You know, the little step-by-step walkthroughs of what’s new/changed.

In the interest of being lean, I’ve been focusing on getting a simple foundation in-place and building it out based on personal needs and feedback from the community.

The ONE Feature Introduction:  http://onesecondshy.com/one-feature-introductions

The ONE Feature Introduction walks a user through particular features or aspects of your site.

Think of it as a guided tour that helps ensure your users can effectively use your application.

At this point, I’m looking to broaden my reach and gather the next round of feedback as well as getting it rolled out and active on additional sites.

From the development side, it’s a fairly simple low-touch integration.  That being said, I’m more than willing to jump in and answer any questions / ensure that the integration remains as simple as possible.

So if you build web applications, or run a site with regular content updates, I’d love to talk more.

Happy Holidays!

Everyone around me had upgraded, at _least_ to a 3GS, but my unwillingness to give the Canadian carriers any more money (early upgrade fees) kept me dated.

That is until yesterday when an unlocked 32GB 4S showed up on my door step, and I must say that the difference is remarkable… unbelievable really.

So it’s with pleasure that I can now dust off instagram, yelp, rdio, twitter, runkeeper and facebook on the phone. Constant crashes on the 3G basically forced me to use the phone as… a phone, for calls and text messages.

On the iOS 5 front, it’s definitely breathed new life into my trusty iPad (mind you I was running 4.2 previously).

Split keyboard, tabbed browsing, wifi sync and personal wifi hotspots to the rescue.

That’s it for now.

My underlying motivation is to try and help developers make better sense of the app store (different categories, countries, competitors, etc.). It’s also scratching a personal itch of mine around application discovery by providing a historical performance context around each application.

I’m looking for feedback and to engage with more developers.

Key Features:

• 30 day trailing performance for any ranked application (actually have > 12 months worth of data but am only actively exposing a months worth)
• top paid / free / grossing chart positions vs. pricing (measure the actual impact of a price adjustment on gross position)
• ratings per app per version (what impact does releasing new versions have on chart positions)
• apps per developer (how are all the apps from a particular developer currently or historically performing)
• iPhone/iPad/Mac app tracking

If you’ve published an application or are actively developing one, I’d like to hear your thoughts. I’m quite passionate about helping developers better understand their target market/competitors, and this is my first attempt at addressing some immediate needs.

If you’re looking for an alternative way to discover quality applications, I’d encourage you to check it out as well. I’ve found the historical performance of an application and it’s developer to be a good indicator of it’s quality. We all know that dropping your price certainly doesn’t improve the quality of your app and yet it often can boost your ranking.

Feel free to follow us on Twitter: @appiity

Identifying trends on the iTunes App Store and making it easier to find great apps!

At that time, it was the cumulation of over a years worth of data from the iTunes Marketplace.  When launched, it officially supported US, Canada and UK app stores.

I’m happy to say that since then, the platform has been expanded to include:

• Austrailia
• China
• Germany
• France
• Hong Kong
• Isreal
• Korea
• Japan
• Sweden

… with additional countries actively being brought online.

It’s been interesting to look at charts (both historical and present), there is actually a lot of variability on charts country-to-country.  Check it out for yourself!  Only the last 30 days is being exposed via the web interface, but there is a lot more data available.  Contact me if you’re interested in learning more.

Further to that, I’m also reaching out to developers with the goal of understanding the pain they’re experiencing when building apps.  If you have five minutes, I would appreciate your feedback on this survey.

Lastly, I’m proud to announce the first public preview of our application search.  It’s live and links into detailed application pages that show, in detail, an applications performance over the past 30 days.  Want to understand the impact of an Electronic Arts sale?  We have that data.

Take some time to explore the site, I’d love your feedback.

That’s all for this week!

He’s a scam. Do not pay him anything. He will not deliver.

I unfortunately made the mistake and this is my warning to anyone else in a similar situation.

• iPad Chart and Data
• iPhone Chart and Data

There’s still some actual analysis to be done but you can clearly see the state of EA’s applications before, during and after the sale.

It was definitely a winning move for EA.

At the height of the sale, EA had more than 20 iPhone apps appearing in the Top 100.  Prior to the sale starting, there were only 10.  Today, 4 or 5 days after the sale ended, there are 12.

The true impact is better measured on the Top Grossing charts.

For a better idea of what those impacts were, checkout Electronic Arts on Appiity.

The follow data has been pulled from the Top Paid US iPhone and iPad charts.

Prior to the sale, EA had a total of five ranked iPad applications (Tiger Woods, Boogle, Scrabble, Max and the Magic Marker, and Monopoly).

The highest ranking iPad application was Max and the Magic Marker at 31st spot.

With regards to the iPhone, EA had a total of ten ranked applications (NBA Jam, The Sims, Scrabble, Battlefield, NBA Elite, Tetris, Tiger Woods, Mortal Kombat, The Game of Life, and Monopoly).

The highest ranking iPhone application was NBA Elite at 28th spot.

In terms of pricing, the average prices for EA iPhone and iPad applications pre-sale was > $2.99.  During the sale, most applications were dropped to 99c. The few apps that didn’t receive a price cut maintained their chart positions but didn’t make any gains.

As of today (2011-04-25), Electronic Arts has fifteen iPad applications and twenty-two iPhone applications on the top 100 charts.

Many of these applications had fallen off the charts in the weeks and months prior to this sale.

10 of the top 20 paid and 3 of the top 20 grossing applications (iPhone) now belong to EA.

Looking at the iPad, it’s even more exaggerated with EA controlling 7 of the top 10 paid and 4 of the top 20 grossing applications.

This is big business and Electronic Arts are one of the masters when it comes to timely price manipulations.

We, as consumers, are extremely price sensitive.

The raw data underlying this study was extracted from appiity.com and is available below:

iPhone

iPad

About a year ago, I started collecting the data to drive the site that has eventually morphed into Appiity.

If you haven’t seen it, Appiity is an application that enhances the iTunes App Store charts with historical information about each application.  It answers the questions: ‘Does this app have staying power or is it a one hit wonder?’ or ‘Does this vendor have a history of releasing quality applications or do they just manipulate their prices enough to maintain a particular rank?’.

Over the past month or so, I’ve been looking to make application discovery a little more personal.  I believe that finding great applications is an inherently social activity. We’re more likely to try an application recommended by friends than one with a significant advertising budget.

With that, I’m proud to announce that my latest experiment is ready for a bit more public attention.

Appiity Discover

It’s still very much a work in progress, but for those of you wanting to help improve application discovery, check it out.

Appiity Discover aims to help you find better applications through the development of a personal profile. This profile defines who you are and the types of applications you have indicated a preference for.

We realize that this goal cannot be accomplished overnight and hope that this first incarnation will be a stepping stone towards realizing our goals.

In the meantime, we hope you’re willing to help us out. In return, we’ll do our best to help you find that golden nugget of an app that would have otherwise been missed.

Follow us on Twitter: @appiity

In putting together the survey I was looking for three things:

- How price sensitive consumers are

- How they’re currently discovering applications

- Do they look to others for help on purchasing decisions (reviews, etc.)

Although far from scientific, this information will be used to further the development of appiity.com and findap.ps.  Thanks to all the participants!

We saw it ten days ago when Electronic Arts had a weekend 50% off sale.  During the period of savings, all EA applications significant boosts on the market.  Prior to the decrease, there were only two EA applications on the Top 20 (Paid iPad) list.  Overnight, this number jumped to six.  The iPhone numbers were similar.

All things considered, I would guess that this sale had a net positive effect on EA’s revenues for the period.  Once prices increased, all EA iPad applications gradually dropped out of the paid top 20.

EA’s rather expensive game, Scrabble for the iPad ($9.99) is also it’s most popular with a 30 day average ranking of 17*.

<< Update:  2010-11-23, EA has just launched a Thanksgiving special and cut prices again.  Scrabble is now 4th on the Top Paid list, and 3rd on the Top Grossing list.  >>

Top Paid iPad Pricing	  	Top Grossing iPad Pricing

0.99         15%		   Freemium	24%

1.99         21%		   0.99		4%

2.99         18%		   1.99		9%

3.99         5%			   2.99		9%

4.99         20%		   3.99		3%

5.99	     0%			   4.99		14%

6.99         3%			   5.99		0%

7.99         4%			   6.99		3%

9.99         8%			   7.99		4%

12.99	     1%			   9.99		13%

14.99	     1%			   12.99	2%

15.99        1%			   13.99	1%

16.99        1%			   14.99	2%

19.99        1%			   15.99	1%

29.99	     1%			   16.99	1%

 				   19.99	3%

				   29.99	1%

				   39.99	2%

				   49.99	1%

				   189.99	1%

				   399.99	2%

It’s interesting to note that 54% of the highest grossing iPad applications are either freemium or expensive ($9.99 or more).

At 99 cents, only four applications made the list with the highest rank being 48.  $1.99 sees 9 applications on the list with 4 in the top 20.

* Ranking as of 2010-11-22:  21st

** The numbers sourced within this post were current as of 2010-11-22 and from analysis of the US charts.

Follow @appiity on Twitter for more application market insights.