Born in Alessandria, the city of Borsalino hats. Lived in a few other places. Landed in Paris, the city of bérets.

Ended up earning my living as European Strategy Director, at TBWA.

Worked for small clients and for big ones and learned that every client is only as good as you are.

Worked both the conservative and the innovative side, although I'm convinced there’s no such division: it all comes down to good ideas.

Even worked on creating a McDonald's sandwich: it tasted pretty good.

Consume a lot of digital content on various devices. This doesn't make me different from any other geek.

Acquired some technical knowledge from co-creating a software house. This does make me a bit geekier.

Loved doing what I've done so far. Even talked to Mr. Lee Clow, once, in TBWAChiatDay's restrooms.

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