Brands News Rss news feed for Morning Advertiser

Lambrini Cider set to launch

Fri, 02 Sep 2011 09:49:00 GMT

Halewood International is set to launch a sparkling fruit cider under the Lambrini brand name by the end of the month.

Lighter offering from Aspall Cyder

Fri, 02 Sep 2011 07:10:00 GMT

Aspall is targeting women and first-time premium cider drinkers with a new lighter and “more accessible” alternative to mainstream brands.

'Augustus Macsimus' is winning name for McMullen beer

Tue, 30 Aug 2011 06:30:00 GMT

McMullen has named Augustus Macsimus as the winning name for its August seasonal beer, after 3,000 drinkers took part in a competition.

Halewood’s Crabbie’s unveils its darker side...

Fri, 26 Aug 2011 07:00:00 GMT

Halewood International has expanded its Crabbie’s alcoholic ginger beer range by introducing a new variant.

Lazy Jack’s RTD unveiled

Thu, 18 Aug 2011 07:00:00 GMT

Halewood International is set to launch a new bottled RTD called Lazy Jack’s in an effort to target 18 to 25-year-old men.

Magners Specials bring on the flavour

Tue, 16 Aug 2011 11:44:00 GMT

A new range of flavoured ciders called Magners Specials have been launched to both the on and off-trade this month.

Bacardi invests £3m in new Oakheart rum

Fri, 12 Aug 2011 12:00:00 GMT

Bacardi has invested £3m in the launch of a new smoky spiced rum, named Bacardi Oakheart, to target male drinkers.

Gordon’s drive set to provide a tonic

Mon, 08 Aug 2011 12:05:00 GMT

Diageo has launched a new marketing campaign for its Gordon’s gin brand, under the banner Shall We G&T Started?

Pierre White’s new Governor cider

Fri, 05 Aug 2011 07:00:00 GMT

Marco Pierre White is to follow up the launch of his new Governor ale with a cider version, the Publican’s Morning Advertiser can exclusively reveal.

Greene King launches Old Golden Hen

Tue, 02 Aug 2011 07:01:00 GMT

Greene King launched Old Golden Hen, a new 4.1% ABV beer, at this week’s Great British Beer Festival.

Molson Coors 'prepared to fail' with new beer launches

Mon, 01 Aug 2011 07:00:00 GMT

Molson Coors is working with a “small number” of pub chains to launch its female-friendly Animée beer brand, and Carling Chrome.

Bulmers Nº17 ‘for the Y Nots’

Fri, 29 Jul 2011 07:00:00 GMT

New cider Bulmers Nº17 is the ideal drink for the ‘Generation Y Not’ — according to research commissioned by Heineken UK.

Diageo spends £1m on gin

Thu, 28 Jul 2011 12:14:00 GMT

Diageo has launched a new global campaign for its Tanqueray London Dry Gin brand, investing more than £1m in sponsoring high-profile lifestyle events.

Krombacher: a brand built on purity

Wed, 27 Jul 2011 10:42:00 GMT

Krombacher is Germany’s best selling beer but is relatively unknown in the UK market. Ewan Turney visited the brewery to find out more about the brand looking to take on the UK market.

Doom Bar is best selling cask ale at Punch

Mon, 25 Jul 2011 12:23:00 GMT

Doom Bar, the flagship beer of Sharp’s Brewery in Cornwall, has become the best selling cask conditioned beer at Punch Taverns

Absolut at the art of new ad campaign

Fri, 22 Jul 2011 07:00:00 GMT

Absolut Vodka is collaborating with a team of young artists and film-makers in a major TV and outdoor advertising campaign to align the brand with “cutting-edge creativity”.

Search for best kept pub cleaning secret

Wed, 20 Jul 2011 02:06:00 GMT

Olympics sponsor Procter & Gamble is looking for the nation’s best-kept cleaning secret among independent pub, bar and restaurant operators.

Birra Moretti brings Italian culture to UK

Thu, 14 Jul 2011 11:11:00 GMT

Italian lager Birra Moretti is running a campaign to highlight the brand’s association with family and fresh food.

Orchid Group to trial draught Oasis

Mon, 11 Jul 2011 06:50:00 GMT

Soft-drink brand Oasis is being trialled on draught in pubs this summer for the first time, as the Orchid Group joins forces with Coca-Cola Enterprises.

Brains redesigns cask ale packaging

Wed, 06 Jul 2011 08:07:00 GMT

Welsh brewer Brains has redesigned the packaging on its cask ale range for the first time in nearly 10 years.

Foster's Gold for off-trade only

Mon, 04 Jul 2011 09:09:00 GMT

A new more premium version of Aussie lager Foster's is being launched – but it won't be found in pubs and bars.

Budweiser Draught is re-launching with a 4.3% ABV

Thu, 30 Jun 2011 07:30:00 GMT

Budweiser Draught is re-launching with a 4.3% ABV to boost sales in pubs and bars and compete with other draught lagers such as Foster’s, Carling and Carlsberg.

Krombacher’s UK strategy

Fri, 24 Jun 2011 08:32:00 GMT

Germany’s number-one beer, Krombacher, is to ramp up its marketing activity in the UK as it looks to roll out its Pils brand.

Reserve Brands’ summer cocktails

Fri, 24 Jun 2011 08:30:00 GMT

Diageo’s premium spirits division, the Reserve Brands Group is set to launch a seasonal campaign aimed at helping pubs serve cocktails.

Miller ready to roll with Genuine Draft

Fri, 17 Jun 2011 08:32:00 GMT

Miller Genuine Draft lager will be making its way down south this July, following its success in Scotland over the past few years.

Corona Extra’s £5m Ibiza trip campaign

Thu, 16 Jun 2011 08:16:00 GMT

Corona Extra has begun a £5m campaign to bring ‘a taste of Ibiza Spirit’ to UK pubs — through its Corona Island campaign.

Russian Standard kicks off ad drive

Fri, 10 Jun 2011 09:03:00 GMT

Russian Standard has unveiled a new international advertising campaign for its namesake vodka.

Shloer’s £16m pub promo rolls out

Thu, 09 Jun 2011 12:37:00 GMT

Soft drink Shloer will be available to pubs and bars from this summer for the first time and will be backed by a £16m marketing campaign this year.

Bombardier: Rik Mayall provides huge boost for category

Thu, 09 Jun 2011 10:02:00 GMT

Wells & Young’s plans to give its flagship Bombardier brand and the cask-ale category a huge boost.

WKD backs darts events

Tue, 07 Jun 2011 09:05:00 GMT

WKD is to bring its trademark cheeky humour to darts as part of a sponsorship deal with the Professional Darts Corporation.

Summer set to sparkle at Brancott

Tue, 07 Jun 2011 07:03:00 GMT

Pernod Ricard is set to launch a sparkling wine this summer as part of its Brancott Estate range.

Wine list revamp at Punch

Mon, 06 Jun 2011 11:41:00 GMT

Punch has revamped its wine list, adding 25 new wines and extending its range of house wines.

Kopparberg on TV in £5m campaign

Mon, 06 Jun 2011 11:39:00 GMT

A new £5m campaign will put Swedish cider brand Kopparberg on TV for the first time this summer.

Thatchers boosts Katy Rosé at gigs

Tue, 31 May 2011 08:30:00 GMT

Thatchers Cider will be supporting eight outdoor picnic concerts around the UK to raise awareness of its 5.4% ABV cider Katy Rosé.

French wines on top at 2011 International Wine Challenge

Thu, 19 May 2011 03:50:00 GMT

A record 48 countries entered this year’s International Wine Challenge with French wines coming out on top.

Mahou’s draught launch

Thu, 19 May 2011 11:06:00 GMT

Carlsberg is to launch its premium Spanish lager Mahou on draught, following the success of the brand in 330ml bottles.

Marston’s aiming to make EPA ‘cool’

Wed, 18 May 2011 11:33:00 GMT

A new campaign for Marston’s EPA has been unveiled as the brewer looks to give the brew a “cooler image” and attract younger drinkers to it.

Coca-Cola's ace post-mix push

Mon, 16 May 2011 12:46:00 GMT

Coca-Cola Enterprises is attempting to improve the perception of post-mix fizzy drinks among consumers.

Rik Mayall to boost Bombardier

Thu, 12 May 2011 02:28:00 GMT

Rik Mayall is starring in a £4m campaign for Bombardier beer, the biggest investment in the brand to date.

Stella Artois Cidre moves to on-trade

Thu, 12 May 2011 07:01:00 GMT

Stella Artois Cidre finally makes its debut in the on-trade from today (12 May), four weeks after its off-trade launch.

Chocolate heaven for liqueur lovers

Mon, 09 May 2011 12:26:00 GMT

Chocoholics can now get their fix in the pub as Thorntons has joined forces with Global Brands to launch a branded chocolate liqueur.

Miller Brands’ golf tie-in

Mon, 09 May 2011 12:24:00 GMT

Miller Brands is launching a campaign in 500 pubs for its Pilsner Urquell beer to tie in with its sponsorship of golf’s Open Championship.

Symonds' golden cider moments

Mon, 09 May 2011 12:17:00 GMT

Jygsaw Brands is investing in a campaign for its Symonds Founder’s Reserve cider under the banner Golden Moments Since 1727.

Vivas: upsell wines for summer

Fri, 06 May 2011 02:41:00 GMT

Wine supplier Vivas is urging licensees to encourage their customers to experiment with new wines this summer.

Diageo bags 500 more pubs for draught cocktail trial

Thu, 28 Apr 2011 12:51:00 GMT

Another 500 pubs are to join a Diageo trial of draught cocktails this summer, the Publican’s Morning Advertiser has learnt.

Fuller's beer to mark 300 years of Ascot Racecourse

Thu, 28 Apr 2011 10:47:00 GMT

London Brewer Fuller’s has created a special golden ale in celebration of the 300th anniversary of Ascot Racecourse.

John Smith’s offers commemorative wedding plate

Wed, 27 Apr 2011 09:49:00 GMT

John Smith’s is bringing its ‘No Nonsense’ values to this month’s Royal wedding celebrations with a commemorative paper wedding plate.

Food and wine matching competition launches

Wed, 27 Apr 2011 09:32:00 GMT

The International Wine and Spirit Competition has launched the world's first food and wine matching competition.

Malibu partners with Nails Inc.

Wed, 20 Apr 2011 12:27:00 GMT

Three limited edition Malibu-branded Nails Inc. varnishes will be exclusively available to consumers through on-trade voucher promotion in selected pubs and bars this summer.

Lavazza is coffee of Wimbledon

Tue, 19 Apr 2011 04:05:00 GMT

Lavazza Coffee is the official coffee of the Wimbledon Championship for three years from 2011.

Magners gets a multi-million pound investment

Mon, 18 Apr 2011 01:51:00 GMT

Advertising for Magners this summer to include an ad to promote it's new on-trade Magners Golden Draught variant.

Blue Nun gets new look and wines

Mon, 18 Apr 2011 11:46:00 GMT

Blue Nun wine has been re-launched and repackaged in an effort to reignite interest in the brand and take advantage of the trend for low alcohol wines.

Brewdog launches Viagra beer to celebrate royal wedding

Mon, 18 Apr 2011 09:46:00 GMT

Brewdog hopes to "undermine" other royal wedding ales with its £10 Viagra-laced beer, Royal Virility Performance.

Briska sales hope for Swedish cider

Thu, 14 Apr 2011 11:03:00 GMT

A less sweet Swedish cider is set to launch in the UK this month — the Stockholm-based Spendrups drinks company is launching Briska.

Diageo aims to take on Bacardi

Thu, 14 Apr 2011 09:14:00 GMT

Diageo has announced its intention to take on Bacardi to become the number one rum company in the world by 2015.

Krombacher Dark set for pubs in UK

Wed, 13 Apr 2011 12:13:00 GMT

Following a successful trial in UK bars, German brewer Krombacher has launched a dark beer on draught for UK pubs.

Win tickets to Wasps Vs Bath with Greene King IPA

Tue, 12 Apr 2011 09:19:00 GMT

Win tickets to the St George’s Day clash between Wasps and Bath at Twickenham thanks to Greene King IPA.

Revealing research from Pernod Ricard

Fri, 08 Apr 2011 12:14:00 GMT

New research reveals 90% of drinkers stick to the same drink all night and 52% have not decided what to order by the time they reach the bar.

Foster’s unveils new fonts for summer

Thu, 07 Apr 2011 10:51:00 GMT

Foster’s lager stockists will be getting new fonts from this summer as brand owner Heineken rolls out the brand’s new look to pubs and bars.

Morgan's Spiced gets promoted to Captain

Wed, 06 Apr 2011 02:43:00 GMT

A £7m rebrand for Diageo-owned Morgan’s Spiced will see it renamed Captain Morgan’s Spiced.

Carlsberg to upgrade flagship brand

Tue, 05 Apr 2011 08:38:00 GMT

Carlsberg Group has announced a major upgrade of all key elements of its flagship brand, Carlsberg.

Giants repeat long mixed drinks drive

Fri, 01 Apr 2011 01:10:00 GMT

Following the success of last year’s joint campaign, drinks giants Diageo and Coca-Cola Enterprises are joining forces to push long mixed drinks.

By ’eck, I’ll get a Pimm’s

Mon, 28 Mar 2011 02:23:00 GMT

Diageo is investing £4.6m in a summer campaign for Pimm's including a push in the north.

Exclusive: Magners Golden Draught for national roll-out

Fri, 25 Mar 2011 10:51:00 GMT

Magners Golden Draught is to be rolled out nationally, brand owner C&C Group has confirmed.

The world is Kent Crisps’ oyster

Fri, 25 Mar 2011 10:03:00 GMT

Posh crisps have been all the rage for a while but new brand Kent Crisps is taking things to a whole new level with its new Oyster & Vinegar flavour.

JDW adds 12 spirits to its drinks offer

Thu, 24 Mar 2011 10:00:00 GMT

Twelve new spirits have been added to the JD Wetherspoon drinks offer this week, bringing the total number of spirits it stocks to 42.

Walkers adds new crinkle cut crisps

Tue, 22 Mar 2011 02:06:00 GMT

Walkers has unveiled a new range of crinkle-cut crisps, in a move it is calling “the biggest category launch in the last five years.”

WaverleyTBS’ wine focus

Thu, 17 Mar 2011 12:20:00 GMT

WaverleyTBS this week unveiled a revamped portfolio, which includes 160 new wines, and announced it will freeze prices on 240 of its 700 wines.

Bernard Matthews launches £3m TV campaign

Wed, 16 Mar 2011 02:49:00 GMT

Bernard Matthews Farms is launching a £3m TV campaign starring celebrity chef Marco Pierre White to promote UK turkey sales.

Di Cassini Sambuca relaunches with new variants

Tue, 15 Mar 2011 11:13:00 GMT

The Original (White) sambuca will be joined by Liquorice (Black), Spiced Apple (Green) Raspberry & Strawberry (Red).

Hereford cider nets a bottle boost

Mon, 14 Mar 2011 09:36:00 GMT

The Hereford cider, Symonds Founder’s Reserve, is being launched in bottles to help boost sales of the brand via the on-trade.

Maxxium readies Sourz for TV ad debut

Mon, 14 Mar 2011 09:34:00 GMT

Sourz is set to make its TV debut as part of a seven-figure investment in the brand by distributor Maxxium.

New wines from Matthew Clark

Mon, 14 Mar 2011 09:32:00 GMT

Key changes taking place in Matthew Clark's Argentinean, Californian and South African wine ranges

Geordies hailed in ale drive

Mon, 14 Mar 2011 09:28:00 GMT

Canny Geordies are being celebrated in a new campaign for Newcastle Brown Ale to run through this and next month.

Diageo spends £1m on Smirnoff range

Fri, 11 Mar 2011 09:26:00 GMT

Diageo is spending £1m through March and April alone to drive sales of its Smirnoff Flavours range this spring.

Batemans unveils a beer for all seasons

Fri, 11 Mar 2011 09:04:00 GMT

Batemans Brewery has added a new beer to its permanent range. The new brew, All Seasons, was originally called Autumn Fall.

Bombardier gets patriotic for pubs

Thu, 10 Mar 2011 12:20:00 GMT

Bombardier beer is again putting its might behind St George’s Day with a new campaign aimed at boosting the pub trade around Saturday, 23 April.

Hula Hoops’ £1m ad with Britain's Got Talent

Fri, 04 Mar 2011 04:01:00 GMT

Hula Hoop crisps are getting a £1m boost, as part of a sponsorship deal with the Britain’s Got Talent show.

Breweries backing CAMRA milestone

Fri, 04 Mar 2011 09:13:00 GMT

Breweries are getting behind the 40th birthday of the Campaign for Real Ale (CAMRA) this month with the launch of a range of dedicated ales.

Crabbie's launches new variants

Tue, 01 Mar 2011 10:34:00 GMT

John Crabbie’s, the ginger beer soft drink owned by Halewood International, has launched two new variants — John Crabbie’s Diet and Twist of Orange.

Constellation launches into ginger beer category

Fri, 25 Feb 2011 04:52:00 GMT

Constellation has launched into the ginger beer market with Stone’s Refreshingly Feisty Ginger Joe.

Greenall’s Original goes into on-trade

Thu, 24 Feb 2011 11:45:00 GMT

G&J Greenall is to launch its Original London Dry Gin into the on-trade for the first time as part of a £1.4m investment into rebranding the gin.

Chilled red wine from E&J Gallo

Tue, 22 Feb 2011 11:30:00 GMT

Californian wine company E&J Gallo launches a new chilled red wine concept under its Gallo Family Vineyards brand.

Carlsberg campaign capitalises on five big events

Mon, 21 Feb 2011 02:54:00 GMT

Carlsberg puts its marketing might behind five key events this spring including the royal wedding and FA Cup final.

Heineken renews Cup sponsorship

Fri, 18 Feb 2011 09:46:00 GMT

Heineken UK has renewed its sponsorship of the John Smith’s Cup for the next three years.

Students to lap up V-Kat Schnapps

Fri, 18 Feb 2011 09:43:00 GMT

InterContinental Brands has unveiled its first marketing push after a two-year dispute with Smirnoff owner Diageo.

Bulmers launches third limited edition cider

Thu, 17 Feb 2011 04:52:00 GMT

Crisp Blend will launch next month as the third limited edition cider from Bulmers.

New ad for Stella Artois 4%

Tue, 15 Feb 2011 02:07:00 GMT

AB-InBev yesterday launched the latest ad for Stella Artois 4%.

British beers triumph in international competition

Mon, 14 Feb 2011 10:08:00 GMT

British beers romped to victory in the Brewing Industry International Awards (BIIA) in Burton-on-Trent last week.

Brewers sign up for Great Baltic Adventure

Mon, 14 Feb 2011 07:07:00 GMT

Eleven brewers have brewed their best stouts to take part in a five-week journey to Russia that has not been completed for 200 years.

Magners gets behind St Patrick's Day

Fri, 11 Feb 2011 11:51:00 GMT

Magners is launching a range of point-of-sale kits for pubs to celebrate St Patrick's Day.

More Britvic brands in glass bottles to increase choice

Thu, 10 Feb 2011 04:52:00 GMT

Britvic is expanding its range of brands in 300ml glass bottles

New ad for Coca-Cola

Mon, 07 Feb 2011 03:17:00 GMT

Coca-Cola has launched a new ad under its “Open Happiness” campaign, aimed at attracting a “new generation” of teens into the brand.

WKD launches first limited edition flavour

Mon, 07 Feb 2011 12:40:00 GMT

New Purple flavour will be supported with a £3m campaign

Greene King extends RFU sponsorship deal

Thu, 03 Feb 2011 03:37:00 GMT

Greene King IPA has extended its sponsorship of the RFU, together with its Official Beer of England Rugby title, until the end of the 2011/12 season.

Heineken UK signs Olympic sponsorship

Thu, 03 Feb 2011 12:49:00 GMT

Heineken UK has been appointed as the Official Lager Supplier and sponsor of the London Olympic Games.

Molson Coors plans expansion of Sharp's Brewery

Thu, 03 Feb 2011 11:03:00 GMT

Molson Coors is looking to invest “significantly” in the Sharp's Brewery following its purchase for £20m yesterday.

Stella Artois boss: right time to move into cider

Wed, 02 Feb 2011 04:42:00 GMT

AB InBev UK chief Stuart MacFarlane has denied it is too late to enter the cider-over-ice category, following the launch of Stella Artois Cidre.

Black's booze blog: prepared cocktails

Fri, 28 Jan 2011 11:54:00 GMT

Prepared cocktails are all the rage for pubs in 2011, but will customers go for it, questions Robyn Black.

Bacardi’s Original idea set to take off

Fri, 28 Jan 2011 11:50:00 GMT

Bacardi Brown-Forman is expected to sign a deal with three major pub chains for its recently unveiled RTD Bacardi Originals cocktail range.