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		<title>Beat Parkinson’s Law and Supercharge Your Productivity</title>
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		<pubDate>Mon, 16 Nov 2009 12:20:37 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://litemind.com/beating-parkinsons-law/</guid>
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Work expands so as to fill the time available for its completion. Even if you are not familiar with its name, I&#8217;m sure you&#8217;ve fallen prey to Parkinson&#8217;s Law countless times&#8230; what can we do to escape it? 



Do You Recognize These Symptoms?

]]></description>
			<content:encoded><![CDATA[<!-- google_ad_section_start --><p><img width="400" height="275" class="center" src="http://litemind.com/wp-content/uploads/2009/11/parkinsons-law.jpg" alt="Beating Parkinson's Law" title="Beating Parkinson's Law" /></p>

<p><strong><span class="drop-cap">W</span>ork expands so as to fill the time available for its completion.</strong> Even if you are not familiar with its name, I&#8217;m sure you&#8217;ve fallen prey to Parkinson&#8217;s Law countless times&#8230; <em>what can we do to escape it?</em> </p>

<span id="more-128"></span>

<h2>Do You Recognize These Symptoms?</h2>

<!-- WSA: rules for context 'post-embedded' said: don't show ad --><p><em>We all know the drill</em>: when we have too much time to complete a task, we tend to slack off until the task becomes urgent. Then, when meeting the deadline gets nigh impossible, we become super-productive and miraculously pull it off &#8212; getting the job done just in time.</p>

<p>The quintessential example of Parkinson&#8217;s Law in action is <em>school assignments</em>: even with a full month to complete an assignment, most people work very unproductively (if at all) until the last few days &#8212; when they pull one or two all-nighters and manage to get it done right at the last minute.</p>

<p>If you are like one of those students, you know that &#8216;working&#8217; on the assignment <em>filled up the whole time available &#8212; even if only psychologically &#8212; despite the fact that you spent little time in actual, productive work</em>. Had you invested this short amount of time right after the assignment was handed to you, you would have completed it much sooner and could have spent the remaining time much more joyfully (either truly resting or working more productively on other stuff).</p>

<p><strong>Does that mean we&#8217;re doomed to work at our peak only when we&#8217;re faced with looming deadlines?</strong> How can we get rid of this unproductive behavior and beat Parkinson&#8217;s Law? It turns out there are a few things you can do. Read on.</p>

<h2>6 Surefire Ways to Beat Parkinson&#8217;s Law</h2>
<h3>1. Break Down Your Tasks and Deadlines</h3>

<p>Parkinson&#8217;s Law always strikes the hardest when you have enormous tasks with far-away deadlines. The best way to fix this is, of course, <strong>breaking those big, monolithic tasks into many smaller, bite-sized tasks</strong>, along with several intermediate deadlines to complete them.</p>

<p>In addition to showing how you are progressing, frequent, achievable deadlines create a mild sense of urgency during the whole duration of your work, keeping you naturally engaged and focused on what needs to be done. </p>

<p>This method works great indeed, but note that you still need to take those intermediate deadlines seriously &#8212; which is not always easy!</p>

<h3>2. Know What &#8216;Done&#8217; Means</h3>

<p>It&#8217;s not always easy to know for sure when a task is finished. The more of a perfectionist you are, the most likely you&#8217;re a victim of Parkinson&#8217;s Law: there&#8217;s <em>always</em> one more little thing to add, one little refinement to be made, isn&#8217;t there? </p>

<p>Sure, I am all for aiming for greater quality: the hard part is knowing where to draw the line so we don&#8217;t spend a lot of time overdoing it. </p>

<p>If you suffer from this same problem, one thing that helps a lot is to <strong>precisely define the output of your tasks</strong>. The trick is to be as specific as you can about them &#8212; and then <em>simply stop</em> when you complete them. </p>

<p>For example, &#8216;write white paper draft&#8217; allows too much room for interpretation by your inner perfectionist. &#8216;Write a 1000-word unedited stream-of-consciousness-style text&#8217; works much better, doesn&#8217;t it? Being specific upfront helps keep our perfectionism in check.</p>

<h3>3. Set Clear Boundaries</h3>

<p>Most of the time, Parkinson&#8217;s Law kicks in when we&#8217;re doing too much stuff at the same time: our days become a jumble of tasks when hardly any ever gets completely finished. And, with the huge amount of distractions that tend to creep in, it only gets worse.</p>

<p>To avoid Parkinson&#8217;s Law&#8217;s effects and finish tasks sooner, we must <strong>work on them one at a time, focused and with as few distractions as possible.</strong></p>

<p>The best way I know to do that is by <em>corralling your tasks using <a href="http://litemind.com/time-boxing/">time boxes</a></em>. Get a countdown timer and set a time limit to work on them &#8212; a contiguous block without distractions to finish or at least make progress on those tasks.</p>

<p>Another great way of setting boundaries is by clearly separating between work and leisure. If you restrict the time available for work (and honor it, of course), you&#8217;ll learn to fit all your work into these boundaries. My favorite technique to keep work boundaries well-defined is the <a href="http://litemind.com/time-budget">time budget</a> (where you define how much time you spend on each area of your life).</p>

<h3>4. Challenge Yourself</h3>

<p>When you have a tight time limit or deadline, it forces your brain to figure out ways to get it done in the time available. </p>

<p>So, it&#8217;s time to stop adding hidden &#8220;safety buffers&#8221; when you estimate and allocate time for your tasks: if you pad your estimates, they will be wasted as a result of Parkinson&#8217;s Law kicking in. </p>

<p>What works here instead is to <strong>set challenging deadlines for yourself</strong>. Not too challenging &#8212; mildly challenging, I&#8217;d say. The trick here is that they must still be believable &#8212; otherwise you&#8217;ll just disregard them. </p>

<p>Take those <a href="http://litemind.com/time-boxing/">time boxes</a> you set for yourself (in item #3 above) and now <strong>shrink them</strong>! Can you do the same task 10% faster? Maybe 20%? A litttle more, perhaps? As soon as you set an expectation &#8212; an estimate for the duration of a task &#8212; the estimate becomes a self-fulfilling prophecy. The task <em>will</em> take the expected time, so take advantage of that!</p>

<p>The good thing about regularly challenging yourself that way is that you&#8217;ll improve your estimation skills very quickly, in addition to having fun finding creative ways to win these self-imposed challenges. If you practice (and your tasks are well-defined and small enough), it becomes increasingly easier to effectively set challenges for yourself.</p>

<h3>5. Create Incentives to Finish Early</h3>

<p>One reason Parkinson&#8217;s Law is so prevalent &#8212; especially in corporations &#8212; is that people rarely have the right incentives to finish early: </p>

<ul>
<li>&#8212;&#8221;Finished already? Here&#8217;s more work for you.&#8221;</li>
<li>&#8212;&#8221;You&#8217;re fast! Guess we can bring the deadline forward next time!&#8221;</li>
</ul>

<p>Even without pointy-haired bosses around, sticking to the current task as long as possible is often desirable, as it can act as a security blanket: maybe you&#8217;re avoiding your next task because it is too daunting, for example.</p>

<p>So if you finish early, <strong>give yourself mini-rewards</strong>: take a quick break, browse the web, go for a walk &#8212; do whatever takes your fancy &#8212; and enjoy the feeling of having deserved it. The key here is to <em>associate rewards with results, not with time spent</em> &#8212; so don&#8217;t fool yourself. </p>

<p>Of course, incentives for finishing early only work if the task is well-defined (i.e., you know exactly what &#8216;done&#8217; means), otherwise most of us will just cheat (by doing a sloppy or incomplete job) in order to get the reward sooner.</p>

<h3>6. Know What&#8217;s Next</h3>

<p>Lastly, something that happens too often is hanging on too long to a task solely because we don&#8217;t know exactly what to do next. </p>

<p>Most of the time, <em>the cognitive effort in planning tasks is much higher than that required to actually carry them out</em>. That means that if we don&#8217;t have anything ready to be acted on, we may not have the required energy to stop, plan on-the-fly, and then get back to work. The easy way out is to stick to the current task for as long as we safely can. </p>

<p>One thing that I always strive to do is <strong>separate planning from doing</strong>, and make sure to always have a few next actions in the pipeline so you can keep the momentum going and avoid having to stop to reassess what you should be doing. </p>

<h2>Over to You</h2>

<p><em>Are you a victim of Parkinson&#8217;s Law? What works best for you in beating it? <strong>Share in the comments!</strong></em></p>

<p><em>&#8230;and, while we&#8217;re still at it, writing this article reminded me of an oldie (but goodie) short video I enjoy. It&#8217;s not exactly about Parkinson&#8217;s Law, but it&#8217;s somewhat related and always makes me chuckle&#8230; <img src='http://litemind.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </em></p>

<div class="aligncenter">
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/4P785j15Tzk&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/4P785j15Tzk&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>
<p><small>(If you can&#8217;t see the video, <a href="http://www.youtube.com/watch?v=4P785j15Tzk">watch it on Youtube</a>)</small></p>
</div>
<ul>
<li>Credit for intro photo: <a href="http://www.flickr.com/photos/21046489@N06/3387189144/">Robbert van der Steeg</a>.</li>
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		<title>6 Productivity Principles to Live By (My Personal Productivity Manifesto)</title>
		<link>http://feedproxy.google.com/~r/litemind/~3/aorOxQ9iDOw/</link>
		<comments>http://litemind.com/productivity-principles/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:48:13 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://litemind.com/6-productivity-principles-to-live-by-my-personal-productivity-manifesto/</guid>
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]]></description>
			<content:encoded><![CDATA[<!-- google_ad_section_start --><p><img width="400" height="275" class="center" src="http://litemind.com/wp-content/uploads/2009/10/productivity-principles.jpg" alt="6 Productivity Principles to Live By" title="6 Productivity Principles to Live By" /></p>

<!-- WSA: rules for context 'post-embedded' said: don't show ad --><p><span class="drop-cap">H</span>ere are six principles I strive to live by. This is my own &#8220;personal productivity manifesto&#8221;: <strong>it summarizes what works for me about personal productivity</strong>. </p>

<p>Whenever I follow these guidelines, I am at my very best, feeling productive and joyful. If I feel that I am doing things outside these guidelines, I know I can refer to them and quickly get back on track. </p>

<p>Since these principles work so well for me, I figured they might work for you, too. Here they are: </p>

<span id="more-127"></span>

<h2>Principle 6: Devote Time</h2>

<p>No matter how capable or gifted we may be, it&#8217;s an illusion to think we can do it all. As my favorite productivity adage goes, <em>we can do anything, but not everything</em>. At every moment, we&#8217;re presented with infinite possibilities &#8212; we really <em>could</em> be doing anything! But freedom to do whatever we set our sights on comes at a price, and the price is that we need to constantly make choices about what really matters to us. </p>

<p><strong>These choices, at the most fundamental level, always boil down to how we allocate and spend our time</strong>. 
<em>The value of our achievements is primarily determined by what we consistently invest our time in</em>. We need to be aware of that every day, diligently investing the time in what matters and having the courage to let the unimportant stuff go.</p>

<h3>How to Apply this Principle</h3>

<ul>
<li><strong>Use a <a href="http://litemind.com/time-budget/" title="Time Budget: An Easy Way to Avoid Prioritization Dilemmas and Keep Your Life Balanced">time budget</a>.</strong> In a time budget you define shares of time for the areas or goals you care about. It&#8217;s just like a money budget, but for time: it guarantees that you don&#8217;t overspend on things that don&#8217;t matter, so you can make the most out of the things that do. <br />
To learn more about setting up a time budget, check out <em><a href="http://litemind.com/time-budget/" title="Time Budget: An Easy Way to Avoid Prioritization Dilemmas and Keep Your Life Balanced">Time Budget: An Easy Way to Avoid Prioritization Dilemmas and Keep Your Life Balanced</a></em>.</li>
</ul>

<h2>Principle 5: Focus Your Attention</h2>

<p>If the previous principle was about allocating time for the things that matter, this one is about <strong>how well you&#8217;re able to spend that time</strong>. </p>

<p>Very often it seems we just can&#8217;t concentrate, even though <em>we know</em> what we should be doing, right? Resistance, procrastination, allowing ourselves to get sidetracked by distractions: these are formidable obstacles even for the most resolute people. Developing a strategy for overcoming resistance and dealing with distractions, then, is essential for maximum productivity.</p>

<h3>How to Apply this Principle</h3>

<ul>
<li><strong>Use <a href="http://litemind.com/time-boxing/" title="15 Time Boxing Strategies to Get Things Done">time boxing</a>.</strong> Time boxing is a technique I use every day to overcome procrastination, conquer perfectionism and maximize overall efficiency. The concept is really simple: delimit blocks of time to work on tasks. But don&#8217;t let the simplicity of the concept deceive you: you really got to try it to see how effective it is in overcoming resistance, focusing your attention and actually <em>doing</em> what needs to get done.<br />
To learn more about time boxing, check out <em><a href="http://litemind.com/time-boxing/" title="15 Time Boxing Strategies to Get Things Done">15 Time Boxing Strategies to Get Things Done</a></em>.</li>
</ul>

<h2>Principle 4: Honor Thy Commitments</h2>

<p>Personal productivity is not about cramming as much stuff as we possibly can in our days. Here is a situation that sometimes happens to me, and I am sure it must have happened to you too: in a given day we write down a gazillion tasks to do, cross a lot of them off but, at the end of the day, <em>still feel anxious about the tasks we didn&#8217;t do</em>. Why is that?</p>

<p>The feeling of being productive comes <em>not from the quantity of tasks we do</em>, but from <strong>honoring the commitments we set for ourselves</strong>. <em>Doing what we said we would do</em> is what we should primarily strive for. 
Tasks that keep being left undone in our to do lists are broken promises to ourselves, and are a sure recipe for frustration: no matter how much we do in our days, we&#8217;ll always look at them and feel bad about ourselves.</p>
<p>Before trying to get more stuff done, make sure you honor your current promises (to yourself and to others): Be clear about them, drop those that you know you won&#8217;t be able to honor and then ensure that you really complete the ones that remain. </p>

<h3>How to Apply this Principle</h3>

<ul>
<li><strong>Use <a href="http://litemind.com/will-do-lists/" title="Overwhelmed by Your To-Do List? Go With a 'Will Do' List Instead.">will-do lists</a>.</strong> &#8216;Will do&#8217; lists replace a bunch of intentions (the traditional <em>to do&#8217;s</em>) with a small set of commitments. It&#8217;s not only much shorter than a to-do list, but also doesn&#8217;t grow as your day progresses &#8212; and you feel just terrific when you cross off 100% of it day after day. <br />
To learn more about &#8216;will do&#8217; lists, check out <em><a href="http://litemind.com/will-do-lists/" title="Overwhelmed by Your To-Do List? Go With a 'Will-Do' List Instead.">Overwhelmed by Your To-Do List? Go With a &#8216;Will-Do&#8217; List Instead</a>.</em></li>
</ul>

<h2>Principle 3: Develop a Sustainable Pace</h2>

<p>We need to strike a balance between work and play &#8212; between engagement and rest, between creation and recreation. In the productivity game <strong>we should take our leisure time as seriously as our work time</strong>. Even if we feel energetic and motivated to work long hours, the most effective long-term strategy is to hold ourselves back when feeling too enthusiastic and follow a sustainable pace instead.</p>

<p>Also, defining clear boundaries between work and rest is very important: <em>&#8220;Work when you&#8217;re working, rest when you&#8217;re resting&#8221;</em>, I often say. Whenever I forget this, I end up in a very ineffective &#8216;not-quite-working/not-quite-resting&#8217; zombie-like state. </p>

<h3>How to Apply this Principle</h3>

<p>The two tools I use for the previous principles also work wonders here:</p>

<ul>
<li><p><strong><a href="http://litemind.com/will-do-lists/" title="Overwhelmed by Your To-Do List? Go With a 'Will-Do' List Instead.">Will-do lists</a>.</strong> As soon as I&#8217;m done with the will-do list for the day, I&#8217;m <em>done</em>: I must resist the urge to work longer. I admit that sometimes &#8212; especially when I&#8217;m feeling highly energetic &#8212; I still stretch and go &#8220;get the most out of the day&#8221;. However, I always regret it the day after, as I can’t sustain the pace for too long and end up much worse than if I had just stopped working at the right time instead.</p></li>
<li><p><strong><a href="http://litemind.com/time-boxing/" title="15 Time Boxing Strategies to Get Things Done">Time boxes</a>.</strong> also help keep work activities together. That helps a lot in making the boundaries between work and recreation very clear.</p></li>
</ul>

<h2>Principle 2: Keep Moving On</h2>

<p>More important than setting big goals is to just keep going. I know this goes against most of the &#8220;set bold goals for yourself&#8221; advice you see everywhere, but it&#8217;s what works for me. Going after a &#8220;big vision&#8221; is something that always felt awkward, and it always made me more anxious than it helped.</p>

<p>Now, what <em>does</em> work for me is to <strong>constantly think about how to improve my life and define little steps to make it happen</strong>. Think continuous improvement. Take small steps and see how things change. Experiment. 
Sure, it&#8217;s perfectly fine to have a general direction, but don&#8217;t get too obsessed about it: circumstances will change &#8212; <em>you</em> will change. It&#8217;s in each step that you learn and adjust your direction. </p>

<h3>How to Apply this Principle</h3>

<ul>
<li><p><strong>Daily and Weekly Reviews.</strong> Assess your projects and tasks every day and make sure that you define next steps for all your projects. Make them small, but ensure you make progress every single day. <a href="http://litemind.com/happy-new-year-every-week/" title=" Happy New Year, Every Week">Forget New Year&#8217;s Resolutions</a>. Plan, review and adjust your steps every day and every week.</p></li>
<li><p><strong>Ask &#8220;How can I take a step so small that it is impossible to fail?&#8221;</strong> This is one of my favorite questions ever (I got it from the book <em><a href="http://www.amazon.com/exec/obidos/redirect?link_code=as2&amp;path=ASIN/0761129235&amp;tag=phaedrus0b&amp;camp=1789&amp;creative=9325">One Small Step Can Change Your Life</a></em> &#8212; <a href="http://litemind.com/one-small-step-can-change-your-life/" title="One Small Step Can Change Your Life Book Summary">summary here</a>). I ask it every single day when reviewing my projects and task lists. It melts resistance away and, when asked frequently, keeps you on track and energetic to keep going. </p></li>
</ul>

<h2>Principle 1: Feel Good. Now.</h2>

<p>&#8220;Being productive&#8221; only makes sense if you&#8217;re enjoying yourself as you work on the stuff that&#8217;s relevant. If you&#8217;re not, none of the things we discussed here really matters. <strong>Personal productivity is a state of mind</strong>: a feeling that you&#8217;re doing what you believe is important and that you&#8217;re happy about it &#8212; not that you&#8217;re making sacrifices day in, day out.</p>

<p>For me, a good rule of thumb is that we should feel tired at the end of the day. Yes, tired, but in a good way: that&#8217;s very different from feeling <em>spent</em> or <em>drained</em>: it&#8217;s feeling that we poured our energy into the stuff we care the most. The feeling that our energy was put to good use. <strong>Going to sleep looking forward to the next day</strong> is, in my opinion, the ultimate measure of personal productivity.</p>

<h3>How to Apply this Principle</h3>

<ul>
<li><strong>Take a one-minute self-assessment at the end of the day.</strong> How was your day? Did you invest your time and energy doing what really matters? Forget for a minute about your goals, focus on your journey. After all, if you&#8217;re only making sacrifices and not enjoying your days, what&#8217;s the point of being productive?</li>
</ul>

<h2>What about You?</h2>

<p>What do you think of these principles? Anything missing? Do you have your own productivity principles? <em><strong>Please share in the comments!</strong> I&#8217;m eager to know about what works for you!</em></p>

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	<li><a href="http://litemind.com/productivity-tips-stress-free-life/" title="6 Productivity Tips to a Stress-Free Life">6 Productivity Tips to a Stress-Free Life</a></li>
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		<pubDate>Thu, 08 Oct 2009 10:10:10 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
				<category><![CDATA[Announcement]]></category>

		<guid isPermaLink="false">http://litemind.com/?p=125</guid>
		<description><![CDATA[
Will you help me make this website better? Today, instead of providing new content, I&#8217;d like to ask you to speak your mind and take this quick survey.
It shouldn&#8217;t take more than a couple of minutes, and your feedback will give me invaluable ideas and insights on how I can make the website better for [...]]]></description>
			<content:encoded><![CDATA[<!-- google_ad_section_start --><p><img width="400" height="265" class="center" src="http://litemind.com/wp-content/uploads/2009/10/2009-survey.jpg" alt="Speak Your Mind!" title="Speak Your Mind!" /></p>
<p><em><span class="drop-cap">W</span>ill you help me make this website better?</em> Today, instead of providing new content, I&#8217;d like to ask you to speak your mind and take <a href="http://spreadsheets.google.com/viewform?formkey=dHFBQnV3SXljMVNDSGpvdUhfeEdJd1E6MA" title="Litemind 2009 Survey">this quick survey</a>.</p>
<p><em>It shouldn&#8217;t take more than a couple of minutes</em>, and your feedback will give me invaluable ideas and insights on how I can make the website better for you.</p>
<span id="more-125"></span>
<p>Two quick things about <a href="http://spreadsheets.google.com/viewform?formkey=dHFBQnV3SXljMVNDSGpvdUhfeEdJd1E6MA" title="Litemind 2009 Survey">the survey</a>:</p>
<ul>
<li><strong>All 5 questions are optional.</strong> The more feedback I get the better, but feel free to answer only the questions you want. Also, the more thorough your answers are the better, but feel free to be as brief as you want. <em>Any information you can provide, no matter how small, will help me.</em></li>
<li><strong>The survey is anonymous.</strong> Although I have included contact fields, they&#8217;re also optional and are there only for those of you who wouldn&#8217;t mind me thanking you personally or asking specific questions about your feedback. Also, I may post the results in the future, but <em>won&#8217;t publish anyone&#8217;s details</em>.</li>
</ul>
<p>Without further ado, here it is:</p>
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<p><em>(A special thanks goes to Glen Allsop for the inspiration for this. I&#8217;ve been thinking a long time about creating a survey, and <a href="http://www.pluginid.com/two-minutes/">this post</a> inspired me to finally do it.</em>)</p><!-- google_ad_section_end -->
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		<title>Made to Stick: Why Some Ideas Survive and Others Die</title>
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		<pubDate>Fri, 25 Sep 2009 13:55:58 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
				<category><![CDATA[Book Summary]]></category>
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		<category><![CDATA[Mindmaps]]></category>

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]]></description>
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<!-- WSA: rules for context 'post-embedded' said: don't show ad --><p><span class="drop-cap">D</span>o you ever have the impression that no one takes your ideas seriously? Why is it so difficult to get our great ideas across while urban legends and conspiracy theories circulate so effortlessly? </p>

<p>It turns out these ideas and stories &#8212; the ones that spread like wildfire &#8212; <strong>all share some identical common principles</strong>. That means we can learn and apply these principles to make our own ideas more appealing and successful. </p>

<span id="more-124"></span>

<p>In this posting, Litemind reader <a href="http://aspoonfulofsparkles.wordpress.com/" title="Johan's Website: A Spoonful of Sparkles">Johan Dhaeseleer</a> shares with us a mind map summary of the 2007 bestseller <em><a href="http://www.amazon.com/exec/obidos/ASIN/1400064287/phaedrus0b" title="Made to Stick on Amazon.com">Made to Stick</a></em>. The book presents the common traits of successful ideas, turning them into a simple formula we can use to make our own ideas stick.</p>

<h2>From Great Ideas to Sticky Ideas</h2>

<p>What’s the story with &#8217;sticky ideas&#8217;? According to the authors, Chip and Dan Heath, it means that <em>&#8220;your ideas are understood and remembered, and have a lasting impact &#8212; they change your audience&#8217;s opinions or behavior&#8221;</em>. </p>

<p>If you want people to do something &#8212; to actually <em>use</em> &#8212; your ideas, <em>it doesn&#8217;t matter how great those ideas are: if you can&#8217;t get them across effectively, nobody will care about them</em>. As obvious as it is, this is an error creative people make all the time: we care too much about developing our ideas and too little about communicating them effectively.  </p>

<h2>A Checklist for Successful Ideas</h2>

<p>By analyzing numerous case studies, Chip and Dan show us the underlying principles that lead to &#8217;sticky&#8217; ideas, noting that the more these principles are expressed in an idea, the more likely it is to become successful.</p>

<p>The formula is conveniently summarized by the acronym <strong>SUCCES</strong>, meaning:</p>

<ul>
<li><strong>Simple:</strong> What&#8217;s the essential core of the idea?</li>
<li><strong>Unexpected:</strong> Does the idea grab people&#8217;s attention?</li>
<li><strong>Concrete:</strong> Is the idea clear? Isn&#8217;t it abstract? </li>
<li><strong>Credible:</strong> Will people believe the idea?</li>
<li><strong>Emotion:</strong> Will people care about the idea? </li>
<li><strong>Story:</strong> Does the idea inspire people? Will they act on it?</li>
</ul>

<h3>A Quick Example</h3>

<p>To understand how the formula works, let&#8217;s take a look at one of the case studies in the book: <em>You do know Jared, the 425-pound fast-food dieter, don’t you?</em></p>

<p>If you live in the US you certainly know about him. For those who don&#8217;t, Jared is the central character in one of the most successful ad campaigns of the decade, created for fast-food chain <a href="http://www.subway.com/">Subway</a>. The ad campaign is about how Jared shed almost 100 pounds (45 kg) in just 3 months by eating mostly at Subway. (You can check the original ad <a href="http://www.subwayfreshbuzz.com/jareds_journey/" title="Jared's Journey Promotional Website">here</a>).</p>

<p>So, how did the &#8216;Jared&#8217; ad campaign become so immensely successful? Here&#8217;s how it fits in <em>Made to Stick</em>&#8217;s <strong>SUCCES</strong> formula:</p>

<ul>
<li><strong>Simple</strong>: Eat sandwiches and lose weight.</li>
<li><strong>Unexpected</strong>: A guy lost a lot of weight by eating fast food!</li>
<li><strong>Concrete</strong>: He shows his oversized pants, mentions specific sandwiches. </li>
<li><strong>Credible</strong>: We can see how a guy who used to wear 60-inch pants and XXXXXXL shirts is now slender.</li>
<li><strong>Emotional</strong>: We care more about an individual &#8212; Jared &#8212; than about a faceless person in a crowd. </li>
<li><strong>Story</strong>: The protagonist overcomes big odds to triumph. He inspires the rest of us to do the same.</li>
</ul>

<p>If you think about this formula, you&#8217;ll see that you can use it to make just about any idea more appealing. </p>

<h2>Book Summary</h2>

<p>Find below the summary of <a href="http://www.amazon.com/exec/obidos/ASIN/1400064287/phaedrus0b" title="Made to Stick on Amazon.com">Made to Stick</a> in <a href="http://litemind.com/what-is-mind-mapping/" title="What is Mind Mapping? (and How to Get Started Immediately)">mind map</a> format. </p>

<p>The mind map is courtesy of Litemind reader Johan DHaeseleer, and is Johan&#8217;s second contribution to our <a href="http://litemind.com/category/book-summary/" title="Mind map book summaries">growing gallery</a>. <em>(Make sure you check his previous mind map on <em><a href="http://litemind.com/brain-rules/" title="Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School">Brain Rules</a></em> &#8212; another truly amazing book.)</em></p>


<div class="download" id="download-mindmaps"> <a href="http://www.amazon.com/exec/obidos/ASIN/1400064287/phaedrus0b" title="Made to Stick on Amazon.com"><img width="100" height="150" title="Made to Stick Book" class="alignright" alt="Made to Stick Book" src="http://litemind.com/wp-content/uploads/2009/09/made-to-stick-book.jpg"/></a>
    <p><strong>Get the mind map for <em><a href="http://www.amazon.com/exec/obidos/ASIN/1400064287/phaedrus0b" title="Made to Stick on Amazon.com">Made to Stick</a></em>:</strong></p>
  <ul class="mindmap-options">
    <li class="mindmanager"><a href="http://litemind.com/wp-content/uploads/mindmaps/made-to-stick.mmap" title="Made to Stick - Mindmanager Version">Download in MindManager format</a><br />
          <small>(756 kb, requires <a href="http://www.mindjet.com/us/" title="Download Free Mindmanager Viewer or MindManager Trial">MindManager</a>).</small></li>
    <li class="xmind"><a href="http://litemind.com/wp-content/uploads/mindmaps/made-to-stick.xmind" title="Made to Stick - XMind Version">Download in XMind format</a> <br />
          <small>(758 kb, requires free <a href="http://www.xmind.net/" title="Download free multi-platform XMind">XMind</a>).</small></li>
  </ul>
</div>


<h3>A Short Digression on Mind Map Formats: Introducing XMind</h3>

<p>A while ago, another amazing Litemind reader, <a href="http://br1unn4.wordpress.com/" title="Bruno's Website (Spanish)">Bruno Unna</a> (round of applause, please), <a href="http://litemind.com/what-is-mind-mapping/#comment-27766" title="Bruno Unna's comment recommending XMind">recommended</a> the <a href="http://www.xmind.net/" title="XMind Open-Source Mind Mapping Software">XMind</a> mind mapping application. After playing with it for a while, I was impressed.</p>

<p><a href="http://www.xmind.net/" title="XMind Open-Source Mind Mapping Software">XMind</a> is free, open-source, multi-platform, portable and much easier to use than <a href="http://freemind.sourceforge.net/wiki/index.php/Main_Page" title="FreeMind Free Mind Mapping Software">Freemind</a> (not to mention that the resulting mind maps are much more elegant!) </p>

<p>Although my primary mind mapping application of choice continues to be <a href="http://www.mindjet.com/" title="Mindjet Mindmanager Website">MindManager</a>, <a href="http://www.xmind.net/" title="XMind Open-Source Mind Mapping Software">XMind</a> now comes as a close second.</p>

<p>I always like to offer open, platform-independent mind maps to readers &#8212; that&#8217;s why I&#8217;ve been including mind maps in Freemind format. If I don&#8217;t find any showstoppers, I&#8217;ll share them using XMind from now on. </p>

<h2>Conclusion</h2>

<p>What I enjoy the most about <a href="http://www.amazon.com/exec/obidos/ASIN/1400064287/phaedrus0b" title="Made to Stick on Amazon.com">Made to Stick</a> is that Chip and Dan practice what they preach: the book is packed with great stories and examples, so it&#8217;s not only very informative but a great and fun read. </p>

<p>That&#8217;s probably why it became a successful, &#8217;sticky&#8217; hit, and has been on many &#8220;must read&#8221; book lists (like in Jack Covert&#8217;s compilation <em><a href="http://www.amazon.com/exec/obidos/ASIN/1591842409/phaedrus0b" title=" The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You">100 most influential books of all time</a></em> and many others).</p>

<p>If you&#8217;re interested in <em>Made to Stick</em>, you can get more information in the <a href="http://www.madetostick.com/" title="Made to Stick Official Website">official website</a> or <a href="http://www.amazon.com/exec/obidos/ASIN/1400064287/phaedrus0b" title="Made to Stick on Amazon.com">buy it directly from Amazon.com</a>.</p>

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</ul>

<p><strong>Next Actions</strong></p><table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td width="20"><a title="Made to Stick: Why Some Ideas Survive and Others Die" href="http://litemind.com/made-to-stick/"><img src="http://litemind.com/wp-content/uploads/images/comment.png" style="border: 0;" width="16" height="16" alt="Visit the original post and leave a comment."/></a></td><td>Did you enjoy this article? <a title="Made to Stick: Why Some Ideas Survive and Others Die" href="http://litemind.com/made-to-stick/">Visit the original post and leave a comment</a>.</td></tr><tr><td width="20"><a title="Sign up for the Litemind Newsletter" href="http://litemind.com/newsletter/"><img src="http://litemind.com/wp-content/uploads/images/newspaper.png" style="border: 0;" width="16" height="16" alt="Sign up for the Litemind Newsletter."/></a></td><td>Interested in extra content (not available on the site) from Litemind? <a title="Free Litemind Newsletter" href="http://litemind.com/newsletter/">Sign up for the free Newsletter</a>.</td></tr></table><br /><hr /><small>(cc) <a href="http://litemind.com">Litemind</a>, some rights reserved. Original post: <a title="Made to Stick: Why Some Ideas Survive and Others Die" href="http://litemind.com/made-to-stick/">Made to Stick: Why Some Ideas Survive and Others Die</a>.</small><div class="feedflare">
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		<title>Overcome Fear of Failure, Part II — 6 Powerful Strategies You Can Use</title>
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		<pubDate>Wed, 09 Sep 2009 12:46:51 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Psychology]]></category>

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In the first part of this series, we focused on building an effective mindset for overcoming fear of failure. Now it&#8217;s time to get down to action: here are 6 powerful strategies you can use to conquer fear of failure right off the bat.



1. Acknowledge Your Fear

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<p><span class="drop-cap">I</span>n the <a href="http://litemind.com/fear-failure/" title="Overcome Fear of Failure, Part I - Building the Right Mindset">first part</a> of this series, we focused on building an effective mindset for overcoming fear of failure. <strong>Now it&#8217;s time to get down to action</strong>: here are 6 powerful strategies you can use to conquer fear of failure right off the bat.</p>

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<h2>1. Acknowledge Your Fear</h2>

<!-- WSA: rules for context 'post-embedded' said: don't show ad --><p>There&#8217;s a good reason why <em>acknowledgement</em> is the first step in every 12-step recovery program: <strong>we can&#8217;t fight an enemy we can&#8217;t see.</strong> Unless we can fully acknowledge our fear of failure, the <a href="http://litemind.com/fear-failure/" title="Overcome Fear of Failure, Part I - Building the Right Mindset">psychological armor we built against it</a> won&#8217;t be of any use. </p>

<p>Acknowledging our fear of failure, however, is not always easy. Many times, fear of failure comes disguised in subtle forms like anxiety, procrastination and other forms of resistance.</p>

<p>One great way to expose fears is <em>plain old <a href="http://litemind.com/journal-to-the-self/" title="Journal to the Self: 13 Tools to Make Journaling Work for You">journaling</a></em>. Another technique that works wonders is <em><a href="http://litemind.com/solve-your-problems-simply-by-saying-them-out-loud/" title="Solve Your Problems Simply by Saying Them Out Loud">chatting with a rubber duck</a></em>: many times, verbalizing your problem is all you need to clarify it.</p>

<p>Explore the nature of your fear: What is it that you fear about? Is it what people will say about you? What exactly are you concerned about? Try to unearth as many details as you can: the more precisely you can define the reasons behind your fear of failure the better.</p>

<h2>2. Take a (Tiny) Step Now</h2>

<p>Once we have acknowledged our fear of failure no other strategy beats <strong>simply taking action</strong>. Taking action and seeing results is the best motivator there is. The trick here is that we don&#8217;t need to take bold, courageous action: <em>tiny action works just fine</em>. </p>

<p>Tiny actions bypass the automatic fear response in our brains. We may get paralyzed when tackling big challenges all at once, but not when concentrating on tiny actions. And as soon as we have our first small success we start building the confidence to go on. </p>

<p>Small actions also serve another very important purpose: <strong>they are excellent feedback mechanisms</strong>. Each small step can be used to correct your course of action. A plane is slightly off-course most of the time, but since it continually uses its instruments&#8217; feedback to correct its route, it&#8217;s able to get to its destination with precision. </p>

<p>So, think of the tiniest action step possible in your project &#8212; one that you&#8217;re absolutely sure you can accomplish &#8212; and <strong>do it now</strong>. After you&#8217;re done with that, just get to the next one… then lather, rinse, repeat. <a href="http://litemind.com/one-small-step-can-change-your-life/" title="One Small Step Can Change Your Life">The tinier the steps, the better</a>.</p>

<h2>3. Reduce Uncertainty</h2>

<p>Uncertainty is a major source of fear and anxiety. Our fear usually manifests itself because there&#8217;s at least one aspect of the challenge ahead that is unfamiliar or unknown to us. </p>

<p>The problem is exacerbated as we usually don&#8217;t distinguish the known parts of the problem from the unknown ones: <strong>we just mix them together into a large blob of fear and anxiety in our minds.</strong> </p>

<p>Getting clear about which tasks create the most uncertainty helps boost our mental energy to deal not only with those tasks, but with all tasks in the project. </p>

<p>Many times we tend to reassure ourselves by doing the easy tasks first and putting off the uncertain ones &#8212; and that&#8217;s fine in the beginning to help us get going &#8212; but if you keep postponing the most uncertain tasks, they will not stop haunting you and sapping your energy. So, after we get a little momentum (by taking tiny steps), the most uncertain tasks are the ones we should go after.</p>

<p>Make a list of tasks in your projects identifying the ones that are major sources of uncertainty and then tackle them as soon as possible. </p>

<h2>4. Batch Ideas Before Executing Them</h2>

<p>Have you considered that fear of failure might be a signal that you may be approaching the problem from the wrong perspective?</p>

<p>If that&#8217;s the case, <strong>why not have more ideas before jumping into action, then?</strong> <em>&#8220;Any idea is a bad idea if it&#8217;s the only one you&#8217;ve got,&#8221;</em> someone once said &#8212; and I agree. </p>

<p>Having no options is frightening: we start believing &#8217;success is our only choice&#8217;. We believe that the single outcome we envisaged is the <em>only way out</em>, that we <em>must</em> get it right, or else… Obviously, the problem is in the scarcity of alternatives and the terror that this &#8216;all-or-nothing&#8217; situation elicits.</p>

<p>The way out of this situation is to have many ideas. Lots of them &#8212; after all, <a href="http://litemind.com/6-tips-generate-outstanding-ideas/" title="6 Tips to Generate Outstanding Ideas">quantity breeds quality</a>. You&#8217;ll not only have plenty of alternatives to make yourself feel safer, but may also solve the problem using a much better idea than the original one.</p>

<p>Refuse to execute an idea if it&#8217;s the only one you&#8217;ve got. Use any one of the many idea-generation methods available &#8212; my favorites are <a href="http://litemind.com/tackle-any-issue-with-a-list-of-100/" title="Tackle Any Issue With a List of 100">lists of 100</a> and <a href="http://litemind.com/get-mentally-fit-with-an-idea-quota/" title="Get Mentally Fit with an Idea Quota">idea quotas</a>.</p>

<h2>5. Plan for Failure</h2>

<p>As we discussed in <a href="http://litemind.com/fear-failure/" title="Overcome Fear of Failure, Part I - Building the Right Mindset">part I of this article</a>, failure is part and parcel of life. What does this mean? In a nutshell, if you are doing things right <strong>you wil fail. Often.</strong></p>

<p>I roll my eyes when I see dialogue (especially in war movies) along the lines of &#8220;What&#8217;s the contingency plan?&#8221; and the reply is the clichéd &#8220;Failure is not an option here.&#8221; Guess what, no matter how important the outcome may be, failure is not only an option &#8212; but a very likely one. </p>

<p>Especially when we&#8217;re doing innovative work, failure is not an &#8216;unlikely case we should be aware of&#8217;. Quite the opposite, it&#8217;s the norm. Expect failure and be prepared for it. Instead of pretending failure won&#8217;t happen, be prepared to fail intelligently &#8212; and learn from it.</p>

<p>Let&#8217;s be clear: this is <em>not the same as setting yourself for failure</em>, but simply <strong>not getting caught by (too much) surprise when it happens</strong>. </p>

<p>One thing you&#8217;ll notice is that &#8212; and this may sound counterintuitive at first &#8212; when you consider failure as a likely result, <strong>your rate of success will drastically increase</strong>. You&#8217;ll think more thoroughly about your problem and become more prepared and confident. </p>

<p>Before jumping to action and simply hoping that you won&#8217;t fail, stop for a moment and plan for what you will do when things won&#8217;t come through as expected.</p>

<h2>6. Redefine the Game</h2>

<p>We all want to be successful, but have you paused for a moment to consider what &#8216;being successful&#8217; <em>really means</em>?</p>

<p>I could not finish this series without mentioning that <strong>we&#8217;re free to define success in any way we want</strong>. I know this may sound iffy, but the definition of &#8217;success&#8217; and &#8216;failure&#8217; are entirely up to you: you don&#8217;t need to adhere to any existing standards &#8212; really!</p>

<p>What if you measure success not by the usual notion of looking at the outcome per se but, for example, by <em>how much fun you had</em> along the way? What if you&#8217;re in for the learning? What about <strong>the excitement of trying new things</strong>? There are so many ways something can be successful that it&#8217;s really a pity to ignore them all and focus solely on how it can fail.</p>

<p>Let go of the idea that there&#8217;s <em>only one</em> successful outcome &#8212; and that all other alternatives, by exclusion, are failures: <strong>each outcome is successful in its own way</strong>. You may not have had the outcome you expected, but you may have learned something new about yourself. Or maybe you have developed your resilience. Or maybe you just had a good time all along.</p>

<p>By all means, be honest with yourself &#8212; don&#8217;t just pretend you don&#8217;t care about the outcome at all: this is not an attempt to fool yourself when you fail, but a genuine attempt to change your mindset and release yourself from the limitation of single outcomes.</p>

<h2>Closing Thoughts</h2>

<p>This ends this two-part series about fear of failure. As long-time Litemind reader <a href="http://blog.atmajyoti.org/" title="ReddyK's blog">ReddyK</a> wisely <a href="http://litemind.com/fear-failure/#comment-37410" title="ReddyK comment on 'Overcome Fear of Failure, Part I'">pointed out</a>, overcoming fear is part courage and part discernment. Hopefully, with the help from the ideas in this article (along with <a href="http://litemind.com/fear-failure/" title="Overcome Fear of Failure, Part I - Building the Right Mindset">those in the first</a>), you now have tools to better tackle fear of failure whatever the case may be.</p>

<p>Failure has become a dirty word when it shouldn&#8217;t be. Make failure your friend: <em>unless you truly embrace failure, you will never really appreciate what it means to succeed.</em></p>

<p><em><strong>Now it&#8217;s your turn</strong>: What strategies do <strong>you</strong> use to deal with fear of failure? <strong>Share in the comments!</strong></em></p><!-- google_ad_section_end -->
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<p><strong>Next Actions</strong></p><table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td width="20"><a title="Overcome Fear of Failure, Part II — 6 Powerful Strategies You Can Use" href="http://litemind.com/fear-failure-2/"><img src="http://litemind.com/wp-content/uploads/images/comment.png" style="border: 0;" width="16" height="16" alt="Visit the original post and leave a comment."/></a></td><td>Did you enjoy this article? <a title="Overcome Fear of Failure, Part II — 6 Powerful Strategies You Can Use" href="http://litemind.com/fear-failure-2/">Visit the original post and leave a comment</a>.</td></tr><tr><td width="20"><a title="Sign up for the Litemind Newsletter" href="http://litemind.com/newsletter/"><img src="http://litemind.com/wp-content/uploads/images/newspaper.png" style="border: 0;" width="16" height="16" alt="Sign up for the Litemind Newsletter."/></a></td><td>Interested in extra content (not available on the site) from Litemind? <a title="Free Litemind Newsletter" href="http://litemind.com/newsletter/">Sign up for the free Newsletter</a>.</td></tr></table><br /><hr /><small>(cc) <a href="http://litemind.com">Litemind</a>, some rights reserved. Original post: <a title="Overcome Fear of Failure, Part II — 6 Powerful Strategies You Can Use" href="http://litemind.com/fear-failure-2/">Overcome Fear of Failure, Part II — 6 Powerful Strategies You Can Use</a>.</small><div class="feedflare">
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		<pubDate>Wed, 26 Aug 2009 12:18:39 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
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<!-- WSA: rules for context 'post-embedded' said: don't show ad --><p><span class="drop-cap">D</span>oes fearing failure paralyze you? Of all the reasons for inaction, the strongest one is not lack of ideas, tools, time or money. Usually, the enemy is entrenched much deeper inside our minds. Unless we learn to tackle our fear of failure, we&#8217;ll never be able to get the most out of our lives.</p>

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<p>In this first article of a two-part series, the focus is on how to create a first line of defense &#8212; a &#8220;psychological armor&#8221; &#8212; against fear of failure. Here are 6 ideas to help you look at failure from a different perspective and stop being held back by it.</p>

<h2>1. Failures are just steppingstones</h2>

<p><em>&#8220;There is no failure. Only feedback.&#8221; &#8211;Robert Allen</em></p>

<p>We give too much importance to failure, don&#8217;t we? We overemphasize it, seeing failure as the final result &#8212; as an undesired outcome of something we fought hard for. We miss the point, though, that failure is just part of a larger process &#8212; the process of <strong>learning and growing</strong>. </p>

<p>Have you noticed that some people &#8212; contrary to all expectations &#8212; seem to only become stronger when they fail? How do they manage?</p>

<p>If you pay close attention, you&#8217;ll notice that they have developed a unique mindset: <strong>they realize that failing is an intrinsic part of succeeding</strong>. They know that every time they fail, they&#8217;re learning from their mistakes. A failure is a message that says that something could have been done differently &#8212; that there is room for improvement. And that&#8217;s why these people don&#8217;t seem to care much about failing: they never see the failure as an isolated event &#8212; but as part of a much larger process. </p>

<p>In life, failures are not end points: <em>they&#8217;re steppingstones</em>. They&#8217;re only as permanent as you allow them to be.  They&#8217;re only final if you accept defeat and stop trying. </p>

<h2>2. We can never <em>be</em> a failure</h2>

<p><em>&#8220;Failure is an event, never a person.&#8221; &#8211; William D. Brown</em></p>

<p>At school we are ridiculed as we fail. As we grow older, the ridicule may become subtler, but it&#8217;s always present. That&#8217;s one reason fear of failure is so strong in us: failing undermines how we are recognized, accepted and validated by others.</p>

<p>For a long time, we&#8217;ve been conditioned to attach our sense of self-worth to the outcome of our actions. Every time one of our ideas fails, it is as though we allow our self-esteem to be eroded. We feel the failure deep inside: it&#8217;s almost like we <em>were</em> that idea that flopped. </p>

<p>But you don&#8217;t need to think that way. If something you try doesn&#8217;t work out, it doesn&#8217;t mean you <em>are</em> a failure or a loser. It just means you&#8217;re actively <strong>experimenting, that you&#8217;re trying, and you&#8217;re learning as a result</strong>. In that regard, the expression <em>to be a failure (or successful) doesn&#8217;t make any sense.</em></p>

<p>If people around you don&#8217;t get that and are still critical of you or your failures, it&#8217;s probably because <em>they</em> are the ones who do not get the idea about experimenting, trying, and learning. But don&#8217;t let yourself down by their negativity. As long as you keep an open mind to experimenting, don&#8217;t bother if you keep failing! The people who really care about you will always support you throughout your failures. They&#8217;ll never lose sight of the person behind your failures.</p>

<h2>3. Failing is the only way to go far enough</h2>

<p><em>&#8220;If you hit every time, the target is too near or too big.&#8221; &#8211;Tom Hirshfield</em></p>

<p>The only way to know that you&#8217;ve gone far enough is to go too far. <em>And going too far is called failing.</em></p>

<p>That means that if you don&#8217;t go far enough &#8212; in other words, if you don&#8217;t fail &#8212; <strong>you&#8217;ll never know for sure where your limits really are</strong>.</p>

<p>Race car drivers know this to the bone. They even have a saying for it: &#8220;The one sure way to find out if you&#8217;re going fast enough is to crash&#8221;. </p>

<p>So if you decide to live a life of &#8220;playing it safe&#8221; &#8212; of avoiding failures altogether &#8212; you can be safe in the knowledge that you&#8217;ll most likely accomplish your goal &#8212; after all, that&#8217;s a dead easy target to take aim at. Just bear in mind, however, that you&#8217;ll never be able to get the most out of your life acting that way. </p>

<h2>4. Failing is part and parcel of innovation</h2>

<p><em>&#8220;I have not failed. I&#8217;ve just found 10,000 ways that won&#8217;t work.&#8221; &#8211;Thomas Edison</em></p>

<p>As much as I like <a href="http://litemind.com/tackle-any-issue-with-a-list-of-100/" title="Tackle Any Issue With a List of 100">creative</a> <a href="http://litemind.com/get-mentally-fit-with-an-idea-quota/" title="Get Mentally Fit with an Idea Quota">idea</a> <a href="http://litemind.com/scamper/" title="Creative Problem Solving with SCAMPER">generation</a>, if you want to achieve marvelous things, having ideas is seldom the bottleneck. <em>Putting them to action is!</em> </p>

<p>That&#8217;s the difference between innovation and creativity: innovators are not just people having great ideas in a room, <strong>they are the ones who have the courage to go out and test them!</strong> And guess what happens when they put their ideas to action? </p>

<p>Exactly. They fail. Most of the time.</p>

<p>But every time they fail, they take note of the lessons failure taught them, improving their approach to solving the problem in subsequent attempts. </p>

<p>One of 20th century&#8217;s most influential books (and one of my favorites), <em><a href="http://www.amazon.com/exec/obidos/ASIN/0061673730/phaedrus0b" title="Zen and the Art of Motorcycle Maintenance: An Inquiry into Values">Zen and the Art of Motorcycle Maintenance</a></em>, was turned down by 121 publishers before getting published. And that&#8217;s only one story of persistence in the face of failure among the many I&#8217;m sure you&#8217;ve already heard. </p>

<p>Consider this: If you eventually score one success, people will hardly remember your failures. So, even if you have not overcome your ego problem about failing (see point 2 above), you still have a chance: if you just keep trying and score at some point, all your mistakes will magically be gone. <img src='http://litemind.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  </p>

<h2>5. Failing is usually not as bad as we picture it</h2>

<p><em>&#8220;Experience is simply the name we give our mistakes&#8221; —Oscar Wilde</em></p>

<p>OK, failure may not be so bad after all, but would I be going too far in saying that you can actually <em>enjoy</em> failure?</p>

<p>Seriously, there were times when I was so afraid to fail that when I failed &#8212; as expected &#8212; I felt <strong>immense relief</strong>. My biggest threat had been left behind as there was nothing to fear anymore: my mind was clear again. Failing can definitely set you free. </p>

<p>Have you failed before? Was it as terrible as you had anticipated? Well, here you are reading this article, so it seems you survived all right. Truth is, failure is almost never as bad as we imagine. <strong>Fear of failure is usually much worse than failure itself</strong>.</p>

<p>Too often, people who haven&#8217;t failed at anything believe that failing is a disaster. And because they&#8217;ve never failed, they believe they know it all. They refuse to learn. Every time you fail, then, look for the lesson behind it and take it as an opportunity to grow stronger, to grow wiser &#8212; to be a better person.</p>

<h2>6. Everybody is afraid &#8212; everybody</h2>

<p><em>&#8220;Courage is not the absence of fear, but rather the judgment that something else is more important than fear.&#8221; &#8211;Ambrose Redmoon</em></p>

<p>Let me tell you a secret: the next guy is as scared as you are. We&#8217;re all afraid of failing. Yes, that includes even the most prolific geniuses you can think of &#8212; In fact, they seem to be the ones who agonize more about failing.”</p>

<p>There&#8217;s nothing wrong about it. Your fear is perfectly normal: if what you&#8217;re doing is at least minimally worth it, <strong>fear of failure will always be part of the process</strong>. It will never go away completely. </p>

<p>Achievers succeed not because they&#8217;re not afraid, but because they overcome fear. Every day. Over and over again. They know fear won&#8217;t go away, but they refuse to be deterred by it.</p>

<p>And that&#8217;s the fight worth fighting. That&#8217;s the never-ending practice we must engage on.</p>

<h2>Final Thoughts</h2>

<p>I first compiled the ideas in this article for my own reference. Although most of them may not be new, this is the kind of stuff I keep forgetting at the times I need them the most &#8212; and that&#8217;s why I decided to share them here. I hope you find them useful.</p>

<p>The 2nd part of this article is about specific strategies we can use to overcome our fear of failure: <strong><a href="http://litemind.com/fear-failure-2/" title="How to Overcome Fear of Failure, Part II">check it out</a>!</strong><!-- google_ad_section_end -->
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<p><strong>Next Actions</strong></p><table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td width="20"><a title="Overcome Fear of Failure, Part I &#8212; Building the Right Mindset" href="http://litemind.com/fear-failure/"><img src="http://litemind.com/wp-content/uploads/images/comment.png" style="border: 0;" width="16" height="16" alt="Visit the original post and leave a comment."/></a></td><td>Did you enjoy this article? <a title="Overcome Fear of Failure, Part I &#8212; Building the Right Mindset" href="http://litemind.com/fear-failure/">Visit the original post and leave a comment</a>.</td></tr><tr><td width="20"><a title="Sign up for the Litemind Newsletter" href="http://litemind.com/newsletter/"><img src="http://litemind.com/wp-content/uploads/images/newspaper.png" style="border: 0;" width="16" height="16" alt="Sign up for the Litemind Newsletter."/></a></td><td>Interested in extra content (not available on the site) from Litemind? <a title="Free Litemind Newsletter" href="http://litemind.com/newsletter/">Sign up for the free Newsletter</a>.</td></tr></table><br /><hr /><small>(cc) <a href="http://litemind.com">Litemind</a>, some rights reserved. Original post: <a title="Overcome Fear of Failure, Part I &#8212; Building the Right Mindset" href="http://litemind.com/fear-failure/">Overcome Fear of Failure, Part I &#8212; Building the Right Mindset</a>.</small><div class="feedflare">
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		<title>How to Break Out of Recurring Patterns in Your Life in 5 Easy Steps</title>
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		<pubDate>Mon, 10 Aug 2009 17:20:46 +0000</pubDate>
		<dc:creator>Celestine Chua</dc:creator>
				<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Journaling]]></category>

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This is an article by guest writer Celestine Chua of The Personal Excellence Blog.

]]></description>
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<p><small><em>This is an article by guest writer Celestine Chua of <a href="http://celestinechua.com" title="Personal Excellence">The Personal Excellence Blog</a>.</em></small></p>

<!-- WSA: rules for context 'post-embedded' said: don't show ad --><p><span class="drop-cap">D</span>o you find yourself caught in certain loops in life? Situations that keep happening which you can&#8217;t help but wonder <em>&#8220;Not again!&#8221;</em> or <em>&#8220;Why me&#8221;</em>? In this article, I&#8217;ll share a technique you can use to break out of these patterns.</p>

<span id="more-118"></span>

<p>For most people, whenever something negative happens, their first instinct is to brush it off as just a one-off incident or to blame the environment. </p>

<p>The second time it happens, they may still do the same. Third time, they may think it&#8217;s a coincidence, but it&#8217;s beginning to trigger some thought that there might be something in them that&#8217;s attracting these situations. </p>

<p>Fourth, fifth, sixth time&#8230; soon, it becomes clear that this has become an established pattern.</p>

<h2>A Personal Example</h2>

<p>Throughout my life there have been recurring patterns. For example, one dominant trend that kept emerging when I was in school was that <em>I was almost always late for my lectures and classes</em>. At that time I thought that it was because I lived far away from the university and I would be on time if I lived nearer. </p>

<p>After that, when I started working after graduation, I continued to be late &#8212; this time for work and for meetings. This time, I rationalized that it was because there were so many things to do and the schedule was too tight.</p>

<p>Then, when I left my corporate career last year to help others live their best life, I switched to become a full-time coach and personal development blogger. Even then, I would still continue to be late for my appointments. Since my schedule was clearly of my own making now, it became evident that <strong>I was late solely because of myself</strong>. </p>

<p>There was something inside me or the way I was doing things that needed to be addressed.</p>

<h2>Examples of Common Patterns</h2>

<p>Here are some common recurring, negative behaviors people deal with in their lives on a day-to-day basis. If any of the incidents below have happened to you at least five times, then it&#8217;s likely to be a pattern attributable to you:</p>

<ul>
<li>Being late for appointments</li>
<li>Not meeting deadlines</li>
<li>Being absent-minded</li>
<li>Getting together with the &#8220;wrong&#8221; guy/girl, resulting in destructive relationships</li>
<li>Sleeping late; not being able to wake up early</li>
<li>Emotional eating</li>
<li>Not exercising even though you planned to</li>
<li>Getting into arguments or losing your temper</li>
<li>Giving up halfway through whatever you&#8217;re doing</li>
<li>Staying back late at work; getting burnt out</li>
</ul>

<h2>How to Break Out of Patterns</h2>

<p>Some people&#8217;s response to these recurring behaviors is to exert external force to prevent the occurrence (i.e., through discipline). For example, if they are not exercising according to their regime, they will just whip themselves to stick to their exercise plan. If they are not sticking to their diet, they will discipline themselves to eat properly. </p>

<p>This usually works&#8230; for a short period of time. </p>

<p>The issue with this method is <em>it requires continuous expenditure of your energy to keep up the results</em>. As soon as the external force is removed, you start to revert to your natural habit pattern. In addition, by investing external energy to address a particular area, you are left with less energy to deal with other things in your life.</p>

<p>The reason why that happens is because <strong>patterns occur as a result of the internal, fundamental frameworks you live by</strong>. These frameworks refer to the inner beliefs and values you hold. To get rid of these repetitive behaviors, you need to look inward, examine what triggers them, uncover the underlying causes and <em>resolve them at the root level</em>. The good thing is that since patterns are a result of our beliefs, we can get out of them by changing our beliefs.</p>

<p><strong>Here&#8217;s an exercise which I find very helpful in gaining clarity on the root causes of patterns then addressing them.</strong> I regularly use it for self-improvement, and it has allowed me to break out of behaviors which don&#8217;t serve me, such as being late, emotional eating and not sticking to my exercise plans. I also use this in my coaching, helping my clients successfully break out of negative patterns and accelerate toward their goals.</p>

<p>Before you start this exercise, write down a list of negative patterns in your life, so you can better choose the one you want to get rid of.</p>

<h3>1. List down the past 5–10 times you have been in such a situation</h3>

<p>Start off by picking a pattern which you want to break out of. Then, <strong>list down the past five times when you were faced with it</strong>. Five is a decent sample size which lets us compare the incidents and spot similarities between those patterns. If you like, you can even list down 10 incidents just to be exhaustive!</p>

<p>Let&#8217;s take my example of being late for appointments. Not <a href="http://celestinechua.com/blog/2009/05/17-tips-to-be-on-time/" title=" 17 Tips To Be On Time">being on time</a> was one of the dominant trends in the past. Whenever I went out to meet someone, it would almost be guaranteed that I would be late for appointments. The lateness would usually range from anywhere between 5 minutes to 20 minutes, or even 30 minutes or more.</p>

<h3>2. List down the factors for each situation that led to the outcome</h3>

<p>Now, <strong>list down as many factors as you can that led to each incident occurring.</strong> If you have a pattern of sleeping late, write down what the reason that led you to sleep late. Maybe you had work to do, you were talking on the phone with a friend, you had insomnia, etc. It may be possible that each incident has more than one trigger, so list out as many triggers as possible.</p>

<p>When I examined the incidents when I was late, I found a whole list of factors such as <strong>(a)</strong> oversleeping, <strong>(b)</strong> being caught up with work before the appointment, <strong>(c)</strong> bus was late, <strong>(d)</strong> unanticipated traffic jam, <strong>(e)</strong> couldn&#8217;t find the location (the place was foreign to me) and <strong>(f)</strong> something cropped up just before the appointment.</p>

<h3>3. Identify the commonalities across the factors</h3>

<p>Look at all the factors you have listed. <strong>Are there any common factors across the incidents?</strong> Circle them. Chances are you will find 1-2 dominant trends across all the factors listed.</p>

<p>In my example, the common factor was that I was always caught up with work before the appointment. While there could have been additional factors in each case, I was almost always running late because I was engrossed in getting my work done. </p>

<h3>4. Drill down into the cause of the factors</h3>

<p>Now, drill into those common factors. <strong>What led to these factors?</strong> For each answer that comes up, keep digging deeper to identify the underlying cause. Keep asking &#8220;Why is this the case?&#8221; or &#8220;Why is that so?&#8221; until you hit a resonating point.</p>

<p>Looking into why I was getting behind, I realized it was because I wanted to finish the stuff which was supposed to have been done earlier but was not finished yet. As I looked deeper into this, I found:</p>

<ul>
<li>I had planned more than what was realistically achievable. I did not factor in for appropriate breaks and I had underestimated the time needed for each task.</li>
<li>Instead of adhering to my work schedule, I was distracted during the work process and would be doing non-peripheral tasks instead.</li>
<li>This happened because I overestimated my own capacity.</li>
<li>Thus, by setting off for my appointments before I had finished my work, it meant that I wasn&#8217;t able to achieve what I had set out to do. I had let myself down by not living up to my envisioned persona.  Because I didn&#8217;t want to accept that thought, I would keep working away at my tasks until I was already late beyond measure.</li>
</ul>

<p>It is possible to have several causes behind the factors. As you work on this step, ensure you uncover as many of them as possible.</p>

<h3>5. Identify action steps to address the cause</h3>

<p>Now that you have uncovered the root causes, how can you address them such that they will not lead to a recurrence of the pattern in the future? <strong>Come up with action steps</strong> that will address the root causes, as well as any factors which you feel lead to the issue.</p>

<p>In my case, the action steps I came up with were:</p>

<ul>
<li>Create task lists which realistically match my current capacity.</li>
<li>Place my schedule in a prominent spot so I&#8217;ll be conscious of the time and the tasks that need to be done.</li>
<li>In times where I am not able to get the work done, accept that to be the case and create a separate plan to address the unfinished work later on.</li>
</ul>

<p>As you come up with the steps, it may seem they do not address the patterns directly. For example, with my issue of being late, creating task lists may not seem like the most appropriate solution at first sight. Yet, because it addresses one of the causes (unrealistic planning), it has helped in breaking me away from the pattern. If you <strong>(a)</strong> correctly nail down the root cause(s), <strong>(b)</strong> identify the right action steps and <strong>(c)</strong> act on them, the patterns will start dissolving away in your life.</p>

<h2>Additional Notes</h2>

<ul>
<li>As you delve into certain patterns, you will often find that their underlying causes are one and the same. Thus, by dealing with that cause, you can get rid of many undesirable behaviors in your life in one fell swoop.</li>
<li>Note that some patterns may be interlinked with others &#8212; for example, you may find that some causes can also be patterns themselves! Thus, it may not be easy to completely eradicate such patterns in one sitting. Focus on getting as much uncovered each time and progress from there. Subsequently you will come to a point where the root causes are properly addressed and the patterns are eradicated.</li>
</ul>

<p>Try out the exercise and start breaking away from the negative patterns in your life! <em>Feel free to give me your feedback &#8212; I&#8217;d love to know how it works for you.</em></p>

<div class="guest-bio">
<p><strong>About Celestine Chua</strong></p>

<p>Celestine is a <a href="http://celestinechua.com/coaching">personal excellence coach</a> who writes at her popular <a href="http://celestinechua.com" title="Personal Excellence">Personal Excellence Blog</a> to help others like you achieve excellence. She has been featured frequently in the press and is a highly sought-after coach. Some of her top articles: <a href="http://celestinechua.com/blog/2009/07/boost-your-productivity-in-50-ways" title="Boost Your Productivity">50 Ways to Boost Your Productivity</a>, <a href="http://celestinechua.com/blog/2009/06/101-most-inspiring-quotes-of-all-time">101 Most Inspiring Quotes of All Time</a> and <a href="http://celestinechua.com/blog/2009/06/cultivate-a-good-habit-in-21-days" title="Cultivate Good Habits">Cultivate Good Habits in 21 Days</a>.</p>
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		<pubDate>Fri, 24 Jul 2009 13:30:46 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
				<category><![CDATA[Announcement]]></category>

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Today marks Litemind&#8217;s second anniversary!
As a way to celebrate the date, I put together a free ebook with the very best content from this website &#8212; presented with a nice layout, beautiful typography and in a convenient format suitable for onscreen reading and printing.



The Ebook

It has been a while since I wanted to make a [...]]]></description>
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<p><em>Today marks Litemind&#8217;s second anniversary!</em></p>
<p><span class="drop-cap">A</span>s a way to celebrate the date, I put together a <strong>free ebook</strong> with the very best content from this website &#8212; presented with a nice layout, beautiful typography and in a convenient format suitable for onscreen reading and printing.</p>

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<h2>The Ebook</h2>

<p>It has been a while since I wanted to make a compilation of past articles from the site. As I was thinking about a way to mark the occasion, I decided to do it with a bit of flair and put some of my interests in typography and design to use. And that&#8217;s how the ebook <em>The Very Best of Litemind — 2 Years of Mind Explorations</em> was born.</p>

<p>The idea of creating the ebook was straightforward: packing only the finest articles together, turning them into a single high-quality, beautifully-presented package.</p>
<p>My goal was to give an opportunity for new readers to check out articles they might not have seen yet, and at the same time push the quality of the reading experience up for all readers. Whether you&#8217;re new to the site (<em>Welcome!</em>) or a regular (<em>Thanks for staying!</em>), I&#8217;m sure you&#8217;re going to enjoy it.</p>

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<p>Of course, if you are not interested in the newsletter and the ebook, you can always browse <a href="http://Litemind.com/archives" title="Litemind Archives">the archives</a> or check the list of featured posts on the sidebar. All ebook articles will continue to be available online for free (just as all the other articles published to date).</p>

<h2>Future Directions for Litemind</h2>

<p>Besides the obvious focus on the newsletter, in <a href="http://litemind.com/one-year/" title="One Year of Litemind">last year&#8217;s anniversary post</a> I outlined some other general directions I would like to explore. Opening up communication channels, fostering reader engagement, featuring guest bloggers and posting regularly on Twitter (<em><a href="http://twitter.com/lucianop" title="Follow Luciano on Twitter">follow me!</a></em>) were some of them.</p><p>These goals continue pretty much the same, so for now it&#8217;s just a matter of fine-tuning what went well and adjusting what could have been better.</p>

<p>I can also announce that there are some exciting new initiatives in the works, such as a long-overdue site redesign, new collaborative projects, as well as some nifty surprises &#8212; <em>stay tuned!</em></p>

<h2>Another Year Goes By, Many More to Come!</h2>

<p>Running this website continues to be a hugely rewarding experience! I&#8217;m really looking forward to the years ahead!</p>

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		<title>Top 10 Thinking Traps Exposed — How to Foolproof Your Mind, Part II</title>
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		<pubDate>Wed, 08 Jul 2009 12:28:15 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
				<category><![CDATA[Critical Thinking]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://litemind.com/?p=114</guid>
		<description><![CDATA[
In the first part of this article, we focused on 5 traps that hinder our ability to think rationally. As a quick recap, we discussed:




The Anchoring Trap: Over-Relying on First Thoughts
The Status Quo Trap: Keeping on Keeping On
The Sunk Cost Trap: Protecting Earlier Choices
The Confirmation Trap: Seeing What You Want to See
The Incomplete Information Trap: [...]]]></description>
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<p><span class="drop-cap">I</span>n the <a href="http://litemind.com/thinking-traps/" title="Top 10 Thinking Traps Exposed, Part I">first part of this article</a>, we focused on 5 traps that hinder our ability to think rationally. As a quick recap, we discussed:</p>

<span id="more-114"></span>

<ol>
<li>The Anchoring Trap: Over-Relying on First Thoughts</li>
<li>The Status Quo Trap: Keeping on Keeping On</li>
<li>The Sunk Cost Trap: Protecting Earlier Choices</li>
<li>The Confirmation Trap: Seeing What You Want to See</li>
<li>The Incomplete Information Trap: Review Your Assumptions</li>
</ol>

<p>Now it&#8217;s time to complete the list and expose the remaining 5 dangerous traps to be avoided. <em>Let&#8217;s dive right in.</em></p>

<h2>6. The Conformity Trap: Everybody Else Is Doing It</h2>

<p><a href="http://en.wikipedia.org/wiki/Asch_experiment" title="Asch conformity experiments">In a series of experiments</a>, researchers asked students in a classroom a series of very simple questions and, sure enough, most of them got the answers right. In another group, they asked the same questions but this time there were actors posing as students, purposefully pushing wrong answers. This time around, many more students provided wrong answers based on the leads from the researchers&#8217; assistants. </p>

<p>This &#8220;herd instinct&#8221; exists &#8212; to different degrees &#8212; in all of us. Even if we hate to admit it, <strong>other people&#8217;s actions do heavily influence ours.</strong> 
We fear looking dumb: failing along with many people is frequently not considered a big deal, but when we fail alone we must <em>take all the heat ourselves</em>. There&#8217;s always peer pressure to adopt the behaviors of the groups we&#8217;re in.</p>

<p>This tendency to conform is notoriously exploited in advertising. Businesses often sell us products not based on their features, but by showing <em>how popular</em> they are: since others are buying it in droves, why would we not join them? </p>

<p>Conformity is also one of the main reasons why once a book makes into a well-known best-sellers list, it tends to &#8220;lock in&#8221; and continue there for a long time. People like to consume what &#8220;everybody else&#8221; is consuming. </p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Discount the influence of others.</strong> When analyzing information, shield yourself from others&#8217; opinions &#8212; at least at first. This is the best way to decide without being subconsciously swayed by popular opinions.</li>
<li><strong>Beware &#8220;social proof&#8221;.</strong> Always raise a flag when someone tries to convince you arguing primarily on the popularity of a choice, instead of on its merit. </li>
<li><strong>Be courageous.</strong> Be willing to overcome obstacles and defend your viewpoints, despite their unpopularity. Don&#8217;t be afraid to point out that the Emperor wears no clothes.</li>
</ul>

<h2>7. The Illusion of Control Trap: Shooting in the Dark</h2>

<p>Have you noticed that the vast majority of lotto players pick their own numbers instead of using the sometimes available &#8216;auto-pick&#8217; option (where the point of sales terminal chooses the numbers for you)? We all know that however the numbers are chosen doesn&#8217;t change the chance of winning, so why the strong preference for picking our own numbers?</p>

<p>Curiously, even in situations we clearly can&#8217;t control, <strong>we still tend to irrationally believe that we can somehow influence results. We just love to feel in control.</strong></p>

<p>Of course, it&#8217;s always easier to illustrate this trap with chance games, but the tendency to overestimate our personal control of events influences every aspect of our daily lives. </p>

<p>Unfortunately, contrary to the lottery example above, the outcomes of our decisions are usually complex and interconnected. It&#8217;s hard to assess to what extent we&#8217;re responsible for the results we get. While some of the outcomes can be traced back to our own choices, a part of them will surely remain just as well out of our direct control. </p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Understand that randomness is part and parcel of life.</strong> Although it may be hard to fathom or even admit it, some things are just random &#8212; in the sense that they don&#8217;t depend on your effort at all. Accept responsibility for the things you can influence, but know that for many others there is not much you can do. Better than assuming or expecting that every event is under your control is to consciously choose how you respond to them.</li>
<li><strong>Beware of superstitions.</strong> Consider how much of your decisions are based on things you cannot really explain. Make those unknowns explicit and put them under scrutiny &#8212; instead of pretending you can control them. </li>
</ul>

<h2>8. The Coincidence Trap: We Suck at Probabilities</h2>

<p>John Riley is a legend. He won a one-in-a-million-chance lottery&#8230; <strong>twice!</strong> That makes it a <em>1-in-a-trillion event</em> &#8212; which means that the lottery is rigged or maybe John must have been singled out by Lady Luck, right?</p>

<p>Well, not really. Let&#8217;s try a little math: If, throughout the years, 1000 lottery winners keep playing at least 100 times attempting the &#8220;miracle&#8221; of winning it once more, that adds up to a non-negligible chance of <em>10%</em> that <em>someone</em> will make it. </p>

<p>This means that <strong>the &#8220;miracle&#8221; is not only possible but &#8212; given enough attempts &#8212; its likelihood increases to a point of becoming almost <em>inevitable</em></strong>.</p>
<p>Another <a href="http://en.wikipedia.org/wiki/Birthday_problem">classic example</a>: it takes a group of just 23 people to make it more likely than not that two of them share the same birthday (day and month). </p>

<p>That&#8217;s how unintuitive probabilities are.</p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Don&#8217;t over-rely on gut estimates.</strong> While useful many times, gut estimates will sometimes be <em>way off the mark</em>. Make sure you properly discount their importance or that you understand the ramifications of trusting them.</li>
<li><strong>Beware of &#8220;after the fact&#8221; probabilities.</strong> One thing is the probability of <em>someone</em> having won the lottery twice &#8212; looking at it in retrospect. Another completely different thing is that <em>a particular person &#8212; chosen before the outcome</em> &#8212; wins it: that would indeed qualify as a one-in-a-trillion event &#8212; and would make anyone seriously doubt the legitimacy of that lottery.</li>
</ul>

<h2>9. The Recall Trap: Not All Memories Are Created Equal</h2>

<p>What&#8217;s your best guess for the probability of a randomly selected flight ending in a fatal crash? While many people grossly overestimate it, MIT studies show that in reality these fatal accidents happen at a rate of only <em>1 in 10,000,000</em>. </p>

<p>The fact that people suck at estimating probabilities explains only partially this tendency to mis-estimate: if you ask the same question right after a major airplane accident, be prepared for <em>even more biased</em> assessments. </p>

<p>What happens is <em>we analyze information based on experience, <strong>on what we can remember from it</strong></em>. Because of that, we&#8217;re overly influenced by events that stand out from others, such as those with highly dramatic impact or very recent ones. The more &#8220;special&#8221; an event is, the greater the potential to distort our thinking. Of course, no one ever bothers about the other 9,999,999 planes that arrive safely at their destinations &#8212; so there&#8217;s nothing more natural than forgetting about them.</p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Get hard data.</strong> As usual, don&#8217;t rely on your memory if you don&#8217;t have to. Use it, of course, but always endeavor to find data that confirms or discounts your recollection as soon as possible. </li>
<li><strong>Be aware of your emotions.</strong> When analyzing information, try to emotionally isolate yourself from it, at least temporarily. If you&#8217;re analyzing an event, pretend it happened a long time ago or that it happened to someone else unrelated to you. Likewise, if asking for opinions, find people who are not emotionally involved with them or their consequences.</li>
<li><strong>Beware the media.</strong> The media is notorious for exaggerating the importance of certain events while conveniently neglecting others. Always evaluate information on its relevance and accuracy, and not on how much exposure it gets.</li>
</ul>

<h2>10. The Superiority Trap: The Average is Above Average</h2>

<p><a href="http://en.wikipedia.org/wiki/Illusory_superiority" title=" Swenson (1981)">A study</a> surveyed drivers asking them to compare their driving skills to other people in the experiment. 
Almost all the participants (93%!) rated themselves as &#8216;above average&#8217;. </p>

<p>With few exceptions, <strong>people have much inflated views of themselves</strong>. They overestimate their skills and capabilities, leading to many errors in judgment.</p>

<p>And this is the reason I decided to close this article with this particular thinking trap. After making ourselves aware of these many thinking traps, we may now become susceptible to falling into a new one: <strong>the belief that we&#8217;re now immune to them</strong>. </p>
<p>Of course, the first step to avoid thinking traps is awareness and constant vigilance, but beware: it&#8217;s much, much easier to notice <em>others</em> falling into these traps than us. </p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Be humble.</strong> Always remember that everyone has blind spots (yes, that includes me and you)!</li>
<li><strong>Surround yourself with honest people.</strong> If we all have blind spots, nothing better than having honest people around us to point them out to us. </li>
<li><strong>Don&#8217;t go overboard.</strong> These &#8216;thinking traps&#8217; are inherent parts of us: they make us human. Applying rigor and rational thinking to our decisions is important, but that doesn&#8217;t mean that intuition has completely lost its place. Don&#8217;t get me wrong: I still think that knowing about our own thinking traps is very useful &#8212; just don&#8217;t get too worked up about them. </li>
</ul>

<h2>Further Resources</h2>

<p>These ten thinking traps barely scratch the surface when it comes to how our thinking can be biased. Wikipedia&#8217;s <a href="http://en.wikipedia.org/wiki/List_of_cognitive_biases" title="List of cognitive biases">list of cognitive biases</a> has more than <strong>100 of these traps</strong>, making it a hard-to-beat starting point for further learning.</p>

<p>The references for the studies that back up the data in this article can be found on the respective articles on Wikipedia, as well as on the book <a href="http://www.amazon.com/exec/obidos/ASIN/0767908864/phaedrus0b" title="Smart Choices: A Practical Guide to Making Better Life Decisions">Smart Choices</a>. That&#8217;s a marvelous book about decision making, and one which I highly recommend. Another great book to check out is Thomas Gilovich&#8217;s <a href="http://www.amazon.com/exec/obidos/ASIN/ 0029117062/phaedrus0b" title=" How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life">How We Know What Isn&#8217;t So</a>.</p>

<p><em>I hope you enjoyed the article. And just in case you missed it, <a href="http://litemind.com/thinking-traps/" title="Top 10 Thinking Traps Exposed, Part I">here&#8217;s part 1</a>, where you can find the first 5 thinking traps we started with.</em></p>

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<p><strong>Next Actions</strong></p><table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td width="20"><a title="Top 10 Thinking Traps Exposed — How to Foolproof Your Mind, Part II" href="http://litemind.com/thinking-traps-2/"><img src="http://litemind.com/wp-content/uploads/images/comment.png" style="border: 0;" width="16" height="16" alt="Visit the original post and leave a comment."/></a></td><td>Did you enjoy this article? <a title="Top 10 Thinking Traps Exposed — How to Foolproof Your Mind, Part II" href="http://litemind.com/thinking-traps-2/">Visit the original post and leave a comment</a>.</td></tr><tr><td width="20"><a title="Sign up for the Litemind Newsletter" href="http://litemind.com/newsletter/"><img src="http://litemind.com/wp-content/uploads/images/newspaper.png" style="border: 0;" width="16" height="16" alt="Sign up for the Litemind Newsletter."/></a></td><td>Interested in extra content (not available on the site) from Litemind? <a title="Free Litemind Newsletter" href="http://litemind.com/newsletter/">Sign up for the free Newsletter</a>.</td></tr></table><br /><hr /><small>(cc) <a href="http://litemind.com">Litemind</a>, some rights reserved. Original post: <a title="Top 10 Thinking Traps Exposed — How to Foolproof Your Mind, Part II" href="http://litemind.com/thinking-traps-2/">Top 10 Thinking Traps Exposed — How to Foolproof Your Mind, Part II</a>.</small><div class="feedflare">
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		<pubDate>Wed, 24 Jun 2009 13:44:21 +0000</pubDate>
		<dc:creator>Luciano Passuello</dc:creator>
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<!-- WSA: rules for context 'post-embedded' said: don't show ad --><p><span class="drop-cap">O</span>ur minds set up many traps for us. Unless we&#8217;re aware of them, these traps can seriously hinder our ability to think rationally, leading us to bad reasoning and making stupid decisions. Features of our minds that are meant to help us may, eventually, get us into trouble.</p>

<p>Here are the first 5 of the most harmful of these traps and how to avoid each one of them. </p>

<span id="more-110"></span>

<h2>1. The Anchoring Trap: Over-Relying on First Thoughts</h2>

<p>&#8220;Is the population of Turkey greater than 35 million? What&#8217;s your best estimate?&#8221; 
Researchers asked this question to a group of people, and the estimates were seldom too far off 35 million. The same question was posed to a second group, but this time using 100 million as the starting point. Although both figures were arbitrary, the estimates from the &#8216;100 million&#8217; group were, without fail, concomitantly higher than those in the &#8216;35 million&#8217; group. <em>(for the curious, <a href="http://en.wikipedia.org/wiki/Turkey" title="Turkey">here&#8217;s the answer</a>.)</em></p>

<p>Lesson: Your starting point can heavily bias your thinking: <strong>initial impressions, ideas, estimates or data &#8220;anchor&#8221; subsequent thoughts.</strong></p>

<p>This trap is particularly dangerous as it&#8217;s deliberately used in many occasions, such as by experienced salesmen, who will show you a higher-priced item first, &#8220;anchoring&#8221; that price in your mind, for example.</p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Always view a problem from different perspectives.</strong> Avoid being stuck with a single starting point. <a href="http://litemind.com/problem-definition/">Work on your problem statement</a> before going down a solution path. </li>
<li><strong>Think on your own before consulting others.</strong> Get as much data as possible and explore some conclusions by yourself before getting influenced by other people&#8217;s anchors.</li>
<li><strong>Seek information from a wide variety of sources.</strong> Get many opinions and broaden your frame of reference. Avoid being limited to a single point of view.</li>
</ul>

<h2>2. The Status Quo Trap: Keeping on Keeping On</h2>

<p>In one experiment a group of people were randomly given one of two gifts &#8212; half received a decorated mug, the other half a large Swiss chocolate bar. They were then told that they could effortlessly exchange one gift for the other. Logic tells us that about half of people  would not get the gift they prefered and would hence exchange it, but in fact <em>only 10% did</em>!</p>

<p>We tend to repeat established behaviors, unless we are given the right incentives to entice us to change them. <strong>The status quo automatically has an advantage over every other alternative.</strong></p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Consider the status quo as just another alternative.</strong> Don&#8217;t get caught in the &#8216;current vs. others&#8217; mindset. Ask yourself if you would choose your current situation if it weren&#8217;t the status quo.</li>
<li><strong>Know your objectives.</strong> Be explicit about them and evaluate objectively if the current state of affairs serves them well.</li>
<li><strong>Avoid exaggerating switching costs.</strong> They frequently are not as bad as we tend to assume.</li>
</ul>

<h2>3. The Sunk Cost Trap: Protecting Earlier Choices</h2>

<p>You pre-ordered a non-refundable ticket to a basketball game. On the night of the game, you&#8217;re tired and there&#8217;s a blizzard raging outside. You regret the fact that you bought the ticket because, frankly, you would prefer to stay at home, light up your fireplace and comfortably watch the game on TV. What would you do?</p>

<p>It may be hard to admit, but staying at home is the best choice here. The money for the ticket is already gone regardless of the alternative you choose: <strong>it&#8217;s a <em>sunk cost</em>, and it shouldn&#8217;t influence your decision.</strong></p>

<p><em>(This example is from an earlier article which focuses entirely on the sunk cost effect. <a href="http://litemind.com/sunk-cost-bias/" title="Sunk Cost Bias: How It Hinders Your Life and 4 Ways to Overcome It">Check it out</a> if you want to know more.)</em></p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Be OK with making mistakes.</strong> Examine why admitting to earlier mistakes distresses you. Nobody is immune to errors, so you shouldn&#8217;t make a big deal out of it — just make sure you learn from them!</li>
<li><strong>Listen to people who were not involved in the earlier decisions.</strong> Find people who are not emotionally committed to past decisions and ask their opinion.</li>
<li><strong>Focus on your goals.</strong> We make decisions in order to reach <em>goals</em>. Don&#8217;t become attached to the particular series of steps you took towards that goal; always consider how you can better fulfill that goal <em>from now on</em>.</li>
</ul>

<h2>4. The Confirmation Trap: Seeing What You Want to See</h2>

<p>You feel the stock market will be going down and that now may be a good time to sell your stock. Just to be reassured of your hunch, you call a friend that has just sold all her stock to find out her reasons.</p>

<p>Congratulations, you have just fallen into the <em>Confirmation Trap</em>: <strong>looking for information that will most likely support your initial point of view</strong> &#8212; while conveniently avoiding information that challenges it. </p>

<p>This confirmation bias affects not only where you go to collect evidence, but also how you interpret the data: we are much less critical of arguments that support our initial ideas and much more resistant to arguments against them. </p>

<p>No matter how neutral we think we are when first tackling a decision, our brains always decide &#8212; intuitively &#8212; on an alternative right away, making us subject to this trap virtually at all times.</p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Expose yourself to conflicting information.</strong> Examine all evidence with equal rigor. Don&#8217;t be soft on disconfirmatory evidence. Know what you are about: Searching for alternatives or looking for reassurance! </li>
<li><strong>Get a devil&#8217;s advocate.</strong> Find someone you respect to argue against the decision you&#8217;re contemplating making. If you can&#8217;t find one, build the counterarguments yourself. Always consider the other positions with an open mind (taking into account the other mind traps we are discussing here, by the way).</li>
<li><strong>Don&#8217;t ask leading questions.</strong> When asking for advice, make neutral questions to avoid people merely confirming your biases. &#8220;What should I do with my stocks?&#8221; works better than &#8220;Should I sell my stocks today?&#8221;</li>
</ul>

<h2>5. The Incomplete Information Trap: Review Your Assumptions</h2>

<p><em>Harry is an introverted guy. We know that he is either a librarian or a salesman. Which one do you think he most probably is?</em></p>

<p>Of course, we may be tempted to think he&#8217;s almost certainly a librarian. Haven&#8217;t we been conditioned to think of salesmen as having outgoing, if not pushy, personalities?  Too bad this reasoning may be dead wrong (or at least incomplete).</p>

<p>This conclusion neglects the fact that <a href="http://www10.wolframalpha.com/input/?i=sales+employment+librarians" title="Wolfram Apha Statistic on Librarians and Salesperson">salesmen outnumber librarians about 100 to 1</a>. Before you even consider Harry&#8217;s character traits, you should have assigned only a 1% chance that he&#8217;s a librarian. (That means that even if <em>all</em> librarians are introverted, all it takes is 1% of introverts among the salesmen to make the chances higher for Harry being a salesman.) </p>

<p>That&#8217;s just one example of how <strong>overlooking a simple data element can make our intuitions go completely astray</strong>. We keep mental images &#8212; simplifications of reality &#8212; that make we jump to conclusions before questioning assumptions or checking whether we have enough information.</p>

<h4>What can you do about it?</h4>

<ul>
<li><strong>Make your assumptions explicit.</strong> Don&#8217;t take a problem statement as it is. Keep in mind that for every problem you&#8217;re using implicit information &#8212; your assumptions. It&#8217;s usually not hard to check the validity of assumptions, but first you need to know what they are. </li>
<li><strong>Always favor hard data over mental simplifications.</strong> Our preconceptions &#8212; such as stereotypes &#8212; can be useful in many situations, but we should always be careful to not over-rely on them. When given the choice, always prefer hard data.</li>
</ul>

<p><em>For five more thinking traps, <a href="http://litemind.com/thinking-traps-2/" title="Top 10 Thinking Traps Exposed, Part II">check out part II.</a></em></p>

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