Brands news - Lager & Cider Rss news feed for Morning Advertiser

Heavy investment in Coors Light

Thu, 16 Jul 2009 04:54:00 GMT

Molson Coors is spending £3.5m on promoting Coors Light this summer, in the biggest UK campaign for the brand to date.

Go sloe for Old Moors

Thu, 09 Jul 2009 06:03:00 GMT

Cider with sloes is the latest variant to join the Old Moors range of flavoured ciders.

Corona tops Facebook poll

Fri, 03 Jul 2009 07:06:00 GMT

Corona Extra has been voted the world’s favourite beer brand in a Facebook poll.

Gaymers set for Glastonbury

Fri, 26 Jun 2009 11:02:00 GMT

Hundreds of thousands of pints of Gaymers Cider and Tuborg are expected to be drunk over this weekend at the Glastonbury Festival.

WKD Core unveils first ad campaign

Wed, 24 Jun 2009 08:10:00 GMT

Beverage Brand's new apple cider, WKD Core, has unveiled its first advertising campaign.

New website for Red Stripe

Tue, 23 Jun 2009 08:48:00 GMT

Red Stripe has launched a new website, which is designed to reflect the brand's link with live music.

Birra Moretti at Identita London

Tue, 23 Jun 2009 06:54:00 GMT

Italian beer Birra Moretti is to showcase its product at the Identita London food show this month.

Westons ramps up marketing spend

Thu, 18 Jun 2009 07:00:00 GMT

Cider maker Westons is increasing marketing spend by 40% this year, which will include its first consumer campaign.

Corona on hunt for top DJ talent

Wed, 17 Jun 2009 10:41:00 GMT

Corona Extra has joined forces with MTV to hunt for top DJ talent across Europe.

S&N plans Foster’s drive

Thu, 11 Jun 2009 07:01:00 GMT

Scottish & Newcastle is hoping to revive the standard lager category with a new multi-million pound campaign for Foster’s.

UK start for NZ Steinlager

Thu, 11 Jun 2009 07:00:00 GMT

A premium New Zealand bottled beer that flags up the purity of its ingredients is ready to hit the UK on-trade.

Glastonbury signs up Tuborg

Wed, 10 Jun 2009 11:43:00 GMT

Tuborg is to be the official beer of Glastonbury this summer, as it continues its links with live music events.

Peroni offers chance to win bespoke fashion items

Fri, 05 Jun 2009 12:11:00 GMT

Italian beer brand Peroni is offering punters the chance to win bespoke fashion gear designed by Antonio Beradi.

Fest success for Budvar

Fri, 05 Jun 2009 06:42:00 GMT

Lager Budweiser Budvar has declared its participation in an ale festival run by Vintage Inns last month a huge success.

Miller hits big screen

Mon, 01 Jun 2009 07:22:00 GMT

Cinema ads for the Miller Genuine Draft live-music promotion are to hit screens at the end of June.

Adnams adds beer duo to portfolio

Fri, 29 May 2009 07:54:00 GMT

The Suffolk brewer will distribute Mythos beer in the UK and will be launching a new Swedish lager.

Blackthorn relaunch declared a hit

Fri, 29 May 2009 07:51:00 GMT

The Gaymer Cider Company is declaring the relaunch of its Blackthorn brand to be a success.

Magners Pear sampling targets 100,000

Wed, 27 May 2009 08:26:00 GMT

Magners is carrying out samplings of its new pear cider across 1,000 licensed premises.

Brothers hits TV for first time

Tue, 26 May 2009 11:10:00 GMT

Brothers Drinks is to advertise its cider range on TV for the first time.

S&N aims for core Strongbow fans

Thu, 21 May 2009 10:40:00 GMT

New advertising for cider brand Strongbow, set to launch on Sunday (24 May), kicks off an attempt by owner Scottish & Newcastle to better engage with core Strongbow fans.

Online campaign for Magners Pear

Mon, 18 May 2009 11:34:00 GMT

Magners Pear has launched its own website and a mobile telephone campaign.

Coors launches Different World Drinks Company

Mon, 18 May 2009 07:35:00 GMT

Coors has launched the Different Drinks Company — a team of 11 dedicated beer specialists — to offer a premium beer portfolio to the trade.

Carling offers free pint to six million

Fri, 15 May 2009 02:46:00 GMT

Carling has sent out six million free pint vouchers to households across the country in its bid to get people back in pubs.

Fruity fizz at Fresh Trade

Fri, 08 May 2009 07:55:00 GMT

Two fruity brands are heading to the UK this spring, courtesy of drinks importer Fresh Trade UK.

Gaymer pushes premium products

Thu, 07 May 2009 07:09:00 GMT

Two products from the Gaymer Cider Company are to be relaunched to further push their premium credentials.

Camra targets mild conversion for lager drinkers

Tue, 05 May 2009 05:02:00 GMT

Lager drinkers are being urged to give mild a try in May by the Campaign for Real Ale (Camra).

New ads air for Stella Artois 4%

Fri, 01 May 2009 02:16:00 GMT

Stella Artois 4% will feature in a new TV and outdoor campaign from today.

£8m Magners Pear campaign begins

Fri, 01 May 2009 01:49:00 GMT

An £8m marketing campaign to support the launch of Magners Pear, with the strapline "100% Pear, 0% Disappointment", breaks today (1 May).

Magners Draught hits 5,000 stockists

Fri, 01 May 2009 12:46:00 GMT

In just under a year since launch, Coors Brewers has reached a significant milestone seeing distribution of Magners Draught exceed 5,000 outlets.

Carlsberg launches Baltika No.7 in UK

Tue, 28 Apr 2009 02:08:00 GMT

Carlsberg UK is bringing its Baltika No.7 brew over from Russia to target “young and urban” UK beer fans.

Pilsner Urquell hosts 19th Hole events

Mon, 27 Apr 2009 07:24:00 GMT

Czech lager Pilsner Urquell will be hosting its own 19th hole venue at two London locations as part of its sponsorship of The Open Championship.

WKD launches cider

Fri, 24 Apr 2009 02:14:00 GMT

WKD is branching into the cider market for the first time with the launch of WKD Core.

VB seeks Ashes boost

Thu, 23 Apr 2009 12:18:00 GMT

Foster’s is hoping shirt sponsorship of the Australian cricket team during its Ashes bid this summer will help boost the profile of its VB beer brand.

Carlsberg to relaunch San Miguel

Tue, 21 Apr 2009 10:48:00 GMT

Carlsberg UK is relaunching Spanish lager San Miguel in a bid to cash in on the growing taste for world lagers.

Camra launches new ‘Cider’ book

Wed, 15 Apr 2009 03:33:00 GMT

The Campaign for Real Ale (Camra) has released a new book, aimed at promoting the production of cider and perry.

Cains Export is first lager to get Red Tractor status

Wed, 08 Apr 2009 11:27:00 GMT

Cains Export has become the first lager to be awarded the Assured Food Standards Red Tractor logo.

Cobra Beer offers chance to win £1m

Tue, 07 Apr 2009 08:40:00 GMT

Cobra Beer has teamed up with phone directory service 118 118 to offer consumers the chance to win £1m simply by asking the right questions.

Gaymers disappointed by Blackthorn backlash

Mon, 06 Apr 2009 11:05:00 GMT

The Gaymer Cider company said it is “disappointed” by the backlash from Blackthorn drinkers in the brand’s Bristol heartland.

Coors changes name to Molson Coors

Wed, 01 Apr 2009 12:53:00 GMT

Coors Brewers is to change its name to Molson Coors Brewing Company from today.

InBev named supplier of the year

Wed, 01 Apr 2009 12:08:00 GMT

Inbev UK has been named as Supplier of the Year at the first National Drinks Distributors Awards, held last night in London.

Coors' new Premium Collection

Mon, 30 Mar 2009 12:01:00 GMT

Coors has created a new portfolio of premium drinks aimed at independent operators who want to offer "something different to their customers".

Heineken tries new rugby deal

Thu, 26 Mar 2009 11:01:00 GMT

Heineken is to be the Official Beer of Rugby World Cup 2011 in New Zealand.

Magners Light ads deemed misleading

Wed, 25 Mar 2009 09:01:00 GMT

A poster for Magners Light has been banned for misleading the public in to thinking it was a low energy drink.

Gaymers ramps up live music programme

Wed, 25 Mar 2009 08:33:00 GMT

Gaymer Cider Company has ramped up its live music programme with a £5m investment.

Magners extends Celtic rugby sponsorship

Wed, 25 Mar 2009 08:07:00 GMT

Magners has extended its sponsorship of the Celtic rugby union league for a further two years.

New tequila beer for Global Brands

Mon, 23 Mar 2009 03:11:00 GMT

Global Brands is to launch a new tequila and lime flavoured beer in time for summer.

Stella Artois 4% launches viral movies

Mon, 23 Mar 2009 12:27:00 GMT

InBev has launched a new viral campaign to promote Stella Artois 4%, featuring three short films.

Thatchers’ new blush

Fri, 20 Mar 2009 10:13:00 GMT

A pink cider designed for female drinkers is the latest concept from Thatchers Cider.

Coors woos women drinkers

Thu, 19 Mar 2009 12:00:00 GMT

Coors Brewers has established a new business arm in a bid to win over women to beer.

Magners targets pubs for growth

Wed, 18 Mar 2009 01:49:00 GMT

Magners UK boss says it will focus on the on-trade to boost the brand's market share.

S&N launches biggest on-trade promotion

Fri, 06 Mar 2009 05:25:00 GMT

Scottish & Newcastle UK (S&N UK) has launched its biggest ever on-trade promotion for Fosters with ‘Game On’, an initiative designed to capitalise on men’s passion for games.

Blackthorn £1.5m overhaul

Fri, 06 Mar 2009 04:19:00 GMT

Blackthorn cider is set to undergo a major overhaul to include an improved flavour, reduced abv and a new look.

Coors scheme to make ordering easier

Fri, 06 Mar 2009 04:08:00 GMT

The website Coors Direct is to be a one-stop shop for independent pubs.

Miller Genuine Draft in MP3 promotion

Wed, 04 Mar 2009 07:57:00 GMT

Miller Genuine Draft is giving drinkers in Scotland the chance to win a limited edition MP3 player loaded with live tracks.

New Elderflower & Lime variant for Kopparberg

Fri, 27 Feb 2009 10:38:00 GMT

Swedish cider Kopparberg has launched a new variant — Kopparberg Cider with Elderflower & Lime.

BrewDog is the new black

Thu, 26 Feb 2009 06:34:00 GMT

Black lager is the latest offering from rebel brewer BrewDog, as it looks to capitalise on the growing interest in the company since its run-in with the Portman Group.

New taste for Kaliber

Thu, 26 Feb 2009 06:31:00 GMT

Classic non-alcoholic beer Kaliber has been treated to an upgrade for both flavour and packaging.

Peroni teams up with fashion icon Antonio Berardi

Mon, 23 Feb 2009 10:59:00 GMT

Italian beer Peroni Nastro Azzurro has teamed up with Anglo-Italian designer Antonio Berardi to create three bespoke fashion items.

Halewood launches alcoholic ginger beer

Fri, 20 Feb 2009 12:58:00 GMT

Halewood International is hoping to cash in on the Pimm's market with an alcoholic ginger beer under its Crabbie's Ginger Wine brand.

Pilsner Urquell searches for master bartender

Fri, 20 Feb 2009 11:44:00 GMT

Pilsner Urquell has begun its search for its UK Master Bartender of the year.

InBev signs distribution deal with Tradeteam in NI

Wed, 11 Feb 2009 12:44:00 GMT

InBev has signed a three-year deal with logistics firm Tradeteam to distribute its brands in Northern Ireland.

Magners Pear launches next month

Mon, 09 Feb 2009 04:43:00 GMT

C&C Group is to launch Magners Pear in the UK next month — it will be available from 1 March in the on and off-trade.

Oz beers for UK rollout

Thu, 05 Feb 2009 09:34:00 GMT

Australian lagers VB and Crown are being prepared for UK success, as brand-owner Foster’s hopes to tap into the growth in imported lagers.

Cider ads for Savanna

Mon, 02 Feb 2009 12:05:00 GMT

Distell has launched an advertising campaign for its cider brand Savanna in a bid to capture a greater share of the UK’s cider market.

S&N to distribute Polish beer Zywiec

Thu, 29 Jan 2009 04:03:00 GMT

Scottish & Newcastle is to market and distribute Polish beer Zywiec beer in the UK.

Carlsberg launches pub business building website

Fri, 23 Jan 2009 12:20:00 GMT

Carlsberg has developed a new business building website for licensees to help them attract more customers and save money.

Oz Clarke and James May taste world's most expensive beer

Tue, 20 Jan 2009 01:10:00 GMT

Wine writer Oz Clarke and Top Gear's James May recently tasted the world's most expensive beer at the Carlsberg brewery in Northampton.

San Miguel secures Las Iguanas deal

Tue, 20 Jan 2009 01:04:00 GMT

Carlsberg has secured a three-year deal to supply draught San Miguel to the 22-strong Las Iguanas restaurant chain.

Coors aims to get 1m people back in pubs

Wed, 14 Jan 2009 07:38:00 GMT

Coors is to splash out over £10m in a bid to get one million people back in pubs in 2009.

Pilsner Urquell swings into action at the Open

Tue, 13 Jan 2009 08:38:00 GMT

Czech beer Pilsner Urquell has agreed a five-year deal to become the official beer of golf's Open Championship.

InBev to supply Wembley Arena

Tue, 13 Jan 2009 08:30:00 GMT

InBev has signed a deal to become the official beer of Wembley Arena until December 2010.

S&N to distribute Tiger Beer in UK

Mon, 12 Jan 2009 03:52:00 GMT

Scottish & Newcastle (S&N) has reached an agreement to exclusively import, market and distribute Tiger Beer in the UK from 2 March 2009.

Bavaria launches alcohol-free apple lager

Mon, 12 Jan 2009 09:01:00 GMT

Bavaria has launched an apple variant of its alcohol free lager.

Chang scoops gold medal

Mon, 12 Jan 2009 08:31:00 GMT

Thai beer Chang, owned by International Beverage, has scooped a gold medal at the 2008 World Beer Championships in Chicago.

Red Stripe searches for music talent

Wed, 07 Jan 2009 03:08:00 GMT

The Red Stripe Music Awards return this month in a bid to find the best grassroots music talent.

New pear cider launched

Tue, 16 Dec 2008 04:12:00 GMT

Nectar’s, a premium pear cider, has just been launched to the on and off trade by Yorkshire-based drinks firm, Continental Wine & Food

Tuborg signs up with Live Nation

Wed, 10 Dec 2008 12:26:00 GMT

Premium lager Tuborg has signed a sponsorship deal with Live Nation and the Academy Music Group to become the official beer of all the group's venues.

Corona: business as usual under InBev

Wed, 03 Dec 2008 01:53:00 GMT

Corona Extra in the UK has confirmed that business will continue “as usual” following the recent acquisition of Anheuser Busch by InBev.

Heineken extends European rugby sponsorship

Tue, 02 Dec 2008 02:15:00 GMT

Heineken has agreed to extend its title sponsorship of the European Rugby Cup (ERC) for a further four years.

InBev drops Peeterman and Eiken Artois

Mon, 01 Dec 2008 05:03:00 GMT

InBev has dropped Eiken Artois and Peeterman Artois from its portfolio — as it looks to concentrate on the rollout of its new Stella 4%.

Pierhead’s diamond beer

Thu, 27 Nov 2008 02:35:00 GMT

A range of South African fruit beers is set to join Pierhead Purchasing’s selection of imported beers.

Corona in save the beach pledge

Fri, 21 Nov 2008 02:51:00 GMT

Corona Extra has launched its Corona Save the Beach project, which promotes the preservation of beaches around the world.

Stella launches Get Home Safe campaign

Fri, 21 Nov 2008 11:28:00 GMT

Stella Artois is putting its name behind a Get Home Safe campaign to encourage responsible drinking throughout the Christmas period.

Coors Light in e-voucher trial at Pitcher & Piano

Wed, 12 Nov 2008 11:12:00 GMT

Coors is using an e-voucher scheme to trial Coors Light at Pitcher & Piano venues.

Peroni extends loyalty scheme

Mon, 10 Nov 2008 12:42:00 GMT

Points mean prizes for licensees selling the Italian beer

S&N dumps Miller lager

Wed, 05 Nov 2008 02:46:00 GMT

Falling demand and intense competition has forced Scottish & Newcastle to end brewing of US lager brand Miller.

Stella Artois 4% ads kick-off

Tue, 04 Nov 2008 03:02:00 GMT

InBev UK will launch its new TV advert for Stella Artois 4%, set in the French Riviera, this evening.

Churchill Arms is London's Best Loved Local

Tue, 28 Oct 2008 07:00:00 GMT

The Churchill Arms in Kensington has been crowned London's Best Loved Local by Stella Artois.

Beck's backs MTV Europe Music Awards

Mon, 27 Oct 2008 11:08:00 GMT

Beck’s has signed a deal to become the Official Beer Partner of the 2008 MTV Europe Music Awards.

InBev launches 4% Stella to on-trade

Mon, 27 Oct 2008 10:56:00 GMT

On-trade customers were introduced to InBev UK's new 4% Stella Artois at London's O2 Arena last week.

Stella Artois unveils Love Your Local finalists

Wed, 22 Oct 2008 08:27:00 GMT

Stella Artois has unveiled the ten finalists in its Love Your Local campaign — who now stand a chance to win £8,500.

Corona ramps up suport as DJ finals near

Wed, 22 Oct 2008 07:18:00 GMT

Corona Extra is ramping up its support programme ahead of the final of its Movida Corona DJ competition.

InBev tries to quieten Stella Black rumours

Thu, 16 Oct 2008 11:24:00 GMT

InBev has stayed silent amidst speculation that it plans to launch a new variant named Stella Black, but has denied plans to introduce a product with a higher abv than its flagship brand.

InBev in Stella Artois 4% push

Wed, 15 Oct 2008 02:16:00 GMT

InBev UK is to launch a new TV, press and outdoor campaign to promote Stella Artois 4%.

Brains extends Welsh football deal

Mon, 13 Oct 2008 03:26:00 GMT

Brains has agreed a new deal to sponsor Welsh football with its beer 45 continuing as the Official Beer of Welsh football.

National roll-out for Magners Light

Mon, 13 Oct 2008 03:13:00 GMT

Magners Light will begin its national roll-out from December with 15,000 free cases being offered to licensees.

Stella Artois launches new responsible retailing website

Mon, 13 Oct 2008 12:30:00 GMT

Stella Artois has launched a new website offering licensees practical guidance on responsible retailing.

Cobra Beer extends film sponsorship

Mon, 13 Oct 2008 11:39:00 GMT

Cobra Beer has agreed a two-year sponsorship deal with the British Film Institute (BFI).

Peroni launches Blue Ribbon campaign

Fri, 03 Oct 2008 11:22:00 GMT

Peroni Nastro Azzurro, a jewel in leading brewer SABMiller’s international premium brand portfolio has announced the global launch of its new integrated campaign.

Win tickets to see Alan Carr with Magners

Tue, 30 Sep 2008 01:33:00 GMT

Win tickets to see Alan Carr at the Brighton Comedy Festival plus a case of Magners Irish Cider.