mp3 version of the show can be found here

00:00:00 - COF4 Welcome
00:03:24 - Welcome John Winsor
00:04:42 - Diffusions of Innovation
00:05:05 - Flipping The Ad Model Funnel
00:08:21 - Beyond the Brand (or co-creating from the bottom up)
00:10:34 - Co-creation inspiration - Ethnography, being with customers, “porous companies”
00:13:11 - Marketing vs. Micromarketing
00:14:51 - Skate & Surf Inspiration - Culture, Meaning, Participation
00:17:39 - Engaging in Co-creation is Engaging in “meaning making”
00:18:58 - Patagonia is the example, again
00:21:15 - Fun as a core value
00:22:29 - Hanging With Your Customers - Strategy?
00:23:35 - Fun as a core value: Sign up forms
00:26:58 - Spark: Be more innovative through co-creation
00:30:24 - A more holistic model for business - vertical integration from supplier to customer
00:34:27 - I knows me some ugly Myspace pages
00:36:34 - Mc YouTube 100 Million Videos Served
00:38:32 - The attention economy continues
00:39:33 - The video “conversation”
00:40:45 - Crowdsourcing - Cambrian House & other examples
00:49:55 - Wag of the Finger and Rant of the week: The Coke Show
00:51:54 - Frameworks for Co-creating through social media
00:57:08 - Tip of the Hat: motorola Q wiki
01:00:22 - What can you do with a wiki, beyond encyclopedias, and John Winsors Wiki secret
01:02:11 - Wrap up, thanks, and bob long plays us out with Traveling Riverside Blues

00:00:00 COF3 Welcome, intro, listener comment
00:03:51 Introducing Yobie Benjamin, background etc.
00:07:22 Goodstorm
00:10:31 Non Profit MLM analogy (how non profits can engage their constituents in co-creative and profitable ways)
00:12:33 Goodstorm competitors
00:16:08 Who controls pricing
00:17:58 Sign up process
00:21:00 Yobie hints at massive non-profit roll out
00:22:11 Good work and making meaning with organizations
00:25:43 Social Media and Traditional Media (market buzz and institutional buzz)
00:29:49 Podcasts as in-depth conversations
00:32:12 Using Podcasts in more co-creative ways
00:35:33 COF Scoop big announcement regarding mp3 music collection (5 million mp3’s to be released at least half DRM free that you can resell)
00:37:40 Goodstorm Distribution On Demand
00:39:26 Closing Thoughts From Yobie
00:40:26 Goodbye from Karl
00:41:29 Bob Long plays us out with Banty Rooster blues

Next weeks episode features special guest John Winsor from Radar Communications

In this show: Introduction, why co-creation as a topic? why co-creation is disruptive? (your top 1% of customers leaving). Measuring success of co-creation eg. flickr vs photobucket, youtube vs revver. Co-Creation Tip of the Hat and Wag of the finger. Co-Creative company spotlight: Goodstorm.com and Zooomr.com . Finally the CustomersOnFire.com audio comment competition, your chance to win one of two invites to six apart’s new social media/blogging tool at vox.com