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The perfect holiday gift for pet lovers

(Cincinnati, OH) October 1, 2010 – Lucky Paws is launching its line of PetCakes treats for dogs and cats at the H.H. Backer 44^th Annual Pet Industry Christmas Trade Show & Educational Conference in Chicago, Illinois.

PetCakes, the first-ever organic microwavable dog treat that cooks in less than 3 minutes, are available in three fresh flavors – Original Carob, 3 Cheese and Pizza – for dogs. Cat lovers aren’t left out of the game – a new Cheese Nip PetCakes is now on the market for cats and their owners.

Each package of PetCakes includes two packets of organic mix and a re-usable microwave pan, in the shape of a bone for the dogs and the shape of a fish for cats. PetCakes can be decorated with peanut butter, low-fat cream cheese or applesauce for extra enjoyment.

PetCakes evolved from Lucky Paws’ first product, PupCakes 2 go, introduced earlier this year and the winner of the highly coveted “Best New Product” award at the 2010 Global Pet Expo.

“PetCakes are a line of easy-to-make, nutritious and tasty treats for pets,” said Melinda Kirk, founder and CEO of Lucky Paws. “Pet owners are busy but they still want to be able to make homemade treats for their pets – now they can in three minutes with PetCakes. It’s the perfect activity to share with kids or leave as a project with the babysitter.”

Kirk began baking homemade canine treats out of her home in the 1980’s. In 2008, she recognized an untapped market for a do-it-yourself, homemade pet treat. She wanted to create a tasty, all natural treat that pet lovers could make quickly. She started working on a recipe and found one that Bella, her best friend, loved. Soon after, Lucky Paws was launched and PetCakes was in the works.

Samples, product tastings and order forms are available in the Lucky Paws Booth #4354 at the show.

About Lucky Paws

Lucky Paws, founded in December 2008 by Melinda Kirk, is committed to providing premium products that are both fun and healthy for pet parents and their furry friends. All products are natural, organic and made in the U.S. More information is available at www.luckypawsonline.com.

Orlando, FL – Lucky Paws was the proud recipient of the prestigious “Best New Product of the Year – 2010″ award given at Global Pet Expo for their “PupCakes 2 go”TM microwavable pet treat. “This award is especially important to me since the public were the judges for this nomination” said Melinda Kirk, CEO and brain child behind the company. The product was chosen from hundreds of entries from around the world.

Lucky Paws, “PupCakes 2 go” are the first ever microwavable organic dog treat that cooks in less than 3 minutes. After years of baking cakes for her own canine friends, Melinda wanted to create a product that would allow everyone to experience the joy of cooking for their own pets.

“We consider this the easy-bake oven experience for the baking impaired who want premium product for a nominal cost” replied John Pitera, Creative Director when asked what was the appeal of this new product.

Lucky Paws, founded in December, 2008, is committed to providing premium products that are both fun and healthy for pet parents and their 4-legged children.

To find out more information or where “PupCakes 2 go” are sold, go to www.luckypawsonline.com

Covington, KY, March 17, 2010 – Lucky Paws CEO Melinda Kirk announced today that Lucky Paws will unveil a revolutionary product that is sure to transform the pet treat industry.

Lucky Paws is proud to announce the launch of PupCakes 2 go, the first ever microwavable treat for pets at Global Pet Expo’s Trade Show, March 25, 2010 in Orlando, Florida.

Each fun-filled kit includes a re-usable custom microwavable pan and 2 dry organic mixes. Give your pup ‘Instant Homemade Goodness’ with the healthy treats you make at home. It’s simple, just add water and peanut butter to the mix and after 2 1/2 minutes in the microwave your pet can enjoy fresh and wholesome treats.

PetCakes will be shown at Global Pet Expo for the first time and promises to be one of the most innovative pet products released this year.

Kirk said, “We are thrilled to be the first to offer your pets a fun, fast and healthy treat you make at home. This is the perfect venue to launch this revolutionary pet product. Give your lucky paws the best with PupCakes 2 go!”

This product will be available to the public online April 2010 along with wholesale opportunities. Lucky Paws says the product will retail for around $10 a box. Media representatives and buyers attending the show can visit PupCakes 2 go at BOOTH 371.

Contact:

Melinda Kirk

Lucky Paws, LLC

888-777-2065