Brands news - Lager & Cider Rss news feed for Morning Advertiser

Pierhead to distribute SA lagers

Fri, 13 Nov 2009 09:09:00 GMT

Pierhead Purchasing is now the UK distributor for the Robsons range of South African beers.

Stella’s designer chalice pub glass

Wed, 11 Nov 2009 08:46:00 GMT

Clothes designer Tim Hamilton has designed a chalice glass for Stella Artois, celebrating the brand’s “quest for perfection”.

San Miguel gets £2m festive boost

Mon, 09 Nov 2009 02:08:00 GMT

Carlsberg is investing £2m in a Christmas campaign for its San Miguel beer brand.

Aspall Draught launches in Ireland

Mon, 09 Nov 2009 08:31:00 GMT

Aspall has parachuted its Draught Suffolk cider into Ireland, following the success of its bottled variants there.

S&NUK to roll out alcohol-unit glasses

Thu, 05 Nov 2009 11:35:00 GMT

Scottish & Newcastle UK is to be the first major brewer to carry alcohol unit information on all its glassware.

Kiwi pours perfect Stella

Mon, 02 Nov 2009 04:57:00 GMT

Avril Maxwell of New Zealand has been crowned Stella Artois 2009 World Draught Master.

Bumper trade shows for Carlsberg

Mon, 02 Nov 2009 10:32:00 GMT

Carlsberg UK attracted over 1,000 licensees to its winter trade shows this year — up by over 30% on last year’s events.

First lager available to pubs via Direct Delivery

Thu, 29 Oct 2009 03:35:00 GMT

Freedom Brewery has become the first lager brewer to get involved in the Direct Delivery Scheme (DDS), which gives local brewers access to pubco estates.

Cider-makers aim to develop sector

Thu, 29 Oct 2009 07:00:00 GMT

Cider producers are diversifying into new categories in a bid to develop new drinking occasions for the drink.

Comic Xmas at Crabbie’s

Mon, 26 Oct 2009 09:22:00 GMT

Crabbie’s Alcoholic Ginger Beer is to sponsor the British Comedy Awards as part of a £3m Christmas push.

Champagne price for Aussie beer

Fri, 23 Oct 2009 08:28:00 GMT

A luxury lager from Down Under is set to hit UK shores later this month — limited edition Crown Ambassador Reserve Lager will sell for £35 a bottle.

London barman heads for NYC final

Thu, 15 Oct 2009 09:48:00 GMT

InBev unveiled its UK Draught Master of the year last week.

Rekorderlig cider is for winter too

Thu, 15 Oct 2009 09:46:00 GMT

Cider shouldn’t be just for summer says Swedish producer Rekorderlig, which has just launched a new winter cider variant.

Designers on bar tour

Fri, 09 Oct 2009 10:05:00 GMT

Miller brands is bringing its Peroni Blue Ribbon Design Awards initiative to UK pubs and bars through October.

Cobra to get £10m investment

Thu, 08 Oct 2009 08:51:00 GMT

A total of £10m will be invested by the Cobra Beer Partnership, the joint venture between Molson Coors and Cobra founder Karan Bilimoria, over the next three years.

Girl glasses to be designed

Thu, 08 Oct 2009 07:00:00 GMT

The BitterSweet Partnership is currently working with a designer to create some bespoke beer glasses that will appeal to a female audience.

Carlsberg in 1.3m pint football give-away

Wed, 07 Oct 2009 09:41:00 GMT

Carlsberg is giving away 1.3m pints in pubs this Saturday to celebrate England's qualification for the World Cup.

OFT to look at Tennent's lager deal

Tue, 06 Oct 2009 12:28:00 GMT

The Office of Fair Trading is to look at ABInbev's sale of Tennent's lager to Magners producer C&C Group.

Master Bartender calls for more formal training

Mon, 05 Oct 2009 11:44:00 GMT

Training for bar staff needs to be ramped up if the job is ever to be seen as a professional career choice, says UK champ Chris Milner.

£13m Grolsch campaign gets underway

Mon, 28 Sep 2009 09:27:00 GMT

A £13m national advertising campaign for Grolsch will commence this month.

Aspall launches cider pie at Fuller's pubs

Mon, 28 Sep 2009 07:36:00 GMT

Aspall Cyder has developed a pie in conjunction with Fuller's Ale & Pie pubs as part of its focus on food and cider matching.

Carlsberg tackles on-trade

Fri, 25 Sep 2009 11:22:00 GMT

Isaac Sheps took over the reins of Carlsberg UK last October. Paul Charity spoke to him.

Carling to promote local pubs at football

Mon, 21 Sep 2009 10:27:00 GMT

Carling is giving over £10,000 worth of advertising space to promote local pubs during this week's Carling Cup football matches.

New campaign for alcohol-free Beck's Blue

Wed, 16 Sep 2009 11:58:00 GMT

InBev UK has launched a new campaign for its alcohol free Beck's Blue beer — the first campaign since its re-naming.

Miller Brands joins SIBA

Wed, 16 Sep 2009 07:46:00 GMT

Miller Brands UK, part of SAB Miller, has joined the Society of Independent Brewers (SIBA) as an associate member.

Carlsberg ends Liverpool sponsorship

Mon, 14 Sep 2009 01:52:00 GMT

Carlsberg's sponsorship deal with Liverpool FC will finish at the end of the current season — Standard Chartered Bank will take over.

Leeds barman is Pilsner Urquell's UK champion

Thu, 10 Sep 2009 03:43:00 GMT

A Leeds barman has won the Pilsner Urquell UK Master Bartender of the Year, and will go on to represent the nation in the international finals to be held in Berlin.

The Mill is a hit for Scottish beer fans

Fri, 04 Sep 2009 01:48:00 GMT

Miller Brands says its £1.5m “The Mill” campaign for Miller Genuine Draft has resulted in increased market share for the brand in the Scottish on-trade.

H2O launches fruit tequila beer

Thu, 03 Sep 2009 09:05:00 GMT

A lager that taps into trends for both tequila-added and fruit-flavoured beers has hit the UK market.

New cider brand for Wetherspoon

Wed, 02 Sep 2009 01:43:00 GMT

A still cider to go with food will be introduced permanently to the J D Wetherspoon offer this month.

Bulmers Pear ditches draught

Thu, 27 Aug 2009 10:31:00 GMT

Scottish & Newcastle has announced it is axing Bulmers Pear on draught after just under a year.

AB InBev sells Tennent's to C&C

Thu, 27 Aug 2009 08:04:00 GMT

Anheuser-Busch InBev (ABInbev) has sold Tennent's lager and its associated trading assets to C&C Group for £180m.

New chair of National Association of Cider Makers

Tue, 25 Aug 2009 11:37:00 GMT

Henry Chevallier Guild is to become the chair of the National Association of Cider Makers (NACM) from 2 September.

Budweiser launches major campaign

Tue, 25 Aug 2009 09:14:00 GMT

US lager Budweiser is launching its first ad campaign since the takeover of Anheuser-Busch by InBev.

Peroni celebrates Italian style

Mon, 24 Aug 2009 10:00:00 GMT

Italian lager Peroni Nastro Azzurro has teamed up with design brand Alessi to create the Blue Ribbon Design Awards.

Pilsner Urquell names Master Bartender finalists

Fri, 21 Aug 2009 09:22:00 GMT

Czech lager Pilsner Urquell has announced the 10 finalists for its UK Master Bartender of the Year programme.

Magners reviews advertising strategy

Thu, 20 Aug 2009 02:07:00 GMT

Magners is to review its advertising arrangements in Great Britain following a challenging two years.

Heritage cider set for on-trade

Thu, 20 Aug 2009 08:03:00 GMT

A premium draught cider dating back to 1727 is being resurrected exclusively for the on-trade.

Budvar Yeast gets fest launch

Thu, 20 Aug 2009 08:02:00 GMT

Budvar Yeast Beer will be available in the UK for the first time this August, as part of a beer festival at the famous White Horse in London’s Parsons Green.

Beer for women, in cocktail form

Wed, 19 Aug 2009 01:42:00 GMT

Pubs who want to get more women through the doors may find a solution with beer cocktails, the latest concept from the BitterSweet Partnership.

Magners searches for official taste tester

Mon, 17 Aug 2009 08:55:00 GMT

Irish cider Magners has launched a search to find an official taste tester with a salary of £50,000.

WKD Core goes digital

Mon, 17 Aug 2009 08:48:00 GMT

Beverage Brands is launching a digital campaign for its cider WKD Core — it will include ads on social networking sites.

Carlsberg trials a fruity female-friendly beer

Fri, 14 Aug 2009 02:42:00 GMT

Carlsberg is trialling a new bottled beer for women in 50 bars in Manchester

AB Inbev wins market share in the UK

Thu, 13 Aug 2009 08:14:00 GMT

Stella Artois brewer AB Inbev has reported that it has won market share in the United Kingdom.

Carlsberg on Liverpool transfer list

Wed, 12 Aug 2009 11:55:00 GMT

A 17-year partnership between Liverpool Football Club and Carlsberg looks set to end.

Strongbow builds on hard earned TV ads

Wed, 12 Aug 2009 08:48:00 GMT

Strongbow is to launch two new TV ads building on the message that Strongbow Rewards Hard Graft.

InBev improves Stella's chalice glass

Tue, 11 Aug 2009 05:19:00 GMT

InBev UK is to distribute more than 300,000 new, improved Stella Artois chalice glasses to licensees around the country.

Aspall scoops two awards

Tue, 11 Aug 2009 10:55:00 GMT

Aspall Cyder has won two awards at the Great Taste Awards, organised by the Guild of Fine Food.

Pilsner from Arkell’s

Fri, 07 Aug 2009 06:46:00 GMT

Wiltshire brewer Arkell’s has launched a Pilsner in honour of its Czech-equipped brewery.

Ladyhawke and Hard-Fi team up with Beck's beer

Tue, 04 Aug 2009 08:19:00 GMT

Pop artists Ladyhawke and Hard-Fi are creating their own bespoke labels for Beck's as part of its "music inspired art" initiative.

Magners gears up for Edinburgh Fringe Festival

Mon, 03 Aug 2009 09:15:00 GMT

Magners is gearing up for a busy few weeks as sponsor of the 2009 Edinburgh Festival Fringe.

Draught Tiger set for rollout

Fri, 31 Jul 2009 01:20:00 GMT

Tiger beer is to be rolled out in a draught format across the UK, following successful trials earlier this year.

Grolsch adds cool meter to cans

Thu, 30 Jul 2009 12:50:00 GMT

Grolsch has introduced a new "cool meter" on their cans in the Netherlands, using a thermochromic ink.

Australian cider for Aspall

Wed, 22 Jul 2009 02:50:00 GMT

Just in time for the Ashes, cider producer Aspall is bringing Australian cider to UK shores, following a deal with Aussie producer Little World Beverages.

Molson gets a taste of Thailand

Tue, 21 Jul 2009 04:09:00 GMT

Thai beer Singha will now be distributed in the UK by Molson Coors, it was announced today.

Beer and cider go premium at Matthew Clark

Mon, 20 Jul 2009 12:42:00 GMT

Matthew Clark is to boost its premium Icon range with new categories and brands

Bulmers plans rustic summer sampling campaign

Mon, 20 Jul 2009 12:26:00 GMT

A marketing campaign for Bulmers cider will take the brand directly to the British public this summer.

Heavy investment in Coors Light

Thu, 16 Jul 2009 04:54:00 GMT

Molson Coors is spending £3.5m on promoting Coors Light this summer, in the biggest UK campaign for the brand to date.

Go sloe for Old Moors

Thu, 09 Jul 2009 06:03:00 GMT

Cider with sloes is the latest variant to join the Old Moors range of flavoured ciders.

Corona tops Facebook poll

Fri, 03 Jul 2009 07:06:00 GMT

Corona Extra has been voted the world’s favourite beer brand in a Facebook poll.

Gaymers set for Glastonbury

Fri, 26 Jun 2009 11:02:00 GMT

Hundreds of thousands of pints of Gaymers Cider and Tuborg are expected to be drunk over this weekend at the Glastonbury Festival.

WKD Core unveils first ad campaign

Wed, 24 Jun 2009 08:10:00 GMT

Beverage Brand's new apple cider, WKD Core, has unveiled its first advertising campaign.

New website for Red Stripe

Tue, 23 Jun 2009 08:48:00 GMT

Red Stripe has launched a new website, which is designed to reflect the brand's link with live music.

Birra Moretti at Identita London

Tue, 23 Jun 2009 06:54:00 GMT

Italian beer Birra Moretti is to showcase its product at the Identita London food show this month.

Westons ramps up marketing spend

Thu, 18 Jun 2009 07:00:00 GMT

Cider maker Westons is increasing marketing spend by 40% this year, which will include its first consumer campaign.

Corona on hunt for top DJ talent

Wed, 17 Jun 2009 10:41:00 GMT

Corona Extra has joined forces with MTV to hunt for top DJ talent across Europe.

S&N plans Foster’s drive

Thu, 11 Jun 2009 07:01:00 GMT

Scottish & Newcastle is hoping to revive the standard lager category with a new multi-million pound campaign for Foster’s.

UK start for NZ Steinlager

Thu, 11 Jun 2009 07:00:00 GMT

A premium New Zealand bottled beer that flags up the purity of its ingredients is ready to hit the UK on-trade.

Glastonbury signs up Tuborg

Wed, 10 Jun 2009 11:43:00 GMT

Tuborg is to be the official beer of Glastonbury this summer, as it continues its links with live music events.

Peroni offers chance to win bespoke fashion items

Fri, 05 Jun 2009 12:11:00 GMT

Italian beer brand Peroni is offering punters the chance to win bespoke fashion gear designed by Antonio Beradi.

Fest success for Budvar

Fri, 05 Jun 2009 06:42:00 GMT

Lager Budweiser Budvar has declared its participation in an ale festival run by Vintage Inns last month a huge success.

Miller hits big screen

Mon, 01 Jun 2009 07:22:00 GMT

Cinema ads for the Miller Genuine Draft live-music promotion are to hit screens at the end of June.

Adnams adds beer duo to portfolio

Fri, 29 May 2009 07:54:00 GMT

The Suffolk brewer will distribute Mythos beer in the UK and will be launching a new Swedish lager.

Blackthorn relaunch declared a hit

Fri, 29 May 2009 07:51:00 GMT

The Gaymer Cider Company is declaring the relaunch of its Blackthorn brand to be a success.

Magners Pear sampling targets 100,000

Wed, 27 May 2009 08:26:00 GMT

Magners is carrying out samplings of its new pear cider across 1,000 licensed premises.

Brothers hits TV for first time

Tue, 26 May 2009 11:10:00 GMT

Brothers Drinks is to advertise its cider range on TV for the first time.

S&N aims for core Strongbow fans

Thu, 21 May 2009 10:40:00 GMT

New advertising for cider brand Strongbow, set to launch on Sunday (24 May), kicks off an attempt by owner Scottish & Newcastle to better engage with core Strongbow fans.

Online campaign for Magners Pear

Mon, 18 May 2009 11:34:00 GMT

Magners Pear has launched its own website and a mobile telephone campaign.

Coors launches Different World Drinks Company

Mon, 18 May 2009 07:35:00 GMT

Coors has launched the Different Drinks Company — a team of 11 dedicated beer specialists — to offer a premium beer portfolio to the trade.

Carling offers free pint to six million

Fri, 15 May 2009 02:46:00 GMT

Carling has sent out six million free pint vouchers to households across the country in its bid to get people back in pubs.

Fruity fizz at Fresh Trade

Fri, 08 May 2009 07:55:00 GMT

Two fruity brands are heading to the UK this spring, courtesy of drinks importer Fresh Trade UK.

Gaymer pushes premium products

Thu, 07 May 2009 07:09:00 GMT

Two products from the Gaymer Cider Company are to be relaunched to further push their premium credentials.

Camra targets mild conversion for lager drinkers

Tue, 05 May 2009 05:02:00 GMT

Lager drinkers are being urged to give mild a try in May by the Campaign for Real Ale (Camra).

New ads air for Stella Artois 4%

Fri, 01 May 2009 02:16:00 GMT

Stella Artois 4% will feature in a new TV and outdoor campaign from today.

£8m Magners Pear campaign begins

Fri, 01 May 2009 01:49:00 GMT

An £8m marketing campaign to support the launch of Magners Pear, with the strapline "100% Pear, 0% Disappointment", breaks today (1 May).

Magners Draught hits 5,000 stockists

Fri, 01 May 2009 12:46:00 GMT

In just under a year since launch, Coors Brewers has reached a significant milestone seeing distribution of Magners Draught exceed 5,000 outlets.

Carlsberg launches Baltika No.7 in UK

Tue, 28 Apr 2009 02:08:00 GMT

Carlsberg UK is bringing its Baltika No.7 brew over from Russia to target “young and urban” UK beer fans.

Pilsner Urquell hosts 19th Hole events

Mon, 27 Apr 2009 07:24:00 GMT

Czech lager Pilsner Urquell will be hosting its own 19th hole venue at two London locations as part of its sponsorship of The Open Championship.

WKD launches cider

Fri, 24 Apr 2009 02:14:00 GMT

WKD is branching into the cider market for the first time with the launch of WKD Core.

VB seeks Ashes boost

Thu, 23 Apr 2009 12:18:00 GMT

Foster’s is hoping shirt sponsorship of the Australian cricket team during its Ashes bid this summer will help boost the profile of its VB beer brand.

Carlsberg to relaunch San Miguel

Tue, 21 Apr 2009 10:48:00 GMT

Carlsberg UK is relaunching Spanish lager San Miguel in a bid to cash in on the growing taste for world lagers.

Camra launches new ‘Cider’ book

Wed, 15 Apr 2009 03:33:00 GMT

The Campaign for Real Ale (Camra) has released a new book, aimed at promoting the production of cider and perry.

Cains Export is first lager to get Red Tractor status

Wed, 08 Apr 2009 11:27:00 GMT

Cains Export has become the first lager to be awarded the Assured Food Standards Red Tractor logo.

Cobra Beer offers chance to win £1m

Tue, 07 Apr 2009 08:40:00 GMT

Cobra Beer has teamed up with phone directory service 118 118 to offer consumers the chance to win £1m simply by asking the right questions.

Gaymers disappointed by Blackthorn backlash

Mon, 06 Apr 2009 11:05:00 GMT

The Gaymer Cider company said it is “disappointed” by the backlash from Blackthorn drinkers in the brand’s Bristol heartland.

Coors changes name to Molson Coors

Wed, 01 Apr 2009 12:53:00 GMT

Coors Brewers is to change its name to Molson Coors Brewing Company from today.

InBev named supplier of the year

Wed, 01 Apr 2009 12:08:00 GMT

Inbev UK has been named as Supplier of the Year at the first National Drinks Distributors Awards, held last night in London.

Coors' new Premium Collection

Mon, 30 Mar 2009 12:01:00 GMT

Coors has created a new portfolio of premium drinks aimed at independent operators who want to offer "something different to their customers".

Heineken tries new rugby deal

Thu, 26 Mar 2009 11:01:00 GMT

Heineken is to be the Official Beer of Rugby World Cup 2011 in New Zealand.

Magners Light ads deemed misleading

Wed, 25 Mar 2009 09:01:00 GMT

A poster for Magners Light has been banned for misleading the public in to thinking it was a low energy drink.