Brands News Rss news feed for Morning Advertiser

Heavy investment in Coors Light

Thu, 16 Jul 2009 04:54:00 GMT

Molson Coors is spending £3.5m on promoting Coors Light this summer, in the biggest UK campaign for the brand to date.

Cash give-away promotion for Heinz

Thu, 16 Jul 2009 12:33:00 GMT

Heinz Foodservice is offering pub caterers a golden opportunity to slice through the competition with a £10,000 giveaway.

Pernod strips Absolut bare

Fri, 10 Jul 2009 11:05:00 GMT

Pernod Ricard UK has stripped its Absolut Vodka bottle bare for a limited period.

Marston's paves way to Ashes banter

Fri, 10 Jul 2009 10:16:00 GMT

Marston's Pedigree has literally paved the way to Sophia Gardens in Cardiff for Ashes fans.

Bacardi-Martini wins rights to market Leblon

Fri, 10 Jul 2009 07:47:00 GMT

Bacardi-Martini has won the marketing rights to Leblon — the Brazillian Cachaca spirit.

WKD TV ads return

Thu, 09 Jul 2009 07:00:00 GMT

The Have You Got a WKD Side? campaign for the Beverage Brands-owned WKD range of RTDs, returns to TV screens for the second time this year.

Diageo plans gin ‘renaissance’

Thu, 09 Jul 2009 06:55:00 GMT

The gin category received a boost this week as Diageo unveiled its strategy to lead a “renaissance” in the sector.

Go sloe for Old Moors

Thu, 09 Jul 2009 06:03:00 GMT

Cider with sloes is the latest variant to join the Old Moors range of flavoured ciders.

Cains unveils Organic Wheat Beer for July

Wed, 08 Jul 2009 12:24:00 GMT

Liverpool-based brewer Cains has unveiled its craft ale for July — Organic Wheat Beer.

Thwaites in Ashes battle of brands

Wed, 08 Jul 2009 12:01:00 GMT

Lancashire brewer Daniel Thwaites has teamed up with Waitrose for an Ashes battle of the brands.

Shane Warne and Shilpa Shetty at Whyte & Mackay bash

Wed, 08 Jul 2009 10:13:00 GMT

Whyte & Mackay was the Scotch whisky of choice at a charity cricket match at Lords to raise money for the British Asian Trust.

Liquid Sunshine for St Austell summer

Mon, 06 Jul 2009 03:21:00 GMT

Cornish brewer St Austell is hoping to bottle the English summer with its new seasonal brew, Liquid Sunshine.

Whyte & Mackay bowls in on cricket action

Mon, 06 Jul 2009 07:47:00 GMT

Whyte & Mackay is supporting the Twenty20 champions match to be played at Lord's on 6 July by hosting a charity event.

Fuller's launches biggest ever campaign for Honey Dew

Fri, 03 Jul 2009 08:56:00 GMT

Fuller's has launched its biggest ever advertising campaign for its Organic Honey Dew beer.

SA Brain exports prove a hit

Fri, 03 Jul 2009 08:49:00 GMT

SA Brain has struck a deal to export its beers to Finland and Australia.

Corona tops Facebook poll

Fri, 03 Jul 2009 07:06:00 GMT

Corona Extra has been voted the world’s favourite beer brand in a Facebook poll.

Marston’s ready for Ashes clashes

Thu, 02 Jul 2009 08:23:00 GMT

Marston’s plans to launch a series of adverts that poke good-humoured fun at the Aussies, ahead of the first Ashes Test match this month.

Relaunch boost for Reloaded RTD

Thu, 02 Jul 2009 08:21:00 GMT

Halewood International is investing again in the RTD category with a new variant, a new look and the first campaign in four years for Red Square.

Russian sets standards

Thu, 02 Jul 2009 08:03:00 GMT

Ninety VIP trips to Moscow can be won as part of a £1.2m marketing campaign for Russian Standard.

Fuller's ad cleared after RFU complaint

Wed, 01 Jul 2009 07:06:00 GMT

A Fuller's advert has been cleared by the Advertising Standards Authority (ASA) after a complaint from the Rugby Football Union (RFU).

Smirnoff in £15m UK push

Tue, 30 Jun 2009 09:08:00 GMT

Diageo is planning an ambitious new global campaign for Smirnoff vodka set for launch next month.

Wimbledon win for UK drinks brands

Mon, 29 Jun 2009 04:04:00 GMT

Drinks suppliers are making the most of Andy Murray's winning streak and the sunny weather to boost trial of drinks brands at Wimbledon this week.

Batemans launches a Good Honest Ale?

Mon, 29 Jun 2009 03:12:00 GMT

Batemans has launched a lighter-coloured cask ale with mystery name to join its core range from this month.

Beverage Brands unveils responsible drinking campaign

Mon, 29 Jun 2009 06:50:00 GMT

WKD producer Beverage Brands has unveiled a major new responsible drinking campaign.

VK Vodka Kick offers to supply Queen's drinks

Fri, 26 Jun 2009 11:20:00 GMT

VK Vodka Kick has written to the Queen offering to supply her new pub in the Balmoral estate.

Bacardi Oro changes name to Bacardi Gold

Fri, 26 Jun 2009 11:08:00 GMT

Bacardi Brown-Forman Brands is to change the name of its Bacardi Oro rum to Bacardi Gold rum from 1 July.

Gaymers set for Glastonbury

Fri, 26 Jun 2009 11:02:00 GMT

Hundreds of thousands of pints of Gaymers Cider and Tuborg are expected to be drunk over this weekend at the Glastonbury Festival.

Church End’s timely ales

Thu, 25 Jun 2009 03:49:00 GMT

Church End Brewery’s two new real ales are designed to be the antidote to the recession blues.

Summer soft-drink push

Thu, 25 Jun 2009 07:00:00 GMT

Soft drinks giants Coca-Cola and Britvic are ramping up activity to boost sales of long drinks in the on-trade this summer.

Everards hails sporting triumphs

Thu, 25 Jun 2009 06:01:00 GMT

Leicester-based Everards Brewery has unveiled a guest beer in honour of the achievements of the city’s rugby union and football teams.

Seven Monin purees set for UK launch

Thu, 25 Jun 2009 06:00:00 GMT

Premium fruit purees for cocktails from syrup brand Monin are about to hit the United Kingdom.

Meantime launches first cask ale

Wed, 24 Jun 2009 02:33:00 GMT

London-based brewer Meantime has launched its first cask ale after 10 years of focusing on bottle conditioned beers.

WKD Core unveils first ad campaign

Wed, 24 Jun 2009 08:10:00 GMT

Beverage Brand's new apple cider, WKD Core, has unveiled its first advertising campaign.

Maxxium launches new premium tequilas

Wed, 24 Jun 2009 08:01:00 GMT

Maxxium UK has launched a new super premium range of tequilas from Sauza.

Pago launches lemon-lime flavour

Wed, 24 Jun 2009 07:56:00 GMT

Pago fruit juice has launched a new Lemon Lime flavour for the summer season.

WKD shades it

Tue, 23 Jun 2009 09:01:00 GMT

WKD is giving away thousands of free pairs of sunglasses to on-trade consumers as part of a £1m prize promotion giveaway.

New website for Red Stripe

Tue, 23 Jun 2009 08:48:00 GMT

Red Stripe has launched a new website, which is designed to reflect the brand's link with live music.

Birra Moretti at Identita London

Tue, 23 Jun 2009 06:54:00 GMT

Italian beer Birra Moretti is to showcase its product at the Identita London food show this month.

Haymaker for Hook Norton in July

Mon, 22 Jun 2009 08:35:00 GMT

Oxfordshire based brewer Hook Norton has released Haymaker as its seasonal beer for July.

Heavyweight campaign for Smirnoff flavours roll-out

Mon, 22 Jun 2009 08:24:00 GMT

Diageo is to back the national rollout of its Smirnoff vodka flavours with a £3.65m marketing campaign.

Jameson launches new website

Mon, 22 Jun 2009 08:17:00 GMT

Irish whiskey brand Jameson has launched a new website — the site encourages users to ask questions about the whiskey making process.

Diageo plans Morgan's Spiced investment

Fri, 19 Jun 2009 02:23:00 GMT

Diageo GB plans to double the investment in its Morgan’s Spiced brand this year in order to grow awareness outside of its Scottish heartland.

UK launch for Eristoff

Fri, 19 Jun 2009 08:20:00 GMT

The producer of a premium vodka brand that has taken Europe by storm is gearing up for its UK launch.

Lemony ale joins line-up for H&W

Fri, 19 Jun 2009 08:03:00 GMT

A zingy ale is set to join Badger’s line-up of beers by the family brewer Hall & Woodhouse.

Freeminer beer for troops

Fri, 19 Jun 2009 08:02:00 GMT

Microbrewery Freeminer is celebrating the return of the First Battalion of the Rifles regiment from Afghanistan with the launch of a new guest beer.

Hi Spirits adds to its fold

Thu, 18 Jun 2009 07:01:00 GMT

Hi Spirits has created a new premium arm for its high-end brands, which from 1 July will include bourbon brand Buffalo Trace.

Luxardo range expands

Thu, 18 Jun 2009 07:01:00 GMT

Cellar Trends has plans to extend the range of flavours for its sambuca brand Luxardo.

Westons ramps up marketing spend

Thu, 18 Jun 2009 07:00:00 GMT

Cider maker Westons is increasing marketing spend by 40% this year, which will include its first consumer campaign.

Extra support for WKD

Wed, 17 Jun 2009 11:01:00 GMT

WKD has unveiled two new campaigns to support the brand this month — on billboards and on radio.

Zameretto unveils Southern League sponsorship

Wed, 17 Jun 2009 10:54:00 GMT

InterContinental Brands (ICB) has signed a sponsorship deal with the Southern Football League under its Zamaretto brand.

Corona on hunt for top DJ talent

Wed, 17 Jun 2009 10:41:00 GMT

Corona Extra has joined forces with MTV to hunt for top DJ talent across Europe.

On trade summer promo for Glavya

Tue, 16 Jun 2009 11:12:00 GMT

Whyte & Mackay has launched a new campaign for its Glavya brand promoting it as the drink for all seasons.

Malibu ramps up on-trade give-aways

Tue, 16 Jun 2009 11:04:00 GMT

Pernod Ricard is offering pub drinkers the chance to win a Malipod Bag for their I-pod when they order a Malibu and Mixer this summer.

New Bramble flavour for Funkin cocktails

Tue, 16 Jun 2009 10:56:00 GMT

Fruit puree brand Funkin is extending its range of cocktail mixers with the launch of Funkin Bramble.

Fuller's showcases beers at Taste of London

Mon, 15 Jun 2009 10:55:00 GMT

London brewer Fuller's will be showcasing its beers at the Taste of London this week.

Pago appoints UK team

Mon, 15 Jun 2009 10:48:00 GMT

Fruit juice supplier Pago International has appointed a dedicated brand management team in the UK.

Kick Energy teams up with street dancers

Mon, 15 Jun 2009 10:41:00 GMT

Global Brands has launched a new £1.9m campaign for Kick Energy, which includes sponsorship of one of the country's leading street dance teams.

Brit pride at Bottlegreen

Fri, 12 Jun 2009 10:54:00 GMT

Premium cordial producer Bottlegreen has created a drinks range designed to hero traditional British flavours.

Absolut on-trade push

Fri, 12 Jun 2009 10:53:00 GMT

Pernod Ricard UK is on the look out for a new “brand advocate” for Absolut vodka.

Ibiza Ice’s summer cocktails

Fri, 12 Jun 2009 10:52:00 GMT

A new low-calorie sparkling wine cocktail called Ibiza Ice has been launched in time for the summer.

S&N plans Foster’s drive

Thu, 11 Jun 2009 07:01:00 GMT

Scottish & Newcastle is hoping to revive the standard lager category with a new multi-million pound campaign for Foster’s.

UK start for NZ Steinlager

Thu, 11 Jun 2009 07:00:00 GMT

A premium New Zealand bottled beer that flags up the purity of its ingredients is ready to hit the UK on-trade.

Alcohol Brands adds fruit shots

Thu, 11 Jun 2009 07:00:00 GMT

Alcohol Brands is adding to its growing portfolio with a range of flavoured alcoholic shots for the on-trade.

Glastonbury signs up Tuborg

Wed, 10 Jun 2009 11:43:00 GMT

Tuborg is to be the official beer of Glastonbury this summer, as it continues its links with live music events.

Old Speckled Hen scoops international gold

Tue, 09 Jun 2009 08:52:00 GMT

Greene King's Old Speckled Hen has scooped a gold medal at the Monde Quality Awards 2009 in Venice.

Maxxium promotes Harveys and lemonade

Tue, 09 Jun 2009 08:46:00 GMT

Maxxium has invested in new point of sale kits in a bid to encourage customers to try its Harveys sherry cocktails.

Brains toasts Welsh anthem with seasonal brew

Tue, 09 Jun 2009 08:42:00 GMT

SA Brain has re-released seasonal brew Land of my Fathers or Hen Wlad Fy Nhadau for a month.

New look for Drambuie

Mon, 08 Jun 2009 02:38:00 GMT

Whisky liqueur Drambuie is to get a makeover as the family owned company looks to tap into a younger audience.

Beefeater 24 in London design celebrations

Mon, 08 Jun 2009 07:56:00 GMT

Premium gin brand Beefeater 24 has teamed up with the Design Museum to present a new exhibition celebrating the spirit of London design.

New font for Younger's Best

Mon, 08 Jun 2009 07:48:00 GMT

Jygsaw Brands, the Scottish & Newcastle joint venture, has introduced a new font and point of sale material for Younger's Best.

Peroni offers chance to win bespoke fashion items

Fri, 05 Jun 2009 12:11:00 GMT

Italian beer brand Peroni is offering punters the chance to win bespoke fashion gear designed by Antonio Beradi.

10-year-old Glenfarclas gets revamp

Fri, 05 Jun 2009 07:41:00 GMT

Speyside distillery Glenfarclas has unveiled a new look for its 10-year-old single Highland malt whisky.

Superior Cumulus

Fri, 05 Jun 2009 07:40:00 GMT

A new launch by Cumulus Wines aims to target the super-premium tier of the wine market.

Fest success for Budvar

Fri, 05 Jun 2009 06:42:00 GMT

Lager Budweiser Budvar has declared its participation in an ale festival run by Vintage Inns last month a huge success.

Bacardi’s mojito push

Thu, 04 Jun 2009 07:01:00 GMT

Bacardi is running a “more ambitious” Bacardi mojito campaign than before across the on and off-trades.

Draught wine for 2009

Thu, 04 Jun 2009 07:00:00 GMT

Constellation Europe is to put its weight behind draught wine in pubs throughout 2009.

Blossom Hill set for tennis

Thu, 04 Jun 2009 07:00:00 GMT

Pink table tennis and branded rickshaws will form part of Blossom Hill’s £750,000 Wimbledon campaign this year.

Caerphilly pub scoops Whyte & Mackay darts prize

Wed, 03 Jun 2009 08:48:00 GMT

The George in Aberbargoed will host a darts night featuring Terry "the Bull" Jenkins after winning the Whyte & Mackay darts competition.

Honey Dew swings into action

Wed, 03 Jun 2009 08:40:00 GMT

Fuller's Organic Honey Dew beer will be present at two high profile concerts over the summer.

Frothy Moth for Thwaites

Wed, 03 Jun 2009 08:33:00 GMT

Thwaites has launched a new brew — Frothy Moth — inspired by the light and delicate wings of a moth.

Old Speckled Hen unveils Dave TV ads

Wed, 03 Jun 2009 07:42:00 GMT

Watch a video clip of Old Speckled Hen's new campaign ads as part of its sponsorship of prime time TV on lads channel Dave.

Guinness promotion appeals to rugby fans

Tue, 02 Jun 2009 10:51:00 GMT

Guinness is offering pub goers the chance to win a VIP trip to South Africa to see the final Lions test match.

Booker’s seven new wines for on-trade

Mon, 01 Jun 2009 07:27:00 GMT

Wholesaler Booker has developed a wine range exclusively for the on-trade.

Classic Highland appeal

Mon, 01 Jun 2009 07:25:00 GMT

Lassie is to play a leading role in the latest advertising campaign for Highland Spring.

Miller hits big screen

Mon, 01 Jun 2009 07:22:00 GMT

Cinema ads for the Miller Genuine Draft live-music promotion are to hit screens at the end of June.

Marston's extends England cricket sponsorship

Fri, 29 May 2009 03:31:00 GMT

Marston’s has signed a two-year extension to its contract as the official beer of the England and Wales cricket board.

Red Bull invests in X-Fighters

Fri, 29 May 2009 03:15:00 GMT

Energy Drink Red Bull is investing £3m in promoting its newest UK event — Red Bull X-Fighters.

Adnams adds beer duo to portfolio

Fri, 29 May 2009 07:54:00 GMT

The Suffolk brewer will distribute Mythos beer in the UK and will be launching a new Swedish lager.

Nun turns over gold leaf

Fri, 29 May 2009 07:52:00 GMT

Blue Nun fans are being treated to a new luxurious sparkling variant, complete with real gold-leaf flakes.

Blackthorn relaunch declared a hit

Fri, 29 May 2009 07:51:00 GMT

The Gaymer Cider Company is declaring the relaunch of its Blackthorn brand to be a success.

Constellation: Come Dine with Me

Wed, 27 May 2009 12:46:00 GMT

Constellation Europe has signed a deal to sponsor Channel 4's Come Dine With Me TV show.

Magners Pear sampling targets 100,000

Wed, 27 May 2009 08:26:00 GMT

Magners is carrying out samplings of its new pear cider across 1,000 licensed premises.

Brothers hits TV for first time

Tue, 26 May 2009 11:10:00 GMT

Brothers Drinks is to advertise its cider range on TV for the first time.

Thwaites launches first bottle conditioned ale

Tue, 26 May 2009 11:02:00 GMT

Daniel Thwaites has launched its first bottle-conditioned beer — Very Nutty Black.

Inspired choice by Hook Norton

Tue, 26 May 2009 10:02:00 GMT

Oxfordshire based brewer Hook Norton is to roll out seasonal beer Inspired in June.

Beer volumes up in April

Tue, 26 May 2009 07:50:00 GMT

Beer volumes rose 2.8% in April on last year as pubs enjoyed a good Easter trade but analysts are taking a cautious view.

Hibiki 12-y-o now in UK

Fri, 22 May 2009 07:49:00 GMT

A “more affordable” variant from the Hibiki portfolio of Japanese whiskies has been launched into the UK market.

BAT trials ‘less toxic’ cigarettes

Fri, 22 May 2009 07:47:00 GMT

British American Tobacco has revealed it is testing a new “less toxic” tobacco.

Taste of London

Fri, 22 May 2009 07:46:00 GMT

Five beer aficionados have joined forces to offer a range of beers at the Taste of London event in June.

Step change for Bombardier

Thu, 21 May 2009 10:43:00 GMT

Wells & Young’s breaks new ground in the cask category with a new font design. Robyn Lewis reports.