Every smart business is out there building relationships with clients and potential customers.

It seems to me, that there could be a different/tighter focus.

Yes. People have relationships with companies. If you ask someone where they get their hair done, or their car serviced, or who they call when the water pipes burst, they’ll emphatically answer with, “Brand X!”

That’s good for Brand X. They more than likely just gained another customer.

If you dig deeper, you’ll hear something like, “Talk to Joe. He’ll take really good care of you.” There’s usually a great story that goes along with it. An endorsement like that seals the deal.

It’s wonderful that those conversations are happening, But they happen too infrequently, confined to one-on-one or small group discussion, to have a big impact.

What if those conversations happened; that information lived; where the audience is much larger?

One of the many things I do is PR for our Rotary club.

Sometimes it requires just dressing things up a bit.
This 1/4 page ad for our local paper is a good example.

No original art work.
Just a few word changes,
emphasis in the right places
and—when it involves Christmas and kids—fun.