Lucid Confusions

I’m lovin the new rule: No more than 200 SMS

ashish — Sun, 15 Jan 2012 17:43:34 +0000

One of the things I am glad I am not carrying in from 2011, this year, are the barrage of text messages on my cellphone. Back in 2009, I wrote about mobile SMS spam. Back then, I used to accumulate 51 short messages in 3 days. Early in 2011, I was accumulating 51 messages in [...]

How Ford India spoilt my day and made it at the same time

ashish — Wed, 14 Sep 2011 17:17:07 +0000

I got a car. My first car. And it was quite an experience getting it. As the days went by, the experience turned sour around every turn. I was tempted to blog about it but I had vowed to myself that I would not write anything in public till I get the car. Like any [...]

Management lesson at the barber’s

ashish — Sun, 21 Aug 2011 17:31:11 +0000

I am not a big fan of visiting the barber. So the fact that there is a barber shop right next to my house helps. Anyways, it was not my regular barber at the shop this time. It was a young boy – maybe 16, 17 years old. There were no other customers when I [...]

You suck at PowerPoint

ashish — Wed, 03 Aug 2011 19:01:20 +0000

Presentations have been a very dear subject to me. More than the actual deck, the whole art of capturing your audience’s attention is what makes the presentation come alive. Unfortunately, I have found no easy way/cheat/hack to get that technique. Some people seem to be naturally good at it while others struggle to make connection [...]

Tradeshows 101: Starting out on the tradeshow circuit

ashish — Sat, 23 Jul 2011 18:50:12 +0000

I did a simple Google search on managing tradeshows and I noticed a lot of stuff on tradeshow management was written by booth suppliers or vendors and there were none really written by company personnel (like me) sharing their experiences on and off the show floor. So here’s my series on tradeshows/event management. I will [...]

User Conference New York – Update [PICS]

ashish — Sat, 26 Mar 2011 13:58:32 +0000

We wrapped the ManageEngine User Conference in New York City this week (March 22, 23). It was a great show – in terms of content, participation and energy. We had a packed room at Park Central Hotel – 112 attendees, excluding the organizers. In terms of content, we had a great keynote presentation from Dennis [...]

SuperMoon Pictures – March 2011

ashish — Sun, 20 Mar 2011 06:16:25 +0000

On March 19, we witnessed the SuperMoon. The term “SuperMoon” was coined in 1979 by Richard Nolle and defined as “a new or full moon which occurs with the Moon at or near (within 90% of) its closest approach to Earth in a given orbit. In short, Earth, Moon and Sun are all in a [...]

If content is king, design is queen

ashish — Sat, 12 Mar 2011 13:17:53 +0000

You shouldn’t judge a book by its cover. But the cover of the book is what makes - the reader pick your book from the book rack. the recruiter choose your resume to read from the pile. a girl look at you in a crowded club. the impression you make when you walk into a [...]

Concert Photos: Mighty Thunder 2011

ashish — Mon, 07 Feb 2011 01:30:32 +0000

On Jan 21 – 23, I attended a three-day live concert in Cochin, Kerala, India. It was a christian concert with artists from all over the country. You can get more details about the event at mightythunderconcert.com. I got the opportunity to photograph the event and I loved it. It is the first time, I [...]

The Indian Marketing Revolution

ashish — Fri, 21 Jan 2011 09:22:36 +0000

In India, we have had our green and white revolutions. We are having our high-tech revolution. They are also trying for a tiger-striped revolution. I think it is time for India to have a marketing revolution. As I make this statement, I acknowledge that, as a country, we have some great companies, products and services. [...]