Luckie ReThink Tank

LUCKIE & CO. ADDS SENIOR CREATIVE TALENT

Brandon Atwood — Mon, 20 Aug 2018 17:44:58 +0000

ATLANTA and BIRMINGHAM – Luckie & Co. announces Lisa Balser is joining the agency as a group creative director. The firm also hired Denise Arnold as associate creative director.

Balser arrives at Luckie with more than 20 years of experience, with recent agency assignments including freelance and contract work at Moxie, Huge, GTB, and DigitasLBi, developing campaigns for international accounts including Ford, Delta, UPS and Coca-Cola. She has a passion for non-profits and also worked with American Cancer Society, The Center for Civil and Human Rights, The Eating Disorders Information Network (EDIN), and Usher’s New Look. Previously she was creative director/copywriter with the Atlanta office of Fitzgerald & Co., where she helped launch their Diversity and Inclusion program, and associate creative director with Ogilvy & Mather.

Balser is a Certified Diversity Executive (CDE), working with clients, agencies and schools to develop programming and policies designed to further more diverse and inclusive cultures within organizations. Balser is also an instructor, advisor and diversity consultant with The Creative Circus and serves as lead of the Atlanta Chapter of SheSays, an award-winning global organization focused on the engagement, education and advancement of women in creative industries. Balser resides in Sandy Springs.

With Balser’s arrival, Luckie & Co. now has a trio of women at the helm of the agency’s creative team, each with the title group creative director. Hired in spring 2018, Maria Goodall also leads Atlanta creative efforts, while Vice President/Group Creative Director Stephanie Naman leads a team in Birmingham. Balser works in Luckie’s Atlanta office. Arnold joins as a member of Balser’s team

Arnold arrives at Luckie with more than 17 years of experience with both digital and traditional agencies. Prior to joining Luckie, Arnold held positions with Digitas, Moxie, JWT and Ogilvy, and she gained a passion for healthcare through personal experience and work with clients Piedmont Hospital, Children’s Healthcare of Atlanta, Astrazeneca and Brookdale Senior Living as well as brand experience with Delta Air Lines, Nike and the U.S. Virgin Islands. Arnold resides in Peachtree Corners, Ga.

About Luckie & Co.

Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients’ toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in healthcare, tourism, and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. Learn more at Luckie.com.

JOHN HUNTER WINS PRESTIGIOUS HONOR FROM AMERICAN ADVERTISING FEDERATION

Brandon Atwood — Mon, 23 Jul 2018 20:37:38 +0000

A member of the team at Luckie & Co. received a prestigious industry award for his work in videography last week.

John Hunter, a senior editor and director of photography in the agency’s Birmingham office, earned one of the annual Ten Awards presented by the American Advertising Federation (AAF) of Birmingham. Hunter was given the Production Award in recognition of craftsmanship and creative excellence in bringing “the brilliant and sometimes grandiose-ideas of creative teams” to life.

Hunter has been with Luckie & Co. for 10 years and prior to joining the firm was in freelance film production. As director of photography, he manages in-house production and video editing across all media channels for Luckie. His work touches a wide range of clients including the U.S. Civil Rights Trail, Little Debbie, Williamsburg Tourism, and several projects on behalf of Regions Bank.

“John is an incredible talent,” said Brad White, creative director for Luckie. “As a videographer, he can shoot anything from simple interviews to broadcast-level commercials to incredibly cinematic images that take your breath away. We are proud to see him recognized by the industry for the brilliant work he does every day.”

Hunter received the honors at a ceremony in Birmingham’s Vulcan Park on June 28. He is a resident of Vestavia Hills.

About Luckie & Co.

LUCKIE & CO. ADDS CREATIVE DIRECTOR AND BI/ANALYTICS LEAD

Brandon Atwood — Tue, 10 Jul 2018 19:56:29 +0000

Luckie & Co.announced two additions to the agency’s Atlanta-based team. Maria Goodall joins as Creative Director while Brian Lamkin joins as Vice President of Business Intelligence and Analytics Solutions.

Goodall joins Luckie & Co. from Moxie, where she most recently served as associate creative director. With two decades of marketing and advertising experience, she has developed integrated, multi-channel campaign for international consumer brands such as Verizon, L’Oréal, Coca-Cola, UPS and Wells Fargo. As Luckie’s creative director, Goodall will work with a team of art directors, writers and designers in the Atlanta and Birmingham offices. Goodall’s alma maters include Moscow Architectural Institute, Israel Institute of Technology and Massachusetts College of Art.

Brian Lamkin joins Luckie & Co. to manage business intelligence and analytics solutions for the agency. Throughout his 23 year career Lamkin has held a variety of IT, data warehousing, sales analytics, and marketing analytics positions at Cash America International, Galderma Laboratories (a division of Nestle Skin Health), and Smith & Nephew. Brian has an extensive background in database management, BI platform implementation, team leadership, and predictive analytics. Contributing to both Luckie offices, Lamkin is based in the Dallas-Ft. Worth area.

About Luckie & Co.

LUCKIE & CO. EXPANDS HEALTHCARE MARKETING TEAM WITH TWO LEADERSHIP ADDITIONS

Brandon Atwood — Thu, 21 Jun 2018 20:04:42 +0000

New Hires Strengthen Agency’s Experience with Big Pharma and HCPs

Luckie & Co. announced two additions to the agency’s expanding national healthcare team: Kamala Prince joins Luckie as the firm’s Strategic Business Unit Leader, Pharma, while Adam Meadows joins as Director of the Strategic Engagement, Pharma Business Unit.

Kamala Prince brings 16 years of pharmaceutical industry marketing experience to the team. She most recently led patient marketing at United Therapeutics, a biotech firm located in Research Triangle Park, N.C. Previously, Prince spent 12 years at GlaxoSmithKline and ViiV Healthcare where she held marketing positions in direct-to-consumer and healthcare professional marketing, working across multiple therapeutic areas. ViiV Healthcare has been a Luckie client since 2010. Prince earned a bachelor’s degree in political science from Duke University and an MBA from the University of Michigan. She will be based in Raleigh, NC

Adam Meadows brings to Luckie over 14 years’ health marketing experience encompassing digital, mobile, social, and public relations for national and global brands including Merck, Octapharma, Novartis, and Zoetis/Pfizer Animal Health. He has been the architect of analytics and optimization plans, overseen dozens of website builds and consumer & sales apps, and managed omni-channel patient campaigns that include eCRM elements. Meadows earned degrees in Marketing and German from Auburn University, and he will be based in the agency’s Atlanta office.

About Luckie & Co.

LUCKIE & CO. AND ALABAMA TOURISM DEPARTMENT SHARE NATIONAL AWARD FOR ADVERTISING EXCELLENCE FOR U.S. CIVIL RIGHTS TRAIL

Brandon Atwood — Sat, 09 Jun 2018 17:19:25 +0000

ATLANTA — June 9, 2018 – Marketing solutions firm Luckie & Co. in partnership with long-time client Alabama Tourism Department, has won a prestigious Silver ADDY honor for their work on the U.S. Civil Rights Trail project. The awards ceremony took place on June 8 in Chicago.

Greensboro’s Woolworth and the lunch counter, site of the first ‘sit-in’s protesting segregation at lunch counters across the south. The site is now part of the International Civil Rights Museum

The American Advertising Awards (ADDY’s) are the advertising industry’s largest and most representative competition, attracting more than 40,000 entries through local AAF Club (Ad Club) competitions. The mission of the competition is to recognize and reward the creative spirit of excellence in the art of advertising.

In the category Out-of-Home & Ambient Media – Poster – Single Unit, Luckie & Co. and Alabama Tourism Department won Silver for their work related to the U.S. Civil Rights Trail, specifically for a print poster used to promote The Trail at live events. A national Gold ADDY is recognition of the highest level of creative excellence, judged to be superior to all other entries in the same category. Entries that are also considered outstanding and worthy of national recognition receive the Silver ADDY.

Launched on Martin Luther King, Jr. Day 2018, CivilRightsTrail.com connects 14 states and over 100 landmarks of the Civil Rights Movement. The site functions as part travel planner, part history lesson and part catalyst for travelers who have a high interest in historical sites and families who want to add a meaningful educational component to their travels.

Conducted annually by the AAF, the national ADDY competition is the capstone for three phases of competition, starting with local Ad Club entries at which Luckie & Co. was victorious in the Georgia competition. Luckie also took home top honors in the regional District 7 ADDY competition in April, advancing from there for consideration to the national competition.

“This U.S. Civil Rights Trail initiative has been one of the most impactful our firm had ever worked on,” said Luckie & Co. President John Gardner. “Many of the major events along what is now The Civil Rights Tail took place in our home communities, and we are proud to help tell the amazing story that impacted a nation.

“While the work reflected Luckie’s creative talent, more importantly I believe it showed our humanity – rarely do you show work to your internal team and get a response that includes tears mixed with high fives,” added Gardner.

“This win marks the second national ADDY that Luckie has produced for the Alabama Tourism Department in three years,” said Lee Sentell, state director, Alabama Tourism Department. “Miles Wright’s brilliant art direction embracing Art Meripol’s creative photography truly captured the essence of the U.S. Civil Rights Trail, and Luckie’s collaboration with us brings the drama of the Civil Rights Era to life for countless travelers.”

Wright is senior art director at Luckie, and Meripol is an award-winning photographer based in Alabama.

About Luckie & Co.

About the U.S. Civil Rights Trail

The U.S. Civil Rights Trail is a collection of churches, courthouses, schools, museums and other landmarks primarily in the Southern states where activists challenged segregation in the 1950s and 1960s to advance social justice. Famous sites such as the Edmund Pettus Bridge in Selma, Ala.; Little Rock Central High School in Arkansas; the Greensboro, N.C., Woolworth’s where sit-ins began; the National Civil Rights Museum at the Lorraine Motel in Memphis, Tenn.; and Dr. King’s birthplace in Atlanta, among others. The people, locations and destinations included in the Civil Rights Trail provide a way for families, travelers and educators to experience history firsthand and tell the story of how “what happened here changed the world.” For details about dozens of significant sites and to see interviews with civil rights foot soldiers visit CivilRightsTrail.com.