State of the jQuery project, Ralph Whitbeck, 10:00am

• As of this morning 54% of top 10,000 sites use jQuery
• More than Flash: 47%
• Financial size 2x all the other Software Freedom Conservancy projects put together
• Discussion of new and upcoming features and projects - see
  

jQuery mobile keynote, Todd Parker - 10:45am

• Handshow: everyone here has iOS/Android. No Nokia, Windows, etc.
• Objective: create one codebase for all devices
• Including desktop too
• 50+ test devices in lab
• To test: you've really got to use the device. Emulators don't really cover it.
• Approach: progressive enhancement: start with core HTML, add clever stuff on top (NN: mirrors Loft overall dev approach: build foundations, then decorate)
• Integrated with PhoneGap
• Discussion of features - see jquerymobile.com
• Load the libraries and automatically Ajaxifies links, sorting out back button, URLs keeping them nice, etc.
• Loft front-end tech @juptrking tweeting about these now...
• We need help on the ground - contribute if you can: testing (github.com/jquery/jquery-mobile), $$$ and developer time
  

Last update: 11:28

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We have just launched a brand new site for Grant Thornton, one of world’s leading accountancy firms and a Times Top 100 Graduate Employer in the UK.

Each year, the firm runs a huge campaign to attract and recruit the cream of British talent for some 300 graduate, student and school leaver roles. Our site forms part of this campaign, and ties in seamlessly with on-campus activity, programme brochures and other campaign material.

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We have just launched a new site for Canada Life to promote their ican brand, which offers technical expertise in complex areas of financial planning for financial advisers.

The service is so valuable it barely needs to be sold, so the objectives of the site are to engage advisers with the idea, introduce them to some of Canada Life’s leading experts, and provide a range of supporting material. This includes a quarterly magazine published online with Ceros, ‘tech-cast’ presentations and videos streamed with Brainshark, and a wealth of PDFs and other downloads.

We created the site in partnership with our friends at King & Tuke, who developed the ican brand and have also prepared a range of online and offline advertising to drive traffic to the site. Over the coming months we will be adding features to further boost traffic through search.

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This month we are particularly excited to announce our launch of RunBreeze.com, a thoroughly modern, social, high-end ecommerce strategy and website for this upcoming sportswear brand.
RunBreeze is owned by two fanatical runners, and their business is to design, manufacture and sell stylish, practical gear for other serious runners. The market is dominated by just a couple of – day we say it – dowdy big players, whose digital strategies are firmly rooted in the early 2000s.

So we decided early on to help RunBreeze make their mark as a start-up with a smart, interactive and highly social brand model that champions the founders and their relentless enthusiasm alongside the technical nitty-gritty and production quality of their products.

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Not so much a big launch as the development of an ongoing digital strategy: over the last few months, we have been working with the British Heart Foundation on creative for their online shop and email marketing.

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Just a quick note to say - we recently launched the new site for the T3 Gadget Awards 2011. All 19 categories in these important industry awards are voted for entirely by the community, based on a shortlist selected by the judges. So if you love your technology, head over and start placing your votes - www.t3.com/awards.

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We have just launched a brand new site for Cyclescheme, the UK's largest provider of tax-free bikes under the government's Cycle to Work initiative.

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It's almost four years since we started Loft at Lemon Studios, on Clerkenwell Road, and what an amazing four years it's been. But today, rather excitingly, we're plugging in from our brand new office on Rivington Street, just a few minutes down the road in Shoreditch. It's a fantastic space, with lots of room for us to continue growing, and more scope for us to make it our own.

Stop by if you're in the area - you can find us on Google Maps at www.loftdigital.com/google-map.

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We've just launched a brand new site for the Crisis Investors campaign for social investment.

Recent research by Oxford Economics shows that for every £1 donated to Crisis, through their work the charity in fact saves society £3.36 in longer term costs and taxation. This is genuinely incredible figure. If you could put money into any private investment and get 330% back, everyone would be at it. As a social investment, you may not see the result as a personal profit, but society as a whole benefits to the same tune. It is hard to over-estimate how valuable this research is a time of cuts: it demonstrates to government and individual donors that supporting Crisis is not just ethically sound, it is also financially astute.

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