http://english.simonelovati.com Marketing strategies from Italy posterous.com Subscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with Pageflakes Wed, 04 Nov 2009 13:14:04 -0800 http://feedproxy.google.com/~r/lovatisblog_english/~3/A80PbbVzLyU/luxury-brand-what-makes-a-brand-turn-into-a-l http://english.simonelovati.com/luxury-brand-what-makes-a-brand-turn-into-a-l <p> <img src="http://posterous.com/getfile/files.posterous.com/simonelovati/J7pEJUzSrYwSJNOuLjnftlJKeoPRbBF8acpRAu50QWQ9NbAzL15diLN883yE/NokiaVertu-Accent.jpg" width="454" height="328"/> <p><div style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; color: rgb(51, 51, 51);"><div align="left">If you ask colleagues and friends what would they do if they found themselves full of money from one moment to the next, many of them would speak about Ferrari, wonderful houses, travels and how it would be nice not to worry about anything.</div> <p>The truth is that <strong>nowadays the biggest luxury is simply doing what you want,</strong>with no money and above all spare time restrictions, free to live and dream.</p><p>We have been persisting for years in thinking that:</p> <p><strong>excellent product + high price = luxury brand</strong></p><p><br />* the truth is that if you buy a 20thousands € Rolex, you will realize that it&#39;s less right than a good Swatch.</p><p>* The truth is that a Nokia Vertu, although it&#39;s an excellent phone and although it costs five times more than a usual mobile, it has never been considered a &quot;luxury&quot;</p> <p>* The truth is that many of us (that&#39;s for sure) would swap a very regular wine with a Chateau Lafite-Rothschild if only they paid 1000€ for a bottle alike.</p><p><object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/7_XAMm_TBJk&hl=en&fs=1" /></param><param name="wmode" value="window" /><param name="allowFullScreen" value="true" /></param><param name="allowscriptaccess" value="always" /></param><embed src="http://www.youtube.com/v/7_XAMm_TBJk&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="417" wmode="window" width="500"></embed></object></p> <p><strong>Which is the trick that makes a brand turn into a luxury one?</strong></p><p><strong>Clear and certified identity:</strong> a bmw is a bmw in all its parts, it&#39;s conceived and realised in relation to the &quot;driving pleasure&quot;, each component, each strategic choice, each sales and marketing activity is an inescapable deal with this mission. It&#39;s not simply a good car with a price considerably higher than average, it&#39;s something more genuine, an identity showing the car creators&#39; &quot;cult&quot; for their own brand values.</p> <p><strong>Power to make dream:</strong> for a boat, besides metres, valuable materials and price what it&#39;s worth is its power to make people dream and, although for many people the same boat can be a dream, a luxury shipyard must create much more than an excellent and expensive product, it must make its customers live a unique experience, that&#39;s why, in my opinion, who sells Yachts must develop first of all the post-sales and the customer management during the product life cycle, the rest is simply necessary!</p> <p><strong>Strategic creativity:</strong> although designers and creatives are the luxury brand soul, the secret is finding the right trade-off between who would follow thousand paths more and who would stay the same in the name of his own values, forgetting demands and market trends.</p> </div></p> </p> <p><a href="http://english.simonelovati.com/luxury-brand-what-makes-a-brand-turn-into-a-l">Permalink</a> | <a href="http://english.simonelovati.com/luxury-brand-what-makes-a-brand-turn-into-a-l#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/A80PbbVzLyU" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/luxury-brand-what-makes-a-brand-turn-into-a-l Mon, 02 Nov 2009 10:47:00 -0800 http://feedproxy.google.com/~r/lovatisblog_english/~3/JksqaOY0w8I/corporate-identity-suckspersonal-brand-and-so http://english.simonelovati.com/corporate-identity-suckspersonal-brand-and-so <p> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"> <p>Corporate brands themselves are defined indifferent ways, but it generally has to do with how someone in your market feels about your company, its products and services. It's primary tools involve advertising and graphic design. Traditionally branding was used to create the illusion that an organization consisting of tens of thousand of employees spoke with a single voice, marched in unison and never, ever made a mistake--or at least one that the company would admit to.</p> <p>Over time, this form of branding has lost effectiveness and the cost of maintaining this sort of brand strategy has simultaneously become more expensive. Those high costs in these down times have much to do with the current acceleration of large companies into social media.</p> <p>While there are quite a few exceptions, generally speaking traditional type brand messaging has fallen flat in social media venues while personal brand has thrived.</p> <p>&nbsp;</p> </blockquote> <div class="posterous_quote_citation">via <a href="http://redcouch.typepad.com/weblog/2009/11/personal-brands-impact-on-corporate-brand.html">redcouch.typepad.com</a></div> <p>I agree totally with <a href="http://redcouch.typepad.com/" target="_blank">Shel Israel</a>. When I'm speaking with a brand, I want to speak with people, not with a logo. Social media has given voice to people inside and outside the company...</p> <p><strong>We are seeing the fall of the Corporate Brand Wall.</strong></p> <p>For this reason in the last 2 years, my advice for all Clients about social media is always the same: give human voice to your brand</p> <p>Please, don't open a corporate account on twitter or facebook (I want to speak with Marchionne, not with Fiat logo;))</p> <p>What you have to do is Open many accounts for every persons in your management team, unleash their power to conversate togheter and with customers: <strong>they are your values, they are your brand!</strong></p> </div> </p> <p><a href="http://english.simonelovati.com/corporate-identity-suckspersonal-brand-and-so">Permalink</a> | <a href="http://english.simonelovati.com/corporate-identity-suckspersonal-brand-and-so#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/JksqaOY0w8I" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/corporate-identity-suckspersonal-brand-and-so Sun, 01 Nov 2009 09:06:00 -0800 http://feedproxy.google.com/~r/lovatisblog_english/~3/3lSTpyrrDXI/6-questions-to-ask-the-ceo-when-he-says-socia http://english.simonelovati.com/6-questions-to-ask-the-ceo-when-he-says-socia <p> <div class="posterous_bookmarklet_entry">In the last 2 years often I met CEO or head managers very far from the state of art of marketing and PR.</div> <p /> <div class="posterous_bookmarklet_entry">They use Google 100times a day, they live with a BB or iPhone in the hand...but when they think about marketing, they see the web simply like a media, they think about social media like a fashion...</div> <p /> <div class="posterous_bookmarklet_entry">Someone provocatively has said:</div> <div class="posterous_bookmarklet_entry">"Simone, convince us that you are right and social media is a real driver for us?"</div> <p /> <div class="posterous_bookmarklet_entry"><strong>The best way to reply is make some questions! And these are the best that I have ever seen </strong></div> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"> <p>These are the questions .. <em>I have also placed next to each question&nbsp;what current research is showing is the&nbsp;response rate to different types of marketing.</em>&nbsp;&nbsp;&nbsp;</p> <p><em></em>&nbsp;</p> <p>In the last few months have you either professionally or personally.&nbsp;</p> <p style="padding-left: 30px;">1.Responded or answered to a direct mail letter or brochure? (Current&nbsp;research shows only 3% have responded)</p> <p style="padding-left: 30px;">2. Did you follow up on a mainstream media advertisment such as TV, Radio, Magazine or Newspaper? (22%)</p> <p style="padding-left: 30px;">3. Did you go to the Yellow Pages to look up a company to buy a product? (3%)</p> <p style="padding-left: 30px;">4. Did you Google and search online when looking to purchase a product or service? (97%)</p> <p style="padding-left: 30px;">5. Used Your Peer to Peer Network via Facebook, Instant Messenger, Twitter, LinkedIn&nbsp;or other Social Media to get a URL to a website&nbsp; for a product that you were looking to buy? (80%)</p> <p style="padding-left: 30px;">And here is the clincher&hellip;..</p> <p style="padding-left: 30px;">6. So why are you still using marketing for your company&nbsp;that&nbsp;you yourself &nbsp;have minimal response to?</p> </blockquote> <div class="posterous_quote_citation">via <a href="http://jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/">jeffbullas.com</a></div> <p>&nbsp;</p> </div> </p> <p><a href="http://english.simonelovati.com/6-questions-to-ask-the-ceo-when-he-says-socia">Permalink</a> | <a href="http://english.simonelovati.com/6-questions-to-ask-the-ceo-when-he-says-socia#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/3lSTpyrrDXI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/6-questions-to-ask-the-ceo-when-he-says-socia Thu, 10 Sep 2009 10:34:07 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/m6o8HwmLn14/strategies-to-acquire-new-customers-how-to-go http://english.simonelovati.com/strategies-to-acquire-new-customers-how-to-go <p> <a href='http://posterous.com/getfile/files.posterous.com/simonelovati/jzv95W4lGy0qs1bcl6MfkHxf2HG36d7gDrTzMuxXtAE6XbkLDdIMz2voukHS/The_consumer_decision_journey_.jpg'><img src="http://posterous.com/getfile/files.posterous.com/simonelovati/v4KDEruBqoai2JQh56nwoWwjroowDWwk25FAJFXmN2FfNyqzFgmmkdZvlUvq/The_consumer_decision_journey_.jpg.scaled.500.jpg" width="500" height="366"/></a> <p><span style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; color: rgb(51, 51, 51);"><p>The classic way through the process used by the consumer (the same goes for a company) to choose, to resolve and to drive a purchase, is usually represented by a funnel (sale funnel). In 2005 I wrote a pair of posts about it with few hints to manage and boost at best the potential Customer&#39;s path. <br /> Although the most of those suggestions are still helpful for many companies, in these 4 years much water has passed under the bridge and <strong>the web, from being a new medium, has turned into a sort of conversation</strong>, crushing the linear and one-way approach used by brand &quot;to communicate&quot; to their targets.</p> <p>All of this has made the purchase process representation a many steps sequence bringing a potential customer to be aware of one&#39;s demand, to the offer comprehension and to the next brand choice very unsuitable.</p> <p>McKinsey, as well, in a recent column doesn&#39;t talk anymore about sale funnel but<strong>consumer journey</strong>.</p><p>A journey that begins much earlier than the purchase and develops through friends&#39; feedback, buzz and debates on the web.</p> <p>It&#39;s not anymore a path between consumer and company, it&#39;s a journey with many performers where, thanks to the web,<strong> THE BUZZ BREAKS OUT </strong>of one&#39;s own friends circle reachable by phone.</p><p> It&#39;s from this &quot;magma&quot; of contents that the idea to buy something arises, not anymore (or rather more seldom) by a real demand.</p><p>In other words I get acquainted with new information, I know and I approach new brands by reading, listening and getting involved; I &quot;taste&quot; their flavour from others&#39; opinion, I decide I cannot help doing without and I start my journey towards the purchase in an active way, in order to give feedback and so on.</p> <p>A journey where I am both guest and tour operator, where I read and make contents for the final destination: the purchase choice.</p><p>It&#39;s just on this new incredible buzz capability that we have to work if we want to go beyond the traditional approach.</p> <p></p></span></p> </p> <p><a href="http://english.simonelovati.com/strategies-to-acquire-new-customers-how-to-go">Permalink</a> | <a href="http://english.simonelovati.com/strategies-to-acquire-new-customers-how-to-go#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/m6o8HwmLn14" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/strategies-to-acquire-new-customers-how-to-go Tue, 08 Sep 2009 11:00:43 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/m9OwDvhrg7E/spectrum-of-online-based-relationships-reload http://english.simonelovati.com/spectrum-of-online-based-relationships-reload <p> <a href='http://posterous.com/getfile/files.posterous.com/simonelovati/aIaOWJDl77wH2NEYrKBeDjvx9mlz2uZ086z1Hd6HKwxX9e3RvUWX5Aqerv6R/relationships_online-1.jpg'><img src="http://posterous.com/getfile/files.posterous.com/simonelovati/vpivewUhYQz81s7do7xVW8W9pbFKHKkA2HUR4ybhWeJgg550954Mx6PVxQlJ/relationships_online-1.jpg.scaled.500.jpg" width="500" height="510"/></a> <p></p><div class="gmail_quote"><div><span style="font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse;">Starting from a <a href="http://www.mikearauz.com/2009/04/spectrum-of-online-friendship.html" target="_blank">fantastic diagramm by Mike Arauz</a> with <a href="http://english.simonelovati.com/personal-branding-how-you-reach-a-friend-onli">some value added from me</a> and <a href="http://davidjcarr.wordpress.com/2009/09/08/spectrum-of-online-relationships-diagram/" target="_blank">a great work by David j Carr</a>.</span></div> <div><span style="border-collapse: collapse;"><span style="border-collapse: separate; font-family: arial;">A clear example about what co-creation around the world can do.</span></span></div> <p /> <p /></div> </p> <p><a href="http://english.simonelovati.com/spectrum-of-online-based-relationships-reload">Permalink</a> | <a href="http://english.simonelovati.com/spectrum-of-online-based-relationships-reload#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/m9OwDvhrg7E" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/spectrum-of-online-based-relationships-reload Fri, 31 Jul 2009 15:49:14 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/qnAsyflXj8k/personal-informations-and-browser-data-is-tha http://english.simonelovati.com/personal-informations-and-browser-data-is-tha <p> Marketers have started mining the mountain of offline information from provider like Experian, Acxiom and connecting it to consumers’ browsers.... <br />If you can know personal information about people and track them online, you can know not only what they visit or do, but also who they are! <p />&nbsp;In this way you can offer the right promotion or ads to the right people in the right place. <p />&nbsp;Something perfect on paper but in my opinion very difficult to apply well. <p />&nbsp;I'm not so sure that if you know some Personal info and the recent browser history of a person, you can forecast the right things for him and be sure that he will see an ads like a service instead of a no- worth-banner... <p />&nbsp;Read more about this topic on NYT: <br /><a href="http://www.nytimes.com/2009/07/31/business/media/31privacy.html">http://www.nytimes.com/2009/07/31/business/media/31privacy.html</a> </p> <p><a href="http://english.simonelovati.com/personal-informations-and-browser-data-is-tha">Permalink</a> | <a href="http://english.simonelovati.com/personal-informations-and-browser-data-is-tha#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/qnAsyflXj8k" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/personal-informations-and-browser-data-is-tha Tue, 28 Jul 2009 13:54:07 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/hWbib1t5wR0/34-ways-to-use-youtube-for-business http://english.simonelovati.com/34-ways-to-use-youtube-for-business <p> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><p>YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.</p> <p>Here are 34 ways to use YouTube (and other video hosting services) for business.<span></span></p> <p></p></blockquote> <div class="posterous_quote_citation">via <a href="http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/">webworkerdaily.com</a></div> <p></p></div> </p> <p><a href="http://english.simonelovati.com/34-ways-to-use-youtube-for-business">Permalink</a> | <a href="http://english.simonelovati.com/34-ways-to-use-youtube-for-business#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/hWbib1t5wR0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/34-ways-to-use-youtube-for-business Fri, 17 Jul 2009 12:09:31 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/3defft5lKNM/personal-branding-something-more-than-reputat http://english.simonelovati.com/personal-branding-something-more-than-reputat <p> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><div style="text-align: center;"><img src="http://www.advboucle.com/us/data/UserFiles/Image/stockxpertcom_id657043_jpg_9b5bd002164ce41c32843f0ccd1e9ea9.jpg" height="327" alt="" width="327" /> </div> <p> <strong>"NOT having a personal brand is like standing in a stadium full of people and hoping work will find you." </strong>... There is a difference between a personal "brand" and being a kickass 10 year-old pitcher. What your son has is budding reputation, not a brand. </p> <p></p></blockquote><div class="posterous_quote_citation">via <a href="http://www.advboucle.com/us/detnews.asp?num=53">advboucle.com</a></div> <p></p></div> </p> <p><a href="http://english.simonelovati.com/personal-branding-something-more-than-reputat">Permalink</a> | <a href="http://english.simonelovati.com/personal-branding-something-more-than-reputat#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/3defft5lKNM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/personal-branding-something-more-than-reputat Tue, 14 Jul 2009 10:57:00 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/NJYe25ClU64/is-the-free-a-business-model-were-seeing-free http://english.simonelovati.com/is-the-free-a-business-model-were-seeing-free <p> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"> <p><a href="http://mootee.typepad.com/.a/6a00d8351b44f853ef011571071c75970c-pi" style="display: inline;"><img class="at-xid-6a00d8351b44f853ef011571071c75970c " src="http://mootee.typepad.com/.a/6a00d8351b44f853ef011571071c75970c-320wi" alt="Picture 10" style="height: 275px;" /></a>&nbsp;</p> <p>What happens to the economics of goods when scarcity is removed? How is the case difference for digital goods versus physical goods? In both cases, free encourages consumption and expand market share, if your competitor do it and they will take up larger share of the market. This can easily be modeled from a game-theoretic perspective. If you and your competitor both choose the same strategy, you are both on equal footing, consumers win.&nbsp;</p> <br /> <p><a href="http://mootee.typepad.com/.a/6a00d8351b44f853ef011571072dd1970c-pi" style="display: inline;"><img class="at-xid-6a00d8351b44f853ef011571072dd1970c " src="http://mootee.typepad.com/.a/6a00d8351b44f853ef011571072dd1970c-320wi" alt="Picture 11" style="height: 236px;" /></a>&nbsp;</p> <p>Nash equilibrium does benefit the consumers, who enjoy more free products or services. But is this sustainable? Free is just another form of competition and forces companies to find creative ways to have them subsidized. Just like radio and broadcast TV. Social technologies allow companies to reorganize itself around getting people to work or co-create for &ldquo;non-monetary rewards and distribution can cost nothing? The book keeper will not work for free? And office supplies are sponsored by Staples?? Someone still need to pay for keeping the lights on. High performance servers are provided free? OK advertisers can subsidize them, we're back to the ad model.</p> <p>Free is a competitive marketing strategy, but not a business strategy.</p> </blockquote> <div class="posterous_quote_citation">via <a href="http://mootee.typepad.com/innovation_playground/2009/07/is-the-freeconomics-real-were-seeing-it-everywhere-.html">mootee.typepad.com</a></div> <p>I'm not sure that freeware is only a competitive strategy...the key point is figure out a business model to switch on what user have to pay...Google don't ask anything for apps, for searches...but they want money for advertising..simply to have freeware like a business model you have to find a different value proposition to charge for</p> </div> </p> <p><a href="http://english.simonelovati.com/is-the-free-a-business-model-were-seeing-free">Permalink</a> | <a href="http://english.simonelovati.com/is-the-free-a-business-model-were-seeing-free#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/NJYe25ClU64" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/is-the-free-a-business-model-were-seeing-free Tue, 14 Jul 2009 10:44:09 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/Meckvq35Qhs/lybia-a-partnership-global-perspective-beyond http://english.simonelovati.com/lybia-a-partnership-global-perspective-beyond <p> <div class="posterous_bookmarklet_entry"> <blockquote class="posterous_long_quote"><p>In other words, <strong>Lybia</strong> appears as a <strong>big opportunity </strong>for Italy above all. </p> <p> They want to grow having our country as their key partner. </p> <p> It's about a 6 million people's demand, the workforce cost's well-known and the tax system's liberal. </p> <p> We are asked a kind of approach going beyond the simple business trade, they want to set up Lybian companies competing on the worldwide markets and they ask for the necessary know-how to the Italian entrepreneurs. </p> <p> They look for partnerships that don't necessarily require direct investments. <br /> </p> <p> It's for sure an <strong>opportunity to assess as well as the whole North Africa.</strong></p></blockquote> <div class="posterous_quote_citation">via <a href="http://www.advboucle.com/us/detnews.asp?num=52">advboucle.com</a></div> <p>Italy is increasingly a strategic place to market products and services in North Africa and in Mediterranean Area</p></div> </p> <p><a href="http://english.simonelovati.com/lybia-a-partnership-global-perspective-beyond">Permalink</a> | <a href="http://english.simonelovati.com/lybia-a-partnership-global-perspective-beyond#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/Meckvq35Qhs" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/lybia-a-partnership-global-perspective-beyond Wed, 08 Jul 2009 07:53:39 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/MqWHd6sTCDM/someone-twitts-in-the-air http://english.simonelovati.com/someone-twitts-in-the-air <p> <object height="417" width="500"><param name="movie" value="http://www.youtube.com/v/_Vbh7nHalCc&amp;rel=1&amp;ap=%2526fmt%3D18" /></param><param name="wmode" value="transparent" /></param><embed type="application/x-shockwave-flash" src="http://www.youtube.com/v/_Vbh7nHalCc&amp;rel=1&amp;ap=%2526fmt%3D18" height="417" wmode="transparent" width="500"></embed></object> </p> <p><a href="http://english.simonelovati.com/someone-twitts-in-the-air">Permalink</a> | <a href="http://english.simonelovati.com/someone-twitts-in-the-air#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/MqWHd6sTCDM" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/someone-twitts-in-the-air Mon, 06 Jul 2009 02:35:07 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/i32LeqdVNGo/the-business-model-of-a-daily-newspaper-may-b http://english.simonelovati.com/the-business-model-of-a-daily-newspaper-may-b <p> by Bob Woodword </p> <p><a href="http://english.simonelovati.com/the-business-model-of-a-daily-newspaper-may-b">Permalink</a> | <a href="http://english.simonelovati.com/the-business-model-of-a-daily-newspaper-may-b#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/i32LeqdVNGo" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/the-business-model-of-a-daily-newspaper-may-b Thu, 02 Jul 2009 06:48:27 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/BZcH1vBeVq0/how-twitter-will-change-the-way-we-live-time-7 http://english.simonelovati.com/how-twitter-will-change-the-way-we-live-time-7 <p> <div> <a href="http://www.time.com/time/business/article/0,8599,1902604,00.html"><img src="http://posterous.com/getfile/files.posterous.com/simonelovati/ioGkcseaqgzegwfpsghslrtfafeGHrJctiFiezvfdotueJsagFmAhrlmCmgd/media_httpimgtimeincnettimedaily20090906awtwitter0615jpg_hlpIztbluEqwCfg.jpg.scaled500.jpg" width="307" height="200"/> </a><div class="posterous_quote_citation">via <a href="http://www.time.com/time/business/article/0,8599,1902604,00.html">time.com</a></div> <p></p></div> </p> <p><a href="http://english.simonelovati.com/how-twitter-will-change-the-way-we-live-time-7">Permalink</a> | <a href="http://english.simonelovati.com/how-twitter-will-change-the-way-we-live-time-7#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/BZcH1vBeVq0" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/how-twitter-will-change-the-way-we-live-time-7 Fri, 22 May 2009 16:11:37 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/OeKMfEoQB3k/the-relationship-cycle-between-google-and-mar http://english.simonelovati.com/the-relationship-cycle-between-google-and-mar <p> <p><a href="http://www.simonelovati.com/.a/6a00d834205f6853ef0115709fbc7f970b-pi" style="display: inline;"><img src="http://posterous.com/getfile/files.posterous.com/import-hlkr/rruymayACpqCJcuolhihBijtmroeoCFkrbmDDoDFnfmIilAGFaeibIAyvmIF/media_httpwwwsimonelovaticoma6a00d834205f6853ef0115709fbc7f970b500wi_nmGzzBlEBvCtowg.a6a00d834205f6853ef0115709fbc7f970b-500wi.scaled500.jpg" width="500" height="366"/> </a> </p><div>You&#0160;could&#0160;say&#0160;that&#0160;Marketing&#0160;and&#0160;Google&#0160;have&#0160;always&#0160;had&#0160;a&#0160;relationship,&#0160;sometimes&#0160;serious,&#0160;sometimes&#0160;difficult.&#0160;<br /><br />The&#0160;route&#0160;by&#0160;which&#0160;all&#0160;marketers&#0160;have&#0160;lived&#0160;and&#0160;live&#0160;their&#0160;relationship&#0160;with&#0160;the&#0160;big&#0160;G&#0160;is&#0160;made&#0160;of&#0160;ups&#0160;and&#0160;downs&#0160;...&#0160;<br /><br />...sometimes engaged, never married!</div> </p> <p><a href="http://english.simonelovati.com/the-relationship-cycle-between-google-and-mar">Permalink</a> | <a href="http://english.simonelovati.com/the-relationship-cycle-between-google-and-mar#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/OeKMfEoQB3k" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/the-relationship-cycle-between-google-and-mar Fri, 08 May 2009 13:39:30 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/K_T9ieuPMPk/market-researches-vs-trial-and-learn-approach http://english.simonelovati.com/market-researches-vs-trial-and-learn-approach <p> <div><a href="http://www.simonelovati.com/.a/6a00d834205f6853ef01156f1af1dd970c-pi" style="display: inline;"><img src="http://posterous.com/getfile/files.posterous.com/import-hlkr/HnirqjsfCtHFpdcuHlAFwgywJJisdvFvvhkcdFAIDEtFfFzexbAcljqIzwxE/media_httpwwwsimonelovaticoma6a00d834205f6853ef01156f1af1dd970c500wi_lzcoooAjBzDIzwD.a6a00d834205f6853ef01156f1af1dd970c-500wi.scaled500.jpg" width="500" height="333"/> </a> <br /></div> <p> I was reading an italian article by Roberto Carminati and Carolina Parma on Economy of last week: <strong>&quot;Us, the kings of TESTS&quot;</strong>: </p> <p> &quot;<strong>During crisis you&#39;re not allowed to make mistakes.</strong> It&#39;s for this reason the steps preparing the way for launching a new product on the market become more strategic for firms, that now involve consumers to test prototypes, games and to taste snacks...&quot; </p> <p> I began to wonder and I found confirmations at the same time: </p> <p> <strong><span style="background-color: #ffff00; font-family: Arial; ">1.THE DOUBT</span>:</strong> </p> <p> <strong>Are we sure that the consumer is really considered as a KING?</strong> </p> <p> Until I&#39;m told otherwise, in more that 12 years experience in strategic consulting, I saw very few people taking seriously from this point of view. </p> <p> I followed lot of surveys of course, but, although my efforts to really get some results from this point of view, I&#39;ve often run into managers more concerned in finding proofs of their certainties than focused on putting themselves at stake and on LEARNING by people (well, by the way, if they are true KINGS, let&#39;s stop to call them consumers...) </p> <p> <strong><span style="background-color: #ffff00; font-family: Arial; ">2. THE CONFIRMATION</span>:</strong> </p> <p> <strong>Doing mistakes costs a lot of money more than the necessary one if you think before.</strong> </p> <p> During crisis, where what is certain seems to fall down and the performance anxiety is overpowering, the market researches, the focus groups, the field works and more properly the people study is prospering... this is the right chance to understand that it&#39;s better to think and then to act, for the most enthusiastic as well. </p> <p> <strong><span style="background-color: #ffff00; font-family: Arial; ">3. THE CERTAINTY:</span></strong> </p> <p> The market researches are NOT JUST for the mass-market, they are mandatory steps to launch all products and services, the manufacturing ones as well<strong>.&#0160;</strong><span style="background-color: #ffff00; font-family: Arial; "><span style="font-weight: bold;"></span></span></p><p><span style="background-color: #ffff00; font-family: Arial; "><span style="font-weight: bold;">Studying how people solve their problems, accomplish their demands, is necessary if you have a good idea to suggest, whether your product is an industrial machinery or a financial solution. </span></span></p> <p> It&#39;s good to find out if your idea will be a real business, <strong>it&#39;s useful to understand if and how to renew it, it&#39;s useful NOT just to test, dear sirs, it&#39;s useful above all TO LEARN!</strong> </p> </p> <p><a href="http://english.simonelovati.com/market-researches-vs-trial-and-learn-approach">Permalink</a> | <a href="http://english.simonelovati.com/market-researches-vs-trial-and-learn-approach#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/K_T9ieuPMPk" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/market-researches-vs-trial-and-learn-approach Mon, 27 Apr 2009 15:16:35 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/fSDr65nkyGc/how-to-build-a-brand-unique-without-the-copy http://english.simonelovati.com/how-to-build-a-brand-unique-without-the-copy <p> <p><a href="http://www.advboucle.com/us/detnews.asp?num=35&amp;disqus_reply=8748082#" target="_blank">Great, great article</a>&#0160;by <a href="http://bioticgrowth.wordpress.com" target="_blank">Matteo Piano</a> about the common error about branding:</p><div><span style="color: #333333; font-family: Verdana; line-height: normal; "><span style="color: #000000; font-family: arial; line-height: 15px; "><a href="http://www.simonelovati.com/.a/6a00d834205f6853ef01157057a589970b-pi" style="float: left;"><img src="http://posterous.com/getfile/files.posterous.com/import-hlkr/cjhpFeGhmFdIjGyqCotqiBFwEcmjduzsiJkJplaExFrhpsmuBICIrhgvionq/media_httpwwwsimonelovaticoma6a00d834205f6853ef01157057a589970b800wi_btbghbHlohHvapz.a6a00d834205f6853ef01157057a589970b-800wi.scaled500.jpg" width="55" height="79"/> </a> </span><span style="font-style: italic;"></span></span><div><strong>A brand is supposed to be unique and to stand out from its competitors.</strong>&#0160;It cannot be stressed enough that a brand is a living entity with its own unique DNA.</div><div><span style="color: #000000; font-family: arial; font-style: normal; line-height: 15px; "><span style="color: #333333; font-family: Verdana; line-height: normal; "><span style="font-style: italic; ">In moments of</span><strong><span style="font-style: italic; ">&#0160;crisis</span></strong><span style="font-style: italic; ">&#0160;managers neglect their DNA altogether and simply act by looking at their competitors. They try to research what customers like about their competitors&#39; brands and then copy that. They call this ‘benchmarking&#39;.&#0160;</span><strong><span style="font-style: italic; ">Branding&#0160;</span></strong><span style="font-style: italic; ">and&#0160;</span><strong><span style="font-style: italic; ">benchmarking</span></strong><span style="font-style: italic; ">&#0160;are a ‘contradictio in terminis&#39;. Consumers strongly disapprove of ‘me too&#39; brands. Still a lot of brand owners approach their brands from a marketing angle, practicing Brand Mutation. Quite often without knowing it. Their brands look like Frankenstein&#39;s monster, bits and pieces of other brands combined into one.</span></span>&#0160;</span><br /></div><div><span style="color: #000000; font-family: arial; font-style: normal; line-height: 15px;"><br /></span></div><div><span style="color: #000000; font-family: arial; font-style: normal; line-height: 15px;"><span style="color: #333333; font-family: Verdana; line-height: normal; ">Everyone wants innovation...and spread river of words about it.<br />Then when you try to propose something different they ask: &quot;who have already done this things?&quot;...</span><br /></span></div></div> </p> <p><a href="http://english.simonelovati.com/how-to-build-a-brand-unique-without-the-copy">Permalink</a> | <a href="http://english.simonelovati.com/how-to-build-a-brand-unique-without-the-copy#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/fSDr65nkyGc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/how-to-build-a-brand-unique-without-the-copy Mon, 20 Apr 2009 06:16:04 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/U9SF8b9YNiI/new-software-launch-3-tricks-to-be-successful http://english.simonelovati.com/new-software-launch-3-tricks-to-be-successful <p> <div style="text-align: center"> <img src="http://posterous.com/getfile/files.posterous.com/import-hlkr/yrIgjzkIvsdjctxtHdkfboBnDgvqjpgFlDmsdDCqwIsuehHcJtwsoBvmjpki/media_httpwwwsimonelovaticoma6a00d834205f6853ef01156ebb9995970c500wi_qqkDmHJFAexHlvu.a6a00d834205f6853ef01156ebb9995970c-500wi.scaled500.jpg" width="500" height="313"/> </div> <p> The real issue is that it doesn&#39;t matter how your software is technologically advanced, how many great features it offers and how much it&#39;s more usable compared to competitors. Those are necessary conditions, even though if alone they will let you be far away from your software spreading (that is its success). </p> <p> <strong>OK! Everything&#39;s fine as far as this stage, or rather bad...</strong> </p> <p> <strong>How to launch new software (maybe with fee!) among a lot of tools, many of them for free, available via web downloading and periodically updated.</strong> </p> <p> Three tricks that must be used as boosts to find the right asset to launch your great software solution:</p> <p> <strong>LAUNCH SW LIKE a SIMPLE tool</strong> </p> <p> The sw launching is not the end of its development process, but it&#39;s just the beginning!<br /> Try to launch your product just with its basic features, the core of your idea to be clear, nothing else... it would be easier to understand its critical factor of success. </p> <p> You will decide the rest together with its first users, by watching and interacting with them... speaking of first users, don&#39;t forget that you are part of them, if you don&#39;t use it and you don&#39;t think it&#39;s necessary and convenient, start to worry about it!<br /> <br /> <strong>LAUNCH SW LIKE an ADD-ON tool</strong> </p> <p> The problem is always the same: reaching the critical mass. No customers, no breaks even, no investments for the up-dates. </p> <p> Ok! Here&#39;s a trick: try to integrate yourself <strong>IMMEDIATELY</strong> with popular tools (<a href="http://www.salesforce.com">www.salesforce.com</a>, <a href="http://www.37signals.com">www.37signals.com</a>, etc...), they have always API libraries available for the interface, and they are absolutely interested in giving you visibility if you support them (because they can extend their solutions to new functionalities), but they have above all <strong>thousands customers</strong> looking forward originality. </p><p><p><strong>LAUNCH SW LIKE a WEB-BASED tool</strong></p><p>Forget about launching a SW for desktop, with no ASP (application service provider) version, you should better think about a web tool and then (if it&#39;s necessary) to a desktop version. It will straight allow you to be compatible with all software (Win, Mac, Linux... etc.).</p><p>There won&#39;t be any kind of sw to download, any installation to do, but it will allow you to monitor closely your tool employment by its first users, through a simple statistics sw (such as google analytics) getting a lot of suggestions about how and where to improve.</p><p>Moreover almost all (Google, Adobe...etc) are going to crank out systems able to remove the last barrier in order to use just systems completely online: access with no connection...</p></p> <p> <strong>Some examples:</strong>&#0160;</p> <p> - A couple of weeks ago I meant to buy a new cardio-GPS for my running training and I chose the Garmin Forerunner 405,not just for its characteristics, but above all because it was compatible with MAC (I use just Apple!) thanks to the fantastic Garmin Connect sw web-based. </p><p>- as examples of access with no connection give a glance to&#0160;<a href="http://googlesystem.blogspot.com/2009/03/offline-google-calendar-available-for.html" target="_blank" style="color: blue; text-decoration: underline; cursor: pointer; ">Google Calendar with off-line access</a>&#0160;or to the new Adobe Air platform.</p> <p> - I tested and sometimes purchased a lot of new tools as ADD-ON to <br /> items I was already using. It has been straight the Apple strategy with <br /> iTunes Apps Store that I cannot help quoting it.</p> </p> <p><a href="http://english.simonelovati.com/new-software-launch-3-tricks-to-be-successful">Permalink</a> | <a href="http://english.simonelovati.com/new-software-launch-3-tricks-to-be-successful#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/U9SF8b9YNiI" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/new-software-launch-3-tricks-to-be-successful Tue, 14 Apr 2009 12:22:41 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/hvZg-RwvS0M/personal-branding-how-you-reach-a-friend-onli http://english.simonelovati.com/personal-branding-how-you-reach-a-friend-onli <p> <p><a href="http://www.simonelovati.com/img/Spectrum-of-online-friendship-and-not.jpg" style="display: inline;"><img src="http://posterous.com/getfile/files.posterous.com/import-hlkr/jfttqzusgByfzmcyuzHDJBkAyfdfdFxupiHJihAhqrEofntfroAsGprvleff/media_httpwwwsimonelovaticoma6a00d834205f6853ef0115701cd28d970b500wi_HEaaFHzCjzztCpg.a6a00d834205f6853ef0115701cd28d970b-500wi.scaled500.jpg" width="500" height="359"/> </a> </p><div>In a <a href="http://www.mikearauz.com/2009/04/spectrum-of-online-friendship.html" target="_blank">great post</a> about digital relationship and personal branding <a href="http://www.mikearauz.com" target="_blank">Mike Arauz</a> explain the spectrum of online friendship.<br /><div>I have appreciated it a lot and<span style="background-color: #ffff00; font-family: Georgia; "> I wanted to add my value to his stuff...</span></div><br /><div>Be careful! The phases above often are not sequential...</div><br /><div>You&#0160;can&#0160;jump&#0160;from&#0160;&quot;I&#0160;don&#39;t&#0160;know&#0160;you&quot;&#0160;to&#0160;&quot;I&#0160;add&#0160;value&#0160;to&#0160;you&quot;&#0160;&#0160;without&#0160;any&#0160;other&#0160;steps, this typically is because the content was shared by your friends &#0160;that you trust!...like for me with this post! </div><br /></div> </p> <p><a href="http://english.simonelovati.com/personal-branding-how-you-reach-a-friend-onli">Permalink</a> | <a href="http://english.simonelovati.com/personal-branding-how-you-reach-a-friend-onli#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/hvZg-RwvS0M" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/personal-branding-how-you-reach-a-friend-onli Mon, 23 Mar 2009 07:25:45 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/DMCLNQOZHRc/how-choose-the-right-brand-structure-for-your http://english.simonelovati.com/how-choose-the-right-brand-structure-for-your <p> <p>A <a href="http://www.advboucle.com/us/detpapers.asp?num=11" target="_blank">new white paper about brand</a>&#0160;from <a href="http://www.advboucle.com/en" target="_blank">ADVBOUCLE &amp; P.</a> <a href="http://www.advboucle.com/us" title="Marketing consultants" target="_blank">Marketing consultants</a></p><br /><div><div>A&#0160;fine&#0160;overview&#0160;about&#0160;the&#0160;different&#0160;branding&#0160;strategy&#0160;and&#0160;their&#0160;pros&#0160;and&#0160;cons<br /></div></div> </p> <p><a href="http://english.simonelovati.com/how-choose-the-right-brand-structure-for-your">Permalink</a> | <a href="http://english.simonelovati.com/how-choose-the-right-brand-structure-for-your#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/DMCLNQOZHRc" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/how-choose-the-right-brand-structure-for-your Mon, 23 Mar 2009 06:52:09 -0700 http://feedproxy.google.com/~r/lovatisblog_english/~3/J2u1RYtGe5M/4-tricks-to-improve-your-lead-generation-in-t http://english.simonelovati.com/4-tricks-to-improve-your-lead-generation-in-t <p> <p>Maybe because consultants are like doctors, we are called on just in need, by the way, it&#39;s already few months many people ask me for a solution to get more <strong>leads</strong> in their sale funnel <strong>in order to face the negative circumstances</strong>.</p><br /><div>Considering that a marketing formula, at least a general one doesn&#39;t exist, I want to give you some hints to plan at best your <strong>prospect generation strategy</strong>: <p> <strong>1. THINK ABOUT QUALITY not QUANTITY<br /> </strong><br /> Almost every manager I met during 10 years consulting aim at searching big volumes instead of actions able to qualify few exceptional prospects in a scientific way. It&#39;s as if the marketer&#39;s objective is to acquire as many prospects as possible, passing them to the sales team and that&#39;s all. Everybody has the same objective: &quot;closing sale&quot;. No matter if your strategy is not able to reach thousands <strong>prospects</strong>, what is important is being capable to select the <strong>right ones</strong>! </p> <p> <strong>2. INCENTIVE ATTENTION</strong></p> <p> Be careful with incentives, they look like medicines, if you use many of them their side effects increase. There&#39;s the belief that during periods of crisis it&#39;s better to give promotions and discounts in order to take customers away from competitors. So often, <strong>prospect generation</strong> activities are just commercial promotions that, in most cases, just advance consumes jeopardizing even more your margins. If you want to find new prospects you must search, in most cases, something <strong>better than the pure pricing</strong>. </p> <p> <strong>3. FIGURE OUT HIDDEN ASSETS</strong> </p> <p> If it&#39;s long time you are on the market you have known hundreds and thousands customers. You know a lot about many of them, but I&#39;m sure you have lost touch with the most of them; probably today they have <strong>different needs</strong> and they are the easiest and nearest prospect, why don&#39;t you try to listen at them instead of looking for new ones? </p> <p> <strong>4. SHARE IDEAS ALL OVER THE COMPANY</strong><br /> <br /> &quot;Marketing is too important to leave it just to the marketing manager&quot;. <br /> If you mean to establish a winning lead generation strategy, make a heterogeneous working group with different areas of your company, pay attention to it a day a month (in ADVBOUCLE we call it &quot;Lead Generation Day&quot;). That day we focus on <strong>how identify, qualify and manage at best new possible customers.</strong> </p> </div> </p> <p><a href="http://english.simonelovati.com/4-tricks-to-improve-your-lead-generation-in-t">Permalink</a> | <a href="http://english.simonelovati.com/4-tricks-to-improve-your-lead-generation-in-t#comment">Leave a comment&nbsp;&nbsp;&raquo;</a> </p><img src="http://feeds.feedburner.com/~r/lovatisblog_english/~4/J2u1RYtGe5M" height="1" width="1"/> http://files.posterous.com/user_profile_pics/80295/Simone_Lovati_BN_quadrata_lighter.jpg http://posterous.com/people/eIK4mcvcGJ Simone Lovati Lovati Simone Lovati http://english.simonelovati.com/4-tricks-to-improve-your-lead-generation-in-t