Thus and henceforth the frequency of updates to this site will be lessened while I funnel my creativity through the offices and sites of Echo East Creative. You can still contact me here if you would like, but I may respond quicker if you contact me through Echo East Creative.

You can visit echoeastcreative.com to get links to our Facebook, Twitter, LinkedIn and Behance sites as well as drop us a line via or contact form.

Talk to y’all later,
Lindsey

Client: BMF Media Group

My Role(s): Designer

The celebration of Perez Hilton’s 33rd birthday, aka Perez’s Blue Ball, was different for me because I didn’t do the general event design. The evite was created by someone else (don’t know who, tell me if you know) and sent to me so that I could use it to create credentials and a motion graphic logo loop to be projected in the venue.

For the logo loop, I stripped down the supplied evite, reworked it a bit to be in a HD (720p) aspect ratio and slightly animated some layers (the disco lights, the disco balls hanging from the mirror and the eyes in the mirror). Then I added some different levels of camera shake, added the logos, and that was that.

I also put together the video of celebrity birthday wishes that was projected during the event. As far as original elements, I threw together the opening countdown based on the look I did for the step-and-repeat and I created my own take on static for the cuts between clips. The idea for the static was something between analog and digital. If you would like, you can go to perezhilton.com and watch the video yourself.

Link:

Client: BMF Media Group

My Role(s): Designer

This design was a simplified version of a web promotion Express had already designed. I used the crowd image, logo and typography from that promotion and used it as the basis for the event collateral. We added BMF’s Music Lounge branding, the logo and paint wipes.

I made the usual digital promo elements (save-the-date, evites, rsvps, rsvp confirmation pages), credentials, wraps for the dj booth, several informational and contest posters, menus, a skin for a photobooth, a stage banner, web rsvps, window clings, a step-and-repeat and Express campaign blowups of various dimensions.

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Client: BMF Media Group

My Role(s): Designer

This event was in the same venue as the Fast Company Grill, so BMF had to transform the venue quickly and completely. Most of the dimensions were familiar, but the design was completely different. Alternative Apparel had lots of fun branding collateral to work with. Strings and paper textures (graph, craft, art) all over the place, with unusual font choices. So, it was a lot of fun to play around with what hey supplied. I think the end-product was something within their branding, but a bit unexpected.

For this event, I made digital collateral (save-the-date, evites, rsvp, rsvp confirmation page), large print signage (backdrops, logo, step-and-repeats, contest signs, interior and exterior banners) and small-to-mid-sized print elements (credentials, table tents, menus, etc). We also blew up their campaign imagery to put up around the space.

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Client: BMF Media Group

My Role(s): Designer

Just like all the events I have worked on in the One Night In series, this event was a blast to design for. There is room to be just the right shade of quirky. The design is influenced by some time I spent looking at the work of Saul Bass just prior to brainstorming. I don’t know where it is exactly, but I know it is there. Maybe in the “austin hills” in the background, or in the coloring.

There is a video recap of the event on Youtube you can check out if you feel the urge.

I made elements (banners, step-and-repeats, window decals, backdrops, column covers, etc) for three sponsor areas (Carrera, Twonky, Samsung) as well as quite a few elements for the general event (interior and exterior signage and banners, menus, credentials, step-and-repeat, stickers, etc). There was also the standard digital promo material (evites and promo graphics for perezhilton.com and a web rsvp form).

Another neat item in this design was the photo backdrop for the Carrera area. I took the sunglasses illustration I made for the Carrera Escape at Sundance and made several versions in an array of colors, then spread them all over the wall, so to speak.

This event was a lot of work, but enjoyable work.

Link:

Client: BMF Media Group

My Role(s): Designer

This event, official entitled Fast Company Grill Presented by Lincoln, occurred during the tech week at South by Southwest at the Moonshine Patio Bar and Grill in Austin Texas. It was geared at a technology-savvy crowd.

This was branded heavily using Lincoln’s style sheet and assets. We went through many ideas in the conceptual stages trying to balance all our creative ideas with the style-guide, which was thorough and very well-done. We ended up using three general “looks”; the daytime (beige), nighttime (blue) and Lincoln Lounge (sunburnt orange), and working within those three looks for all the design elements.

There were over 30 elements made for this event, varying in size from stickers to very large banners of all shapes and sizes. There were large environmental designs for the interior and exterior of the venue; smaller elements like credentials, menus, table cloths, sponsor logo decals; directional and informational signage and a couple step-and-repeats. There was also a save-the-date and evites.

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Client: BMF Media Group

My Role(s): Designer

This was a cool project where I got to use some of my sci-fi sensibilities to design the look of the Alienware House, which was hosted during the Winter X-Games in Aspen and sponsored by Alienware, Dell’s new line of gaming machines.

It was typical event fare, though on a pretty large scale, so bar menus and step-and-repeats were on the list. I also created a 60-second video loop, which featured Alienware glyphs orbiting the mountains, colors shifting hue on the horizon and Alienware alien heads appearing in a twinkling mass in the sky. The video looped in the gaming area and added just enough motion to the event branding to make the rest of the elements come alive.

It was fun to mix and mingle their brand elements in a fun, new way.

I also designed web banners of varying dimensions, posters, evites, two contest entry web pages, renderings of the event space, a map with directions, a party pass and a stage backdrop.

Link:

Client: BMF Media Group

My Role(s): Designer

I have worked on a few Carrera Escape projects, including designing the logo, so this project was relatively easy-going.

When brainstorming the broad design for the entire event, I knew we were going to use the campaign image of the model in the afghan that Carrera supplied, and I really liked the soft color and lighting. I wanted to use that, feeling that it would deliver appropriate emotional clue for a cool, clear mountain day at Sundance. I also liked the colors of the afghan and pulled most of the color palette from it.

From the broad design, I made a series of evites for each hosted event, an e-schedule, venue signage, appetizer and drink menus and a sunglasses-shaped gift card.

The sunglasses-shaped gift card was especially fun to work on. I recreated the shape and shade of their sunglasses in vector format (the classic curves of their sunglass design were a joy to draw in vector). The card was printed on both sides, cut out, and presented in glasses cases. I wish I had a photo of the final product to show you, but alas and alack, I don’t.

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Client: BMF Media Group

My Role(s): Designer

This was a simple project consisting of an evite and a bar menu for a holiday party thrown at VINCE in New York with a performance by Rufus Wainwright.

We went through numerous evite concepts before we ended up with this stripped-down version. This was an example of a very simple design getting the job done.

The tree was part of VINCE’s package of holiday imagery. The headline font in the menu is Tangerine.

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