Social Media Marketing for Small Businesses

Who says that digital advancements are only for large businesses? In this digital age, small or large businesses should consider social media marketing as their primary strategy to grow and develop their business. If you are someone who is not familiar with this amazing solution, we will walk you through the basics of social media marketing and why it is considered a hidden gem to grow your business.

What is Social Media Marketing?

Laura Tinsley runs the marketing for Elderwerks and also for bodytech total fitness and says “Let’s explain it in the simplest way possible. Social media marketing is every business’s way to find clients, get in touch with them, and gain sales using the most powerful platform, social media. Business owners develop social media marketing strategies catering to their customers’ needs. This is the new way of advertising, and it’s proven effective in increasing the number of sales and income when done right.”

Todd Jenkins runs the social media for Witkowski Dental and also for Total Paving and notes “Now, you may ask yourself, “what are those social media marketing strategies that I need to know?”. This question is tricky because the success of social media marketing plans and strategies depends on the execution of the plan. First, you need to know how to develop different plans to make your social media marketing successful.”

Developing a Social Media Marketing Plan From Scratch.

Now that you have a basic grasp of social media marketing, let’s go to the part about how you can develop an effective plan. This part varies on many factors such as your products and services, target market, and goals. However, there is a simple explanation of how you can do it that works for every type of business.

Writing a Journal Prompt to Know Your Goals.

The first thing you have to do is to sit back and think clearly about your goals. Here is some question prompts that you can use:

  1. What do I want to achieve?
  2. Do I want to increase sales, reputation, or leads?
  3. What social media platform is the best to use for my social media marketing plan? Facebook, Instagram, Linkedin, or Google Ads?

There’s no limit to how many questions you want to ask yourself. You can ask as many as you want. This is the first way to answer the basic questions you can use to develop your social media marketing plan.

Knowing Your Target Audiences

Creating a social media marketing plan is one of the most complex parts. It’s essential to know every detail about your target customers. Your target customers are the people that will possibly purchase your products and services. For example, if you are a small business that focuses on providing admin assistance to people, you may want to have fellow business owners as your client. The tricky thing about this part is that you must be as specific as possible. To do this, put yourself into your customers’ shoes and try to answer some of these questions.

  1. What are the likes and dislikes of my clients?
  2. Where are they located?
  3. If I were my client, what’s the best offer I can give that they can’t resist?
  4. What are their business needs?

Analyze your answers and develop a client persona. This persona is your ideal client. Try to think of offers, social media posts, and even blogs that will please this client. You can create as many client personas as you want. This strategy can help you analyze what your client is thinking.

Develop Your Plan

Now that everything is in place, it’s time to create your social media marketing plan. Think of things such as:

  • What kind of offer should you give?
  • What platform are you going to use?
  • How much do you want to spend?
  • What’s your primary strategy? Are you going to run advertisements for paid traffic or do organic posting?

Of course, these things are just for basic planning. You still need to compute the amount you want to spend and what you want to offer, such as eBooks, discounts, and free samples to lure customers in.


We are now in the digital age, and it is important to use every advancement to your advantage. Break the myth that social media marketing is only for large businesses and people with money. Social media marketing should be utilized by small businesses as well. Remember, you can organize social media marketing by joining groups and posting your free stuff.

You don’t always need to pay tons of money to make it work. No matter how much money you spend, it will be worthless without proper execution. Plan your social media marketing strategy, and do not give up even if you start to encounter difficulties. After all, social media marketing and creating business are all about taking a risk. Take that risk and develop your business in this digital age using social media marketing strategies.