“Bah, humbug!” No, that’s too strong ‘Cause it is my favorite holiday But all this year’s been a busy blur Don’t think I have the energy – The Waitresses, Christmas Wrapping For brands large and small, customer service conducted online and via social media is crucial, and this time of year, it’s an even bigger [...]

As brands have rushed toward social media and now attempt to evaluate what it’s doing for their businesses, we’re all very interested in how it’s going. What are we getting out of it? Who’s doing it best? What are they doing that makes it better? We’ve always thought of social as a gathering of people [...]

@Spitz interviews Jay Bryant, Vice President of Sales at LiveWorld at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.

This blog post is an extract from the Huffington Post’s article “A Different View: Why Facebook Is Worth More & Wall Street Is Wrong“ written by Peter Friedman Facebook is bringing new and greater value for consumers and marketers through innovative models of engagement brand building.  Critics, ranging from the advertising to tech to Wall [...]

With Halloween on the way, treats are something to look forward to, but the real challenge for brands is effectively dealing with the tricks. Social media pranks  – small, thoughtless ones as well as those perpetrated by dedicated online trolls — can spur a real crisis for any brand, so it’s important to be prepared [...]

At LiveWorld, we define a social media command center as an organized set of people and work flow to monitor, report on, escalate, respond, and engage on one or more social media venues.