To my dismay, I showed up at this event and was promptly asked a ton of questions about my business, what I do, my website, how to get into the industry and so on. So what do you think the number one asked question was?

Do you have a business card? Ugghh I was asked over and over and unfortunately I had to tell them I was out and take theirs or write down my info.

This is a big no no in any industry. People want to feel connected to you and know that you are a professional. One of the best ways to establish yourself as a professional besides the all important website, is to have business cards handy at all times.

Think about it, you are a walking advertisement for yourself in line at the store, at your child’s soccer game, school events, and trips to Staples and Kinkos, as well as business events. I have event left a few cards in certain aisles at Staples and at the counter. You just never know when you are going to meet your next big client.

Think you aren’t ready for a business card? Well why not? You can get business cards from VistaPrint for free. You have to remember everything you do from this point forward is an investment in yourself and your business.

There is a big movement lately talking about how thinking positively can change your life in another direction. I believe this theory. You have to be proactive in every aspect of your life in order to achieve the success you are looking for.

Maybe for you this means finding a VA gig to supplement your household income, or developing a multimillion dollar empire.

You have to decide what type of success you are seeking. Good luck in your journey and have a great week!

Stacey Wockenfuss is a professional internet marketer and business coach who specializes in helping people reach their own goals of business ownership and working from home through her guides, ebooks, and sound business advice. Learn how you to can start your own online business by visiting: http://www.stopmakingyourbossrich.net or http://www.startaworkfromhomebusiness.com

Author: Stacey Wockenfuss
Article Source: EzineArticles.com
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I am going to focus on one specific strategy that builds credibility and initiates interest in your business. Wait you haven’t heard the best part! It is absolutely FREE!

Self promotion is extremely important to the online marketing entrepreneur. We want to see our names in the first position on the search engine results. How do you make that happen? The answer is Squidoo.com.

Squidoo is a free website that allows you to publish “lenses” on basically anything. A lens is a page that you create on your topic of interest. Squidoo offers a simple user friendly format that even a novice can master. Guiding you step by step with a template that allow you to add pictures, links, discussion boards, eBay or amazon products and even surveys. Now that you can see the value of Squidoo, let’s talk about where you should begin.

A biography can immediately transform a one dimensional name into a unique individual adding depth to your personality and ultimately branding yourself. Squidoo gives you a platform to begin your metamorphosis from just another name to a tangible, real person. Prospects reading your biography will begin to develop an emotional relationship with you by gaining insight into your character. An honest biography gives readers the chance to identify with you. A potential client is much more likely to pursue a business relationship with a person they trust and respect.

There are a few things that you should consider as you compose your biography. All content should be factual. Don’t embellish the details of your life with false statements. Always list your spouse by name. Identifying them by their name is much more personal. Sharing photos in your biography is a great way to illustrate who you are. Candid photos are preferable to staged pictures. Remember you want your audience to get to know you. Take time to browse other Squidoo biographies to see what appeals to you as a reader.

Once you have published your biography, make sure you promote it by linking it to any social media sites that you have an account with and your website. Take time to read and comment on other Squidoo lenses. This increases traffic to your biography and creates a fan base. As I mentioned before, Squidoo can be used to write about virtually anything and you can link all of your lenses together! Take advantage of Squidoo and see for yourself what an effective marketing tool it can be.

Denny and his wife Kathy, who have been married for 32 years, live just outside of Charlotte, North Carolina. To learn more about Denny please visit http://www.rickanddenny.com.

Author: Dennis Shidler
Article Source: EzineArticles.com
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Coca-cola has a great brand. Their cans are all red, they always use the same fonts, and they have that little swishy thing running across their cans. (Can I be professional, if I use the phrase ’swishy thing’?) I rarely ever drink Coke, but whenever I see their brand my mouth literally starts to salivate. My mind associates that brand with the act of drinking a can of Coke.

Check out their website. Which color do you think is their primary color? The same color you see on their cans, red. What images do you see sprinkled throughout their website? The Coca-Cola logo is everywhere with their special fonts and the swishes. The swishes seem to be used to mimic the flow of Coke out of bottles. Even the bottles have the swish appearance to them.

As a small business owner, we can tap into all the research that the larger companies have paid thousands for. We can use them as our role models. There are 3 main rules that all larger companies seem to follow that give them the results they are looking for.

1. They know what they want to be remembered for.

What do you stand for? What do you want to be known for?

These are important questions to ask. The image or phrase you will be known for is the more important piece of your brand. Coca-Cola wants to be known for being able to quench your thirst with a drink that is “delicious and refreshing.” Every image and commercial they create tries to portray that feeling to their customers.

2. They are consistent with using their logos and images on all their marketing materials.

What is your logo? Do other images on your site blend with your logo? You should consistently put your logo on all your materials?

Think about your logo. Does it reflect how you want to be remembered? Coca-Cola chose a font that is not only appealing, but it’s shape resembles the flow of a drink. They mimic this flow in earlier and current logos that they use. They also use the shape when designing their bottles.

3. They choose only 2 or 3 main colors for their website and materials, as well as limiting the amount of fonts they use.

What are the primary colors and fonts on all your materials? Are you consistent with the exact colors? Do you always use the same fonts?

All your materials from your logo to your website to your business card to your brochures to your newsletters should all use the same styles. You should narrow your designs down to no more than 3 colors. More than that and the eye starts to see clutter. You should consistently use only 1 or 2 fonts throughout your materials. Choose a font that works well for your audience. Young adults prefer Arial. The elderly prefer Times New Roman. Artists may prefer a fancier font. I used a kid-friendly font to design a website for a preschool.

When thinking about your brand, you want to think about something catchy. You will be known for the image that comes to people’s minds when they think of your business, so make sure it’s a positive image. You could be known for a phrase, such as Coca-Cola’s phrase “delicious and refreshing”. You could be known for one word. Adidas uses the word Performance. When people think of the word Performance, Adidas wants them to think of Adidas. What will you be known for?

Kimberly Reddington, founder of CereusWomen.com, teaches moms how to turn their skills and talents into a successful home-based service business and to find a balance between their business and their family. Discover Kim’s popular special report by visiting http://www.CereusWomen.com

Author: Kimberly Reddington
Article Source: EzineArticles.com
Provided by: Smart cooker

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Here’s a keystone rulebook for brand creativity that took my business to a level I always dreamed of. Lets share 5 minutes about a simple and very effective way to differenciate you from the competition. This applies to all brands, Nike, MickeyD’s, the pizza places you buy from and now you. I’m about to give away the cornerstone of branding.

Most people think billions are spent to capture eyeballs, impress prospects, get attention and gain trust quickly. Not so! That may be an effect, but the following cause behind advertising will shock you. Branding is expensive and is surgically designed to do Only two surgically crafted mathematical objectives.

1) Start sales conversations.

2) Stop price negotiation.

That’s the function of brand. When you see a BMW, Trump or Dom Perignon logo, millions of silent bank balances are considered instantly to determine our level of desire and willingness or ability to gain the pleasure associated from repeated emotions we believe. That! That moment is a sales conversation.

We expect to pay a premium for brands and often to negotiate is simply overlooked as an insult. We brag about the purchase. Price negotiation slows instantly. The brand implies the best, fastest, Uber-quality and price negotiation is reduced to a hope but not a deal-breaker.

Marketing if done properly is a two step process. First convince you of your pain and assure that if you continue on your path, the Earth will fall into the Sun in certain demise. Second, My New Product is the Only solution to success, you can become rich, your kids will have no cavities and all get MBA’s.

Making your business unique in a sea full of competition is very easy to do if you realize your 2 goals. Seeing your face, logo and tagline causes untold masses to evaluate their needs. Second, they’ll gladly pay top dollar to know what’s in your head. Now friends, you’re earning million dollar value.

From your.com, subdomains, photo and audio or videos use these two foundations of brand in every design decision. Think on these deeply because you’ve saved a semester of tuition and added fuel to your purpose. From now on, sitting at your creative whiteboard will be a lot more fun.

Bobby Drish helps entrepreneurs rapidly transition out of corporate life into a mid six-figure home businesses in direct sales. DIRECTSALESPARTNERS.COM offers members the blueprint cash earning power of a franchise with the speedy duplication of networking. Author, motivator, writer/comedian and master marketing coach Bobby Drish has been consulting independent companies for 15 years from his home in Austin, Texas. 512-961-3786 bobbydrish@gmail.com

Author: Bobby Drish
Article Source: EzineArticles.com
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Branding as I teach it is simple. Branding serves two simple functions for McD’s, Nike and You. Consider this realization:

1. Branding starts sales conversations faster than humans can.

2. Branding stops price negotiation.

Consider every major brand, whether a personality, expert, corporation or religion. See a logo and subconsciously the desire and value of that brand is discussed and evaluated. See a Mercedes, IRS, Dell or Visa logo and test your emotional state. You’re evaluating your financial and freedom state. We instantly associate our needs or relationship with that brand and That is a sales conversation whether we buy that day or next week. Branding will also support whatever price you set without argument.

Branding is a method of repetition of being seen in the right time and place. Branding is measured by “impressions”. The two factors to solve are the intersection of when your target audience is most likely to listen or “need” your message. Secondly, where the ears and eyes of your target habitually turn to for information.

95% good entrepreneurs and companies go broke in a few months by a failure to brand themselves in volume at the time and state when their target would be most inclined to be “impressed”. Why? Fear. Somewhere at the C-level, either you or your corporate leaders have two basic fears:

1. Fear of taking marketing advice on how to spend advertising dollars.

2. Fear of the time it will take for these impressions to fully imprint.

The Glen Gary Glen Ross days are over. It doesn’t work. The time to grow a big tree was 5 years ago. But 5 years ago is gone. Don’t wait. Start branding Today in blogs, articles, press, and in your selling style. Teach this to others. Branding will place you as the hunted instead of the hunter.

Task yourself to offer free insights and expert information. Brand yourself by placing your message when and where your target goes to look. Be relentless, unreasonable, and persistent with your branding everyday. The alternative is ask for help.

BobbyDrish.com helps entrepreneurs rapidly transition out of corporate life into a mid six-figure home business in direct sales. (http://www.BobbyDrish.com) offers members the blueprint earning power of a franchise with the speedy duplication of networking. Author, motivator, writer/comedian and master marketing coach Bobby Drish has been consulting independent companies for 15 years from his home in Austin, Texas. 512-961-3786 bobbydrish@gmail.com

Author: Bobby Drish
Article Source: EzineArticles.com
Provided by: Make PCB Assembly

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There is a science and art to online branding. How you build your own brand and market yourself online can allow you to have a strong online presence and credibility.

Many may ask though on why the need to create an online image branding. No matter what business you are in, there is a definite benefit for you to create your online branded presence. A note of caution is that you should be branding yourself and not your company. Many people fail in this area as they tend to build their company’s brand rather than themselves.

Why should you brand yourself instead of your company? Picture this scenario. You have successfully built your company’s brand so much so that your company now has a strong online presence. You suddenly decide that you wish to venture to greener pastures. WHOA! What happens now to the online presence that you have built? Because you have built it based on your company and not yourself, nobody would recognize you now and you have to basically start the whole branding process again almost from scratch.

However, if you had built your own brand online instead of your company, even if you move on to greener pastures, there is no worry. You can just connect with your list and inform them of your latest move. Because they already know, like and trust you, some of your followers may even end up as your future business partners.

The question now is how you can build your online brand.

Great companies are visual. They have their recognizable logo and tagline. Thus, to brand yourself online, it is of advantage to create a good tagline. Something that is easily remembered works wonders. This will keep you in people’s mind when you are developing your individual brand.

Utilize the various social network platforms such as Twitter and Facebook. Complement these with your blog. A good way is to drive your fans from your social networking platforms to your blog where you will provide great value-added information as well as educational resources and at the same time, have an opt-in form.

The blog acts as the go-between. From being friends and followers on the other networks, they are now channeled to your blog where they will get to see your great looking blog and take a peek into your personal life. Because your blog is a platform where you can express yourself, this is a good opportunity where you can have links to your website as well as call to action.

Even if you just have a small work from home program or an internet home business opportunity, it is important for you to brand yourself online. This is how you can become successful. Learn from those who have done it before.

Preferably create the same design and theme around your various social network platforms and blog. This helps in building your brand, thus creating a more recognizable you online. Build that same professional look across all your online tools.

Have a very clear vision and know what you set out to achieve. This brings the law of attraction in your favour. Learn the art of attraction marketing and be like the magnet where you are attracting like-minded people into your surroundings.

Just knowing what to do and not taking action will get you nowhere. Put into action what you have learned and then you can start seeing success in your life. So if you are looking for success, start now with your online image branding on any of the social network platform.

Veronica Tan BK is a successful home based business entrepreneur and owner of Easy Leads Mentor. Her passion is to help others achieve a full-time income working from the comfort of their home. Here is a free exclusive interview with world famous internet marketing giant to get a head-start in your working online from home business.

Author: Veronica Tan B.K.
Article Source: EzineArticles.com
Provided by: Guest blogger

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Google will provide you with an outlet of information to others when they bring up your name. In school who had the name branding, in the school paper, on the banners in the school, of course, the cheer leaders. Often times the ones that were known were the bad kids not the quiet ones that minded their own business.

On The internet we need to become knowing of people, get out there and introduce yourself. If someone is to trust you they will first have to know you and get to know if you are credible. Marketing on auctions start at the beginning and when you get enough people to give you praise you will earn stars to help people know you have done your business ethically. When you go to a store and do not get the service that you expect you will no longer patronage the store. It is the same with the internet if you have not taken care of your customers it will bring you bad publicity.

Look at the large legitimate companies they have been working on branding their name by ads with logos, the company name. Testimonials will also move people to check into your site, most people will shy away from people they can not find information on. Branding yourself as a good work at home business person with a legitimate program will take you farther. Traffic exchanges are another way to get your picture and name out there for many people to see when they are surfing their favorite sites.

Forums are set up now to include your picture, and how many times you have posted. Your reputation will follow you keep your name with a good reputation for honesty and good sense working in the world of the web.

What does the name of your website tell others. Is it saying all it can about what you want to have others know. We have two grand golden retrievers coming out of the water with the same large stick. Working together is what we would like for you to know we are behind teamwork.

We excel in different aspects of our program but we both want to be known as legitimate work at home business people. Honesty is the best policy and we are keeping our virtues because we are both very hard working people. Home business is what we enjoy and with hard work and effort we will succeed.

Diana Rickett (Lady Di)
D & G Home Business Partners
http://businessonastring.com

Author: Diana Rickett
Article Source: EzineArticles.com

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Fast statistics show that the fifty plus age group of baby boomers are earning roughly two trillion dollars, in control of more than seven trillion dollars of wealth and own 77% of financial assets in United States. That is not all, baby boomers also grip 50% of the discretionary powers in both government and private organizations.

Baby boomers are interesting subjects to tackle-their power to do, their immense abilities and their emotions. And since the baby boomer generation is now ranging at the age of 42 to 60 years old, they are facing the issues of retirement. It is fascinating to discover how baby boomers envision their old age, their retirement plans and the thought of being empty nesters.

Empty nesting is the period in parents’ lives when their children start moving out to live their own lives. Sadly, aging parents are left by themselves, reviving the scenarios when they were just starting out a family as well. The difference is that they have consumed the energy and youth they used to be abundant of. While the baby boomers have a range of emotions toward empty nesting, they are most likely to play the brand name for them-the independent generation.

Furthermore in the poll conducted for baby boomers, the following are some key points which were uncovered:

Considering the statistics of birth of baby boomers, the name of their generation was derived from the explosion of birth right after the World War II. At the span of the baby boomer years, roughly seventy-six million Americans were delivered to the earth. Currently, the population of baby boomers occupies twenty-eight percent of the whole populace in United States.

Specifically by the year 1957, an estimated 4.3 million of babies were born in America. The number has outstood any other year before it.

On the issue of retirement, baby boomers view this stage on its brighter side. Accordingly, most of the baby boomers plan to pursue a career after their previous career. Being involved in sole proprietorship or any self employed business is the popular choice. Seventy-five percent envision their retirement as the chance to devote leisure time with their children and grandchildren. This will result to more domesticated adults. However, of this poll, seventy-four percent feel freer upon retirement while fifty-seven percent claimed that they will only be freer when they become empty nesters.

More than half of the baby boomers are confident that they will have enough money for leisure when they already retire. This means that less than half of them are not certain if they will live a comfortable life after retirement. These statistics greatly affects the issue on the empty nesting emotions.

The older the baby boomers are, the more emotionally stable they become. Most of the oldies in this generation have been ready to clear the nest. While the large percentage states a neutral emotion, baby boomers are more likely appreciative of freedom that they will soon be enjoying.

For seventy-four percent of baby boomers, they have proven to be good role models for their children. And forty percent of the aging baby boomers foresee that there will come a time when their children would still cling to them. Since baby boomers are characterized by being independent, only twenty-eight percent view their old age like their children would be charged for the rent.

Indeed, baby boomers play significant roles in the society. It is their age that introduces the value of optimism and self sufficiency.

LINDA WILHITE is a Baby Boomer who resides in Eastern New Mexico. She works in business development, empowering others to achieve their dreams in the home business industry.

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They are:
1) Buy stock
2) Stash away as much as you can in savings
3) Don’t touch your 401k
4) Don’t use credit cards
5) If you are looking to buy a house or car, Cash is King!

There is one more tactic, that in my opinion, would be a great investment on your part: Start your own home based business.

Home business owners enjoy the significant tax benefits all businesses receive (the less taxes you pay, the more money in your pocket), and you can begin to build a residual income so that you can walk away from what you are currently doing in the next three to five years.

You would still be affected by the economy in some way, but you would definitely have the funds and cash available to: buy stocks, stash away into a savings account, your 401k, and that new house or car. You would be able to use credit cards responsibly because you would have the funds available to pay them off each month.

Get started today working on your own home based business so you can stop worrying about your future, which by the way, only you can control.

I recommend www.SecondIncomesforLife.com as an excellent place to gather details on numerous work-at-home opportunities.

Tags:home business,linda wilhite,network marketing,residual income,work at home,yoli,yoli home business

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