As a bit of extra incentive to take LoopFuse marketing automation for a test drive, we are giving away iPad minis to a few lucky folks over the next few months.

It’s easy to get in the running for one – all you have to do is sign up for a trial account and do a few simple things including:

• Deploy our web tracking beacon to your site
• Send an email campaign (one at a minimum but we’d love to see many plus some lead flows)
• Keep the account active for at least 60 days

That’s it!  Super simple and you could get a fancy new iPad mini to go along with the huge value you see from marketing automation.

There is no cost to the trial and you can also check out our social campaign, lead nurturing, lead scoring, and CRM integration features as well!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can try Nearstream for social lead generation here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

We wanted to share the details  on a new report we’ve just added to LoopFuse – the “UTM Source” campaign report.  It is located at the top of the reporting menu: Reporting>DeliveredReports>Campaign Reports>UTM Source Report or just click here if you are logged into LoopFuse.

UTM codes can be passed to LoopFuse when you create custom campaign elements for tracking purposes.  These include Campaign Source, Medium, and Name.  You’ll also see them in Google Analytics as you review campaigns and traffic sources.  For more information on creating custom URLs with UTM codes, here is a post from Google on it as well as a simple tool to build them.

Tracking this information from the URLs that you include in email campaigns, on-line advertising, and promotional listings is key to knowing what’s working and what is actually contributing to your sales pipeline from your marketing efforts.

In this report, we show you the UTM source, medium, and name along with first name, last name, and email address of the prospect.

We’ve gone the next step and pulled in information from Salesforce.com including a link to that prospect in Salesforce.com as well as any Opportunity Name, Stage, Probability, or Amount information.  You can now directly connect on-line marketing campaigns with sales pipeline activity.  This is critical to make decisions on where to invest marketing dollars and understanding costs related to customer acquisition.

The report can be run “on demand” or scheduled for delivery via email.  You will notice that we have improved our reporting capabilities by now attaching the report to the email as an MS Excel file vs. sending you a link that requires you to click and download.  We want to save as many steps as possible to get you the information you need and the UTM Source Report is the first to showcase our new reporting infrastructure.

We are always interested in your feedback and can easily tweak the content or layout so please let us know what you think!  The video below walks you through the new report. Enjoy!

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can try Nearstream for social lead generation here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

We’ve updated the LoopFuse Drupal Plugin to support Drupal 7!

Special thanks go out to:

Shakeel Tariq at ValorTech for the Initial patch and Derek Gilmore from DMZ Interactive for updates and testing.

Check it out! Let us know how things look.

http://drupal.org/node/1997590

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can try Nearstream for social lead generation here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.

Having been a VP Marketing/CMO in a variety of companies over the past 10 years, I understand both the priorities and pressures the marketing department faces.  Build awareness, drive the sales funnel, demonstrate ROI, properly package and position the company/product. Starting with technology will only confuse the situation so understand what you are trying to do (the outcome) then choose the technology that supports you getting there.

We, of course, are excited to be on this landscape in the marketing automation category and, with our Nearstream offering, cover social marketing management needs laid out here.

Enjoy!

IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so.  We participated in this research process with analyst Chris Fletcher but, much like last year, did not fit their criteria to be included (exclusive focus on large enterprise customers key among them) so LoopFuse was not covered in the final report.

This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation).  Unfortunately, this leaves out a huge part of the market and CRM lead management solutions are not only for the largest companies in the world.  Any company can use CRM Lead Management and our approach is to do this in a true “try before you buy” format.  Do your research but there is no substitute for actually getting your hands on a product, using it, then making a decision to purchase it.

Congratulations to those identified as “Leaders” in the large enterprise segment of marketing automation (Oracle/Eloqua & Marketo).

We are staying focused on providing a full featured marketing automation system to small and mid-sized businesses at an affordable price.

UPDATE:  Here is a link to the actual 2013 CRM Lead Management Magic Quadrant over on Marketing Automation Times.

We would love you to try out LoopFuse here.

To find out exactly what LoopFuse does, click here.

You can try Nearstream for social lead generation here.

To add LoopFuse to Salesforce.com, click here.

You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.