WordPress SEO Plugin by Yoast

All in One SEO Pack Plugin - http://wordpress.org/extend/plugins/all-in-one-seo-pack/ – Most famous SEO plugin, used by the largest number of marketers. Its effectiveness lies behind the simplicity – user-friendly, uncomplicated and can be totally changed. Even the person, not being aware of what is SEO, can fill the simple meta, keyword and title boxes. I strongly recommend this plugin.

All in One Webmaster - http://wordpress.org/extend/plugins/all-in-one-webmaster/ – I have chosen this software, because of its comfortability. You can integrate it with your blog, index on Bing and yahoo and track the performance.

EWWW Image Optimizer - http://wordpress.org/extend/plugins/ewww-image-optimizer/  – Best tool for image optimization. It requires small space, never slows down the website speed. You can convert the pictures, make them smaller and load your website faster, than before.

Nofollow Case by Case - http://wordpress.org/extend/plugins/nofollow-case-by-case/  – Simply remove rel=”nofollow” from you comment links .

Quick Page/Post Redirect Plugin - http://wordpress.org/extend/plugins/quick-pagepost-redirect-plugin/ – Redirect pages and posts to another posts or pages or external URL for SEO purposes.

SEO Auto Links & Related Posts – http://wordpress.org/extend/plugins/seo-alrp/ – Increase your navigation and website usability, by using related posts, when user finishes reading the post.

SEO Rank Reporter – http://wordpress.org/extend/plugins/seo-rank-reporter/  – Not so easy to find the proper ranking tool for keywords. It is one of the most flexible keyword-positioning tool, refreshing rankings every three days.

SEO Smart Links – http://wordpress.org/extend/plugins/seo-automatic-links/ – Probably the smartest tool, where you can automatically link keywords and targeting phrases in the articles, posts and comments.

WordPress SEO Plugin by Yoast -  http://yoast.com/wordpress/seo/ -  I have already written the simple review of this plugin. High class SEO software, working on the functionality and diversity level, but requires large space and probably more skills.

Broken Link checker - http://wordpress.org/extend/plugins/broken-link-checker/ – Avoid all broken links, by simply updating them – not specifically for SEO purposes, but still in need.

WP No Category Base – http://wordpress.org/extend/plugins/wp-no-category-base/ – Simply clean you URL and remove category base from category permalinks.

Also there are various free search engine optimization tools especially in other areas, such as security, ratings, polls, social media, navigation etc… I will expand this topic in the next posts.

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 HTML SEMANTIC STRUCTURE  

Whenever search engines drift on your site, they give high weight to the heading tags. Simply they represent titles and subtitles on the hierarchical level. <H1> carries the highest weight, while <H6> the least. Best place to use heading tags is your post or article. Let’s put together some valuable recommendations and hints:

• Include main keywords into <H1> tag (title), but don’t overuse them.
• Make all titles and subtitles relevant- bear in mind, that beyond the Google crawlers, people pay much attention to it.
• Don’t use H1-H6 tags in widget and sidebars, as they don’t represent the actual article or content.
• Make listing pages (archives, category) in <H1> and the titles accordingly in <H2>.
• You should have only one <H1> tag for one page and multiple H2-H6 tags, if you desire.
• Don’t transform the logo in <H1>, bacuse you simply go against the last tip-having only one <H1 tag>.

WordPress themes are really ineffective for semantic optimization. Even though every theme is marketed, as the perfect theme for SEO, they include the biggest problems with on-site SEO. The primary problems we meet from the perspective of semantic structure is-having the content first on the page and then sidebars and footers.

 URLS

URLs of the websites is one of the most important on-page factors. Positioning and crafting them properly  needs a hard work, as  changing URLs after some time can cause loosing rankings. The ideal way is – Go in the admin panel of wordpress – Permalinks, where the best structure  would be – %postname % . On the other hand, such URLs sometimes create difficulties for bloggers and navigation.

• Use keyword in target URLs.
• No possible damage, if you are utilizing category number, year into the URL.
• URLs ought to be logical and relevant – avoid over optimizing them.

DISINFECT THE WEBSITE

The truth is that every theme features worthless widgets and panels. Than we usually add some crap plugins. As a result SEO kills itself.  Always remove additional plugins and widgets, comments, archive links.

• THINK ABOUT USER EXPERIENCE
• SEO plugins can be dangerous for SEO itself (if they are not used properly)

This is the first part of my article about effective on-page SEO techniques. However, you will discover various other factors to take into consideration, which I will write about in the next articles. Relevancy, patience and consistency is always related to on-page SEO, because it is the problematical and long-term work.

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 1. MOVING FORWARD OR BACK MEANS MUCH MORE THAN STANDING AT THE SAME POINT

Always take some actions. Some people read SEO reviews and download all kind of SEO guide books, or back linking programs. But just glance at this book or test the program on the functionality level. Here comes the second hint.

2. GRAB EXPERIENCE AND DEVELOP SKILLS 

No matter you are newbie or not. Suppose you are on the average (it means good) level in on-site optimization SEO. What are the things you generally start to do -‘Yes I understand on-page SEO, now lets move to the other point and decide different problems’’ . So you shift to the other point.

A ( average level on-page )—————————————   A2 ( high level on-page skills )

A ( average level on-page )  ————————————– B( low level link building skills )

Developing and specializing in certain area will do more for professional  and profitable development, than reading and grabbing everything related to SEO. Always shift from one stage to another, not from A point to the different B point.

3. MORE TECHNICAL  SEO CAMPAIGN IS, LESS MONEYMAKING AND SUCCESSFUL IT BECOMES

Indeed  especially on the long-term level. Materialize and symbolize your SEO campaign in the content, keyword selection, building links or even writing on niche forums. Never think, that the spammer will defeat you in the Google battle. Because firstly  SEO  is marketing, which is influenced by human needs and expectations and not spamming.

Niche website with 10 informative post ——————————         5^th place on the same keyword.

Niche website with 10 spam posts      ————————————      1 st place on the same keyword.

We typically meet up with such scenarios, but this kind of leaders usually ask me- there are no visitors ,no clicks etc. It can be clearly explained on the beginner level – TITLE is created for google, Description designed for google, content suited to Google and bots, even forum posting, or social media becomes automatic nowadays. In fact the most balanced way is -  Manual + Software (legit and professional).

4. BE CONSISTENT ON THE LONG SEO ROAD

Or you will never accomplish one project. Jumping from one project to another will provide you with additional skills, but decreases your task completion and risk management capabilities. If you don ‘t finish one work, no matter it is cost-effective or not, its tough to estimate and concentrate on other projects too. Because You will continually come across something new over the internet.

Focusing on A project ——(news, SEO updates, new books promising additional value and money)——-Shift to the B project

Focusing on A project—-(news, SEO updates, new books promising additional value and money) – make upgrades on A project

5.  NEVER GIVE UP SEO – What is never give up SEO?

It an approach to thinking on the long-term level. SEO is without a doubt practice, where patience plays the biggest role. Thats way its hard for beginners to identify the main positive aspects of search engine optimization.

I hope following simple seo tips will help you in the strategies. This recommendations are more essential in taking actions and targeting on actionable goals, than a number of technical staff.

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Email marketing requires substantially more marketing skills ,than you can imagine .It generates benefits- You acquire new customers (build your customer data base)and retain the existing ones .I want to discuss certain email marketing tips and share suggestions.

1. Every consumer is individual in habits

For this reason try to segment them. The bulkiness approach destroys email marketing. You should segment your subscribers according to their characteristics and perceptions, afterwards send the distinct valuable propositions.

2. It can generate fast sales

Big marketing lie – Even though you buy many emails, secret lies beyond the pre sales preparation process. Especially if you are starting constructing now. Never think, that you will enhance your sales or brand equity with the first or second email.
3. Always develop the strategy – never send the duplicate letters, or identical material. Create a version of some blueprints customized for those individuals. Strategy must be clearly customer based for example:

1st week – Send the follow-up informational letter.
2nd week – Send the newsletter in the related industry (put something beneficial and valuable)
3rd week – Integrate and give ideas about something you want to monetize.
4th week – Send the full review and special offer of the object, trying to explain why they need it and for what reasons.

4. Brand the whole Letter

Every electronic mail letter carries the value of gold. If it bears fresh and unique structure, than it would have the highest open rate. Always design the header declaring to the main idea (UPS), put some visual elements in the texts and for the trust write additional details (about yourself and company) in the footer section. Try to differentiate from others’ letters, but keep on the relevant and consistent branding approach – Don’t modify colors in each week.

5. Constantly plan the frequency and intervals

Yes as I have shown you the example, interval is valuable tool for customer retention. Choose the same interval (usually 1 in month, or 1 in week). Never write more it will harm them, or less-make them forget you.

6. Consider value exchange

You want their email, don’t promise them something in the future, provide value in the present time. Remember two side communication, or your target audience will never fill you opt in boxes or other items. Offer giveaways, contests, gifts, or ordinary tips – even 1 dollar gifts mean a great value for prospect.
Now You know basic email marketing tips. It will likely be easier to answer on the question: how to do email marketing? Everything starts from organizing and implementing the whole strategy –  structuring letters, adding subscribers, designing and proper placement of optin box. During the process never forget this tips.

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1. Get rid of exact match anchor links

Leave your content on its own with some possibilities. If its is well crafted, it will do its job. Diversify links and make them brandable.

2. Get rid of harmful websites and domain names

Never buy low trust spam websites and domain names. I mean researching the history of the website at all times  before buying it.

3. Relationship matters – Build your identity

Go social, as it the highest rated priority according to Matts. Instead of building spammy links, think about  brand reputation and presence. Try to position higher into target audience minds. It really means more, than one sale or one boost in SERP.

4. Future is equivalent to mobile

Transform your website into mobile applications – there are plenty of cool mobile design templates and services online. Also mobile SEO varies in structure and composition – as the search strategy (the way consumers are searching) is different too.

5. Develop responsive and relevant design

Make the header elements telling the vision and mission of your website, always analyze the semantic structure, page content, outgoing links.

6. C .O .N .T .E .N .T

Creative – One and only-Never told-To the point -Exclusive -Non duplicated-Terrific. I have talked about the cosmic power of content for many times.So it should be your first and last tip-always create, check, analyze, publish, monitor, create, check… Invest in your uniqueness and competitive sides.

While google penguin SEO updates 2013 may  hit both black and white method users ,I have no doubt fair internet gamers will certainly win the competition .

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You will discover the groups of your interest, therefore ask the questions you need to be answered by the professionals and be sure that the person who answers you is the real one, not fake, as Linkedin doesn’t allow to have fake and several profiles.

You can make excellent career moves using the recommendations by your connections, it will help others to see your characteristics.

You can also use Linkedin to enter the job market and find jobs suitable for you – as the unemployment being one of the main problems of the society. Linkedin allows uploading your resume and finding the people and companies, you might be interested in. As 89% of companies use social media for recruiting, you might have high opportunities of finding your dream job.

For instance right now I’m working on the professional education and looking at how it helps to decrease the youth unemployment. Being registered on Linkedin, I have found more than 3 000 groups there, relevant to my research subject, so I chose the most appropriate groups and have become their member. Through these groups I have connected to the people who can help me to get the important information and who can answer my questions, and since Linkedin doesn’t have national borders, it means that the whole world is helping me.

For the most part, Linkedin is about the professionals from all over the world helping each other.

Linkedinfluence Review – what, why and for whom?

Linkedinfluence offers linkedin courses, which provides with the real answer to the primary question – How to take full advantage of my linkedin account and become successful networker? Lewis Howes, who has already obtained reputation by writing other successful books about linkedin, is the author of this popular courses. This training contains different modules (module 1-foundation, module 2-growing your audience, module 3-the next level, module 4-building your company..etc ) – starting from the early stages along with entering next level in each module – evolution from the typical linkedin user to the real experienced individual.

This courses covers all topics relating to the effective implementation of Linkedin .I have highlighted this topics in the linkeding section

Good career moves and Self development – learn how to optimize your linkedin page ,reach the exact audience and build target connections.

Finding jobs and career development - It has never been so easy ,After looking through the linkedin courses and its modules, you will discover, how to improve your visibility and capture attention of future employers.

 Company branding – Finding and developing professional relationships stands for gaining personal reputation and influence, which leads to the process of increasing your brand equity.

Catching the target customers and increasing sales - there are more than million customers in the linkedin network, waiting for the benefits and solutions.

Advertising – You will also learn how to advertise at low costs on linkedin – create and optimise advertising campaigns and study the main tricks featuring advertising costs ad click-through rate.

As we noticed linkedinfluence is the platform for anyone – Big companies wishing to maximize their image and attract new customers, advertisers searching for new low – cost and target advertising methods, entrepreneurs and home based individuals trying to find jobs and professional relationships, small and medium sized companies aiming to position and target successfully their brand, starters who wish to get professional answers to the relative subjects (sometimes it means more, than getting jobs) and social mediaholics, who love to interact and grab new things and ideas.

Linkedinfluence has one of the highest consumer satisfaction rate – 95 %, which ensures that this product is beneficial (and not another scam), well projected, truly supports us in achieving our goals and worth the  97 $, it costs. By the way it has a full refund rate, if you get unsatisfied. But I am sure, you will not prefer to get your money back.

So start your linkedin adventure. You can download linkedinfluence here     http://www.linkedinfluence.com/

Wish you the serious and neverending achievements

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 1. Write and never look back

SEO is intensely influenced by content. The magic of content has never worked so beneficially before – make a huge selection of articles, attract back links and visitors and climb naturally in the SERP. In spite of many advertising costs, writing tons of articles will promote you unquestionably with low costs (sometimes no costs).

 2. Compose  your content for social media audience

Boost the relationship with customers through social media. Write high-quality posts and tell a story to the fans and subscribers. Story telling and sharing is significantly distinct from product launching and promoting. Stories captivate individuals with the identical interest, while product promotion attracts the people with similar interests, who desire to spend  money. So be geared up to becoming the teller. Customers rule and dictate everything in the social media, take advantage of this public governance in the two – side customer driven relationship – maximize every opportunity to interact with them (comments, RSS, articles). And the main tip – always share your website content though social media.

 3. Boost your reputation and credibility via composing

Position yourself as the real writer ,create reliable and beneficial material, which will certainly produce solutions. It can have the fast effect-people catching this treatments will provide you with good points and social approval. And I understand that every soul needs some sort of appraisal from the audience for enthusiasm .

 4. Convert words into whatever possible thing

Without a doubt It’s on your imagination. Words doesn’t necessarily constitute text for website, you can create unique images, PDFs, even audio tunes and videos from the phrases. Try to craft something unique with competitive advantage.

5. On-page SEO optimization acts as a passenger.

Much less as a pilot. You don’t have to do some technical functions e.g. keyword stuffing.Think from the marketers point of view, grab competitive keywords and try to target  them. Always make diverse and relevant titles for content and description, which should be for visitors. On-page SEO is not a standard nowadays, it depends on your strategy.

One of the latest seo guide is BRING THE FRESH – they have latest and solid SEO techniques. Most of the SEO optimizers had great results in SERP after using bring the fresh. You can get the core version,however if you are ready for enough investment get full disclosure. By the way this course takes more tactical and strategical approach – you will catch new SEO insights and viewpoints.

Yes sometimes programs and courses are useful,but I still insist to work hard and get experience  .  Writing and submitting hundreds of articles, adding followers and fans, branding yourself as a real leader, standing out in the content battle, thinking outside the box, never forgetting simple SEO optimization techniques – Sure this is the long-term SEO content creation process,  requires more time than we spent in the PRE SEO realism lifestyle, where everything was more automated and based on standardization. But you will have the best ending ever to this story – where content and SEO will fully and successfully combine with each other, which will result in taking first places in the SERP.

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1 logical

If we compare ‘’ car insurance ’’ to ‘’ cheap vehicle insurance rates ’’, It becomes clear that second one is more characteristic and consistent, relied on the subject, we want to position in SERP (or send the message to audience). Yes it is more logical, that you are certainly more interested in the visitors, who type’ cheap vehicle insurance rates’’ than‘’ car insurance”’. Why? here comes the second motive.

2 Specific

Long  keywords are positioned differently not only  from the exact ones (the same niche), but from the competitors.With the uniqueness and competitive advantage approach, you are capable of generating astonishing long-tail keyword phrases and stand apart.

3 Niche related

internet market with low traffic, but huge potential massively interact with long tail keywords. In reality if there were no prospective markets (with the perspective of monetization), no demand for long tailed could have been driven. Such niche categories usually attract low quantity, but top quality visitors. Yes it’s really simple predictable, that the low number of people searching for ‘’cheap vehicle insurance rates’’ will generate more conversions or increase target traffic, compared to the exact keywords.

4 Cheap

It is less expensive, when we need to pay PPC and can produce fantastic return on investment. Reason is the small number of searchers. If we remember the quality of searchers, bids on long –tail keywords can create perfect income.

Demand on long-tail keywords has increased substantially after the Google updates. Especially they constitute the vast majority of modern anchor structure. Because anchor links featuring long tails are more target and comprehensible for customers. It is advisable to combine long tails with generic and exact ones, especially if we have main pages and sub pages, or during making some backlink juices and pyramids.

Keyword Researcher – best keyword research tool

Obtaining long tail keywords is pretty a complicated task and needs a good research. It is  surely not so easy to find the keyword suggestion tool for it. There are some exceptional ones – one of them is  http://keywordresearcher.org/.  Why do  I prefer this tool to the other ones?  Yes.. Sorry, it is the paid tool, but it has the free trial version, where you can capture all strengths. This program scratches Google auto suggest and finds tons of keywords for you. It works so simply and discovers ‘Question”, ”How’’, ’top’’ related keywords in the low competition. It is practical as hell and relevant as google keyword tool. Even provides you with the detailed versions of different long-tailed keywords. Watch the video for more insight to catch the main idea of this program. Than you can keep an eye on tutorials from the keyword research and grab the basic knowledge. This tool not just educates you about the keywords you could be searching, but inspires you with regard to the content, built upon the specific keywords.

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SEO Site Checkup  

Wonderful tool for identifying SEO insights – preview your website, generate certain solutions and information about what needs to be changed and why.

Page speed suggestions 

Take advantage of  the latest reports featuring your website velocity and performance.

Keyword suggester

Find unlimited number of keyword phrase ideas – enhance your search in long tail keywords.

Google Adword keyword tool 

Most popular, traditionally used and relevant tool for keyword selection and targeting .

Wordstream keyword finder 

Niche websites need to use this tool for optimizing superior to competitors  in niche markets.

Netcomber

Perfect for domain search and competitive investigation – crawl into millions of websites in your area of interest.

Check low value pages  

Improve website performance  by figuring out low quality pages.

Meta and Title tag analyzer 

Simple tool for generating title and meta tags for the website .

Behavioral data provider 

It will show you tags, web bugs and the whole thing, which you can’t observe, but needs exploring.

Competitive and trend analysis 

Discover and learn upcoming trends and make the segmentation, if needed.

Backlink checker

Link building probably  plays the most important role in search engine optimization .This is the simplest tool for checking links . However there are a lot of paid programs all over the net . I would like to offer paid top SEO tools, which I commonly work with and see the additional worth  in them.

Traffic Travis

Perhaps most basic, relevant and extensive SEO software, I have ever seen. Even the SEO noob can have an understanding of its functions and access a number of insights. It covers plenty of SEO functions – keyword ranking, back link analyzers, website analyzers.

Seo Moz 

Excellent support management and feedback, customer service and functions. It deals with on page optimization, has a wide database of links and with some positive aspects really wins the competition. Following tools  are the part of best free SEO tools, which can be successfully and effectively  implemented. Also every marketer have  different approaches about SEO programs. I need to say that, these tools don’t cover whole SEO process and I will offer other tools in the next topics, if you get interested in it.

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 1. Brand your domain

Don’t confuse yourself about over stuffing or using many keywords in the domain name. The effectiveness of keyword rich domains is only a myth especially since the last Google updates. In the term brand I mean to think twice from the branding point of view – use your business (website) concept, valuable proposition ,add some freshness and uniqueness and mixture with competitive key phrases. It might sound that ‘’howtostartseoforbegginers .com’’ will rank higher, than ‘’applesandorange.com‘’, if they are in the same niche, but in the last year techniques has changed positively on the side of branded domains.

 2. Title tag should be relevant

Yes, title tags need to contain main keywords, but using all you keywords in the title tag will decrease chances for positioning more profitably. Try to generate relevant, consistent and keyword highlighted title tags, that constitutes your brand.

 3. Keywords don’t need content, content needs keywords

Firstly create content, targeting on the keyword related themes and you will better position keywords. Marketers usually get into disaster, when they start thinking from the keywords viewpoint, overs stuff them in their texts and as a result decrease search engine visibility. Be specific and for a start place some ideas in the content.

 4. Plan your navigation and site maps wisely

It should be easy for search engines to index your website – visible for Google spiders and crawlers. Therefore look closely at the navigation of landing page. Remember that if the site has a good navigation structure, visitors will invest more time in you.

 5. Brand the pages

Let’s imagine sub pages of your website, which has some kind of content and maybe distinct SEO structure. Only keyword relevant content doesn’t win nowadays. Try to contribute some images (with alt tags), maybe info graphics, social media integrations, videos, PDFs or other creative material. Such content (or page) will create the experience and increase your visibility. Also it is clearly understandable, that duplicate content will create losses.

6. Build keyword related relevant Back links

Use forums, social media, article submissions, press releases, video websites to create backlinks to your site. Think about the top quality and time frequency – you will never build all back links in one months or two months, as this is the long – term process.

You will discover various search engine optimization tips on other internet sources and properly make use of them. But theoretically all this SEO tips for beginners are basic and widely used. It will only help you to promote the website.

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