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		<title>The Long Road to Here: An Agency for the Culture</title>
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		<pubDate>Mon, 22 Mar 2021 00:38:15 +0000</pubDate>
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					<description><![CDATA[I love television commercials. I always have. Even as a kid, more so than the cereal or toy being advertised, I wanted to know how they made the commercial. I...]]></description>
		
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		<title>Replacing Cage Fight Conversations with Constructive Ones</title>
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		<pubDate>Thu, 18 Mar 2021 15:00:41 +0000</pubDate>
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		<title>&#8220;What&#8217;s that thing called?&#8221; Why names matter</title>
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		<pubDate>Sun, 21 Feb 2021 09:07:04 +0000</pubDate>
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					<description><![CDATA[When I first started soaping, I came across this silicone mold at one of those dollar stores. I thought they would make interesting sample soaps so I bought three of...]]></description>
		
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		<title>Marketing Outside the Lines Means Taking Risks</title>
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		<pubDate>Thu, 11 Feb 2021 18:52:33 +0000</pubDate>
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					<description><![CDATA[Sometimes life and marketing are about taking risks. About trying something different in order to grab the attention of your target audience. In a positive way of course. Big brands...]]></description>
		
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		<title>Can you have a book signing with no book?</title>
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		<pubDate>Thu, 04 Feb 2021 18:47:06 +0000</pubDate>
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					<description><![CDATA[It was their first book. Blood. Sweat. Tears. That&#8217;s what it took to get the words out of their head and heart and into manuscript format. With the publisher hired,...]]></description>
		
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		<title>Email marketing in a noisy, crowded, COVID-19 kind of world</title>
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		<dc:creator><![CDATA[Lisa N. Alexander]]></dc:creator>
		<pubDate>Mon, 01 Feb 2021 19:35:17 +0000</pubDate>
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					<description><![CDATA[There I was, reading some article I&#8217;d followed from Facebook. I still don&#8217;t remember what the link was. All I know is that the author&#8217;s words made me stop and...]]></description>
		
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		<title>A True Client Story</title>
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		<dc:creator><![CDATA[Lisa N. Alexander]]></dc:creator>
		<pubDate>Mon, 11 Jan 2021 13:22:57 +0000</pubDate>
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		<title>2020 Case Study: Growing Alexander Farm &#038; Orchard</title>
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		<dc:creator><![CDATA[Lisa N. Alexander]]></dc:creator>
		<pubDate>Fri, 18 Dec 2020 14:26:29 +0000</pubDate>
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					<description><![CDATA[The pandemic all but dried up PrettyWork Creative&#8217;s (PWC) business this year and the pivot we made was a bit different. In my previous post, I shared how my side hustle,...]]></description>
		
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		<title>The Year of the Pivot: From Service-Based Biz to Product Based Biz</title>
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		<dc:creator><![CDATA[Lisa N. Alexander]]></dc:creator>
		<pubDate>Thu, 17 Dec 2020 17:09:08 +0000</pubDate>
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					<description><![CDATA[The Year of the Pivot The COVID-19 Switch Whatever you want to call it, businesses across the country found themselves in flux due to the novel coronavirus. Some businesses were...]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">6207</post-id>	</item>
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		<title>Remade: Marjorie Clayman interviews Lisa N. Alexander</title>
		<link>https://lisanalexander.com/remade-marjorie-clayman-interviews-lisa-n-alexander/</link>
					<comments>https://lisanalexander.com/remade-marjorie-clayman-interviews-lisa-n-alexander/#respond</comments>
		
		<dc:creator><![CDATA[Lisa N. Alexander]]></dc:creator>
		<pubDate>Sat, 31 Oct 2020 13:47:15 +0000</pubDate>
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					<description><![CDATA[Marjorie and I have known each other virtually for a decade now. We&#8217;ve never met IRL (in real life). We&#8217;re both marketers and that&#8217;s what brought us together on Twitter...]]></description>
		
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