Where does your ultimate marketing inspiration and strategy come from?
It begins with Experience.
Have you attended a Rakuten Marketing Symposium? Each year, our events get bigger and better, whether you are attending our smaller scale Symposium in Toronto or our biggest event of the year in New York City. You can also find our team at a variety of trade shows and industry events throughout the year. In 2015, we attended over 50 industry events.
Check out the events section of our website to see where you can meet with us next!
It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important search trends and strategies are for your omnichannel strategy this year, look no further.
I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of the Bean at Millennium Park, soak in a view of Lake Michigan at the Lakefront Trail, and walk by some of the most historic and dauntingly tall buildings in the country. (And for the record, it was and will always be the Sears Tower, not the Willis.)
But lately my lunchtime walks have been dominated by glancing frequently at my phone, occasionally raising it to view the sights of Chicago in the background of my screen while I try to catch birds, rats, electric mice, and other creatures. I, like the other 9.5 million daily active users, have been absorbed into the world of Pokémon Go.
2016 has been a monumental year for Rakuten Affiliate Network. We were ranked the #1 Affiliate Network 5 years in a row! Our clients highlighted innovation, reach, quality of service, and accuracy of tracking and reporting as reasons for voting for us.
Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous about investing "up front" in a paid placement advertisement. This is because paid placements, for all their benefits, still have a lot of misconceptions surrounding their effectiveness and potential ROI. Rakuten Affiliate Network expert Tucker Erickson took the time to review the potential pitfalls and misconceptions of paid placements and explain why advertisers should stop fearing and start loving the opportunity to work with publishers on this type of promotion. There is also a list of best practices, tips, and suggestions to make sure your paid placement strategy meets your advertising budget.
Finish off back-to-school season and get ready for Halloween with this infographic detailing all the tricks (and treats!) you'll need for affiliate marketing this fall!
Inspired by the modern woman, Lilla P is a collection that is perfectly tailored for a casual lifestyle. Each season, we return to the brand ethos by rethinking the classics to create a collection of separates that are both flattering and functional. Unfettered yet full of subtle detail and pared down luxury, our hallmarks are clean lines, quality fabrications and an impeccable fit.
Q: Tell us a little about Mention Me.
A: Mention Me (SID: 3312632) helps companies drive new customer acquisitions through the power of referrals.
Our leading refer-a-friend platform enables companies to reward customers for sharing their brand via 14 different mechanisms, including email, Facebook, Twitter. In addition, we offer the unique ability to “share by name” which means new customers can just mention their friend’s name via the checkout.