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	<title>likemind digital</title>
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	<link>http://likeminddigital.com</link>
	<description>Vancouver Copywriter</description>
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		<title>The devil&#8217;s in the details: review all campaign copy before launch</title>
		<link>http://likeminddigital.com/landing-pages/the-devils-in-the-details-review-all-campaign-copy-before-launch/</link>
		<comments>http://likeminddigital.com/landing-pages/the-devils-in-the-details-review-all-campaign-copy-before-launch/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 05:12:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Landing Pages]]></category>

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		<description><![CDATA[Big campaigns can be sexy, so a lot of focus is put on the landing page, the microsite, or the direct mail piece. To ensure the best customer experience, however, it’s important you think through every communications touch point before you launch a campaign.
As brief as your confirmation email, registration thank you page, or your ]]></description>
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		<title>What are your customers permitting you to say and do?</title>
		<link>http://likeminddigital.com/content-strategy/what-are-your-customers-permitting-you-to-say-and-do/</link>
		<comments>http://likeminddigital.com/content-strategy/what-are-your-customers-permitting-you-to-say-and-do/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 05:19:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Featured]]></category>

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		<description><![CDATA[ I’m a big fan of Community, the quirky NBC comedy that follows a Spanish study group at a community college.
The show’s Spanish teacher is played by Korean-American Ken Jeong, a former doctor whose film credits include Knocked Up and The Hangover.
Curious about Jeong’s background, I headed to YouTube to watch some of Jeong’s comedy ]]></description>
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		<title>Every Special Person Eats Cabbage In A Lovely Lovely Yard: getting your ideas across with mnemonics and acronyms</title>
		<link>http://likeminddigital.com/branding/every-special-person-eats-cabbage-in-a-lovely-lovely-yard-getting-your-ideas-across-with-mnemonics-and-acronyms/</link>
		<comments>http://likeminddigital.com/branding/every-special-person-eats-cabbage-in-a-lovely-lovely-yard-getting-your-ideas-across-with-mnemonics-and-acronyms/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 05:22:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[ The other day, I was helping my daughter study for her spelling test. She was having trouble remembering the word &#34;especially&#34;.
&#34;How about,&#34; I offered, &#34;Every special person eats cabbage in a lovely lovely yard.&#34; It sure didn&#8217;t make a lot of sense, but it was memorable. (And she did get the word right on ]]></description>
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		<title>Coffee Cup Musings and Authentic Writing</title>
		<link>http://likeminddigital.com/marketing/coffee-cup-musings-and-authentic-writing/</link>
		<comments>http://likeminddigital.com/marketing/coffee-cup-musings-and-authentic-writing/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 05:26:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[In an earlier post, I wrote about keeping your website copy authentic and true to your brand&#8217;s personality.
Here&#8217;s a coffee cup sleeve from JJ Bean, one of my favourite coffee roasters in Vancouver.
Cupping: IT&#8217;S NOT WHAT YOU THINK. Cupping is the process where JJ Bean staff grind, smell, slurp, savour and select wanna-be coffees for ]]></description>
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		<title>Cart conversion and loss aversion</title>
		<link>http://likeminddigital.com/copywriting/cart-conversion-and-loss-aversion/</link>
		<comments>http://likeminddigital.com/copywriting/cart-conversion-and-loss-aversion/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 05:32:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Copy optimization]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[E-commerce]]></category>

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		<description><![CDATA[The other day I received an L.L.Bean catalogue with a free shipping/$10 gift card offer. I still needed a few gifts for Christmas, and L.L.Bean has made it very easy for Canadians to shop with them (no cross-border treks for me this time).
I filled my cart with a few items. There was a bit of ]]></description>
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		<title>O, trigger words, where for art thou? Meeting customer objectives on your homepage.</title>
		<link>http://likeminddigital.com/copywriting/o-trigger-words-where-for-art-thou-meeting-customer-objectives-on-your-homepage/</link>
		<comments>http://likeminddigital.com/copywriting/o-trigger-words-where-for-art-thou-meeting-customer-objectives-on-your-homepage/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 05:35:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Copy optimization]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[The holidays are here, and I’ve got stocking hangers on my mind.
One of my favourite U.S. home retailers is Pottery Barn. But with only one storefront here in Vancouver, I do much of my browsing online. I know from past shopping that Pottery Barn has beautiful Christmas décor, so I went to www.potterybarn.com to see ]]></description>
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		<title>There&#8217;s got to be something better than name badges</title>
		<link>http://likeminddigital.com/social-media/theres-got-to-be-something-better-than-name-badges/</link>
		<comments>http://likeminddigital.com/social-media/theres-got-to-be-something-better-than-name-badges/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 05:41:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[In September, I attended four business and networking functions. At each event&#8217;s registration desk, I picked up my pre-printed name badge, or scrawled my name (or Twitter name) on a sticky label with a felt.
Here we are, it&#8217;s almost 2010, and I&#8217;m still squinting to read bad or small writing on navel-level or chest-level badges ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why great brands are like reality TV</title>
		<link>http://likeminddigital.com/branding/why-great-brands-are-like-reality-tv/</link>
		<comments>http://likeminddigital.com/branding/why-great-brands-are-like-reality-tv/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 05:59:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[As the new fall TV season kicks off, it occurred to me that great brands are a lot like reality TV. Here&#8217;s how:
1. You can&#8217;t make this stuff up. Great brands aren&#8217;t knock-offs of other brands. They&#8217;re original.
2. The characters are real and authentic. Great brands don&#8217;t try to be something they aren&#8217;t. Customers see ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Label me annoyed: why can&#8217;t food companies write better labels?</title>
		<link>http://likeminddigital.com/copywriting/label-me-annoyed-why-cant-food-companies-write-better-labels/</link>
		<comments>http://likeminddigital.com/copywriting/label-me-annoyed-why-cant-food-companies-write-better-labels/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 06:00:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[As a communicator, I find food labels intriguing. When you get right down to it, they’re pretty neat bits of writing.
Within a few square inches (or centimetres, if you will), food manufacturers must include information such as the product’s name, a list of ingredients, country of origin, company contact information, and basic nutritional information. And ]]></description>
		<wfw:commentRss>http://likeminddigital.com/copywriting/label-me-annoyed-why-cant-food-companies-write-better-labels/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Make your site yours, but keep it real</title>
		<link>http://likeminddigital.com/web-writing/make-your-site-yours-but-keep-it-real/</link>
		<comments>http://likeminddigital.com/web-writing/make-your-site-yours-but-keep-it-real/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 06:57:00 +0000</pubDate>
		<dc:creator>kim</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[Coast Capital Savings is a financial institution that isn&#8217;t afraid to poke fun at itself.&#160; Visit their web site and you&#8217;ll find Julie, a customer service &#34;representative&#34;, on the homepage. During one visit, she may be imploring you to click &#34;Say hello to Julie&#34;; on another, she&#8217;s knitting; on yet another, she&#8217;s ordering take-out.
How can ]]></description>
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