Lucid Design - Beautiful, elegant design for web and print

Design and development of Shopify website for online towel sales

2012-01-31T17:02:47+13:00

The Towels by GUS project was a wonderful challenge. From the outset, our clients had a strong idea of a somewhat unique browsing experience. Central to this is the browse by colour flow in that it enables shopppers to browse for towels in a more natural way than merely through a series of (often unintuitive) lists and menus. It had it's challenges and requires us to push Shopify to (and beyond) its limits in terms of built-in functionality with nested collections (to create the effect of parent and child categories). But we made it work and we're really happy with the results. The site was designed, developed and built from the ground up by our team with some excellent planning and wireframing input from the Great Useful Stuff team. If you're in the US and need to buy towels online, check them out.

Shopify website development for Puckles

2012-01-31T16:52:22+13:00

We were approached by Mango Design Group to build a Shopify site based on their supplied visuals. Usually we handle the complete project from planning to concepts and visual mockups right through to development and deployment. In this case, we were happy to work with Mango Design to develop this store for their client as there was a solid design—and we enjoy building Shopify sites! I think it's fair to say the final result is looking great.

Simple brochure website for Village Cycles, Richmond

2011-11-18T10:45:13+13:00

Village Cycles is a very well-established local cycle shop in Richmond near Nelson. With a loyal client-base, the website needed to simply give Village Cycles an online presence rather than it being a crucial marketing tool for finding new business. Nevertheless, we have worked with them to create a simple, elegant, friendly site that shows what they do and what services they offer. By keeping it simple, we haven't created somehting that will date quickly and need constant upkeep and maintenance. We have also worked with them to ensure they are well represented in Google Places (on Google Maps), the Yellow Pages and other sites and directories. We have also run an introductory ad campaign with Google AdWords to get the new site out there. We will continue to monitor and optimise the site to improve its findability in the search engines moving forward.

Simple brochure website for Village Cycles, Richmond

2011-11-18T10:45:13+13:00

Magazine design and layout for WildTomato September 2011 issue

2011-10-04T08:59:05+13:00

A great Italian/international themed issue. As always, it was important to complement the articles in the magazine with an appropriate design layout. For example, in the wine feature we felt it was important to keep with the rustic, elegant look that wine symbolizes. We accomplished this by using a texture paper background combined with a deep red colour palette and a slender, elegant type face.

Magazine design and layout for FishHead August/September 2011 issue

2011-11-18T10:45:56+13:00

It was great working with a range of edgey and energetic photography. Naturally, the photography needed to be the focus of the magazine layout. We were carfeul to use the fonts, colours and illustrations in such a way that complemented magazine layout without overpowering the photography. Yet another successful issue of FishHead Magazine.

New Zealand honey packaging design

2011-11-18T10:45:31+13:00

The brief was to create a label for New Zealand honey targeted primarly at overseas markets. We need to design somethign that was strong and minimal with a natural feeling. Using a brown paper texture gives it that wholesome look while strong, clean, minimalist typography and hand drawn flower illustrations gives a sense of elegance and quality.

Website design for Living Rooms

2011-09-02T11:32:34+12:00

We wanted to develop a simple and elegant website for Living Rooms Interior Design that was based on the style of the logo. The website needed to make it easy for people to read through the questions and the scrolling layout worked well for this.

Website customisation for Luxe Mobiles

2011-09-02T11:20:46+12:00

We customised a Shopify theme for Luxe Mobiles with the aim of increasing its integrity and giving it a more refined, vintage look. We simplified the theme and gave it a softer feel, while making it easy for customers to browse the collections.  

Website design and development for Aquaculture New Zealand

2011-09-19T16:32:29+12:00

Aquaculture New Zealand is a levy-supported industry body and their website has to cater for five or more distinctive groups and we wanted to create a design and layout that appealed to the widest possible audience. As this is a rapidly evolving industry, it is very news-focused so we made the decision to “weave” current issues and news into virtually every main landing page. There is so much content (both text and images) that we had to be really careful not to make it so busy that it was difficult to read and to navigate. The Aquaculture New Zealand website is built on a 12-column grid as well with most of the landing pages split above the “fold” into either 9:3 or 6:3:3 and the footer on all pages being split into 3:3:3:3. We are fond of the 12-column layout as it is extremely versatile in terms of how it can be split and how different splits can work so well together in a complimentary way. Our columns are 54px wide with a 30px gutter. Each landing page is virtually the same in its structure with a feature article (and image) followed by three highlighted feature articles with associated images. Every article has an image to turn, what could have been, a rather dull and very text-heavy website into something that has visual appeal. On standard content pages, the right column always shows the first three articles of the section with associated images followed by the remaining pages as text links. Again, this is to add visual interest and avoid having something too text-heavy. We are especially proud of this website in terms of the design and the structure and the way it delivers the vast amount of content. We have had some really positive feedback from not only Aquaculture New Zealand themselves but from their clients which is really encouraging. We have had several emails from them passing on feedback they have received and have even been told they have had several other companies in their industry ask if they can copy the site!

Magazine design and layout for WildTomato August 2011 issue

2011-10-04T08:58:47+13:00

The highlights of designing this issue would have to be the cover and the feature on hop growing in the Motueka and Mapua regions. The cover image was so vibrant and edgy that we wanted to reflect this in the colour pallette and fonts we used for cover lines, an objective achieved by both contrasting the black background and complementing the vibrancy of the dress with bright yellow decorative text. We particularly enjoyed designing the Hops feature as it gave us chance to complement some great historic regional photography with earthy colours, textures and typography.

Mix & Mash feed for Carpool New Zealand

2011-07-25T15:36:10+12:00

Last year our Nelson team worked hard to create an entry for Mix & Mash and came up with the great little web app, Hutli, for sharing New Zealand tramping hut experiences on Facebook. While we may work on something again this year, I thought, in the meantime, it would be fun to contribute to the competition. We are making available a CSV file of all the rides from www.carpoolnz.org since it launched way back in 2005. We have removed names and contact details but there is still some very useful info include departure and arrival places, dates, times, frequency etc. Here's the link: www.carpoolnz.org/mixandmash.php Maybe someone will find it useful. Happy coding and happy mashing!

Design and development of Shopify site for the Monocle Order

2011-07-13T17:16:51+12:00

This was a really fun collaboration with the team at the Monocle Order as they worked to build a brand, create a look and secure distributors all in a matter of weeks before their June 30th launch party. There was a funny little coincidence with this project… I was talking on the phone with the Monocle Order about how much they liked Karen Walker and would love to sell her sunglasses range (they didn't even realise she was a New Zealand designer at the time). It turned out that Karen was coming to Nelson that very evening to a little party at Palm Boutique for the launch of their website (which we also built in Shopify). I had a chat with Karen that at the party and mentioned the coincidence and, to cut a long story short, because of that little meeting, the Monocle Order secured Karen's collection. It's a funny small world! And what a lovely, gracious person Karen Walker is with how she engaged with the ladies of Nelson. Quite inspiring. Check out The Monocle Order: www.monocleorder.com

Our 2011 t-shirts

2011-07-04T08:19:23+12:00

Roughly every couple of years we create a Lucid Design t-shirt. It's really just a bit of fun and gives one or more of our team a chance to do something creative. This year's tee was designed by Kylea and is a typographical version of what has become our iconic little bird logo. I think this is our best design yet. If there is demand, we may make these available to purchase. Let us know in the comments if you would buy one or if you have any feedback.

Magazine design and layout for WildTomato July 2011 issue

2011-10-04T08:59:29+13:00

Another great issue of WildTomato. The highlights of this issue would have to be the cover design process (it was great having this level collaboration with the photographer and the magazine editor) and balancing strong imagery with plenty of white space on the Hypnotherapy spread. The most challenging aspect of this issue was designing the Influential Women feature. As there were so many influential women to incorporate into this feature it was difficult finding a balance between information and readability, a feat we accomplished by 'stripping' the pages right back, and removing any 'obstacles' which could make the feature difficult to read.

Design and development of Compare iPhone app

2011-06-01T10:36:37+12:00

  Most supermarkets in New Zealand do not display price per unit making it difficult to determine the best deal. Compare is a price comparison app that shows the best deal between two products. All you do is enter the price and units for each product and Compare will instantly show which ones is the best value. There are numerous comparison apps on the App Store but they all seem overly complicated with interfaces that are more complicated than needed. I have designed Compare to be the easiest way to check which of two products is the best value. The app does not even ask for the units of measurement as it simply assumes the same units are used for both sides.

Magazine design and layout for WildTomato June 2011 issue

2011-10-04T08:59:45+13:00

Once again, the highlight of designing this issue would have to be the cover. The cover photos keep going from strength to strength which is just great for us designing the cover. The combination of an energetic subject and the large amount of empty space gave us the freedom to play with the positioning and styling of the various cover elements. After a little team chat about the design of the magazine we came to the conclusion that, when the magazine is printed, the columns closest to the spine get a little bit lost in the gutter, especially when placed next to a page with a full bleed image. With this in mind we thought we'd try a slightly different layout for the feature opening spreads; a 2 column layout... truly groundbreaking stuff! By dropping the first column on the opposite page it not only gave the hero image that little bit extra breathing space (which we love), but it also made the feature that little bit easier to start reading. After all, it's the small things that count...

Magazine design and layout for FishHead June/July 2011 issue

2011-10-04T09:00:02+13:00

It's always a pleasure designing for FishHead Magazine, the quality of writing and photography is truly representative of Wellington's artistic persona, and this issue was no exception. In particular, the Fashion and the Hutt Photo Essay features would have to be the highlight of the design process. It was a great feeling giving the photography the attention it deserves by (you guessed it) giving it as much breathing space as possible. The only 'not-so-highlight' of this issue was the proofing process. Unfortunately, due to uncontrollable circumstances, we had to go through multiple proofing iterations which was very time consuming and resulted in a 'dragged-out' finishing phase. However, at the end of the day, it's worth going that extra mile to ensure the magazine remains of the highest quality possible.

Magazine design and layout for WildTomato May 2011 issue

2011-10-04T09:00:18+13:00

One of the highlights of designing this issue would have to be the front cover. With an initial hesitance towards the original cover photo we were given the option to provide some input into the direction of the cover photo re-shoot, the result of which gave us a great energetic shot with plenty of white space for text. The other highlight would have to be the Fashion spread. It was great working with photography that provided a comfortable amount of  text space and a nice contrast of soft background colours and vibrant clothing colour which we could emphasize in the feature heading. Unfortunately, is usually the case when designing for a magazine which is funded by advertising, we did have a couple of issue finding space to fit 'last minute' advertisers. But we believe, with a couple of minor compromises to the text and photo sizes, the end result is one in which we can be proud of.

Logo and Business Cards for J Lewis Building

2011-05-19T12:06:33+12:00

A bold, professional 'racing' style wordmark and business card designed for a local builder. With no prior branding or stationery the goal was to establish a professional image with minimal fuss. Everything you need to know, conveyed in the simplest way possible!

Branding and stationery design for Elspeth Collier Photography

2011-05-16T14:43:33+12:00

Elspeth Collier is a Nelson based freelance photographer. She wanted to refresh her branding material, and was after a modern and clean new look.

Shopify Development for The Grand Union

2011-05-16T12:05:19+12:00

The task was to develop a Shopify theme based on the visuals supplied by our client. The brief was fairly complex and there were very specific requirements in the way the products functioned with the corresponding add-on products. We integrated multiple products per page and multiple notes at checkout. The prices of each add-on product changed depending on the selected paper type, and we enabled live price calculation as extra products were selected. It was a great opportunity to create a highly functional Shopify back-end from a supplied design.

Shopify website for Pàlm Boutique

2011-04-19T15:28:29+12:00

Pàlm Boutique is a unique designer clothing store located at 67 Bridge Street, Nelson. For their website, we began with an existing Shopify theme, and customised the look-and-feel to reflect the chic and elegant style of the store.

Web Design for Ursula Harris Hair Design

2011-04-19T15:04:50+12:00

Ursula Harris Hair Design is a modern and elegant salon, they required a beautiful website that reflected their style and culture. The website needed to provide a great first impression, with an easy to find source of information for existing and prospective clients.

Logo and Business Card Design for Assisting You

2011-04-19T14:39:24+12:00

Assisting You is a new company started up by Evelyn Osinga, as a personal assistant. We set out with a simple brief to create a clean, effective, type-focused brand identity for Assisting You. A simple black and blue scheme was chosen for a fresh and classy look.    

Logo Design for Alloy Code

2011-04-15T10:27:54+12:00

Alloy Code, a software development company based in Holly Springs, USA, came to us wanting a redesign of their logo and website. The logo design was created alongside their website to maintain an overall cohesive and minimalist look.

Icon Design for Alloy Code

2011-04-13T14:49:08+12:00

These icons were designed for the Alloy Code website to represent the services they offer, in keeping with their clean and minimal brand.

Web Design for Alloy Code

2011-04-15T10:27:13+12:00

Alloy Code is an agile software development company specialising in web application solutions. They needed a complete redesign of their existing website, with the aim of creating a refreshing, clean and highly useable new interface. The purpose of the red and silver theme was to tie in with the core service they offer, Ruby on Rails development.

Business Card Design for Cranfield Photography

2011-04-01T14:45:06+13:00

We set out with a simple brief to create a clean, effective, type-focused brand identity for Cranfield Photography. A simple black and white colour-scheme was chosen for its high impact and minimal production cost. Despite the basic nature of the production the addition of a matt laminate coating helped us achieve an elegant and classy end result.

Magazine design and layout for FishHead April/May 2011 issue

2011-10-04T09:00:55+13:00

Design and layout of FishHead Magazine's February/March 2011 issue

2011-10-04T09:01:52+13:00

Our debut with FishHead Magazine was an exciting experience. We had been involved in much of FishHead's design and branding right from it's conception over a year ago, that is except for the magazine's design itself... It was a great feeling being able to work with such great photography and writing. Our primary aim for this debut issue was to create a layout that not only emphasizes this amazing content but also acts as a solid base for which we can build upon and evolve over time. We realized early on, that in order to achieve this, we were going to need to provide the imagery and text as much breathing space as possible. An objective achieved by splitting the text layout into 3 columns with plenty of padding and by using a double page 'hero' picture on features as often as possible. The main challnge of this issue was the cover. As there wasn't a lot of space around the models for us to place the feature titles we were forced to write over the top of their bodies. Normally this wouldn't be such a problem, however there were so many colours used in the male model's shirt that it was quite difficult to make the text stand-out without using a completely unrelated, super-bright font colour. In the end we went for a solid white font with a subtle drop shadow to help give the feature titles that little bit extra 'pop'. All-in-all we feel this was a particularly successful issue and we look forward to developing this design over the coming issues.

Magazine design and layout for WildTomato April 2011 issue

2011-10-04T09:00:37+13:00

The highlight of this issue would have to be working on the incredibly sombre but amazingly photographed story on beached whales at Farewell Spit. As is with most of our work we try to give the story and photography as much focus as possible by minimalising any possible distractions, letting the content speak for itself. We feel this is a particurly important approach to take, especially when working with stories as serious and heart-felt as this.

Magazine design and layout for WildTomato March 2011 issue

2011-10-04T09:01:17+13:00

The highlight of this issue would, without a doubt, have to be the cover. The bright yellow background not only contrast's nicely with the colours of the model's clothing but it also compliments the warm, fun energy that the photo portrays. One of the more challenging aspects to designing this issue was the Ice Cream feature; a review article on many of the Nelson Region's fantastic Real Fruit Ice Cream vendors. As there were many vendors to include in this feature we had to find a way to include them all in a restricted amount of space without compromising the flow and general style of the feature. To get around this issue we seprataed the content/vendors into separate sub-regions, laid it all out into a 3 column grid and gave each vendor's section the same layout formula; Business Name Header, Location Sub-Header, Rating, Photo of Vendor (where applicable), and finishing up with a brief Vendor Review. Although this was quite a 'finicky' layout to produce, the end result was well organized, effective layout with a great flow. There's nothing quite like a good challenge...

Magazine design and layout for WildTomato February 2011 issue

2011-10-04T09:02:04+13:00

Magazine design and layout for WildTomato January 2011 issue

2011-10-04T09:02:14+13:00

Our first issue for WildTomato magazine was an exciting one. With a prior relationship with Wildtomato we had always had ideas on how we can improve the look and feel of the magazine's layout. So when we were given control over the design process we had one goal in mind; to design a clean, simple layout that we could build upon over the coming issues.To achieve this (among many other techniques) we removed any unnecessary decorations, created a simple left-aligned 3 column grid structure and maximised the breathing space around the text and images to help readability. One aspect of the design that we were particularly excited about updating was the cover banner. Once displayed as a white logo reversed out of a red bounding box, we were more than happy to liberate the logo from it's contraining red box and display the logo as part of the cover design as opposed to a seprate element overlapping the design... a very satisfying moment in the Lucid Design camp. But despite all these changes we did our best to stay true to the magazine's well developed branding and structure, a feat which was accomplished by working closely with magazines editor and inviting his feedback regularly throughout the re-design process.

Website design for Formium Landscape Architecture, Nelson

2011-03-03T17:57:06+13:00

Formium is a landscape architecture practice based in the same collective space as our team at Lucid Design. Headed by Luke Porter, Formium works with a broad range of clients around New Zealand from residential garden projects right through to large scale master planning and urban design.

Design of Mansfield theme for PregoApp

2011-02-14T20:11:35+13:00

A year or so ago we designed a simple holding page for Mansfield Gallery as they weren't quite ready to launch a full website. This is exactly what the PregoApp project was designed for however, initially, it was too basic to handle a theme like this. We are really excited to release our first theme that is a bit more creative than the first ones we created. The Mansfield theme offers a number of cool features, the most obvious one being the slideshow. This is achieved by allowing the site owner to "link" their PregoApp site to a Flickr set which is then displayed on their site in a cross-fading slideshow. We also automatically toggle odd/even styling on the list of names using jQuery (sadly, the CSS3 support of this technique is not widely supported in the major browsers). All this functionality is baked right into the theme and opens the door to lots of other cool features.

Packaging design for our 2010 Holiday Gift

2011-01-21T16:57:43+13:00

Formium Postcard design for the Lucid Cards project

2011-01-20T10:30:48+13:00

NZ Immigration Concepts Postcard design for the Lucid Cards project

2011-04-09T03:32:49+12:00

Mariposa Postcard design for the Lucid Cards project

2011-01-20T09:41:51+13:00

Logo design and branding for Salad Bowl, Nelson

2010-12-21T09:21:30+13:00

Salad Bowl is a new fast food outlet specialising in fresh, healthy salads and soups. They wanted something fun and a little quirky that was vibrant and colourful while portraying a strong sense of quality and attention to detail. We ended up creating a logo that is made up of all the letters of the name in various colours jumbled up in a salad bowl giving them impression of cut vegetables. It's a fun use of typography to create an illustration of salad in a somewhat abstract manner.

Logo design for Think Packaging, Nelson, New Zealand

2010-12-16T17:24:03+13:00

We have worked with Mat on a number of packaging projects and were really thrilled to have the opportunity to work with him on the redesign of his logo to help him develop his business and take it forward in a new direction.

On-Location Photo Shoot for Ezi Irrigation Farm Implement

2010-12-13T17:49:11+13:00

I spent a couple hours on the farm with a videographer shooting still and moving images of this new farm implement for Ezi Irrigation. Because it is a revolutionary new piece of equipment, it was important to clearly show potential customers how it works and what it is.

On-Location Photo Shoot for Private Lifestyle Block Sale

2010-12-13T17:37:43+13:00

PregoApp—possibly the easiest way to make a single page website

2010-12-10T17:30:23+13:00

We often have clients who want to have a "coming soon" or "under construction" page put up while we build their website. It's a good idea to do this, particularly if they are printing business cards and stationery, as it means visitors will at least see their logo and contact details. It also starts the ball rolling with search engine listings etc. The problem to date, however, is that it's quite time consuming to make even a one page website: you have to code up the HTML and CSS, setup a server, upload the files, test, tweak, etc. It usually takes an hour or so just to whip something quick up if you want it to look half decent. So, we created PregoApp. It enables anyone to create a single page website in just a couple of minutes from start to finish. No coding. No hosting. No FTP servers! All you have to do is write up some body copy, setup the logo image, point the DNS for your domain and you're done! You can also input your own Google Analytics tracking code, use TypeKit and embed dynamic content via javascript such as Twitter/Facebook feed, Flickr image gallery, Wufoo form, Google Map etc. It's really very simple. We have two really basic themes to start out with but will release some more as we get around to it. We may also run a little design competition for people to make their own themese (all CSS so it's really easy but there is room for creativity). Let us know your thoughts and how you find PregoApp. It's free (for now) so what have you go to lose!

Website redesign and development for The Children's Guide

2010-12-10T16:52:30+13:00

The Children's Guide is a printed publication that is distributed for free each year in the Nelson Mail around the Nelson region. It is essentially a directory of shops, activities and services suitable for children. We were approached to help take the guide to the web. Initially they are still focusing mainly on the printed guide so we had to create a site that is simple and economical with the scope and ability to expand and grow as the shift happens towards a full web directory over the next couple of years. We wanted to create a site that is a little fun and playful (who can spot the cute little animation?) while also being practical and having a high level of usability.

Our postcard design for the Lucid Cards project

2010-11-17T09:42:42+13:00

In order to help get the Lucid Cards project off the ground, we needed a number of example cards to show prospective clients. This design was an ad we did a couple of years ago for WildTomato magazine and the design has been very popular over the years so we thought it would make a great postcard. And it looks fabulous printed on 100% recycled 300gsm card.

Design of Lucid Cards' own promotional postcard

2010-11-17T09:42:35+13:00

What better way to promote a postcard project than with a postcard. We had seen this great poster design for the Basel Museum (in Switzerland) and wanted to try creating something similar. It was surprisingly tricky to get the right combination of words and letter sizes to make it look and feel just right but we are really please with the results. Like all postcards in the Lucid Cards project, this one is printed on beautiful, thick 300gsm 100% recycled card.

Website Design for Petite Fleur

2010-11-30T09:29:35+13:00

Located at the entry to the world renowned Nelson wine region and only 20 minutes from Nelson Central, Petite Fleur at Seifried Estate is the perfect venue for any occasion. Their purpose built function centre, restaurant and catering facility is set in the tranquil surrounds of the Seifried Estate winery and vineyard. Over the years, Petite Fleur (formerly Seifried's Restaurant and Function Centre), have developed a reputation for quality, innovation and professionalism that is enjoyed by their regular clients and new customers alike. Petite Fleur were finalists in the 2010 Nelson Hospitality Awards. Their onsite functions venue has three different rooms to cater for anything from business meetings and small intimate occasions to large corporate functions, weddings or product launches. Their knowledgeable and friendly team will provide planning assistance and advice to ensure every detail is taken care of. The Petite Fleur restaurant offers relaxed indoor/outdoor dining featuring an open fireplace for winter and children's playground for families. Not only can they cater for people's needs onsite, they also offer offsite catering services at other venues around the Nelson region.

Development of Shopify site for Sabo Designs

2010-11-17T09:57:02+13:00

Annamarie came to us with a partially completed Shopify site that she had been working on herself using one of the free templates. She wanted something more refined and elegant but had a limited budget. So, in order to create something beautiful, we took a commercial, off-the-shelf Shopify theme and customised the design to better reflect the look-and-feel of Sabo Designs' image. While we usually avoid using bought themes, they are often a good, economical way to get started with a great-looking website when budget and time are an issue.

Design of Business Cards and Stationery for Ferntown Lodge

2010-12-13T17:21:05+13:00

We were supplied with a reasonably good selection of photos for this project so used a number of good shots to give a strong sense of place for this new boutique lodge in Golden Bay.

Business Cards and Stationery for Cantwell Technology

2010-12-13T17:44:58+13:00

A New Zealand based Industrial Process Control & Automation engineering consultancy business. Based in the top of the South Island, Cantwell Technology offers both onsite and remote engineering services

Business card design for Ezi Irrigation

2010-12-13T17:42:57+13:00

DVD Packaging for Heartpower

2010-12-13T11:59:55+13:00

Full DVD packaging design including cover, insert, slick and on-body. From the Heartpower website: Join Sandra and Daniel Biskind, the originators of this ground-breaking work in the evolution of the soul into enlightenment. This three-DVD set will facilitate the transformation of your consciousness—and healing, in every dimension.

Design of CD Packaging for Heartpower

2011-10-04T09:03:33+13:00

Aspects of the True Self is a 9-disc CD set consisting of three 3-disc sets. We decided to package them in DVD cases because we could put 3 discs in each case and also because it created a beatiful, elegant package when all three are together on the shelf. From the Heartpower website: The Aspects of the True Self CDs will help you resolve personality issues that would otherwise keep you in self-defeating life patterns. By using them, you will discover the events, emotions and decisions that impact your life negatively and stop you from manifesting the life of your dreams. Use these CDs in conjunction with their book, HEART POWER, as a way to stay balanced and on track in your everyday life. They will help you reconnect to your True Self which has the power to replace negative, self-defeating programs with honesty, integrity, compassion, dignity, and strength. Set Yourself Free! All three sets are available from Heartpower's online shop

Heartpower Book Design and Production

2010-12-13T12:11:10+13:00

"This is a beautiful little gem of a book." From the Heartpower website: This book is a tool to help you reconnect with your True Self on an ongoing basis. It provides an understanding of the core principles of The Heartpower Process and will help you stay engaged and on track using it. Use it as a constant reminder that your True Self has the power to replace negative self defeating programs with honesty, integrity, compassion, dignity and strength. It provides a way to monitor changes in your life as your True Self leads you into successful trust-based relationships, truthful communication and a deep sense of peace, love and happiness… facilitating the growth and evolution of yourself and humanity. Set Yourself Free!

Photography for Eagles Nest

2010-12-13T12:13:33+13:00

In September 2006, we photographed Rahimoana extensively for use in their brochures, advertising, website and other publicity material. We strived to portray the expansive elegance and beauty of the building in this multi-award-winning estate and of the breathtaking location perched on the cliffs overlooking the Bay of Islands. These images have appeared in numerous magazines including Air New Zealand's Kia Ora inflight magazine, Urbis and a number of other tourism and trade publications.

Jewellery Photography for Gaya's Designs

2010-12-13T12:14:16+13:00

Gaya Selder, a Golden Bay jeweller, has quickly built a name for herself as a creator of beatiful jewellery using silver, gold, paua, pearls and the much rarer and more sought after, New Zealand paua pearl. Her work has been featured in articles and is exhibited around New Zealand.

Kitchenware photography for Baku

2010-12-13T12:16:04+13:00

In order to build the best looking website we could, we really wanted to have great imagery. So, we spent a few hours in the Baku shop photographing various objects we thought looked interesting and visually appealing. While it could have been possible to shoot the images in a studio, we wanted to create an aesthetic for the website that conveyed a certain feeling that is only really possible to find in the shop itself.

Mariposa Receipt Folder

2010-12-13T16:37:43+13:00

Mariposa prints their warranty information and their gift vouchers on the receipt and wanted something a little more durable and stylish for customers to take away with them so we created these cute little folders which the receipt is stapled to for safekeeping.

Golden Sands Migration Logo Design

2010-12-13T16:34:16+13:00

The brief was to create a logo that incorporated the silver fern while also being clearly New Zealand so we created an illustration that portrayed the map of New Zealand made up of stylised ferns.

Newsletter Design and Illustration

2010-12-13T16:31:27+13:00

We designed this newsletter so that it folded up and sealed with the address sticker meaning it didn't need to be mailed inside an envelope.

Mariposa Blanket Poster Design

2010-12-13T16:28:53+13:00

This was an illustration we created for a poster in Takaka's local cinema, the Village Theatre. Mariposa donated a bunch of warm blankets to the theatre for people to use during the winter and we created a poster letting people know they could use them (and that they should return them when finished!).

Concept Box Packaging Designs for Living Light Candles

2010-12-13T16:22:24+13:00

We created these concepts for a new product Living Light Candles were developing. Incorporating strong hand-drawn illustrations, we wanted to create a really strong Kiwi flavour without it being too "Kiwiana". This particular product was never launched.

Design and Production of Packaging for Living Light Candles Soy Candles

2010-12-13T17:23:53+13:00

We wanted to create a beautifully illustrated yet economical box that was flexible enough to be used over a number of different products. To achieve this, we came up with a 2-colour design that is spot UV glossed to give an additinal flair of elegance. Because the client had a large number of boxes on hand, we printed the design on a sleeve which slides tightly over the boxes making an affordable packaging solution. The sleeves are printed in a range of different colours with each sleeve just a 2-colour job.

Tui 25 Years Illustration

2010-12-13T17:27:57+13:00

We wanted to create something different for Tui's 25 year celebration yet we needed to make it very clearly "them." What we came up with is an illustration based very closely on their existing Tui bird logo that is beautiful yet simple and flexible enough to be printed in a limited number of colours. The illustration was produced on sample sachets that were inserted in massage magazines in Australia as well as posters and fliers.

Website design and development for Chatham Rise Rock Phosphate

2010-11-17T10:00:10+13:00

The brief was to create a professional website that is clean, easy on the eye and easy to use. As it will have information added regularly over time, it needed to be designed to accommodate a growing news section. We have broken the news section down into categories so it's possible to cross-reference articles based on their broader themes as more information is added.

Website and shopping cart for Crian & Deanne Fine Woodcraft

2010-11-17T11:31:29+13:00

Crian and Deanne have been making and selling beautifully crafted woodwork at the Nelson Saturday Market. They have developed a real passion for their work and recently decided to expand their market beyond marketgoers and onto the web. In order to be able to create a nice, elegant e-commerce website without the typical design and development expense, we have built the site using Big Cartel which is great for doing simple online shops that work well but don't need to be too complex behind the scenes and can have a simple design.

Website Design for Ezi Irrigation

2010-12-13T17:48:37+13:00

"Ezi Irrigation launches the EZI 018, a new implement to assist in the shifting of travelling irrigators on farmland."

NZ Post Recycle Centre shop and Web Design

2010-12-13T17:28:34+13:00

We've had the pleasure of working with New Zealand post over the past few months developing a little e-commerce website for their Recycle Centre project. This website had a very tight budget as it is somewhat of a proof-of-concept for NZ Post. It is built using the excellent e-commerce platform, Shopify and we used an off-the-shelf template which we customised to fit the needs and branding guidelines of New Zealand Post. The New Post Recycle Centre repairs, cleans, paints, sews and upholsters old office furniture and equipment from Post Shops make it suitable for resale. It really is a fantastic initiative that I think the majority of Kiwis are unaware of. So, if you're after a new desk or filing cabinet or other piece of secondhand office equipment, it's definitely worth checking out their website for a bargain.

Website Design and Development for Ferntown Lodge

2010-12-13T17:19:26+13:00

Bordered by the mouth of the Aorere River (Maori for flowing spirits), Ferntown Lodge offers boutique accommodation in Golden Bay, New Zealand. Whether you're on your honeymoon or looking for a bit of adventure, they will be offering a truly unique Kiwi experience. We've worked closely with the client on this one to write the text and to hone it to fit their unique style and character.

Design and Development of Online Shop for the Wholemeal Café

2010-12-13T17:18:27+13:00

We've been discussing this little project with the Wholemeal for a couple years and we've finally done it. Now people from all around New Zealand and allover the world can order Wholemeal Café cookbooks (editions one and two) as well as t-shirts and other goodies which will be added soon. We wanted to create a look that was simple and clean but had a café feel to it. Because of the limited budget, we've built the site using the excellent Big Cartel shopping cart system which we've been toying with for a number of years.

Website for Private Lifestyle Block Sale

2010-12-13T17:14:51+13:00

To give a special property the exposure it needs to sell in the current economic climate, it's more important than ever to find different avenues to market it. While this lifestyle block near Takaka (in Golden Bay, New Zealand) is listed on several New Zealand real estate websites, we felt it would give it a better chance of finding a buyer if we created a nice little website with more detailed descriptions and a larger collection of images than what the real estate agencies provide. One potential issue with real estate agencies is that they tend to have a large number of listings which makes it difficult for them to give each one as much attention as it needs to sell or making it hard for potential buyers to find what they are looking for.

Aussie Super Transfers Web Design

2010-12-13T17:00:06+13:00

To keep the budget down and to turn this site around in under a week, we opted to use the same design and look as Cranfield Insurance & Investments' sister site, UK Pension Transfers. These are rapidly growing markets and the brief was to create something very quickly that is professional and elegant in order to capture these new markets.

Happyzine News Blog

2010-12-13T16:58:38+13:00

From the Happyzine website: Happyzine – where optimism and sustainability meet. Happyzine is dedicated to focusing on the brighter side of life.  We celebrate what’s going well, and dream together about what’s possible.  Happyzine is a positive news website, weekly electronic magazine and blog with a strong Aotearoa flavour.  We focus on the environment, Maori, youth, and inspiring New Zealanders. Happyzine also includes general good news from around the planet, opinion pieces, blogs, positive thinking success stories, and much, much, more.

UK Pension Transfers website

2010-12-13T16:54:17+13:00

Cranfield Insurance & Investments provides specialist advice and analysis and a transfer service for UK Pension Transfers to New Zealand. In this rapidly expanding market, we had to come up with something quickly and with a reasonably limited budget. We wanted to create a website that was modern and fairly mainstream yet, as usual, simple and elegant. As with all our sites, we wanted the navigation to be clean and clear and the graphics to be fresh. The site is built on our content-management system so the team at Cranfield Insurance and Investments can easily add new content as they grow into this market or they can modify and tweak existing content themselves to optimise their site in the search engines.

Motupipi Primary School website

2010-12-13T16:52:58+13:00

Set amidst Golden Bay’s rolling green countryside with spacious playing fields and mature trees, Motupipi Primary School is a friendly, progressive school which values its children and offers a wide range of stimulating learning programmes. This website uses our Light Package which enables us to offer simple, elegant, inexpensive websites for those just getting started with their web presence. Lucid Design also designed the logo and sign in the homepage photo.

Award-winning luxury resort

2010-12-13T16:51:10+13:00

More than a five star hotel, luxury lodge, resort, or holiday home, Eagles Nest is a multi-award winning 70-acre private retreat offering the ultimate accommodation with five unique villas and private tracks through glorious native bush to sunny, secluded beaches. Located on the Tapeka tip of the Russell peninsula in the heart of the sub-tropical paradise of Northland’s Bay of Islands, the unique microclimate provides some of the best weather in New Zealand and the ideal location to vacation year-round. (This website is no longer online)

Nelson retirement village website

2010-12-13T16:19:35+13:00

Our objective with Gracefield Living was to create a comprehensive, online brochure website that reflected both the elegance and the vibrancy of the residential community resort. We chose a design that relied heavily on strong imagery with a background of neutral colours, showcasing Gracefield’s architecturally designed, eco-friendly, modern, and stylish homes and grounds. It was important to keep the site user-friendly and accessible to a broad audience. Featuring an image gallery, a news blog, and a FAQs section, we made navigation simple with clear indications of where the user is at all times. We also included a content-management system (CMS) enabling the Gracefield Living staff to easily update the website on their own. Finally, we embedded a Google map to facilitate getting directions to and from this gracious Nelson retirement village.

Website Design for the Golden Bay Weekly

2010-12-13T12:20:48+13:00

In creating the website for The Golden Bay Weekly, we took special care to preserve the overall look and feel of the iconic Golden Bay local newspaper, while striving to make it visually appealing, unique and appropriate on screen. Utilising a linear layout for the articles to emulate the printed version, we then intentionally added colour imagery in order to a point of difference from the black-and-white printed paper. We created a news article system that categorises current articles into appropriate sections and displays back-listings from previous papers. Our system routinely archives articles on a monthly basis to keep the site current and uncluttered. Images can easily be uploaded onto the site using basic software and our content-management system (CMS) automatically resizes them and creates thumbnails as needed.

Elspeth Collier Photography website

2010-12-13T12:20:09+13:00

The emphasis for the Elspeth Collier Photography website was to keep the design clean, simple and unobtrusive, allowing the photographs to take centre stage. Despite the use of numerous large, bold images, we ensured the site remained suitable for smaller screens and slower internet connections. We implemented a cross-fading slideshow of Collier's world-renowned architectural, landscape, portrait and wedding photography on the homepage, framed against a plain white background to impress viewers at first glance. Easy-to-navigate image galleries were strewn throughout the site, displaying various collections of her work. The photographer can upload images directly from her camera onto the website, where our content-management system (CMS) automatically resizes them and creates thumbnails.

Website Design for Crikey Creek guides

2010-12-13T12:15:14+13:00

For this project we wanted to create a look that captures the feeling of adventure with an elegant but somewhat rustic design. Crikey Creek supplied a collection of fantastic images so we wanted to create a strong photographic element in the layout to further capture the essence of what Crikey Creek have on offer. Crikey Creek Guiding was created to provide overseas anglers and hunters with the opportunity to fish and hunt New Zealand's rivers and mountains the way intrepid kiwis have done for generations. They offer wilderness trips of tailored duration and challenge for those seeking a truly New Zealand back country experience. Crikey Creek Guiding is based in the beautiful mountain village of St Arnaud and is surrounded by Nelson Lakes National Park. The mountains and rivers of the South Island provide endless opportunity for those wanting involvement in an adventurous fly-fishing or hunting expedition. Your options become as infinite as your imagination.

Shopify online shop for flour mills and grains

2010-12-13T12:02:55+13:00

The Grain Mill Company specialises in the importation and sale of beautiful, wooden European flour mills and grain flakers as well as a wide range of organic grains.

Website for Seifried Vineyard & Winery

2010-12-13T11:59:00+13:00

The Seifried family have been making stylish food-friendly wines since 1976. Their range includes rich full Chardonnays, fine floral Rieslings, lively herbaceous Sauvignon Blancs, warm plummy Pinot Noirs and when conditions are right, intensely delicious dessert wines. Pristine conditions, along with specially-selected north-facing vineyard sites offer a range of soils from free draining gravels to heavy alluvial clays and a climate tailor-made for growing richly varietal, elegant wines.

Design and Development of Parcels iPhone App

2010-12-13T17:15:02+13:00

This was an internal project to experiment with iPhone app development and to try out and test a new API from NZ Post. We developed Parcels for small businesses and individuals who send and/or receive deliveries with New Zealand Post or CourierPost. One of the frustrations of current track-and-trace systems is that you need to enter your tracking number each time you wish to check the status. We've designed Parcels so that it stores your packages so you can check back regularly to see the status of the delivery. Parcels is our first iPhone app and we're already working on a second application which we're pretty excited about. If you have any feedback or comments, please feel free to leave us a public comment below or get in touch. We're open to suggestions as we want to make Parcels the number one track-and-trace app in New Zealand. If you are a courier company and would like to discuss the possibilities of integrating your track-and-trace into Parcels, please also get in touch.

Shopify and Campaign Monitor Integration

2010-12-13T17:17:25+13:00

Lucid Design has developed a Shopify App that automatically adds a customer's name to a subscriber list in Campaign Monitor when an order is placed. If you would like to give feedback, make a feature request or report a bug, please check out our support site.

Website for our development division, Lucid Code, which specialises in Ruby on Rails and iPhone/iPad app development

2010-12-13T17:45:19+13:00

We have recently launched a new development division focused purely on the more technical aspect of our business. Many do not realise we have a strong dev side to Lucid Design so we thought Lucid Code was a good way to promote it better. Lucid Design has experience with Ruby on Rails, CSS, AJAX and Javascript, RESTful APIs, iPhone and iPad apps and Cocoa development. We're pretty passionate about good code and about developing exciting applications.

NZ Nature Calendar 2009

2010-12-13T17:03:57+13:00

August always brings a small sense of relief with production of the New Zealand Nature Calendar complete. It's an eight-month-long project with a real emphasis on quality of imagery and layout. The NZ Nature Calendar has become somewhat of an icon amongst nature calendars in New Zealand. From the NZ Nature website One of the most popular nature calendars in New Zealand, the diverse, inspirational beauty of our country is celebrated in superb colour and detail by some of New Zealand's leading nature photographers. It also includes an educational "Meet Our Wild Friends" featuring a selection of our special wildlife. This year's cover is a rarely photographed aspect of a New Zealand scenic icon "Mitre Peak, Milford Sound, Fiordland National Park" by Andrew Fear and each month you can enjoy a different presentation of New Zealand's natural splendour in a full colour photograph along with: Informative text relating to the location. Plenty of room to write notes and appointments on the corresponding date page. New Zealand public holidays and special occasion days. Moon phases in New Zealand. The calendar supports Ecologic Foundation's efforts to lead and nurture the emerging trend toward environmentally-friendly farming. More than 3,400 nature conservation covenant areas have now been set aside on New Zealand’s farmlands, and over 75% of dairy farms have provided protective fencing for their streams. There is a sense of growing commitment to sustainability, and harmony with nature, in New Zealand’s farmed landscapes. Calendar measures 31cm x 21cm (12" x 8.5") when folded.Calendar plus included envelope, for easy gift posting, weighs less than 200g qualifying for (New Zealand) overseas letter rate postage.Hole punched for wall hanging.Printed on 100% elemental chlorine free paper. Cover & Jun: Mitre Peak, Sth Is. / Jan: Wainui Inlet, Sth Is.Feb: Anatori River, Sth Is. / Mar: Hawdon Valley, Sth Is.Apr: Castle Hill rocks, Sth Is. / May: Korokoro Falls, Nth Is.Jul: Southern Alps, Sth Is. / Aug: Pororari River, Sth Is.Sep: Motukiekie Rocks, Sth Is. / Oct: Mt Balloon, Sth Is.Nov: Cascade River, Nth Is. / Dec: Lonely Bay, Nth Is.

Rack card design for mini golf

2010-12-13T12:21:28+13:00

We wanted to create something that tied into existing branding for Little Rock Mini Golf. Their little Mini is entirely branded and covered with signage which is very striking and really stands out on the street. We used client-supplied imagery to give an impression of the place and what it offers.

Stationery Design for Eagles Nest

2010-12-13T12:22:00+13:00

A4 and DLE Envelopes, Letterheads and Note Pads. All designed with a simple, minimalist style to reflect the elegance of Eagles Nest.

Clean Earth Soap Packaging Design

2010-12-13T12:28:42+13:00

Natural ingredients and the purity of the product inspired this single-colour packaging. We used pastel coloured paper in various shades to distinguish the different types of soap and hand-written text to further emphasise the hand-crafted nature of this wonderful product. Clean Earth Soap is handmade in Golden Bay, New Zealand.

Business Card Design for Ueli Marti

2010-12-13T12:27:39+13:00

Ueli Marti is a local Golden Bay artist working with Takaka Black Marble. A full colour front with monotone back printed on thick bright white matt stock gives the final product a smooth earthy feel.

Labels for Living Light's Urban Candle range

2010-12-13T16:18:37+13:00

Up until we created these labels, Living Light Candles had a wide array of different labels for different candles which meant they had a large amount of inventory tying up valuable money and space. We wanted to create a label that was strong and bold yet versatile enough to be used on a wide range of candle shapes and colours. By keeping the shape and colour somewhat neutral, we created a label that does work well across their range and the warm charcoal colour actually complements virtually any candle colour.

Tea Packaging Design for Divine Herbals

2010-12-13T16:18:44+13:00

We needed to create packaging that was economical yet bright and professional. We created the labels based on an existing logo and artwork and designed the labels to be printed on off-the-shelf labels so they could be printed in-house on our high-end Xerox printer.

Glossy Magazine Ad Design

2010-12-13T16:17:31+13:00

We wanted to play on the misconception that, by being one of the most expensive luxury lodge accommodations in New Zealand, Eagles Nest is too expensive for Kiwis. In fact, Eagles Nest offers a full range of award-winning accommodation options from affordable packages starting at under $300 per person right up to the world-class Rahimoana at, yes, $18,000 per night.

CD Packaging

2010-12-13T16:39:24+13:00

This was Tina's first album released in New Zealand and we wanted to create a strongly illustrated design that reflected her strength and her journey which is portrayed in the music.

CD Packaging for Anahata Yoga

2010-12-13T16:48:58+13:00

The client already had a number of CDs in this collection and the brief was to create a new album that complemented the existing ones while having its own unique style and feel. We wanted to create something that had a strong sense of spirituality and beauty while making it look professional and fresh.

Ad for Wild Tomato Magazine

2010-12-13T16:49:47+13:00

We wanted to create an ad that gives a better taste of our creativity. In the past, we’ve had a tendancy to make our ads clean and simple—which can result in an ad that really doesn’t say what we do. So, as we are currently in the midst of the Nelson and Marlborough grape harvest, we thought it would be fun to play on the seasonal theme while also pitching to vineyards and wineries who might be ready for a change in their design and marketing. Let us know what you think!

Design of 2009 Annual Report

2010-12-13T16:56:00+13:00

It's interesting designing something that, in truth, very few people actually bother to look at. Nevertheless, we took up the challenge of creating an annual report that, we feel, is well laid out and visually appealing. We put some real effort into laying out all the tables elegantly with good use of typography for a clean, clear, fresh layout. The full PDF of the report can be downloaded from Widespread Portfolios' website: http://widespread.co.nz/widespread-energy/annual-reports

Imagine Designs Business Card Design

2010-12-13T16:59:27+13:00

Two Mums recently bought a well-established blinds business and wanted to give it a fresh makeover. They rebranded it Imagine Designs and came to us with a limited budget but the desire to create something that jumped out. Using the talents of our illustrator, we came up with a logo that symbolises what they do in a fun, energetic way. We also came up with six colour versions of the card to further reflect the nature of this successful little business.

July '09 ad for Wild Tomato

2010-12-13T17:00:52+13:00

Continuing our current trend of using fun, creative illustrations to showcase the talents of our designers, we have created a little ad that we hope will stand out as being a little different from the usual corporate look of many Nelson design agencies. We want to show that Lucid Design is different bringing fresh, creative, innovative perspective to design.

Design of Takeaway Coffee Cups

2010-12-13T17:02:00+13:00

When we took on this project, we were supplied with existing artwork which had been created for menus and bookmarks. We wanted to create a cup design that was bright and funky and in keeping with the Wholemeal Café's current artsy look. Two sizes were produced with production runs of 25,000 per size so we also needed to come up with a design that would last. (For those who are interested, this mockup image was created in Adobe Illustrator CS4 using the 3D revolve tool with a PDF of the label mapped onto the model)

2010 NZ Nature Calendar

2010-12-13T17:03:01+13:00

The New Zealand Nature Calendar has become somewhat of an icon for NZ Nature and the Ecologic Foundation. This year brings another collection of great images from some of New Zealand's most well-known and award-winning photographers.

Bug repellent candle labels

2010-12-13T17:04:28+13:00

With just two weeks to go before their largest annual gift fair, Living Light Candles decided to redesign their bug repellent label. We do a lot of work with Living Light Candles and, because we have a good feeling for what they need, we were able to create this label from first concept to print-ready artwork in a day (including the hand-drawn insect illustration by our talented in-house illustrator). And a quick picnic table photo-shoot outside our studio at the end of the day meant we were able to squeeze it into their 2009 catalogue (at the very last minute!). Our client is thrilled and we are really happy with the results—they look great.

Design of 2010 Product Catalogue for Living Light Candles

2010-12-13T17:06:30+13:00

Last year we embarked on a complete redesign of Living Light Candle's product catalogue. The feedback we got was that, in conjunction with all the new packaging we have also designed over the last two years, they had their best year ever. The response to the fresh new look of the catalogue and the bright, elegant, contemporary packaging has been fantastic. This year, with the gift fair looming and time running out, we decided to keep the foundation we created last year and just give it a polish and tighten up the layout and design. The overall look and feel is the same but it's cleaner and makes better use of limited space. We are very happy with the results. All we'd really like to change next year is a full re-shoot of all the products in a single, consistent session to really make them pop.

Logo Design for Golden Kids

2010-12-13T17:25:30+13:00

We wanted to create a logo that is strong and professional yet fun and playful. We used an illustration that has a finger-painting feel to it but, through the use of simple, solid colours, portrays a strong sense of professionalism which is also important for a preschool.

Design of Label and Packaging for our Holiday Gift

2010-12-13T17:29:46+13:00

Earlier this year we wanted to come up with a gift for some of our bigger clients who we have been working with for some time. We also wanted to create a fun in-house project that would be interesting to work on. So, to give ourselves an excuse to create a neat packaging job, we came up with our own wine label and gift packaging. We got a case of unlabelled wine from Seifried Vineyard who are an old client of ours and designed our own labels. After searching high and low and trawling through packaging and office supply websites, we discovered that the only truly practical packaging for sending wine in the mail is New Zealand Post's wine box. The problem was, it's not very pretty. Function over fashion for sure. In the end, we opened out the wine boxes flat and spray painted the printed side with several coats of satin matt brown spray paint. We then re-assembled the boxes inside-out so they're plain corrugated cardboard on the outside (with a nice little stencilled bird image) and rich brown on the inside. The protective insert is fortunately plain white so we kept that as-is. We printed a sheet of variable-data mailing labels with the names and addresses of our clients in a design that is in keeping with the rest of the look. By using transparent label stock, we were able to tie it in further with the overall design. And, after many weeks of tinkering and waiting for clear, wind-free days to do the painting, we had a collection of unique, one-of-a-kind wine boxes to send off. Perhaps next time we'll come up with a more streamlined way of doing it.

Logo Illustration & Stationery Design for Verbages

2010-10-27T11:37:50+13:00

This was a rebrand of an existing logo and we wanted to create something traditional yet a little creative and quite professional. We used hand-illustrated letters for the main logo to bring the creative element with a strong, clean, bold typeface for the rest of the text.

Packaging Design for Mainland Fresh Baby Salad Greens

2010-12-13T12:17:05+13:00

This was an intersting project at the time as it was the first time we had created a package design of this kind. The challenges include the fact the design is printed on clear plastic meaning white needs to be laid down first. It is also tricky in that the design wraps around a flexible package which results in wrinkles and glare. Of course there is also the issue of the product showing through, too, which means the "look" of the product needs to be taken into account as part of the overall design. Our goal was to create something that stands out in an increasingly competitive market of ready-to-eat produce. We wanted to create something that had an intentionally old fashioned feel to it while also appearing fresh and bright.

Shopify shopping cart site for Clean Earth Soap

2010-12-13T12:07:13+13:00

The Clean Earth Soap website is one of our first sites built on the excellent Shopify e-commerce platform. We had an extremely limited budget and set out to create a site that was simple and elegant and professional to help this small business take their product nationwide to complement sales at local craft markets.

Website design for boutique luxury country accommation

2010-12-13T12:05:27+13:00

Located in the heart of Nelson's apple growing region, Atholwood is the perfect place to relax and unwind. Wander through hidden pathways on the secluded 2.2 acres of landscaped gardens. Marvel in magnificent views of the Tasman bay and impressive mountains as you soak in the salt water pool or spa. Lavish in the well-appointed suites and apartments. You'll forget that the rest of the world even exists.