Marketing Relevance

BuilderBooks Kicks Off Free Book Friday with Social Media For Home Builders

Mitch — Tue, 07 Sep 2010 14:07:09 +0000

BuilderBooks will kick off Free Book Friday this Friday by giving away copies of Carol Flammer’s book, “Social Media for Home Builders: It’s Easier Than You Think.” The BuilderBooks program will offer multiple free book giveaways. To participate, make sure you are following BuilderBooks on Twitter. Beginning this Friday, September 10 at 2:00 p.m. (eastern [...]

Something is Missing from Your Social Media Program

Carol — Tue, 07 Sep 2010 00:10:00 +0000

Chances are that you might not even be aware that something BIG is missing from your social media program. It isn’t lost, it was probably never there. Do you know what it is? At present you are duplicating efforts, spending extra time and wondering where the ROI is for your social media program. Your car [...]

Who Are You?

Carol — Sun, 05 Sep 2010 01:54:18 +0000

You are on Facebook now, and you probably even have a few contacts, but who are you? Does this photo look familiar? I have no idea what percentage of Facebook and LinkedIn users have this same photo, but it is HUGE! I want to know who I’m connecting with on social networking sites, don’t you? [...]

mRELEVANCE Launches S&A Homes Social Media Program

Carol — Sat, 04 Sep 2010 03:16:17 +0000

Homebuilder marketing has changed and here’s one builder embracing change. Homebuyers in Virginia, Pennsylvania and Maryland will now be able to find affordable, new energy efficient homes more easily thanks to the launch of the new S&A Homes social media program. Best of all, buyers will be able to interact with the builder on multiple [...]

Another Week, Another Facebook Change (Or Three)

Sarah — Mon, 23 Aug 2010 21:18:00 +0000

If you’ve been monitoring your Facebook business page (which if you have one, should be regularly), you’ve certainly noticed that today is a big day: the end of boxes and expansive pixel width for tabs. Apparently the switch hasn’t occurred yet, so there’s still time to make some quick adjustments. If you still want the information [...]

Homebuilders Who Go Back to School With Social Media Could Win A Textbook

Carol — Wed, 18 Aug 2010 13:33:44 +0000

School is back in session. Fall is in the air and yellow school buses are everywhere. Going back to school can be more than just educational, it can be fun. However, for home builders, developers and remodelers, the learning curve for social media can be overwhelming. Does your home building company have the proper social [...]

Twitter Follow Limits

Carol — Thu, 12 Aug 2010 20:37:58 +0000

Why can’t I follow anyone on Twitter? Has Twitter told you that you can’t follow anyone else? Like many sites, this social networking site uses a formula for determining how many people you can follow. Much like measuring ingredients for a cake, if your ratios are off, it just doesn’t work. Basically, you can follow up to [...]

How Do I Add Video to My Blog Post?

Carol — Thu, 29 Jul 2010 18:28:58 +0000

This has been a popular question lately, so I thought I’d answer it on the blog to serve as a quick reference for anyone having trouble loading video onto a Word Press blog. Here is a quick 5 step process for loading video into your Word Press blog: Load the video into your YouTube account. Make [...]

Traditional Press Releases Are Most Definitely NOT Dead

Carol — Fri, 16 Jul 2010 22:10:14 +0000

“The report of my death was an exaggeration.” – Mark Twain And so goes the increasing belief among many businesses that traditional press releases and media relations are no longer viable in a market where more news is published and accessed on line. Here’s a news flash: A survey by Oriella PR Network of 750 journalists found [...]

Survey Says: Older Americans Use Social Networks and the Internet

Mitch — Tue, 13 Jul 2010 20:19:11 +0000

Surprised? We’re not, but Reuters seemed to be. A recent web article on an AARP-commissioned survey reported, “Social networking isn’t only for the under 40s.” It continued with a couple of findings from the June 2010 phone survey of 1,863 adults ages 50 and older: more than one-fourth of surveyed adults reported using social media sites [...]