SEO Blog of Link-Assistant.Com

Secrets to human networking in cyberspace

info@link-assistant.com — Wed, 23 May 2012 11:42:16 +0000

Take 3 social media dudes – A, B and C. Dude A has got 1,000 followers, dude B has around 3000 and dude named C has a whopping 35,000 followers. Who is more important? Surely it's the cool mister C?

Photo credit: Garry Knight via Flickr

The Google Zoo Paranoia: Tell Your Inner Penguin to Shut Up

info@link-assistant.com — Mon, 21 May 2012 15:41:20 +0000

Apart from some really cool achievements Google has recently managed to ruin reputation of the cutest monochromatic animals and cause an acute attack of paranoia among SEOs. An army of slapped-by-panda-pecked-by-penguin prophets shout about the approaching SEOpocalypses and preach on optimization asceticism. The naïve and trusting webmasters start removing backlinks, content, and keywords from their websites to cause nothing but even a faster decrease in rankings.

There are at least two teams in the field that benefit from the situation: the cunning dudes who mind their business and keep on working (see the case study below) and "the big SEO guys" (read: the evangelists of the fluffy white SEO). The latter are hypnotizing you with "we are building trust and authority using advanced techniques" mantra, which is yet another marketing catch. Sure thing the reputable consultancies might help you rank higher but their services don't always meet your budget.

As far as most of you know, during the past few years Google implemented several quality related updates but none of them was really fatal for traditional SEO. Though the aftermath of Penguin is not totally clear yet, we're absolutely sure, it's not going to be grave. Read More

Interview with Link-Assistant.Com’s CEO on DoesWhat: Viktar Khamianok Tells the Company’s Founding Story for the First Time

info@link-assistant.com — Fri, 18 May 2012 11:31:40 +0000

Viktar Khamianok, CEO, Link-Assistant.Com

Earlier this week, Alex Hawke of DoesWhat did a great interview with our CEO, Viktar Khamianok, that we'd like to share with you.

It was for the first time that Viktar told the story of how Link-Assistant.Com has grown from nothing to a professional software house, catering for 380,000 users in 173 countries, without any venture capital raised.

Jump over here to read the full text of the interview.

Alex, thank you for bringing our founding story to the attention of your amazing community!

Mission Performance: 7 Updates That Do Miracles to SEO PowerSuite

info@link-assistant.com — Tue, 15 May 2012 13:54:04 +0000

Several months ago, we sat down here at Link-Assistant.Com to discuss how we could make SEO PowerSuite faster and more lightweight.

The thing is, when it comes to data volumes, SEO PowerSuite is crazy software: users can check unlimited number of sites, pages, backlinks, keywords and rankings.

This unlimited approach is a gorgeous way to go we believe: smarter SEO only comes with the full range of accurate SEO data.

At the same time, if you are working with big projects, performance may suffer. With all the coming bells and whistles we're planning to add to SEO PowerSuite feature mix, apparently there's a risk of extra load on SEO PowerSuite users' computers.

That's why we went ahead and started Mission Performance back in February, gradually adding one upturn after another and being happy like kids to see mind-blowing savings on memory, traffic and CPU to help you work with the software in an enjoyable way. Read More

Google Vs. Naver: Why Can’t Google Dominate Search in Korea?

info@link-assistant.com — Mon, 14 May 2012 13:00:39 +0000

Although Google presently holds 83% of the global search market, there are countries that have been consistently slipping out of its grip. One such country is Korea, South Korea to be exact. Ask any Korean what search engine they use, and, most likely, the answer will be... Naver.

Naver - the profile

Naver (derived from navigate) is currently Korea's number one search engine and accounts for over 70% of the search market there. The search engine was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean search industry ever since.

If you haven’t been to Naver's homepage yet, what's likely to strike you right away is how similar it is to Yahoo's. Naver's homepage and its search results pages are much busier than Google's, with lots of images, flash banners, sections, etc.:

Well, this is what lies on the surface - the obvious differences. However, Naver is also different from Google in a much more profound and intricate way. Read More

SEO Crash-Test 60: travelhalongbay.com

info@link-assistant.com — Thu, 10 May 2012 13:05:38 +0000

Switch here to learn more on SEO Crash-Test and submit your website for SEO experts' review.

User Experience:

Although the website has slightly outdated design and those flickering and glittering bullets that might make your eyes sore, it's easy to use and browse. It takes just a few clicks to find a tour that is right for you and send a booking request.
Breadcrumbs would significantly improve the usability of your website.
The "Hotels" section should definitely be improved. Why not include more details in the hotels comparison chart? And surely you should find a more elegant solution for the gallery.

Three-Step Easy Strategy for Conversion-Focused Internal Link Building

info@link-assistant.com — Mon, 07 May 2012 15:13:54 +0000

Looking for the best link building opportunities is every SEO's daily routine, especially after the recent Google update: webmasters need natural links from trusted and relevant websites as never before.

As you scavenge the web in search of great links, we'd also like to encourage you to broaden your perspective a bit ... and get the most out of links on your site.

Interested?

Here's a simple strategy for smart (i.e. conversion-focused) internal link-building with WebSite Auditor we have put together for you: Read More

Deeper Google Analytics Integration in SEO PowerSuite: Control Your SEO Traffic Effectively!

info@link-assistant.com — Sat, 05 May 2012 11:02:29 +0000

With loads of new Google Analytics data now available in SEO PowerSuite, you're sure to convert your SEO into maximum traffic and payoff.

These new Google Analytics features are just what you need to easily access your site's traffic performance and push your SEO into the most traffic-productive direction:

With the deeper analysis of Google Analytics data in SEO PowerSuite you get more control over your SEO's actual goals (traffic and payoff) and always know:

1. How your traffic changes when rankings go up or down?
Piles of crucial keyword traffic data are now combined and visualized on easy-to-understand and eye-candy visits graphs.

2. What backlinks bring actual visitors to your site?
Now you make informed and sure-winning decisions on what link sources work best for your biz niche.

3. Which of your site's pages get the biggest number of views?
This lets you instantly spot your top landing pages to make sure they are perfectly user-friendly and convert well.

To get the new feature, all you need to do is restart your SEO PowerSuite tools to let them auto-update - or download them from the website.

Just jump over here to learn how the new Google Analytics features work and exploit these ample analysis data to propel the traffic output of your SEO campaign.

If you still don't have a SEO PowerSuite license, get one here.

Don’t Get Hit by Googles Latest Penguin Algo Update!

info@link-assistant.com — Fri, 04 May 2012 11:51:01 +0000

Guess you've already heard the boiling news: Google's latest algo update is sharply changing the SEO landscape! Looks like the said "anti web-spam" update's affecting not only black-hat, but also some legitimate sites.

In short, the two aspects under Google's close look now are backlinks and content. And SEO PowerSuite users deserve reassurance: if you follow these tips for your site's links and content, you'll be only gaining in Google rankings.

So you can easily avoid being hit by the algo change.
Just jump over here to see how to meet Google's new quality standards.

5 Tools to Simplify Social Media Monitoring Tasks

info@link-assistant.com — Thu, 03 May 2012 09:54:19 +0000

guest post by Ann Smarty

If you aren't utilizing social media yet as a serious marketing tool, what are you waiting for? It has been proven as an effective means of sharing information while gathering crucial data on your target audience and how your brand is being perceived by the public.

Using the resources naturally available through social media outlets, you can get data you once would have paid a pretty penny for. But what is best is that you can expand it to a full operation using a couple simple tools that will become a social media dashboard.

Here are five ways to do just that. Read More