limenoodle

Creating the Social Enterprise is Hard

Eric Swain — Mon, 02 Nov 2009 21:10:34 +0000

Creating the Social Enterprise is hard. There are some big obstacles in the way. Scott Gould wrote a piece on why companies don’t get it the other day that pushed some buttons on this topic. You should read it. Then Olivier Blanchard wrote a piece describing the principal characteristics of a social business. You should [...]

What Would Heston Do?

Eric Swain — Mon, 26 Oct 2009 16:08:36 +0000

For those of you who don’t know, Heston Blumenthal is the owner/chef of The Fat Duck restaurant in Bray, England. With dishes like egg and bacon ice cream and snail porridge, Blumenthal has been called a “culinary alchemist” for his innovative style of cuisine. As a practitioner of remarkableness few can match him. Blumenthal is [...]

The Mobile Application Promise Slow Train

Eric Swain — Sun, 04 Oct 2009 11:09:32 +0000

Starbucks recently announced the launch of two new mobile applications in a 16 store trial programme in the US. The first application is a bar code system that will enable customers to pay for coffee using their mobile phones. The second is a store locater. yay. Forgive my underwhelming excitement. But these are the sorts [...]

Acting Small is Everything

Eric Swain — Mon, 28 Sep 2009 10:37:54 +0000

Spike Jones of Brains on Fire wrote a post awhile back on how movements must start small, with one-on-one conversations between passionate, like-minded people. He points out how anathema that is to the marketing and PR worlds where people are trying to do BIG things, big events, big rollouts, big campaigns. I agree. Nice post, [...]

One-on-one corporate social media

Eric Swain — Sun, 06 Sep 2009 14:34:30 +0000

A couple of weeks ago I participated in the #socialmedia chat on Twitter where we were discussing the size of follower lists vs. effective management of those lists, how big is too big, quantity vs. quality, etc. Someone tweeted, “there’s no way a company can truly engage with 100k followers/fans”. I suggested, mostly joking initially, [...]