Lucid ConfusionsLucid Confusions | An Indian’s Journey Through Marketing & Life In General

Infographics: Would I recommend them?

ashish — Tue, 18 Sep 2012 18:21:49 +0000

I was looking for data on how many infographics get produced every year. I couldn’t find any. The numbers that I did see looked like they were pulled out from thin air. So that becomes useless. But, considering that we see a lot of infographics today, let’s just say – there are a lot of [...]

The Missing Chronicles

ashish — Sat, 09 Jun 2012 20:21:40 +0000

There is a concept in music theory, that I find fascinating, called rest. A rest is an interval of silence in a piece of music. When music is composed, along with all the notes and pieces of music, the composer inserts moments of rest where the instrument or orchestra or band don’t play anything. These [...]

Honey, did you brush your teeth?

ashish — Sat, 18 Feb 2012 13:54:34 +0000

That’s a question I get (used to get) every night. Nowadays, I just ask myself the question. Who was asking the question? My in-house dentist – yes, my wife. One day I pondered, “What fun if I could make her ask the whole world that same question”. I know, so mean, right? I can picture [...]

Postcards from London

ashish — Mon, 13 Feb 2012 02:50:24 +0000

I was in London, UK recently and spent very little time there. Actually, I spent 5 days there, four of which was spent at the conference I was attending. Before I caught the flight back, I told myself I had to see some part of London. So I caught the tube (underground railway network – [...]

I’m lovin the new rule: No more than 200 SMS

ashish — Sun, 15 Jan 2012 17:43:34 +0000

One of the things I am glad I am not carrying in from 2011, this year, are the barrage of text messages on my cellphone. Back in 2009, I wrote about mobile SMS spam. Back then, I used to accumulate 51 short messages in 3 days. Early in 2011, I was accumulating 51 messages in [...]

How Ford India spoilt my day and made it at the same time

ashish — Wed, 14 Sep 2011 17:17:07 +0000

I got a car. My first car. And it was quite an experience getting it. As the days went by, the experience turned sour around every turn. I was tempted to blog about it but I had vowed to myself that I would not write anything in public till I get the car. Like any [...]

Management lesson at the barber’s

ashish — Sun, 21 Aug 2011 17:31:11 +0000

I am not a big fan of visiting the barber. So the fact that there is a barber shop right next to my house helps. Anyways, it was not my regular barber at the shop this time. It was a young boy – maybe 16, 17 years old. There were no other customers when I [...]

You suck at PowerPoint

ashish — Wed, 03 Aug 2011 19:01:20 +0000

Presentations have been a very dear subject to me. More than the actual deck, the whole art of capturing your audience’s attention is what makes the presentation come alive. Unfortunately, I have found no easy way/cheat/hack to get that technique. Some people seem to be naturally good at it while others struggle to make connection [...]

Tradeshows 101: Starting out on the tradeshow circuit

ashish — Sat, 23 Jul 2011 18:50:12 +0000

I did a simple Google search on managing tradeshows and I noticed a lot of stuff on tradeshow management was written by booth suppliers or vendors and there were none really written by company personnel (like me) sharing their experiences on and off the show floor. So here’s my series on tradeshows/event management. I will [...]

User Conference New York – Update [PICS]

ashish — Sat, 26 Mar 2011 13:58:32 +0000

We wrapped the ManageEngine User Conference in New York City this week (March 22, 23). It was a great show – in terms of content, participation and energy. We had a packed room at Park Central Hotel – 112 attendees, excluding the organizers. In terms of content, we had a great keynote presentation from Dennis [...]