Literary Yours Blog

William Shakespeare and the Google Spiders

Wed, 30 Jan 2013 09:00:00 +0000

Whether trying to fit keywords into a brief blog post, or attempting to convey to an audience multi-layered meanings in a complex Renaissance comedy, signposting is the essence of good writing. If Shakespeare was around today, as a struggling playwright and actor, he may have turned his hand to copywriting and blogging to earn a few extra funds for his acting troupe.

Happy New Year!

Wed, 02 Jan 2013 00:00:00 +0000

I am not sure where 2012 went, it seemed to fly by so quickly! It was a fantastic year for Literary Yours and we gained some amazing clients while continuing to work with those who have been partnered with us since we began back in January 2011. We are now back in the office ready to continue filling the Internet with fantastic copy and help businesses to socialise with the world.

It’s Oh So Quiet - It's the Christmas Holiday Build Up!

Mon, 10 Dec 2012 09:00:00 +0000

With the Christmas holidays around the corner most of the business world is busy preparing for the break, myself included. I have decided to take two weeks off from copywriting this year, for the first time since I went into business. I have to be honest, I am looking forward to the break, but there’s plenty to do to prepare first.

Many of my clients still want blog posts creating to cover the holidays. This means writing the current posts and creating the scheduled posts that will be published between December 21 and January 7. Therefore, over the next two weeks the Literary Yours will be a lot quieter compared to recent weeks.

Writing is Hypnosis

Thu, 06 Dec 2012 09:00:00 +0000

Just a quick one today as I am run off my feet. I just watched a brilliant video with Stephen King talking about writing and how it has evolved. It’s only a couple of minutes long and makes interesting watching so sit back and watch: http://youtu.be/0ELlianFnL0.

Five Fabulous Email Marketing Copywriting Tips

Wed, 05 Dec 2012 09:00:00 +0000

Once you have created the concept and strategy of your brand new email marketing campaign it’s time to start working on the copy. Whether you choose to use a copywriter or work on the content yourself you will need to ensure the message is delivered as you intended.

Here are a few copywriting tips to help you profit from your email marketing campaign.

The Life of a Copywriter – Blogging for Oil Tanks

Tue, 04 Dec 2012 09:00:00 +0000

Blogging directly on your main website has several advantages. With each post a new URL is created, allowing search engines to index more information, helping to establish what your website is about. It’s also excellent for directing more readers to the site and creating information to be shared on social networking sites.

Why Isn't Your Business Blogging Yet?

Mon, 03 Dec 2012 09:00:00 +0000

There are a few reasons why businesses are slow to start blogging. These are usually:

You may not be able to spare the time
You might not be sure that it will add value
You aren’t confident with your writing skills

Once you realise the benefits of business blogs you will quickly realise that you are missing out on an affordable trick. In addition to this revelation you might also find it necessary to make time in your week or to outsource the work to a capable writer.

This Week on the Literary Yours Blog – Boy is it Cold!

Fri, 30 Nov 2012 09:00:00 +0000

The temperature in the office has certainly dropped over the last few days and it was never really warm in the first place. Looking on the bright side it does mean I have been moving around more, getting out of the office chair and jumping up and down to stay warm – should be good for the old circulation if nothing else.

If you haven’t been able to catch up with any of the posts this week here’s what you’ve missed.

Is WordPress Making a Fool Out of You? [Infographic]

Thu, 29 Nov 2012 09:00:00 +0000

When I started out blogging the first place I started was on WordPress. It’s a brilliant place to set up a blog or to host your own website. The problem is there are lots of different ways to make small mistakes and these errors can leave you looking a little bit silly.

The Life of a Social Media Mad Copywriter

Wed, 28 Nov 2012 09:00:00 +0000

Digital copywriting and social media go hand in hand as far as I’m concerned. Once you have created new content for your website the first thing you should be looking to do is attract traffic to come and take a look. Social media is a fantastic tool for getting instant exposure and when managed well it will become a major player in how much traffic you can achieve, especially while you are working on getting to the first page of the search engines.