This week, MTV's logo has finally caught up with its programming: No more "music television."

For the first time in its 29-year history, MTV has tweaked its iconic logo, first designed by Manhattan Design in 1981. As the channel has moved further and further away from music videos and into traditional episodic programming, the original ties to music on television are lost on today's viewers, MTV management says.

"The arrow as symbol must have begun in extreme literalness."

"As a graphic element, it shows up in a few 18th-century diagrams, historians tell us, but with little detail. But its use must go back to when some putative primitive ancestor of ours decided draw an arrow on the ground directing his fellow hominids toward prey or cave. Surely there is no sign more basic except perhaps the image of the hand with pointing finger."

In a bewildering rebranding move, Comcast is renaming its cable, digital voice and internet services Xfinity.

Comcast CEO Brian Roberts told investors, "We basically are creating two Comcasts."