Corporate Sustainability
…is No Longer an Option. It’s a Business Imperative.
And the Difference between Survive and Thrive
We’re the Experts Helping Smart Companies
Fully Integrate Sustainability at Every Level
What is Corporate Sustainability?
Sustainability is all about IMPACT. Corporate sustainability is the conscious approach to do business that minimizes negative impact to people and the planet by constantly striving toward positive and regenerative pursuits.
This new business model requires a shift from the traditional focus on short-term growth and shareholder profits to long-term value for all stakeholders – which includes suppliers, customers, employees, communities, investors, and the natural world. Zero carbon initiatives, corporate social responsibility (CSR), and sustainable development are components of corporate sustainability.
Why is Sustainability in Business Important?
At all angles, corporate sustainability just makes good sense. Conscious management of the business impacts on people and the planet translates into lower costs, improved external relations, and better managed risks.
Investors and consumers are now expecting companies to disclose social and environmental sustainability efforts because it’s impacting how they make investment and purchasing decisions.
In 2019, 90% of S&P 500 companies did some sort of sustainability reporting, but there are no reporting standards and much confusion about the best metrics of true sustainability. We at Terra Firma use a simple assessment that includes all facets of the business.
Why Now?
Everything in the world is changing at record speed. What companies need now more than ever is to be resilient, and sustainability breeds the resilience needed to thrive the coming and continuing crises we face in the world.
As we emerge from one of the greatest disruptions in business history, NOW is the perfect time to look at a company’s governance – its vision, mission, values and how it’s supporting a sustainable business model. At Terra Firma, we see this as an essential first step to lay a solid foundation for both immediate and long-term success.
Why Terra Firma?
We support all stages of corporate sustainability from assessment and implementation to leadership development and market messaging.
We find businesses greatly benefit from outside guidance throughout their sustainability journey so that their reporting is transparent, their strategies are innovative, and implementation is with integrity and full engagement from not only inside the company but upstream with vendors and downstream with end-users.
Let’s have a conversation if you want to:
- Perform a quick assessment of your current sustainability performance
- Consider your company’s vision, mission, and values through a sustainability lens
- Generate sustainable strategies for a particular project
- Discuss how you can launch a sustainability initiative in the next 60-90 days
- Uplevel your leadership into the new era of doing business that ensures prosperity for all
For-profit businesses are arguably the most powerful entities influencing how we consume, interact with each other, and regard the world around us.