Breadshop logo and brand identity design by Scott Naauao.

Lovely to come across this logo, designed by Scott Naauao, which uses photographic images (which I think they are?) of sliced loaves of bread to create the initial B for Breadshop.

Such a refreshing change to actually see a logo mark photographed from the real thing. Very stylish too.

» Via: Graphic Exchange

Axis Patrimoni logo and brand identity design by COMITÉ

I always admire a designer/studio who are confident enough to run with the most simplest of logo marks in order to create a companies logo mark. It really does need a solid sense of self assuredness when opting for something, that on it’s own, looks so generic.

Some might argue that that is the problem right there, that on it’s own the logo mark reflects nothing, but others’ will argue that many great brand logo designs, especially abstract ones, can also be misunderstood or incorrectly interpreted, or just look lost.

Fine line between balancing the logo mark and rest of the brands identity.

Have to say—on a personal note—not a great fan of the font choice for ‘Axis Patrimoni’, it’s not bad, but I just feel it’s just a tad out of sync. Looking at the entire identity though, I really do like, and love the colour palette.

» Via: Graphic Exchange

John Dolan Photography logo and brand identity by Bluerock Design

Absolutely love the logo for John Dolan Photography, specifically how the super skinny font for JOHN DOLAN is super consistent to the proportions of the logo mark.

» Via: Graphic Exchange

Publican Brewery Co. logo and brand identity design by Daniel Guillermo

Such a great little illustration for the Publican Brewery Co logo mark: would love to know if Daniel also drew this as part of the identity design.

» Via: Graphic Exchange

Cornelia and Co logo and brand identity by Oriol Gil

The Cornelia and Co identity is some of the finest typography design I have seen executed. Amazingly detailed, yet undecidedly tasteful and precise.

Just check out the variety of type styles, logo lock-ups, alternative marks: Nuestra Seleccion, Pack, Pinza fxtra Fuerte etc. The scope of this entire identity is simply mind blowing, and it all looks spot-on perfect.

Rapha logo and brand identity design by Luke Scheybeler

This was a curious one for me initially. I loved the Rapha logo type upon first seeing it, but didn’t occur to me that it was fronting an iconic luxury road cycling brand.

Not sure what I envisaged this logo was for, but a ‘luxury’ cycling brand I did not.

However, upon seeing the whole identity system in place, how the logo works on the website with the supporting typography and design, the application of this lovely logo type on the clothing, I quickly came to the conclusion the Rapha logo was a great fit (no pun intended).

I’d certainly wear Rapha clothing!

Just curious to me that my first impression of the logo was super positive, but that I didn’t follow through with any thoughts on what this logo/brand represented. Now I know.

» Via: Logoed

Yonder & Co Chocolate Shop logo and identity design by Alex Register.

Quite a fan of Alex’s logo and branding work, so particularly enjoyed the work for Yonder & Co Chocolate shop. Clean, stylish yet those coloured box labels, indicating the actual contents, are quite distinctive. I find my eye is drawn to these content labels first, then the logo, which when viewing on a shop shelf etc is quite useful as it’s not the logo you are buying.

Lovely work.

» Via: GraphicExchange

Boom logo and brand identity design by Blow

What’s not to love about the BOOM logo design by Blow! It totally rocks and tickles my fancy at the same time. Would have ‘loved’ to have been the one to come up with that logo idea during brainstorming.

Although the core logo design is solid colour the rest of the identity is far from ‘singular’ in the use, and application, of colours and shapes. It’s pretty mad, but cool.

Good write-up on BrandNew as always.

DC Comics logo and brand redesign by Landor Associates

I remember there being quite some interest, both positive and negative, with the new logo design for DC Comics by Landor, but I had always liked it on first looksie.

Granted, not typically a fan of gradients, but when done right, and done with appropriate context and need, they can really help a logo pop. I particularly love the various graphical styles (below) and effects they have applied to the DC

You can download/read up on the DC Comics Case Study over on Landor.

Ashlee Renee logo design by Foundry Co.

Immediately taken by this logo mark that fronts the brand for Ashlee Renee Stylist. Love the form and structure of that bird.

Although I’m rarely a fan of outline typography, in this instance I think it all works really rather nicely.