Marketing RELEVANCE

Bing Adds Social Search

Delaney Young — Thu, 31 May 2012 13:52:02 +0000

Bing, Microsoft’s “decision engine,” has recently stepped up the amount and quality of its search results by including the new social search feature. Bing promises users more relevant search results in less time, so that you can make faster, more informed decisions. Social search is a social “sidebar” on the right side of Bing’s search[...]

Attend the PWC Builder Webinar: Don’t Click Delete

Delaney Young — Tue, 29 May 2012 16:04:28 +0000

Are your social media sites getting the best of you? Before you click “delete” on those pesky negative comments, learn how to effectively handle them with a free social media webinar from Professional Warranty Service Corporation. “Don’t Click Delete: How to Respond to Negative Comments on Social Media Sites” will be presented by Mitch Levinson[...]

Social CRM: Creating a Sales and Retention Funnel

Carol Flammer — Fri, 25 May 2012 02:04:59 +0000

Social media is typically thought of as marketing, but we want to challenge you to think about social media as a way to build a bigger sales funnel. Interacting with customers and clients in order to convert them from leads to prospects and then from prospects to buyers is the main goal of marketing and[...]

Facebook Launches Timeline Cover Photos

Delaney Young — Tue, 22 May 2012 14:11:00 +0000

mRELEVANCE is pleased to announce that it has clients “covered” when it comes to new Facebook Timeline Cover Photos. Facebook launched Timeline for pages in March, and one of the most noticeable changes is the addition of a large cover photo at the top of each page. Carol Flammer, managing partner with mRELEVANCE comments, “Although[...]

How Do I Get a Reporter to Know I Even Exist?

Melissa Bennett — Mon, 21 May 2012 13:34:05 +0000

We recently wrote about the importance of having strong relationships with reporters to get our clients “ink.” But obviously, we don’t have one-on-one relationships with every reporter out there. Sometimes you see an article that’s about a national trend or offers helpful tips, and it includes quotes from someone in the same line of business[...]

Your Influence Meter 2.0

Delaney Young — Thu, 17 May 2012 13:21:22 +0000

Klout, the tool for measuring and leveraging your social media influence, recently released an upgrade to its application programming interface (API) , as well as several new features. Version two of Klout’s API includes several new features. The site is now “Klout-focused” instead of “Twitter-focused,” meaning that users now have Klout IDs separate from their[...]

Keep Out: Employers Not Wanted

Mitch Levinson — Sat, 12 May 2012 09:51:48 +0000

To share or not to share? That is the million dollar question that has been dominating the social media world lately as more and more employers are asking their employees or potential employees to grant them access to their private social media profiles. A new study from American Pulse reports that 40 percent of people[...]

Attend the He Said. She Said. Webinar

Delaney Young — Tue, 08 May 2012 21:29:25 +0000

Get your marketing questions answered at the He Said. She Said. webinar presented by Lasso Data Systems on Thursday, May 24 at 1 p.m. EST. Join Carol Flammer and Mitch Levinson of mRELEVANCE for a free, 30 minute webinar that is sure to give your company a boost when it comes to online marketing. Participants[...]

5 Common Reasons Your Website Doesn’t Rank Well

Trevor Niemi — Fri, 04 May 2012 19:39:41 +0000

Ever wondered why your website isn’t showing up at the top of a Google search? Here are some common mistakes people make when it comes to search engine optimization: 1. Your website wasn’t built with Search Engine Optimization (SEO) in mind in the initial design process and is missing key components that Google and other[...]

mRELEVANCE Launches Directory of Home Builder Blogs

Delaney Young — Tue, 01 May 2012 15:16:54 +0000

mRELEVANCE is pleased to announce the launch of the home builder blogs directory on TopBuilderBlogs.com. The directory compiles almost 400 different builder blogs from across the nation into one easy to search resource. Blogs are an integral marketing tool for companies across the nation because they build website traffic, increase website leads, build brand, improve[...]