The Second Click

Increase site traffic and monetization with FindTheBest’s interactive widgets

We want to let our publisher community know about a new Lijit partner, FindTheBest. They can help grow your audience and monetize your site with its product, service and reference widgets. About FindTheBest FindTheBest is an objective, data-driven comparison engine that helps users find and compare their options so that they can make the most informed [...]

New opportunities for Lijit publishers to leverage FMP’s DailyBuzz community

As some of you may know, Lijit’s parent company, Federated Media Publishing, owns a group of media properties called DailyBuzz. DailyBuzz surfaces and curates the best content from the Independent Web and promotes it in five main hubs covering the following topics: Parenting, Style/Design, Healthy Living, Tech and Women’s & Men’s Lifestyle. Lijit publishers who [...]

Publisher website monetization 101

You’ve done it! You’ve made a blog, your content is witty, your friends all like what you post, you’re engaging social media to increase your traffic, and someone asks you, why not make a buck or two while you’re at it? I am going to dig into some of the key things you should know [...]

Event recap: ad:tech San Francisco

This past week Lijit kicked off ad:tech San Francisco by co-hosting a party at Roe with our partners AdSafe, DataXu, and m6d. Over 500 industry folks came out to network, watch the NCAA Finals on big-screen TVs, and rock-out with DJ Adam Bomb. Thanks to all of the Lijit publishers and partners who were able [...]

5 Secrets to Building a Scalable Guest Post Campaign

Following is a guest post by Lijit publisher Nadia Jones outlining a number of tips and tricks for building a guest post campaign. Check out all of her great recommendations — they do in fact work because after all, she was able to convince us to post them to the Lijit blog! For Internet marketers who’ve [...]

Are you a publisher affected by the AdSense Rampage?

Every day Lijit talks to hundreds of publishers on the phone about everything it takes to be a publisher in the engaged independent web. A lot of the time we pick up the phone which is something you would expect from a business partner. Other times we send personal emails because at the end of [...]

Lijit’s parent company FMP and Zemanta join forces to bring publishers and brands together

Lijit’s parent company Federated Media Publishing recently announced a conversational marketing partnership with Zemanta that will provide publishers with a plug-in to create brand-sponsored content in real-time. We’re excited to bring this news to Lijit publishers, particularly because Zemanta’s existing tools can be used in conjunction with Lijit’s analytics and reader engagement tools to create more [...]

Rethinking the online advertising ecosystem: from a publisher’s viewpoint

Walter Knapp, COO of Lijit Networks and SVP of Platform Revenue at Federated Media Publishing, recently wrote an article for ad industry publication Adotas on how changes in the online advertising ecosystem have affected independent publishers. A snippet of the article is included below. To read the rest of the article, please check it out [...]

My Breakfasts with Jerome

A few weeks ago a friend of mine and a friend of Lijit’s lost his battle with cancer. They say success has many fathers, but Jerome can certainly claim an important role in making Lijit a success. Jerome was the first institutional investor in Lijit when he was at High Country Ventures. I got to know [...]

Federated Media Publishing launches Tech Blog

We are excited to announce Federated Media Publishing’s new Tech Blog. With FMP’s recent acquisition of Lijit Networks, technology has come to the forefront of the company’s business strategy and the new blog will share details about current and future technology initiatives. Employees across FMP will lift the curtain and talk about the high level technology [...]

Lijit’s RTB efforts deliver more money to online publishers

Many of you are witness to a shift in the world of online advertising that sees ad networks being replaced by programmatic buying technologies like real-time bidding (RTB) and private exchanges. Technologies like these deliver greater return to both advertisers and publishers by enabling them to connect directly to each other. Advertisers set a price [...]

Publisher Spotlight: DearBlankPleaseBlank

DearBlankPleaseBlank.com was started by Jared Wunsch and Hans Johnson as a hobby while the two were still in undergraduate school. What it has grown into is a collection of websites that also includes IWasteSoMuchTime.com, AttackoftheCute.com, and GrouchyRabbit.com. Collectively they see almost 45 million pageviews per month! Lijit sat down with Jared Wunsch to find out some [...]

Direct Sales vs. Programmatic Sales

Direct sales and programmatic sales are often discussed as competing functions within the publisher business model. However, the two channels are distinct enough that they should not compete with each other. In fact, the most successful publishers we work with from a revenue standpoint have a strong aptitude for managing direct and programmatic sales alongside [...]

Latest version of Flavors.me allows Lijit’s Audience Analytics!

Flavors.me takes social networking a step further. With Flavors.me, users have the ability to display content from all of their social media outlets on one convenient home page. With the ability to integrate Twitter, Tumblr, and 29 other social media sites, Flavors.me is a one stop shop for a publisher’s online presence. From the inexperienced [...]

Lijit offers help to SAY Media publishers

We caught wind of some changes over at SAY Media. Seems they have asked some of their smaller publishers to find an alternate ad network. We could speculate as to why they made this decision, but that really does not matter much. What does matter is the publisher. We would love to extend an invitation to any publishers [...]

Latest Product Updates

We just rolled out our last major software release for 2011 and we’re capping the year off with even more updates to our publisher analytics and our ad platform. This year has been incredible for Lijit, and seen us grow our advertising platform and publisher analytics products to create what we believe to be the [...]

Lijit celebrates the holidays with an all-out bash

Last night Lijit held our annual holiday party at Lucky Pie Pizza in Louisville, CO. With the recent acquisition of Lijit by Federated Media Publishing, it was an honor to have Founder and Executive Chairman John Battelle, as well CEO Deanna Brown in town for the festivities. Thank you to all the members of the Lijit [...]

Team Lijit goes go kart racing

Lijit recently hit 400m average daily ad impressions across our network so to celebrate this major company milestone we took the company go kart racing. It was the perfect activity for the Lijit team – a group of highly competitive, active employees who are in it to win it. While many of us were hoping [...]

Introducing Lijit’s Advertiser Insights for online publishers.

It is a core company philosophy at Lijit that from an analytics perspective we feed as much data as possible back to our publishers, and that we make the data so easily digestible that you can take immediate action on it. It’s what we like to refer to as “actionable analytics.” Today Lijit released a new [...]

Why Publishers Should Embrace Programmatic Buying

Those who “own” inventory are concerned that through exchanges, advertisers and trading desks have access to the same premium placements at lower CPMs, thereby diluting direct sales opportunities. As a premium publisher, you probably invest in a sales team to monetize your inventory. You sell a unique readership, social engagement capabilities, contextual relevance, and other site-specific [...]