Too much B2B marketing spend goes to metrics that look impressive but don’t deliver results. Here's how to shift from vanity to real business impact.
Latest Stories
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Conversations with global B2B marketing leaders about what’s next in the evolution of measurement revealed five key trends.
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Targeting and audience building
Learning how you can use B2B audience personas to create more tailored, effective marketing content.
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LinkedIn marketing partner Kantar analyzed nearly 100 campaigns to explore the connection between CTV Ads and B2B brand awareness. Here we summarize their findings and provide t...
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Don't let B2B product launches fade. Use a three-phase LinkedIn framework to build trust and credibility across the 211-day buying cycle. This blog post will show you how.
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Discover how AI models choose citations and learn to optimize your LinkedIn content for AI search with insights from a new 9.5 million citation study by Meltwater.
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Live event streaming is a powerful, proven way to engage B2B audiences. Follow these best practices to make the most of your next stream.
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Today, we’re introducing LinkedIn Ads Agency Certification, a new global program that recognizes agencies with demonstrated expertise in LinkedIn Ads and a commitment to platfor...
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Maximize your event ROI with LinkedIn's new features: off-platform Event Ads, lead gen tools, full-funnel analytics, persistent stream key, and event clipping. Streamline produc...
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Learn why B2B marketers are reallocating ad spend from search platforms to LinkedIn. We explore recent data on buyer journeys, costs, and return on ad spend.
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Learn how to design, edit, and launch LinkedIn campaigns using the Canva integration, with step-by-step guidance and tips for creating images and video ads.
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Meet the winners of the 2026 LinkedIn Marketing Partner Awards, recognizing partners who drove exceptional innovation, creativity, and customer value.
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Explore our NewFronts 2026 recap to see how B2B marketing enters the outcomes era. Learn about LinkedIn's role in this shift. Read the full post.
Fresh Research & Insights
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Learn why B2B marketers are reallocating ad spend from search platforms to LinkedIn. We explore recent data on buyer journeys, costs, and return on ad spend.
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Factors.ai, a LinkedIn Marketing Partner for Audiences, B2B Attribution & Analytics, Reporting, and Signals, analyzed performance data from over 100 B2B companies between Q3 202...
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An optimized and unified approach to managing Mental and Physical Availability can lead to effectiveness and efficiency gains across the organization, which is covered in our re...
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Conversations with global B2B marketing leaders about what’s next in the evolution of measurement revealed five key trends.
-
LinkedIn marketing partner Kantar analyzed nearly 100 campaigns to explore the connection between CTV Ads and B2B brand awareness. Here we summarize their findings and provide t...
-
Don't let B2B product launches fade. Use a three-phase LinkedIn framework to build trust and credibility across the 211-day buying cycle. This blog post will show you how.