink cans or bottle of wine in eight minutes. Quick chilling is enabled by Jet Flow and Swirling Structure, which decreases the temperature and distributes the chilled air throughout the chiller compartment.

These awards follow the CES Innovations Awards where LG was honored with 12 awards, including the Best of Innovations for Major Home Appliances for the LFX31935 refrigerator with Blast Chiller technology; for Video Displays the PM9700 plasma, LM9600 and LM8600 LED HDTVs; for Video Components the BP720 Blu-ray Disc™ Player and SP820 Smart TV Upgrader; for Audio Components the ND8520 iPod Speaker Dock; for Major Home Appliances the WM8000HVA/DLEX8000V and WM9000HVA/ DLEX9000V washer/dryer pairs that feature LG Smart ThinQ™ and LrV5900 HOM-BOT Robotic Vacuum; for Wireless Handsets, the LG DoublePlay and LG Revolution with VMware Horizon Mobile™.

For more exciting LG information please visit our dedicated CES 2012 site here

LG ELECTRONICS WINS MULTIPLE AWARDS AT 2012 INTERNATIONAL CES is a post from: LG Blog

**UPDATE**

The competition is now closed. Stay tuned to LGBlog and our official Twitter and Facebook pages for more competitions soon!

**UPDATE**


The LG Optimus 3D is the world’s first full 3D smartphone promising to change the way you interact with your phone. This high-performance smartphone lets you record, view and share 3D content without glasses. The 4.3” WVGA display provides bright images allowing users to view 2D (up to 1080p) and 3D (up to 720p) multimedia content. You can share content on YouTube’s dedicated 3D channel directly from your smartphone or share via an HDMI 1.4 connection to your TV or DLNA Certified products.

The LG Optimus 3D competition ends at 12pm on 27th January 2012. Entries received after that date will not be counted.
Terms & Conditions

2012 Optimus 3D Competition! is a post from: LG Blog

“Along with the rapid increase in Smart TV-equipped 3D TVs, competition is also expected to be intense over next generation displays, including OLED TVs and UD TVs,” said Mr. Kwon. “LG is planning to strengthen the ‘3D=LG’ image by ranking No. 1 in the global 3D TV market. LG will also lead the Smart TV industry by continuously enhancing its own Smart TV platform, NetCast. Meanwhile, in order to establish a strong foundation to position LG as the global No. 1 TV manufacturer, LG will continue to upgrade multiple types of TVs, including LCD TVs, as well as next generation display products, such as OLED TVs and UD TVs.”

Global No. 1 in 3D TVs
In order to rank No. 1 in the global 3D TV market, LG will expand its large-screen CINEMA 3D Smart TV lineup, release more lightweight 3D glasses and enhance the availability of 3D content.

In total, approximately 70 percent of new LG TVs will be 3D-capable. The quantity of 3D TV models, whether entry-level or premium will be expanded, and the Smart TV function will be included in each TV set as a basic feature.

Furthermore, LG will pursue synergistic efforts with LG affiliates, namely LG Display, LG Chemical and LG Innotek, to continue vigorous technological developments in 3D.

Stronger Leadership in Smart TV
In order to strengthen its Smart TV business, LG will place central emphasis on increasing the competitiveness of its proprietary platform, expanding content and services and innovating the user experience.

Scheduled to be released this year, the new version of NetCast will allow easy use of LG’s Smart TV ecosystem which continues to grow in both scale and sophistication. In order to improve its ease of use, the Integrated Search function has been added to enable a quick and easy one-step search process for known content and apps. Meanwhile, the new Magic Remote maximizes user convenience with the four control modes of Voice Recognition, Wheel, Magic Gesture and Pointing.

LG will continue to form strategic partnerships with 3D content providers, in order to establish the CINEMA 3D Smart TVs as the Smart TVs with the largest 3D content selection.

Enhanced Competitiveness of LCD TVs
LG’s LCD TV product line-up will be noticeably fortified. Through wider application of LG’s CINEMA SCREEN Design, a greater share of LG’s LCD TVs will be equipped with ultra-slim bezels to allow for optimized 3D viewing experiences that are more immersive and comparable to a movie-going experience. Such immersive displays will grow in size, as a greater number of LCD TVs will measure at 60 inches or greater.

Meanwhile, LG will also become the industry’s first to launch an 84-inch UD TV whose resolution is four times greater than existing Full HD TVs.

Leadership in OLED TVs
In 2012, LG plans to capture and solidify an early lead in the next generation display market by becoming the industry’s first to launch an OLED TV. Following the 55-inch OLED TV’s inaugural launch in Korea, the next generation TV will be launched in other markets across the world.

Already dubbed “the future of TV,” LG’s OLED TV exhibits unparalleled picture quality and design. Meanwhile, LG’s OLED panel requires low manufacturing costs, as it is a WRGB-type display panel which is most suitable for large-screen TVs. Additionally, LG’s display panels can be manufactured with high productivity, due to their low defect rates.

LG decided to feature a 55-inch display panel for its first OLED TV, due to increasing demand for large-screen TVs and LG’s goal of leading the next generation display market. OLED TVs in the 40-inch range are also scheduled to be launched later on. Their launch dates will be determined in accordance with market developments.

Innovative Supply Chain Management
One of LG’s core objectives is to bring about greater innovation in its supply chain management. LG will accelerate its integrated management of demand forecasts, supply plans, purchasing and manufacturing. LG will also work towards reducing the lead time when working with business partners.

Furthermore, the existing completion type overseas manufacturing facilities will be strengthened, reducing tariffs, increasing logistical efficiency and internalizing core processes. In so doing, LG expects to enhance the competitiveness of its global manufacturing capability.

LG TO LEAD THE GLOBAL TV MARKET WITH 2012 CINEMA 3D SMART TV LINE-UP is a post from: LG Blog

World’s Largest OLED TV
At CES today, LG announced the world’s largest OLED TV (EM9600), boasting a display size of 55”, ultra-thin depth of just 4mm and weighing only 7.5kg. The EM9600, arriving in the second half of 2012, is a glimpse of the future of TV. This impressive screen offers unrivalled picture quality with more realistic colours, brighter picture and faster display speed; incorporating the company’s 4-Colour Pixels and Colour Refiner features.



CINEMA SCREEN Design
LG’s CINEMA 3D TV series showcases the revolutionary new CINEMA SCREEN design with an ultra-thin bezel and superior display technology for a totally immersive viewing experience.



CINEMA 3D
As Sky’s first choice for 3D TVs, LG is committed to its award-winning CINEMA 3D technology and over 60 per cent of the latest range will be 3D-ready. Certification by Intertek as the world’s first ‘flicker-free’ 3D TV and better than ever 2D to 3D conversion further cements LG’s 3D TVs as the best way to bring the cinema home.



World’s Largest Ultra Definition 3D TV
LG also revealed the world’s largest 3D Ultra Definition (UD) TV, due to arrive in the second half of the year. This 84” 3D UD TV combines LG’s industry-leading 3D and Smart TV technology with Ultra Definition display, for the ultimate 3D cinema experience at home. LG’s 3D UD TV boasts superb picture quality with 8 million pixels, four times the resolution clarity (3840×2160) of existing Full HD TVs. 3D Depth Control allows users to personalise the viewing experience by controlling the 3D effect while 3D Sound Zooming provides users with 3D sound that rivals even the best home cinema systems.



Immersive 3D Sound Home Cinema
Complimenting this revolutionary TV technology is the launch of the first in four brand new home cinema systems. The BH9420TW, available in the first half, is equipped with the brand’s latest 3D sound technology complete with a 9.1 speaker system. This includes four tall boy speakers to ensure sound is emitted vertically and horizontally to create a 360º surround sound experience.



Google TV & Smart TV
LG continues to lead the way with connected entertainment in the home, expanding its award-winning offer in a global partnership with Google (planned to launch in the UK in 2013). LG’s bespoke Smart TV platform is also set to be further improved with the introduction of even more premium content services. Built-in Wi-Fi in over 70 per cent of this year’s range and a new and improved Magic Remote, which has additional Voice Recognition technology and a Browser Wheel, promises to make LG’s Smart TV easier than ever to enjoy.

LG’s improved Smart Share 2.0 is driving further innovation in connected TV by making multi-screen viewing even simpler, enabling users to access content where and when they want to. Over 50 per cent of LG’s TV line-up will feature Smart TV functionality, reflecting the brand’s continued belief in the future of the connected home.


Smart TV Upgraders
This year also sees the launch of two Smart TV Upgraders (SP520 in March and SP820 in May), offering users the opportunity to access the LG Smart TV platform from any TV with a HDMI connection.

Stephen Gater, Consumer Electronics Marketing Director, commented: “Driving technological innovation with premium quality is at the heart of everything we do at LG. Unveiling the world’s largest OLED TV today is just one example of our commitment to be the first-to-market leaders in our field.

“LG is globally recognised for its cutting-edge technologies. We’re excited about our line-up this year – our premium range of new stylish TVs offers a true statement of style that people will be proud of having as the hub of their home.”


Tell us what you think on our dedicated CES website below:

LG@CES2012

LG reveals world’s largest OLED TV and showcases cutting edge new designs at CES 2012 is a post from: LG Blog

Waterwise is an independent, not for profit organisation focused on decreasing water consumption in the UK and building the evidence base for large scale water efficiency; as such are the leading authority on water efficiency in the UK. The Waterwise Recommended Checkmark is a progression from the previous Waterwise award, ‘the Marque’, over 70 Marques were awarded previously, across a broad spectrum of products from dishwashers to showerheads, from water storing gels for the garden to toilets.

Jacob Tompkins, Waterwise Managing Director says “Amazingly the UK has less available water per person than many Mediterranean countries and lots of the country is currently suffering drought. Smart technology and innovation can help us all save water in our homes and Waterwise is delighted that LGs new dishwasher has been awarded the Waterwise Recommended Checkmark. The clever use of steam means it can wash 14 place settings worth of dishes with less than a washing up bowl of water, it’s a great combination of performance and water saving – that’s what water efficiency is all about”

Dishwashers are still seen as a non-essential appliance, still well under 50% penetration here in the UK, however recommendations from Energy & Water conservation bodies all help to emphasise that the investment of a dishwasher can indeed pay off in energy and utility bills and in turn help in the conservation of valuable resources.

Dawn Stockell, LG Marketing Communications Manager adds: “After introducing our TrueSteamTM dishwasher range back in October, we are delighted that it has been recommended by Waterwise, highlighting its excellent water efficiency in a time when utility costs are on the increase.”

To find out more information about Waterwise and their recommended products, please go to: http://www.waterwise.org.uk/pages/products.html

LG TrueSteamTM Dishwasher awarded ‘Waterwise Recommended’ Checkmark! is a post from: LG Blog

“The 3D experience is still evolving and we at LG intend to push the limits of what 3D can deliver,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “With our 2012 CINEMA 3D Smart TVs, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.”

The CINEMA SCREEN Design translates the latest advances in LG’s display technology into an aesthetically superior form. Bezels that surround the new CINEMA 3D Smart TVs have been slimmed down to negligible levels, removing physical obstructions to allow greater immersion of 3D effects, reminiscent of movie screens at cinemas.

The CINEMA SCREEN Design is accompanied by new CINEMA 3D glasses for 2012. Presented in three elegant models, the new CINEMA 3D glasses are 20 per cent lighter than the previous ones, increasing their comfort to allow longer 3D viewing.

Such optimal setting for immersive 3D viewing is complemented by a range of new 3D technologies. Using the theory of 3D TV technology, Dual Play is the solution for an ultimate gaming experience. With LG’s Dual Play function and the special Dual Play glasses, players see two entirely different full images, as opposed to the traditional split screen, where each player has to focus on half the screen. Meanwhile, 3D Sound Zooming generates audio output that is synchronised with the location and movement of the various on-screen objects, so immersive sound can complement immersive visuals.

As always, the new CINEMA 3D Smart TVs come equipped with LG’s Smart TV function. Featuring over 1,200 apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the built-in 2D to 3D conversion engine makes 3D content practically limitless.

All aforementioned features of the new CINEMA 3D Smart TVs will be available for viewing at CES 2012 in Las Vegas starting on January 10, 2012.

For all the up to date news and videos from CES just visit our dedicated website:

LG@CES2012

LG’S CINEMA SCREEN DESIGN REDUCES CINEMA 3D SMART TV BEZEL TO 1mm! is a post from: LG Blog

“LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “Through Google TV, LG has merged Google’s established Android operating system with LG’s proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience.”

LG’s Google TV’s most attractive feature is its ease of use, thanks to the combination of its Android-based user interface and the Magic Remote Qwerty designed by LG. LG’s Google TV’s user interface and main screen have been designed for convenient browsing and content selection. Multi-tasking is also possible, as the search, social networking and TV functions can run simultaneously. The user interface can be accessed using the Magic Remote Qwerty which combines the user-friendly benefits of LG’s Magic Remote with a QWERTY keyboard.

Equipped with LG’s own CINEMA 3D technology, Google TV provides a home entertainment experience that is immersive, comfortable and convenient. Based on LG’s own Film Patterned Retarder (FPR) technology, CINEMA 3D glasses are battery-free, comfortable and lightweight. The glasses are also very affordable, making LG’s Google TV ideal for viewing by a large group of family and friends when used in 3D mode. And with a single click of the remote, any 2D program or movie can be viewed in 3D, thanks to the built-in 2D to 3D conversion engine.

Alongside Google TV, LG will continue to advance its own Smart TV platform based on NetCast, which will be available in more than 60 per cent of LG’s flat panel TVs scheduled for introduction over the coming year. With a growing collection of content and services, LG’s Smart TV platform will continue to provide consumers with a unique user experience.

The first demonstration of LG’s Google TV will take place at the LG Electronics Press Conference on 9th January, launching to consumers in the US in 2012 and availability in the UK planned for 2013.

Google TV is a new experience that combines TV, the web, and apps – as well as a way to search across them all. Because some things are better on a big screen.

Watch this space for a demo and pics of the Google TV!

LG TO INTRODUCE GOOGLE TV AT CES 2012 is a post from: LG Blog

What sets LG’s TV picture apart from other OLED TVs is 4-Color Pixels and Color Refiner which work together to generate natural and accurate colors that are sharp and consistent. The 4-Color Pixels feature allows for more accurate color depiction by using a set of four colors (red, green blue and white) in comparison to the RGB setup used by other OLED TV manufacturers. Color Refiner ensures consistency in colors from a wider viewing angle via an LG algorithm which improves and refines hues and tones. This is in contrast to other OLED TVs which often exhibit drastic changes in hues from different viewing angles and abnormal color gamut.

Boasting an infinite contrast ratio, LG’s OLED TV exhibits vivid colors and the smallest details regardless of the overall luminance of the on-screen image. In turn, colors and details throughout an entire image are preserved with utmost clarity and sharpness, even when displaying scenes with dark lighting. Such color capabilities are technically impossible with LED and LCD display panels. And at 1,000 times faster than LED/LCD displays, LG’s OLED TV shows crystal clear motion without any blurring or bleeding.

And LG’s OLED TV is as aesthetically pleasing as it is technologically sophisticated. LG’s Slim and Narrow Bezel design gives the TV a sleek, minimal look and at only 4 mm thin and a mere 7.5 kg, LG’s OLED TV practically blends into the wall.

for more info on CES 2012, live from Las Vegas, stay tuned on our facebook page!!

WORLD’S LARGEST OLED TV FROM LG is a post from: LG Blog

“LG is pushing the limits of home entertainment innovation with this 3D UD TV,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “We are bringing together all our Smart TV and 3D knowledge in the 3D UD TV in order to demonstrate to the CES audience that LG is committed to being the world’s leading brand for immersive home entertainment in 2012 and beyond.”

LG’s 3D UD TV boasts superb picture quality with 8 million pixels, four times the resolution clarity (3840×2160) of existing Full HD TV panels. Combined with LG’s Slim and Narrow Bezel Design, the 3D UD TV provides the most convincing 3D viewing experience currently available outside of a movie theater. What’s more, 3D Depth Control allows users to customize their viewing experience by controlling the 3D effect while 3D Sound Zooming provides users with 3D sound that rivals the output of all but the best home theater systems.

Via the superior display panel, users can access LG’s Smart TV ecosystem, which comprises over 1,200 apps and gives users access to a growing range of premium content services such as the 3D Zone where viewers can select from a wealth of 3D movies. The imbedded 2D to 3D conversion engine expands the availability of 3D content to limitless levels. Users can easily browse and navigate the Smart TV ecosystem using LG’s new, ergonomically-designed Magic Remote which now recognizes four different types of command input: Voice Recognition, Wheel, Magic Gesture and Point.

LG’S 3D UD TV PRESENTS IDEAL COMBINATION OF IMMERSIVE 3D WITH UNRIVALED DISPLAY QUALITY is a post from: LG Blog

“Compared to active shutter glasses, LG’s 3D glasses are far more comfortable to wear and much more affordable, making it possible for large groups and entire families to watch 3D programs and movies together,” said Havis Kwon, President and CEO of the LG Home Entertainment Company. “LG is addressing two of the biggest barriers to 3D acceptance head-on and we’re confident consumers will react favorably to our strategy in the coming year.”

The F310 is characterized by a distinctive design that combines soft lines within a slim frame. Unlike many previous 3D glasses, the lenses have been curved to better accommodate the shape of the wearer’s face, as well as to improve the overall CINEMA 3D viewing experience. The F310 weighs a mere 13.5 grams, making it 20 percent lighter than LG’s previous design.

Another new item for 2012 includes the clip-on F320. Clip-on 3D glasses are unique to 3D TVs based on Film Patterned Retarder (FPR) technology, which is at the heart of CINEMA 3D TV. Compared to the previous generation clip-on 3D glasses, the F320 weighs 25 percent less at 5.5 grams.

Developed in collaboration with Alain Mikli, the F360’s half-rim frame design is sportier and only weighs 16 grams. The lenses of the F360 have been curved and cover most of the wearer’s face, deepening the immersive CINEMA 3D experience. The stylish F360, as well as all 3D glasses from LG, can also worn in theaters showing 3D movies since both CINEMA 3D and theaters utilize the same FPR and RealD technologies.

LG’s share of the global 3D TV market increased from 7.6 percent during the first quarter of 2011 to 14 percent by September. FPR’s unobtrusive technology played a key role in the company’s success in 3D TVs, as uncomfortable and expensive glasses have been identified in numerous studies as being the number one reason consumers have been reluctant to adopt 3D in the home.

LG plans to continue the success it saw this year by sponsoring a series of 3D film and gaming events in 2012 in order to introduce the CINEMA 3D experience to thousands of participants and visitors.

LG UNVEILS STYLISH NEW 3D GLASSES FOR 2012 is a post from: LG Blog

“The quality and technological superiority of LG’s 3D display products are second to none, according to the findings of internationally renowned research organizations and respected media outlets,” said Havis Kwon, President and CEO of LG Home Entertainment Company. “The 2011 IPS monitor line-up shows LG’s commitment to further build upon on this reputation and technological prowess in order to provide consumers with the most immersive home entertainment experience possible.”

The DM92 series showcases a premium design by employing the slim bezel of LG’s technology- and design-driven CINEMA SCREEN whose aesthetic superiority is accompanied by the lustrous chrome stand. Through the monitor TV’s attractive 27-inch display, users can access files on their PC, play games or simply kick back and watch their favorite TV shows. The DM92 series is also optimized for enjoying exciting 3D content. By incorporating an IPS panel, the DM92 series enables greater depth, consistent color and brightness at wider viewing angles compared with conventional 3D displays.

The 23-inch DM82 series exhibits a chic and futuristic design, employing a metallic neck supported by a square, slim base. The 3D display quality is among the industry’s best, with superior color tone from any viewing angle. The beautiful images are accompanied by 7-watt built-in speakers, enabling the DM82 to function as a comprehensive entertainment centerpiece.

The 27- and 23-inch DM52 series offers versatility and efficiency in a flexible package. Combining immersive 3D with IPS, the DM52 series comes equipped with a range of connectivity features, such as HDMI and USB, for content-sharing with external devices.

Optimized for 3D, LG’s D43 monitor offers a host of new technologies and features. The monitor ensures bright 3D images as well as SUPER Resolution and vivid colors through the 3D effect mode. The D43 easily converts 2D content into 3D without any additional software. A 3D hot key enables users to easily adjust and control the depth of 3D images.

LG’s new 2012 IPS monitor line-up will be available globally starting February 2012.

NEW LINE-UP OF MONITORS FROM LG TAKES FULL ADVANTAGE OF IPS is a post from: LG Blog

“Through this strategic alliance, CINEMA 3D Smart TV users will be able to access a wider variety of content in a more convenient manner,” said Seog-ho Ro, Senior Vice President of LG Home Entertainment Company’s TV Business Unit. “Intel WiDi will be one of several features that will enhance the user convenience of our CINEMA 3D Smart TVs, further differentiating our products from the competition.”

Intel WiDi not only enables sharing of stored content, it also transfers onto CINEMA 3D Smart TVs, projectors and monitors a spectrum of online contents –- such as YouTube videos and streaming TV shows from broadcast websites -– that are accessible through notebooks and other mobile devices. Users can view such contents through the expansive and immersive high-definition CINEMA 3D display.

Like wired connectivity standards, such as HDMI and USB cables, Intel WiDi does not require an active wireless internet or WiFi connection to transfer content between external mobile devices and CINEMA 3D Smart TVs. Intel WiDi establishes a direct connection between the WiFi chips embedded in the external mobile devices and the CINEMA 3D Smart TVs.

Furthermore, Intel WiDi does not tie down the mobile device during real-time content sharing. Users may perform other tasks on their notebooks and tablet PCs while simultaneously streaming content to a CINEMA 3D Smart TV, projector or monitor.

LG and Intel would undertake co-marketing activities and Intel WiDi-enabled LG CINEMA 3D products will be on display at the Consumer Electronics Show (CES) next month in Las Vegas.

LG AND INTEL SIGN STRATEGIC ALLIANCE FOR INTEL WIRELESS DISPLAY (WiDi) TECHNOLOGY is a post from: LG Blog

The survey also found that nearly half (43%) find they do more washing up over the holiday season than during any other time on the year. This Christmas, the nation will collectively spend 25,491,600[2] hours scraping away greasy turkey fat and sticky cranberry sauce. It is not surprising that one in five (20%) see a dishwasher as the most valued asset over Christmas with 21% agreeing that spending time over the sink takes valuable time away from loved ones.

But the question is…. Who does the dishes these days? With the Christmas dinner aftermath, who gets lumbered with the washing up? Is washing up still woman’s work or perhaps since upgrading to a dishwasher, it’s the man who is fanatical about loading the machine??

Tweet #LGCleansup



If you love LG don’t forget to share on your facebook page too!!

Competition closes at midnight on the 23rd December 2011

DISH DRAMAS CAUSE STRIFE OVER CHRISTMAS is a post from: LG Blog

The PRADA phone by LG 3.0 combines PRADA’s distinctive style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen.

Styled with PRADA’s clean and sharp design philosophy, the handset features a full glossy touchscreen to the front and PRADA’s signature Saffiano pattern to the back, all finished in classic black. With every detail designed for chic simplicity, this handset also boasts LG’s signature Floating Mass Technology, optically enhancing the thinness of its already impressive 8.5mm depth, with minimal hardkeys completing the sleek simple finish.

As effective as it is striking, the PRADA phone by LG 3.0 boasts a 1.0GHz Dual-Core/Dual-Channel architecture for high-speed performance, and dual-band wi-fi for high-speed surfing on the go.

The smartphone’s sleek design is also reflected once switched on. The PRADA phone by LG 3.0 offers a specially created user interface featuring a unique black, grey and white menu and icons. Through this interface users can enjoy all the latest benefits of Android’s Gingerbread OS, with a future scheduled upgrade to Android’s Ice Cream Sandwich.

This unique user interface experience can be enjoyed on the device’s 800-nit, 4.3inch NOVA High Brightness Display, allowing users to view all their favourite photos and content even in direct sunlight. Plus with an 8MP camera and up to 8GB of user memory, all Life’s Good moments can be captured and enjoyed in high quality.

To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle and Bluetooth ear set. Users can also carry their PRADA phone by LG 3.0 in a range of stylish pouches, allowing users to always have a bit of PRADA in their hand.

PRADA Phone by LG Specifications

for more information on the PRADA Phone by LG head over here

History of PRADA & LG Collaboration
The collaboration between PRADA and LG, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.

KE850 & KF900

The PRADA phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.

The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.

PRADA AND LG CREATE A STATEMENT, IN STYLE is a post from: LG Blog

The Multi V III was designed to be as eco-friendly as it is powerful. Underpinned by LG’s unique Inverter Technology, the Multi V III delivers a coefficient of performance (COP) level of 4.6, one of the highest COPs in the industry. In other words, the Multi V III emits less CO2 compared to any other air conditioner, helping to slow global warming.

“Consumers in North America have shown a very strong interest in eco-friendly products,” said Hwan-yong Noh, head of LG Electronics’ Air Conditioning & Energy Solution Company. “We are delighted to be able to offer a product that meets Carbonfund.org’s incredibly high standards. As a total HVAC and energy solution company, LG is committed to developing products that are both technologically superior and environmentally responsible.”

The Multi V III will be available in North America from the end of this year. LG has already shown an upward growth in North America’s variable refrigerant flow (VRF) market from 4 percent in 2010 to 8.9 percent in 2011, an increase of 201 percent.

LG AIR CONDITIONER FIRST TO RECEIVE CARBON FREE CERTIFICATION is a post from: LG Blog

Damon will be present at the Life’s Good Lounge which will showcase LG’s Next Generation TVs, Blu-ray players, and home cinema systems. To launch the national tour, Damon and his son Joshua Hill (widely seen as the future of British racing) will join shoppers at the LG Lounge on Friday from 10.30am until midday. Londoners will be able to see father and son in action, as they race against each other on a LG 3D TV, as well as challenge Christmas shoppers to beat their lap time. As an added incentive, shoppers who can beat Damon’s lap time will enter a competition to win LG 3D TV Package worth over £1000.

The Life’s Good Lounge will show Westfield customers, just how easy it is to enjoy the Next Generation TV experience in their own living room. Staff will be on hand to demonstrate the different technologies as well as give expert advice about how to get the best home entertainment experience available.

Stephen Gater, CE Marketing Director, LG comments: “There has been a lot of talk around 3D and SMART TV but most people haven’t experienced this technology in their home and don’t know how it works. LG’s Life Good Lounge has been created to provide an education, showing them just how accessible the technology is and how simple it can be.”

LG brings the best of 2D, 3D and SMART TV, offering an all in one home entertainment solution, and its partnership with Sky has allowed over one million consumers to experience 3DTV. LG’s Award winning Next Generation CINEMA 3D is Sky’s First choice for 3D TVs and this Christmas, LG will be helping even more people watch festive favourites in 3D. As part of its on-going partnership with Sky, LG is offering Sky TV customers up to £200 cashback when purchasing selected LG Cinema 3D TVs, with TVs starting at just £550.

The Life’s Good Lounge will be at:

o Westfield Stratford from 9-11th December
o Westfield White City from 16-18th December
o Bluewater from 23rd-24th December
o Trafford Centre, Manchester from 29th -31st December
o Bullring, Birmingham from 6-8th Jan 2012

Keep up to date with this and more LG events on our facebook page.

The Life’s Good Lounge Comes to Westfield Stratford is a post from: LG Blog

Step one is to download and install it from either your Android or iOS app store. Just search for “LG Remote App”. It’s free.

Step two, you need to pair the app with your LG TV. As long as your smart phone and smart TV are connected to your home Wi-Fi network, this is a snap. After you launch the LG TV Remote App, it will automatically scan for your TV. Once it finds it, just tap “connect” and watch the TV for a code to appear. Plug that in, and you’re good to go.

Search, Connect, Pair!

1. Volume, Channel, and “My CH”

The volume and channel changers are self-explanatory. Just use one of the two sets of rockers that appear on your phone, and swipe up and down to adjust. What’s really cool is the “My CH” feature, which lets you create a list of your favorite channels that you can surf back and forth between. Whenever you’re on a channel you like, just tap My CH and add it to your favorites. Once it’s saved, you can always go back with just a few simple touches of the finger.

2. Touch Pad

This menu works like a normal touch pad on a notebook computer. Just put your finger on the smartphone screen and the Magic Motion pointer will appear on your TV. Now, we’re not saying that it’ll replace your Magic Motion Remote Control, but it definitely gets the job done in a very admirable way.

3. Buttons

Even if you don’t really get into the functionality of our Magic Motion Remote Control, you can go old school with this feature, which replicates all your key navigation functions of the standard LG remote that comes with the TV.

4. Settings.

Use these to customize the app, change your vibration effects, sound effects, and even your touchpad sensitivity.

5. The QWERTY Keyboard
This is probably our favorite feature on the app, because it’s perfect for surfing the web and doing searches from your couch. And it’s super intelligent. Whenever you are surfing or using Smart TV menus that require keyboard input, the LG Remote App realizes it and launches a keyboard on your smartphone. All from within the app! A smart way that makes your Smart TV even smarter.

LG Smart TV Remote App is a post from: LG Blog

Some people ask us how we got our start. Well, it all goes back about half a century ago when, after first producing radios, Goldstar (our name when we were founded) started to produce Korea’s first black & white TVs in August 1966. And we haven’t looked back (well, until now that is…). We’re proud of our heritage and we’re especially proud of our ability to deliver innovation in the form of state-of-the-art TVs and a myriad of other electronic goods to you.

History of LG Infographic

The History of LG is a post from: LG Blog

LG has developed a Smart TV art museum app that allows LG CINEMA 3D Smart TV owners to enjoy and display over 600,000 artworks from Europe’s most famous museums and galleries, such as the Louvre and the National Gallery of London. The TV app, MUSEUM, was developed in collaboration with PureScreens, a French audiovisual content producer.

Optimized for viewing on LG CINEMA 3D Smart TVs, MUSEUM isn’t just a streaming collection of fine arts images. MUSEUM organizes 600,000 works of art from approximately 200 European museums and galleries into exhibitions themed around a specific artist, collection or subject matter. Artwork available in MUSEUM include masterpieces by Leonardo da Vinci, Pierre-Auguste Renoir and Vincent Van Gogh.

Four new exhibitions, consisting of 40 artworks, will be added each month. Each exhibition consists of 10 artworks and runs for 20 minutes. Exhibitions can be paused to display a single work for a maximum period of 24 hours. The high definition (HD) exhibitions are accompanied by expert audio commentary in English and French languages.

LG will pre-install MUSEUM as a premium application in LG CINEMA 3D Smart TVs sold in European countries and the TV app will also be available for free download from today!

LG ELECTRONICS AND PURESCREENS INTRODUCE MUSEUM APP FOR SMART TV is a post from: LG Blog

From December 1st to December 24th Sky TV customers will be able to get the following cashback offer:

LG CINEMA 3D TV Series: Cashback

LW450U : £50/ €55
LW540U : £50/ €55
LW550T : £100/ €115
LW650T : £100/ €115
LW980T : £200/ €225

For incredible savings, just click here!!

LG & Sky Christmas Cashback Offer is a post from: LG Blog

The Thomson Reuters 2011 Top Global Innovators program evaluates performance in three areas: companies that invent on a significant scale, work on developments that are acknowledged as innovative by others around the world, and whose inventions are globally protected due to their importance.

Stephen Gater, Consumer Electronics Marketing Director, LG UK commented: “LG is committed to developing products that enhance the consumer experience and suit people’s every day needs. This recognition from Thomson Reuters is fantastic, as it shows that as a global innovator we’re one of the best and we know that there’s even more to come!”

“Innovation is a means of growth and prosperity for companies seeking to overcome sluggish economies and achieve competitive advantages,” said David Brown, president of the IP Solutions business of Thomson Reuters. “We salute the Thomson Reuters 2011 Top 100 Global Innovator companies and their leaders for the innovative spirit they foster and their commitment to protecting intellectual assets.”

To view the full report on the Thomson Reuters Top 100 Global Innovator program, go to www.top100innovators.com

LG NAMED THOMSON REUTERS 2011 TOP 100 GLOBAL INNOVATOR is a post from: LG Blog

Under this partnership, LG will be PRADA’s exclusive mobile phone partner. The collaboration, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.

“The partnership between Prada and LG has always been characterised by an innovative approach and uncompromised quality of style, design and breakthrough technology,” said Mr. Patrizio Bertelli, CEO of PRADA Group. “These values are common to both our brands, which have always anticipated, and often set, the trends in many fields. We were therefore delighted to cooperate again with LG in the development of the latest creation of the mobile communication industry.”

“Our working relationship with PRADA is unique in its longevity and success, something no other phone company and fashion brand have been able to replicate,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Having successfully launched two PRADA phones by LG, we look forward to collaborating further to develop premium handsets representing the most sophisticated style.”

The PRADA phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.

KE850 & KF900

PRADA Phone by LG to be launched in 2012 is a post from: LG Blog

Enabled by LG’s Inverter Direct Drive™ technology, the 6 Motion washing machine has won rave reviews. Its unique feature allows for more precise spin speed control and inner drum movements saves energy, time and gets clothes cleaner. With a range of cycles optimized for different types of fabrics and delivering a wash that is as gentle as it is thorough, LG’s 6 Motion technology goes beyond mere “laundry”.

“LG washing machines have gained a reputation as the most innovative appliances in the market today,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “6 Motion was a breakthrough when we unveiled it in 2009 and continues to lead the industry two years later.”

Due in large part to the popularity of LG’s 6 Motion washing machines, the company posted the best sales figures – in volume and value – for washing machines in 2010, according to figures provided by various market research companies . In addition, LG’s front-loading washing machines have been the best-selling front loaders in the world for the past two years and the top sellers in the United States for the last four.

LG SELLS OVER TWO MILLION 6 MOTION WASHING MACHINES WORLDWIDE is a post from: LG Blog

Running from the 1st November through to the 7th December, this offer is reflective of the strong partnership between LG and Ubisoft and the efforts and commitment of both companies to provide the ultimate 3D gaming experience with their products. LG, a leading manufacturer of 3D products, has a great deal of experience in designing and bringing high-quality 3D screens to market to give consumers the best gaming experience with games such as Assassin’s Creed Brotherhood.

After extensive testing of the Assassin’s Creed Brotherhood game on the LG 3D monitors, Ubisoft were so impressed with the results that they began working with LG to offer the gaming bundle to provide consumers with the ultimate 3D gaming experience.

“We are delighted to partner with LG to offer Assassin’s Creed Brotherhood to consumers in a way that enables them to enjoy this action packed, visually stunning game in its full glory,” said Chris Marcus, commercial manager at Ubisoft: “With LG’s pioneering 3D technology, these monitors are the perfect solution for those looking to bring their gaming experience to life.”

Nigel Roberts, senior sales manager, LG IT Solutions, added: “Our 3D monitors range is perfect for experiencing games like Assassin’s Creed Brotherhood, which in turn really demonstrate the full potential of our innovative 3D technology. With our Film Patterned Retarder technology (FPR), the monitors offer a brighter display, clearer images, and a “Flicker-Free” 3D picture, which gives users a much more comfortable 3D experience at a very competitive price. We are excited to be working in close partnership with Ubisoft and look forward to further demonstrating our commitment to bringing the ultimate gaming experience to consumers.”

The offer will be available at Currys, PC World, Amazon and other major retailers.

LG IT SOLUTIONS AND UBISOFT LAUNCH NEW PARTNERSHIP is a post from: LG Blog

Interest was high, both at the event and in and around the booth, and afterwards when we saw plenty of kind words being written by analysts online. We just had to share them with you.

Visitors had a blast doodling on the Pentouch TVs

Quick refresher if you didn’t catch our last post on this. The Plasma Pentouch TV uses the magic of plasma TV panels to communicate with a wireless stylus pen that you use to draw freely on screen. Using unique and powerful software installed on your TV, the TV detects the plasma light source to determine the precise location of your pen and recreate the line you’re imagining.

What caught the eye of the analysts and enthusiasts at IFA was that the technology has been around for a while but LG’s take on it was new and distinct. As T3 Tech put it, LG has “pulled something out of the bag that none of its competitors thought of: fully touchscreen TVs.”

IT Magazine, T3 LG Pentouch TV: Hands-on video

Touchscreens have become commonplace but this is definitely something unique, especially because it involves the big screen medium of a TV. As Tech 2 put it, “LG has done one better and taken the stylus’ ability to a whole new form factor- an HDTV.” And CNBC liked it so much that it selected the Pentouch TV as one of the “Coolest Tech Toys of 2012!”

LG Pentouch TV

With a touchscreen plasma TV and just a couple of pens, LG really does take TVs to a whole new level. Now you can draw freely in all colors imaginable, play the latest popular games like Angry Birds, and even boost your performance in the office. And did we mention that it’s also 3D? Techradar did, pointing out that LG’s “2D to 3D conversion is actually pretty advanced: with 20 scales of 3D available.”

Thanks for the kind words!

Forget the crayons and hand your child the Pen! is a post from: LG Blog

Just a year ago, even that solution was pretty high-tech. Snap the photo with your smartphone, beam it via email to the server, and then download it to your PC where you’ll recreate the image using some graphics program before popping it into a PowerPoint presentation for next week’s big sales meeting.

Not bad. But what if there was a better way, something that lets you be even more creative and that fosters better team collaboration at the same time? LG’s new Pentouch TV can accomplish both, while at the same time even handling mundane tasks like helping you to take and share meeting notes.

It is the newest high-tech device in the office arsenal and here’s how it works: First, it’s based on plasma TV display technology, which produces its own infrared waves that are invisible to the naked eye, with each cell on the TV’s display emitting its own signal organically. The special pens that come with the TV are calibrated to home in on each and every cell so that the computer knows precisely where the pen is pointing. Using easy-to-install and easy-to-use software, all you need to do is install the program onto a computer and connect it with the Pentouch TV.

The touch pen recognizes the plasma light cells emitted from the panel
and the TV precisely pinpoints the position on the screen

This simple and elegant solution now makes it possible for the user to not only be able to handle icons on the screen just like a wireless mouse, but also to write and draw directly into documents and presentation files with precision. You can even use the pen to highlight whole sections that you want to remember or have stand out, achieving exactly the same translucent effect you get with a real highlighter pen in any colour you want.

Now think again about that meeting with your colleagues. Instead of a whiteboard and marker, you can pick up the LG Pentouch TV and draw that diagram directly into the PowerPoint file that you’ll use for the sales presentation and save it instantaneously. You can also recall and edit pictures, documents, and presentations that you’ve created and saved elsewhere.

Even getting reference materials during the meeting is easy. As long as you’re connected to the internet, just open a browser and use the pen to search for what you want as you normally do with a mouse. In this case, imagine doing it seamlessly while you’re standing and talking during the meeting. You’ll never miss a beat. And when you do find the page that you want, you can capture the information with the pen and drop it into your presentation. It’s that simple.

By simple clicking with internet connection,
you can immediately share the meeting discussion points with your colleagues

And it’s not just a time saver. It also holds the promise to change our communication paradigms. Instead of starting each meeting with a static stack of paper documents or blank white board, now we can start with an open document on a big screen—take your pick from any of the programs in the MS Office suite—and, with the two pens provided, share stories and create ideas as a group more effectively and in real time.

It’s not hard to imagine the fun you can have with the LG Pentouch TV. LG also provides highly valuable creativity software that will really let your artistic side shine. But when the meeting starts, when it’s all about great communication and exceptional productivity, that’s where a true professional armed with the latest technology can really make a difference.　

LG Plasma Pentouch TV: The New Wonder of Office Communication is a post from: LG Blog

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• See video and pics from LG events and +1 or comment on posts to let us know what you think.

• Post comments and stay connected to LG no matter where you are with Google+ for Android on your LG phone.

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LG UK & Google+ is a post from: LG Blog

Sales and Profit
LG posted consolidated third quarter 2011 revenues of KRW 12.9 trillion (USD 11.92 billion) a 4 percent decrease from the same period last year. The company reported an operating loss of KRW 32 billion (USD 29.57 million) versus a third-quarter 2010 operating loss of KRW 185 billion (USD 156.12 million). The KRW 414 billion (USD 382.62 million) net loss in the quarter was mainly due to a loss on investments in affiliated companies and net financial expense.




LG Home Entertainment Company shipped 6.8 million flat panel TVs from July to September, the most ever in the third quarter. Revenues decreased 7 percent from the previous year to KRW 5.37 trillion (USD 4.96 billion) as a result of weaker consumer sentiment in the global market. Operating profit improved 17 percent over the previous quarter to KRW 101 billion (USD 93.35 million) due to a stronger premium product mix of CINEMA 3D TVs and LED LCD TVs.

LG Mobile Communications Company sales decreased 8.5 percent year-on-year to KRW 2.76 trillion (USD 2.55 billion). The company posted an operating loss of KRW 139 billion (USD 128.47 million). LG plans to continuously focus on the smartphone business and increase sales of LTE (Long Term Evolution) handsets with the launch of the Optimus LTE to drive sales and profit improvements in the quarters ahead.

LG Home Appliance Company posted sales of KRW 2.7 trillion (USD 2.5 billion) in the third quarter, a 1 percent increase from the same period the year before, thanks to strong sales in emerging markets along with the growth of more energy-efficient and smarter products. Despite an increase in raw materials prices and appreciation of the Korean won, the company still managed to improve operating profit by 11 percent to KRW 70 billion (USD 64.7 million) from the same period the year before.

LG Air Conditioning and Energy Solution Company grew its third quarter revenues by 11 percent year-over-year due in large part to strong sales in Korea, the Middle East and Latin America. The company posted an operating profit of KRW 1 billion (USD 0.92 million) in a traditionally slow season for air conditioners. Although overall demand is expected to decline in the coming quarter, the company will continue to increase sales of commercial air conditioners, chillers and heaters with the introduction of more energy efficient products.

2011 4Q Business Direction and Prospects
LG Electronics expects to see modest growth in the coming months with competitive LTE smartphones, CINEMA 3D TVs and consumer-friendly, energy efficient appliances. The company will also focus on strengthening profitability through more aggressive cost control and better allocation of resources.
2011 3Q Exchange Rates Explained
LG Electronics unaudited earnings results are based on IFRS. Amounts in Korean won (KRW) are converted into US dollars (USD) at the average rate of the three month period in each corresponding quarter: KRW 1,082 per USD (2011 3Q) and KRW 1,185 per USD (2010 3Q).

LG THIRD-QUARTER 2011 FINANCIAL RESULTS is a post from: LG Blog

The new production lines in Wroclaw will enable LG to respond better to a range of local consumer needs and demands. A key benefit is in the reduction of time required for shipment. Previously, washing machines and a large proportion of refrigerators were shipped from Korea and China, requiring more than a month for delivery to Europe. However, with the new Wroclaw facility, the maximum time required for shipment throughout Europe will only be five days, less for closer destinations. Supply chain costs will also decrease as costs associated with transportation, storage and operations are reduced. The local economy is already reaping the benefit of the expansion, with the hiring of 800 additional workers and a 36 percent increase in local business partnerships.

Making it in Europe

The refrigerators produced in Wroclaw are LG’s signature side-by-side, two-door bottom freezer and Larder & Freezer models. The highly energy efficient side-by-side has an A++ energy rating, while the bottom freezer is rated an outstanding A+++. The bottom freezer is equipped with the No Plumbing feature that eliminates the need to connect the refrigerator to a water source. These two energy-efficient refrigerator models rely on LG’s Linear Compressor technology which makes the refrigerators more energy efficient and keeps food fresh longer.

The new production facility will also cover a wide range of washing machines from conventional to premium models. It will increase output to meet the high demand for the Front Load Washing Machine with Inverter Direct DriveTM Technology and the 12kg 6 Motion Direct DriveTM with A+++-20% energy rating offers consumers 20 percent more energy savings compared to washing machines with A+++ rating.

LG EXPANDS APPLIANCE PRODUCTION LINES IN EUROPE is a post from: LG Blog

Hardcore gamers are hardcore for a reason, and LG definitely had this special group of consumers in mind when we made Dual Play. Many of them may have caught wind that this feature was coming and they were itching to try it out for themselves. They are all used to playing shooter games, racing games, and other multiplayer console games on a split-screen with friends and have probably always wondered if their buddy was cheating with a sneak peak or two.

Dual Play Xbox Gaming

Dual play fixes that once and for all, letting two players enjoy one game while sharing the same big screen. We’ve explained how it works here. Because there was already some buzz about Dual Play, we knew that gamers were going to love it, and they did!

In fact, Dual Play received some pretty rave reviews from various analysts and avid gamers. We’re more than happy to crow about our tech but it’s always rewarding when the experts agree and do it for us. (Check out the video)

We could go on and on about how awesome Dual Play is but as one reviewer in PC Magazine put it, “Dual Play technology must be seen to be believed.” It’s really that good.

It’s been a while since 3D TVs made their debut. And while some of the consumers were getting used to all the different features of the latest 3D TVs, Dual Play was yet another original piece of technology that got a lot of people at Grand Designs thinking about LG’s superior 3D tech.

LG takes the 3D experience to a whole new level with a lot of added value (Pentouch TV, 3D ecosystem, and now Dual Play). One stand visitor mentioned “I’ve seen a few 3DTV’s before by now so I know what to expect, seeing Dual Play has just added another feature to 3D for me and my friends! Love it”

So there you have it. Enjoy games with your mates on the whole screen.

Multiplayer Gaming Goes Full Screen with LG Dual Play is a post from: LG Blog

6 Motion is made possible thanks to LG’s Inverter Direct Drive motor which enables better control of the drum – from both a speed and rotation point of view, thus enabling different wash motions.
The different wash motions are specific to how the drum moves and its effect on the clothes and although different motions may be more suited to different fabrics, LG’s engineers have found the optimum combination of wash motions to deliver the best performance and care for your laundry based upon the programme selected.

Tumble (Basic Motion)
Conventional wash motion where clothes are moved from the bottom of the drum to the top in a large circular motion.

Filtration (Even Washing Performance)
The spinning drum spreads the clothes evenly around the sides of drum, then the detergent dosed water is sprayed into the garments – ensuring fabrics are thoroughly soaked.

Scrub (Effective Detergent Dissolving)
The scrubbing motion dissolves detergent quickly for an improved wash performance.

Swing (Delicate)
Clothes are gently moved from side-to-side for a delicate handwash effect.

Rolling (Silent Wash)
Constantly submerged under water, the laundry is gently washed with a rolling motion, ensuring a kind yet effective wash.

Stepping (Crease Care)
Garments are lifted to the top of the drum and then are dropped to the bottom, helping to reduce creases.

For more info on LG’s 6Motion Washing Machines just head over to our website.
http://www.lg.com/uk/6-motion/

What is LG 6Motion Direct Drive? is a post from: LG Blog

LG and National Geographic

1) No Need to Worry about Dizziness
If the degree of convergence is not set correctly, users may experience dizziness due to the ‘crosstalk effect’. LG has thus succeeded in preventing the ‘crosstalk effect’ through an auto convergence technology. This technology provides maximum level of depth and eliminates possible dizziness. Only LG Optimus 3D offers protection for its users of the five similar devices. Although FujiFilm’s FinePix REAL 3D W3 camera serves a similar function, it requires manual operation for every shot and thus comes with its own inconveniences and difficulties for consusers.

2) Misalignment Correction Technology
Mist, excessive heat, humidity as well as slight bumps can cause misalignment of the two cameras, resulting in negative effects on the 3D image quality.

Other 3D devices such as Sharp’s 3D smartphone, Aquos SH-12C, and FujiFilm’s 3D digital camera, FinePix REAL 3D W3, are equipped with a misalignment calibration function as it is a manual setting that needs to be adjusted for every condition. On the other hand, HTC EVO 3D and Sony’s 3D digital camera, the Mobile HD Snap Camera, applies a set factory calibration which cannot be changed after purchase.

Distinction of LG’s Optimus 3D set itself apart from 3D cameras as the only 3D device installed with a self-correcting technology on a real-time basis. It therefore provides its users with optimal 3D image quality without the hassle or inconveniences of other devices.

Image and Video Resolution
Furthermore, the LG Optimus 3D is the only 3D phone that can take 3D photos with 3.2 megapixel qualities. In comparison, the 3D resolution for HTC’s EVO 3D and Sharp’s Aquos SH-12C is only 2 megapixels. Of the devices being compared, the only one that offers better quality images and videos than the LG Optimus 3D is the 3D digital camera by FujiFilm which offers 10 megapixel resolutions both in 2D and 3D.

Display Size
The display size that influences the degree of 3D effects is a significant factor since consumers frequently enjoy their photo and video content directly on their phone screen. The LG Optimus 3D’s 4.3-inch LCD screen has a resolution of 480 x 800 pixels to offer great 3D effects.

Share with a Wider Audience
Users can browse the existing 3D contents on Youtube as well as share self-created contents with a wider audience through a preloaded YouTube application based on its exclusive partnership.

Transformation between 2D and 3D
The LG Optimus 3D is the only 3D device that allows users to freely transform their 2D content into 3D, and vice versa. Users are able to switch images and videos from 2D into 3D. Moreover, LG’s upcoming “3D Game Converter” will advance the 3D content environment and lead the 3D industry with the world’s first 3D game converter on a smartphone platform. This sensational technology enables users to transform almost every 2D game — as long as they are OpenGL based.

Overall: LG Optimus 3D is the Clear Winner
After comparing two recently released 3D smartphones and two 3D cameras, LG Optimus 3D’s superior qualities with exclusive 3D features makes it the clear winner. The device’s auto convergence and misalignment calibration technologies help users create high quality 3D content without the need for extra equipment. Moreover, the wide 4.3 inch display allows users to seamlessly enjoy and share their self-made 3D content.

Brian Skerry, another photographer who joined the LG-National Geographic collaboration, commented on his great experience with the LG Optimus 3D by saying, “What wowed me about the phone and the 3D experience was that the images would have been compelling in 2D but in 3D they were just better.”

All in all, 3D smartphones are more convenient than 3D digital cameras thanks to the ‘mobility’ features, such as sharing capability and instant web-access. The LG Optimus 3D is considered to be the most optimal 3D device that provides incomparable convenience and cutting edge 3D features.

LG GLASSES-FREE OPTIMUS 3D KNOCKS OUT 3D CAMERAS is a post from: LG Blog

LG IPS5 Monitor

“We’re committed to continually improving all aspects of our monitors with the best technology currently available,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “The IPS5 series is proof of that commitment, as these monitors deliver superbly accurate images with true colour representation with a wide viewing angle for demanding professionals.”

Expertly Tuned Colour Accuracy
By replacing TN (twisted nematic) panels with IPS, the IPS5 series provides exceptionally realistic images with enhanced colour accuracy. This accuracy is further assured by a report on colour-calibration prepared by LG experts, which accompanies the monitors. The IPS5 series is one of very few high-end professional graphics monitors to offer such a guarantee. In turn, customers can be assured that onscreen colours are identical to real-life colours.

Consistent Colour Tone Through Consistent Colour Temperature
The IPS5 monitors maintain colour temperatures at an optimum level of around 6,500K
(Kelvin), enabling reproductions of colours closest to the original. This consistency helps retain colour impressions identical to those on the original image, so viewers can always see the image as it was intended. The American Society of Media Photographers(ASMP) officially recognized
IPS panels are the best for photo editing. The photography experts at ASMP recommend using “IPS monitors” for accurate editing of digital art works.

Colour Shift Free
Thanks to an alchemic convergence of IPS and LED, the new IPS5 monitors deliver highly advanced picture quality without any colour shift. They also greatly extend viewing angle, ensuring viewers see crisp, realistic pictures from almost any position in front of the screen.

With its Dual Package feature, the IPS5 allows easy configuration of a second display, such as setting the split main monitor screen in dual mode, connecting a second monitor with a single click and showing the task bar on both monitors. Additionally, the Super Energy Saving technology makes the IPS5 as eco-friendly as it is technologically sophisticated. The IPS5P series is ergonomically designed with a height-adjustable stand which can be adjusted to almost any angle.

The IPS5 series is available this month while the IPS5P will be introduced in Europe in November.

LG IPS5 Range Specifications

LG EMBRACES IPS PANEL TECHNOLOGY FOR A NEW STANDARD IN MONITOR PERFORMANCE is a post from: LG Blog

“We are honored to be able to bring one of the most popular fighting games of all time into the Android ecosystem,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “As we prepare our first HD smartphone for launch, it was important for us to be able to offer HD content that would really demonstrate this phone’s benefits. The HD version of Street Fighter certainly fills this objective. We are also confident that LG’s soon-to-be-unveiled HD display technology will give Street Fighter fans a whole new reason to play the game again.”

“We very much look forward to expanding the legacy of Street Fighter to the Android platform through this partnership with LG,” said Yoshinori Ishida, Deputy Head of Consumer Games Business Division and General Manager of Consumer Games Marketing Department at CAPCOM. “We wanted to ensure the Street Fighter concept transitioned seamlessly to Android.”

Since 1987, Street Fighter has attracted a loyal fan base with its entertaining and action-filled fighting scenes. Nearly 30 million games have been sold to date, making it one of the best-selling video game franchises in history and earning it an entry in Guinness Book of World Records in 2008. Street Fighter has also spawned a live-action film, several animated movies, comic books and even a song.

LG TAPPED TO INTRODUCE CAPCOM’S STREET FIGHTER IV ON UPCOMING HD SMARTPHONES is a post from: LG Blog

The independent voting academy of 25 highly credentialed cricket experts put Trott first, ahead of a formidable group of players that had been short-listed, including England team-mate Alastair Cook, last year’s winner Sachin Tendulkar and South Africa opening batsman Hashim Amla.

Trott follows in the footsteps of India’s Rahul Dravid (2004), Andrew Flintoff of England and South Africa’s Jacques Kallis (joint winners in 2005), Ricky Ponting of Australia (2006 and 2007), West Indies’ Shivnarine Chanderpaul (2008), Mitchell Johnson of Australia (2009) and India’s Sachin Tendulkar (2010) to take the top award.

Trott accepted the Sir Garfield Sobers Trophy from ICC President Sharad Pawar at a glittering ceremony in London and was clearly thrilled with the accolade.

He said: “It’s fantastic to be part of a successful team and I never envisaged winning this award and it’s a brilliant feeling to be recognised.”

Based on the period between 11 August 2010 and 3 August 2011, the LG ICC Awards 2011 presented in association with FICA take into account performances by players and officials in a remarkable period for the game.

Sri Lanka’s Kumar Sangakkara has become the second-ever recipient of the LG People’s Choice Award at the LG ICC Awards in London.

Sangakkara was voted to the award by the general public and beat off strong competition for the award from South Africa’s Hashim Amla, England’s Jonathan Trott, West Indies’ Chris Gayle and India captain Mahendra Singh Dhoni.

The award, which was introduced last year at the LG ICC Awards in Bengaluru, was chosen by cricket fans around the world who, over the course of four weeks had the opportunity to vote for their favourite player. Sangakkara was unable to collect the award in person due to current playing commitments in the Sri Lanka Test series against Australia in Colombo.

Andy Mackay, LG Electronics UK Commercial Director, announced that the Sri Lankan had scooped the prize at the ceremony in London last night.

Watch the ICC Awards Videos here

Jonathan Trott named ICC Cricketer of the Year 2011 is a post from: LG Blog

The Festival features a LG booth, where visitors are encouraged to play 3D games on LG’s various 3D products, enabling visitors to experience first-hand LG’s immersive 3D world. Featured products spanned CINEMA 3D TVs, monitors, and projectors to Optimus 3D smartphones and 3D sound-equipped home theater systems. In particular, with the Optimus 3D, gamers worldwide were able to experience LG’s own 2D to 3D game conversion engine.

The types of venues selected for the Festival varied by country. In order to accommodate larger crowds, shopping malls were chosen for Russia, India and Chile. In order to give visitors a comfortable feel of how home entertainment should be, Festival visitors in Dubai interacted with various LG 3D products in Living Room Video Game Cafes. In Brazil and Germany, LG opted for a road show format, hoping to generate curiosity amongst the countries’ demanding consumers.

‘Gamescom’ is the biggest games and entertainment show in the world and was held in Colon, Germany from Aug.17-21. At the show, LG opened a booth and provided the full 3D gaming experience with its entire line-up of 3D products. Visitors were particularly fond of the lightweight glasses that functioned with all LG 3D screens.
At Germany’s Gamescom, the world’s largest gaming and entertainment exhibition, LG introduced an array of gaming and gaming-related devices which were used for 3D games produced by the likes of Blizzard Entertainment. LG’s 3D products were also hooked up to Microsoft’s Xbox Kinect.

In Russia, LG set up the Festival at Mega Khimki, one of the largest shopping malls in Moscow. Several celebrity Russian gamers and national broadcasting companies took part in the Festival which featured a gaming tournament called ‘1C SoftKlab.’ The glasses-free Optimus 3D proved to be a big hit among Russian visitors, a top of the line smartphone that previews the future of larger screen 3D TVs.

Meanwhile, the Festival in Dubai has been a pro-longed one. Having begun in late July, the Festival is expected to culminate in the Mega Championship on January 6 of next year. Leading up to the championship finale, LG will continue to host daily, weekly and monthly contests in Dubai. The contest winners have been awarded prizes, which has certainly contributed to generating popularity. So far, t-shirts have been handed out at smaller contests, while some of the larger ones have awarded 42-inch CINEMA 3D TVs and other LG 3D products.

Celebrities and entertainers were invited to LG’s 3D Game Festival in Russia. Various media events and performances demonstrated the potential that 3D could bring to gaming.


In Dubai, LG has jointly worked with ‘Living Rooms Video Games Cafés where users experience a true 3D gaming environment at home. The championships events have proven very popular, and organizers say the city is gaining more interest in home 3D gaming.

Overall, LG’s 3D Game Festival has served a meaningful purpose, exposing the latest industry-leading 3D products and technologies to users. In addition to LG’s immersive display panels and dazzling 3D visuals, visitors across the world were able to witness LG’s attempts to make 3D more convenient, as evidenced in LG’s 3D glasses. Unlike the heavier battery-powered 3D glasses of other 3D TV manufacturers, LG’s battery-free 3D glasses are far more comfortable to wear, enabling consumers to enjoy 3D entertainment for as long as they desire. After all, 3D is the next big thing in home entertainment, and it should be a pleasant experience.

LG 3D Game Festival Spans the Globe is a post from: LG Blog

Earlier this year LG unveiled its 2011 home appliance range, which includes leading innovations in washing such as the introduction of 6 Motion Direct Drive technology which provides 6 different washing movements, providing care for even the most delicate fabrics. By becoming the Official Garment Care supplier, the Korean manufacturer hopes to further establish itself in the premium appliance market and raise awareness of its state of the art products.


6 Motion Direct Drive


The partnership will be supported by PR activity, including backstage footage and a dedicated Garment Guide which will position LG as the expert in Garment Care. All activity will be supported online, with facebook and twitter community management being set in place.

Dawn Stockell, LG Marketing Communications Manager comments: “LG produce premium home appliances which allow customers to really care for their fabrics. Everyday women are spending money on clothes but few think to invest in items that will help to keep them looking as good as new. We believe that there is a real gap in the market for brands to be making a link between designer clothes and premium appliances to care for them, and that’s why we’ve decided to sponsor London Fashion Week and support it with dedicated PR and Social Media activity.”

Caroline Rush Chief Executive of the British Fashion Council comments: “We’re delighted to have LG on board as our Official Garment Care supplier; their expertise in the industry is unrivalled. The trained Steam Team will provide support and assistance to our designers, making sure that all of this seasons fabrics are shown at their best.”

To mark the opening of London Fashion Week, LG – Official Garment Care Supplier, is running a competition to win a 6 Motion washing machine, ensuring one lucky winner can care for their designer fashions just like London Fashion Week! to find out more just head over to our official facebookpage!

To find out more information about LG’s washing range visit www.lg.com/uk/homeappliance

LG SPONSORS LONDON FASHION WEEK 2011 is a post from: LG Blog

“The European market is highly competitive due to established local players in the home appliance industry,” Mr. Lee said. “But LG is absolutely committed to being a brand that is embraced by European customers. We’re already ramping up our investment in the region and have products on the drawing board that are based entirely on consumer insights from European audiences.”

SOLIDIFY A PREMIUM IMAGE THROUGH SMART PRODUCTS
A key part of LG’s strategy is to solidify the company’s image as a premium brand through its smart home appliance products. LG’s strengths are in energy savings and user convenience. These benefits are made possible by LG’s smart solutions the company calls Smart ThinQ™, which includes Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid.

LG Smart Appliances

LG will launch its smart home appliance products in Europe beginning with smart re-frigerators in the United Kingdom (UK) at the end of this year. This will be followed by smart washing machines, smart ovens and smart robotic vacuum cleaners. LG’s smart clothing storage unit, Styler, will also make its appearance in European retailers.

EUROPEAN FOCUS, EUROPEAN STRATEGY
LG also plans to increase its market share in the European built-in appliances market by cooperating at a deeper level with distribution partners and by introducing a lineup of more localised products in key European markets such as France, Spain, Italy and Germany.

As part of this aggressive strategy, LG is ramping up its European manufacturing operations. LG’s plant in Wroclaw, Poland is expected to more than triple its production of refrigerators, expanding from the current 300,000 units annually to one million units. Its new washing machine assembly line in Poland is also targeting one million units a year. LG is looking into investing an additional USD 34 million by 2015 to further expand its European manufacturing facilities.

“These efforts are intended to meet European market demands sooner rather than later,” said LG’s Mr. Lee. “An increasing proportion of products supplying the European market will originate from European facilities instead of Korea and China.”

LG AIMING FOR TOP POSITION IN EUROPE IN WASHING MACHINES AND REFRIGERATORS BY 2015 is a post from: LG Blog

“This cooperation is nothing less than a watershed in the brief history of Smart TVs,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. “By working in partnership with two innovators in TVs, we’ve taken a major step towards creating an app market every bit as inventive and dynamic as the one that exists for smartphones.”

LG, Philips and Sharp invite other Smart TV makers and application developers participate in the initiative and provide ideas for simplifying the development process while improving the user experience.

The beta version of the common SDK will be released in early October.

LG, PHILIPS AND SHARP JOIN HANDS TO OFFER MULTI-PLATFORM SMART TV APPS is a post from: LG Blog

6 Motion Direct Drive for Better Washing Performance
LG’s 6 Motion Direct Drive is the key to the new washing machine’s exceptional wash-ing performance. The six drum cycles – Tumbling, Scrubbing, Filtration, Rolling, Step-ping and Swing – are engineered and programmed to ensure that various clothing types, from delicate silk garments to rugged work jeans, are washed properly.

The drum is powered by LG’s Inverter Direct Drive™ motor, an advanced technology that eliminates the belts and pulleys found in conventional motors. This simplified de-sign structure delivers power more effectively while reducing energy consumption, re-sulting in the A+++ energy rating. The reduction in friction between motor parts allows greater durability, along with less noise and vibration. The Inverter Direct DriveTM motor has been verified by VDE (Verband der Elektrotechnik), one of Europe’s most pres-tigious technical associations, as maintaining perfect operations through 2,200 cycles, the equivalent of around 10 years of wash cycles on LG’s washing machine. The In-verter Direct DriveTM motor guarantees this durability with a 10-year warranty.

Larger Capacity Means More Free Time
At 12kg, the new washing machine boasts the largest inner capacity among all washers in the standard 24-inch exterior size. It easily accommodates bulkier items like curtains and duvets, and because more items can be washed at the same time, the washer cuts down on extra loads – on average, the 12kg washer runs some 40 percent fewer loads than the 7kg model over the course of a year. Compared with a 7kg capacity washer, this means 105 washes a year rather than 179, bringing significant savings in energy, water and electricity bills.

TrueSteamTM Offers Benefits for Fabric as well as for Family Health
With LG’s TrueSteamTM technology, customers can enjoy the benefit of effectively ster-ilised, deodorised, and soft, fluffed up laundry. The built-in Allergy Care feature en-sures that allergen debris such as mites, pollen and dust are removed, making washing more hygienic and friendly to allergy sufferers – these health-related benefits have been certified by the British Allergy Foundation (BAF). What’s more, the steam cycle re-quires only 20 minutes, saving water, time and energy.

The 12kg front load washer will be on display at the LG Home Appliance booth in Hall 1.1.

LG’S BIG CAPACITY A+++ WASHING MACHINE TO BE SHOWCASED AT IFA 2011 is a post from: LG Blog

LG differentiates its smart appliances with two separate but highly complementary sets of technologies. LG’s four Core Technologies – the Linear Compressor, Inverter Direct Drive™, Lightwave technology and KOMPRESSOR™ technology – enable a superior performance, while Smart ThinQ™ technologies – Smart Manager, Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid – bring greater connectivity that unlocks the appliances’ full potential.

“We see European customers as being very conscious of leading an environmentally responsible lifestyle, and LG is well placed to meet these demands,” said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. “The combination of our Core Technologies and Smart ThinQ™ technologies not only reduces energy and water usage, but also saves customers’ time and energy. The combination of the two means previously unimagined levels of convenience and energy efficiency and a fun-damental change in the way people manage their homes.”

Clever Refrigerator, Revolutionised Food Management
Underpinned by the company’s signature 10-year-warranty Linear Compressor, LG’s showpiece smart side-by-side refrigerator comes with the full range of Smart ThinQ™ technologies.
Key among those smart technologies is Smart Manager, which transforms the appliance into a complete food management system. Customers can use the fridge’s LCD panel or their smartphones to check what food is inside, where it’s located and when it will ex-pire. Customers can also set specific periods of time for their products, with Smart Manager’s freshness tracker alerting them when that time has passed.

To help keep food fresher in the fridge, Smart Manager offers a food guide option that provides detailed information about specific fruits and vegetables. The smart refrigerator even functions as an infotainment centre with access to digital photo albums, calendar, memos, news reports or an actual PC monitor, and letting customers check their social networking services, watch movies or listen to music via YouTube. By dragging and dropping food icons on the refrigerator’s LCD display or by using the voice recognition function, users can easily find out what food they have and its location, as well as its expiration dates.

LG’s Smart Diagnosis™ feature helps customer service representatives to quickly and efficiently troubleshoot mechanical issues. Once the customer contacts the LG service centre by phone, a technician will direct the customer to press the Smart Diagnosis™ button, which then triggers a series of signals that the service centre uses to determine what’s wrong and whether a service call is required. Customers will also be directly alerted about minor issues, such as the door being open or the ice-maker switched off, via an application on their smartphone.

The Smart Access feature lets customers check, also via their smartphone, what’s run-ning low in their fridge while they’re shopping at the local grocery store. It even pro-vides interesting recipe options for whatever food is left in the fridge. With Smart Ac-cess, accidental double purchases are a thing of the past, less food gets wasted and cus-tomers never run out of mealtime options.

The fridge is Smart Grid-ready, meaning that once local utility companies begin offering Smart Grid-compatible, differentiated energy-rate time slots, the refrigerator will automatically re-adjust its temperature and function settings to take advantage of opti-mum energy rates every day. In this way, the fridge saves its hardest work for time slots when energy is at its cheapest, delivering significant reductions in utility bills.

Powered by the Linear Compressor, LG’s smart refrigerator offers a smart saving solu-tion to save energy while keeping food fresh. Smart saving provides a “Night Saving Mode” that reduces energy consumption for up to four hours at night time and a “Cus-tomise Saving Mode” that cuts back on energy use during periods pre-set by the cus-tomer. LG has also added the ingenious Smart Eco Door – a world-first door-in-door system – to make the overall configuration more convenient and less prone to energy loss.

A Washing Machine That Knows When And How To Help
Another Smart ThinQ™-enabled highlight at IFA 2011 is LG’s smart washing machine, which incorporates Smart Diagnosis™, Smart Access, Smart Adapt and Smart Grid-ready. The washer is also equipped with LG’s Inverter Direct Drive™, which eliminates belts and pulleys so the motor can deliver power directly to the drum. In doing so, it re-duces vibrations and extends the life of the motor and the washing machine. LG backs the motor with a 10-year warranty.

Should a problem occur with the smart washing machine, such as water supply issues, Smart Diagnosis™ quickly and efficiently helps fix it, limiting costly, inconvenient ser-vice calls and in-home visits. Also, a downloadable smartphone application alerts cus-tomers to simpler problems, such as a door being left open. Like the refrigerator, the washing machine uses Smart Access to keep owners connected wherever they may be. If the customer needs to leave the house, he or she can leave the washing machine on with no worries at all: Smart Access makes it possible for the customers to monitor the wash cycles and operation of the washer, wherever they are. Customers can also re-motely control some functions, such as changing the time setting time or adding wrinkle care function. Furthermore, pop-up messages conveniently inform the customers when the wash cycle is finished. Smart Adapt lets customers download new washing cycle programs such as Super Rinse or Baby Sanitise, enabling access to new, advanced pro-grams and customised, quality wash cycles. Smart Adapt also lets customers update software, providing customers with all the benefits of LG’s latest developments without needing to buy a new product. In this way, customers can update and download the lat-est features throughout the lifetime of their LG washing machine. Also smartphone ap-plications give customers smart know-how and useful day-to-day information such as how to tackle stains and what washing symbols mean.

LG’s smart washer is also Smart Grid-ready, meaning that in the near future the washing machine will be able to automatically readjust its settings to choose the optimum energy rate at the most efficient time of the day. This process will result in savings in electricity, and reduced electricity bills for the customers. Eco Sanitise courses with low energy use will also be made possible. It will also enhance energy efficiency for “Eco Sanitize” cycle with low energy consumption.

Lightwave: A Smarter Way to Cook
LG’s Lightwave Convection Oven comes equipped with Smart Access, which opens up a whole array of revolutionary cooking possibilities. Customers can monitor cooking settings via their mobile devices, download new recipes, as well as learn new cooking tips from professional chefs. The smart oven is also equipped with LG’s Charcoal Lighting Heater™, a world-first heater, made from a purely natural element that cooks food more naturally, deeply and evenly while saving time and energy. The Charcoal Lighting Heater™ is a new, tastier and healthier way to make convenient, gourmet cooking.

Smart HOM-BOT: Clean While You’re Away
More impressively, the Smart Access feature lets customers order their Smart HOM-BOT to tidy up their home, and monitor how the cleaning is progressing remotely via their smartphones. The smart robotic vacuum cleaner is an example of how LG is helping customers save time on chores while making it easier to control their house work. LG plans to offer even more convenient options through Smart Access in the future.

SMART REFRIGERATOR SETS THE STAGE FOR LG’S SMART APPLIANCE RANGE AT IFA 2011 is a post from: LG Blog

TrueSteam™ Keeps Dishes Spotless, and Hands Dry and Soft
TrueSteam™ works by generating high-temperature steam particles that are discharged from carefully aimed pressure nozzles. Those particles then attach themselves to the stains and residue on the dishes, whereupon the particle temperature quickly rises to melting point so that food remains dissipate and dishes are left spotless. Steam tempera-ture and pressure are managed by the built-in steam generator, which is powerful enough to ensure that even the tough, burnt-on, or dried-up food residue is washed away.



For dishes that require a gentler touch, the Steam Care cycle offers a softer way to make sure that ultra-delicate dishes are left unscratched. And because there are rarely enough delicate items to make up a single load on their own, the dishwasher’s Steam Dual Spray feature enables independent water pressures to be used on the upper and lower racks so that customers can take advantage of tailored washing to multiple dish types, while saving water, energy and time.

Efficiency and Performance Guaranteed with LG’s Inverter Direct DriveTM
The dishwasher’s cleaning performance is due in large part to LG’s Inverter Direct DriveTM. This advanced motor technology optimises the power needed for each dish load by directly transferring energy from the motor to the water spray system.



LG’s Inverter Direct DriveTM dishwashers are rated as 15 percent more efficient with 42 percent less water usage than conventional washers, while still delivering an outstanding dishwashing performance. Such resourceful energy use earned the dishwasher an A++ energy efficiency rating. While conventional dishwashers consume up to 1.08kWh of energy and up to 14 litres of water, LG’s dishwasher needs approximately 0.92kWh and a thrifty 9 litres. LG also stands by its durable Inverter Direct DriveTM motor with a 10-year warranty.

More Convenience, More Flexibility, Less Noise
The unique SmartRack™ system allows for various tine configurations including a complete fold-down. This design feature cleverly allows the interior of the dishwasher to be more flexible to the particular needs of the customer. The SmartRack™ system is designed to maximise useable space and even accommodate awkwardly shaped bowls, pans, platters and other dishes. The height adjustable third rack adds flexibility by mak-ing room for oversised utensils such as spatulas, whisks or wooden spoons.

The Inverter Direct DriveTM motor is surprisingly compact and is also positioned in such a way as to create about 10 more litres of useable space compared to conventional dishwashers, resulting in larger possible dish loads and ultimately less energy usage. LG dishwashers are also fitted with multiple layers of sound dampening materials which help cut down noise levels to just 38dB (A) in operation.

To see LG’s dishwashers, visit the LG Home Appliance booth in Hall 1.1.

LG STEAM DISHWASHER AT IFA 2011 SAYS GOODBYE TO PREWASHING is a post from: LG Blog

The Linear Compressor, one of LG’s four Core Technologies, uses a direct transmission system that marks a big advance on transmission systems found in conventional com-pressors. The linear positioning of the transmission reduces noise levels and increases the durability of the compressor, while the linear configuration requires far lower levels of energy to operate. These energy savings enabled LG’s A++ fridge to achieve its im-pressive energy rating without compromising on any other features. The Linear Com-pressor is also backed by a 10-year warranty.

The Smart Eco Door is a key part of LG’s push for “total efficiency,” meaning big sav-ings in time, energy and effort. By letting consumers store their most commonly used items in an ultra-convenient mini-door, the Smart Eco Door precludes the need to open the main door, bringing yet more savings in energy. The door thus brings better effi-ciency in energy usage and enhanced convenience for consumers.

Pure N Fresh is a unique air purifying device placed in the interior of the fridge. The fan actively sucks in contaminated air, purifies it, and then sends out fresh air back into the fridge. Pure N Fresh is proven to have stronger deodorising functions than conventional purifying devices. An exterior touch LED panel displays messages clearly, while strips of bright LED lighting inside the refrigerator illuminate even items stored deep inside. The fridge also boasts a modern, elegant design that lets it fit right in with virtually any kitchen décor.

LG’s Home Bar remains a standard feature, with the refrigerator door offering consum-ers room for a full bar that can be accessed through a flip-open lid. The ingenious Slim Door Mounted Ice Maker and Water Dispenser add a little more convenience and func-tionality to the kitchen, freeing up valuable shelf space inside the fridge and allowing easier access to filtered water and ice.

LG’s side-by-side refrigerators will be on display at the LG Home Appliance booth in Hall 1.1.

LG BRINGS A FRESHER, GREENER SOLUTION TO IFA 2011 WITH WORLD’S FIRST SMART ECO DOOR REFRIGERATORS is a post from: LG Blog

The LG LW980T series offers CINEMA 3D and SmartTV, plus LG’s groundbreaking NANO FULL LED technology, creating the ultimate TV and entertainment hub for the entire family. The unique NANO FULL
LED screen creates brighter, clearer and smoother pictures; and allows the TV design to be slimmer than ever before. This flagship LG TV provides the best in 2D, 3D and SmartTV and comes complete with seven pairs of 3D glasses, built in Wi-Fi and the Magic Remote control to make it LG’s ultimate Next Generation TV.

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HX906TX
LG also launches the HX906TX 3D Sound Home Cinema system for the complete 3D solution, with an incredible 9.1 speaker system. This impressive product creates a powerful audio experience close to that of the cinema or live concerts and bringing 360º sound straight into the living room; as credited by Dolby:

Andreas Spechtler, Regional Vice President EMEA at Dolby comments, “We are very pleased to support LG’s HX906TX 3D Home Cinema system with our Dolby True HD and Dolby Digital Plus products. Both companies’ technologies combined bring a superb 3D audio and a real cinema experience into the home.”

HX906TX

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SmartTV
SmartTV remains to be a key focus for LG in 2011 with the award winning platform boasting over 175 different applications ranging from BBC iPlayer for the best in catch-up TV, over 9,000 movies and TV titles via blinkbox, breaking world news from ITN and children’s entertainment on the Cartoon Network. LG’s investment in SmartTV shows its continued commitment to enhancing the connected home and its belief that this technology is set to change the way that people engage with home entertainment.

Michael Comish, CEO and co-founder of blinkbox said, “We are very excited about our partnership with LG and launching as part of such a fantastic digital product. LG is a key player in the internet connected TV market and delivering our service through LG TVs helps us to continue to achieve our ambition of making online movies even more accessible for our customers.”


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At IFA 2011, LG is reinforcing its role as a true sector innovator, launching a host of new and pioneering technologies to the home entertainment market including the PZ850T Pentouch 3D TV. The PZ850T plasma TV turns into an interactive screen while letting viewers control content directly on the screen using revolutionary Touch Pens. With its fully interactive applications the PZ850T will bring a new dimension to home entertainment and education.

LG Pentouch TV

Stephen Gater, Consumer Electronics Marketing Director, commented, “The first half of 2011 has seen LG grow significantly in the 3D market, with its unique CINEMA 3D technology. The new products we’re launching at IFA 2011 will further enhance this range, offering consumers the best in 2D, 3D and SmartTV in one neat package for the ultimate home entertainment. LG is committed to its role as an industry leader and its continued development of cutting edge technologies will ensure that the very best products are available for consumers.”

For more information, visit LG

* Smart TV Platform Applications include:

• BBC iPlayer
• ITN
• YouTube
• Viewster
• Facebook
• Twitter
• Stuff.tv
• Autocar
• Cartoon Network
• Blinkbox
• Acetrax
• Hit Entertainment
• Box Office 365
• Woomi
• Crunchy Roll
• Funny or Die
• Accedo
• Vtuner
• Google Maps
• Picasa
• AccuWeather

Product Specifications:

LW980T – available in 47” / 55” inch screen sizes
• CINEMA 3D
- Comfortable, Lightweight Glasses – 7 included
- 2D to 3D Conversion
- Flicker-Free picture (Intertek / TÜV certified)
- Ultra Wide Viewing Angle
- Full HD 2D & 3D picture
• SmartTV
- 3D Video-on-Demand
- Magic Motion Remote Control included
- Premium Content
- Smart Share
- Web Browser, LG Apps
- Wi-Fi built in
- LG TV remote via Smartphone
• NANO FULL LED
- Ultra Slim depth 27.5mm
- Ultra Narrow bezel 16.5mm
- Micro Pixel Control
• TruMotion 400Hz / MCI 1000
• 2 x USB with DivX Plus / HD playback
• 4 x HDMI
• Smart Energy Saving Plus

PZ850T – available in 50” / 60” screen sizes
• Pentouch TV
• Sketch book, Photo editor, Family diary
• Gallery, Internet, My office
• 3D TV (1 pair of active shutter 3D Glasses included)
• THX 3D certification
• 3D XD Engine
- 2D to 3D Conversion
• Wide 3D Viewing Angle
• 3D View Point
• Stylish Design with Razor Frame
• Smart energy saving plus/Intelligent sensor
• Protective skin glass
• USB 2.0 (DivX HD, MP3, Jpeg)
• 3 x HDMI
• 2 x interactive pens

HX906TX
• CINEMA 3D Sound Technology
- 9.1 Speakers
- Upright 3D Speakers
- 360º Reflector
- Sound Field Expansion
- 3D Sound Analyzer
• FULL HD 3D Blu-rayTM Playback with DVD Playback
• Minimal, Modern Design
• LG Smart TV
- Premium Content
- LG Apps
• Multi Playback
• Wi-Fi Direct™ and DLNA
• Audio Return Channel
• LG Remote via Smartphone
• External HDD Playback
• Music ID by Gracenote™
• iPhone/iPod Playback and Recharge

LG BRINGS SMARTER 3D TO IFA WITH ITS NEXT GENERATION OF HOME ENTERTAINMENT is a post from: LG Blog