Brands news - Lager & Cider Rss news feed for Morning Advertiser

Halewood’s Crabbie’s unveils its darker side...

Fri, 26 Aug 2011 07:00:00 GMT

Halewood International has expanded its Crabbie’s alcoholic ginger beer range by introducing a new variant.

Pierre White’s new Governor cider

Fri, 05 Aug 2011 07:00:00 GMT

Marco Pierre White is to follow up the launch of his new Governor ale with a cider version, the Publican’s Morning Advertiser can exclusively reveal.

Bulmers Nº17 ‘for the Y Nots’

Fri, 29 Jul 2011 07:00:00 GMT

New cider Bulmers Nº17 is the ideal drink for the ‘Generation Y Not’ — according to research commissioned by Heineken UK.

Birra Moretti brings Italian culture to UK

Thu, 14 Jul 2011 11:11:00 GMT

Italian lager Birra Moretti is running a campaign to highlight the brand’s association with family and fresh food.

Foster's Gold for off-trade only

Mon, 04 Jul 2011 09:09:00 GMT

A new more premium version of Aussie lager Foster's is being launched – but it won't be found in pubs and bars.

Budweiser Draught is re-launching with a 4.3% ABV

Thu, 30 Jun 2011 07:30:00 GMT

Budweiser Draught is re-launching with a 4.3% ABV to boost sales in pubs and bars and compete with other draught lagers such as Foster’s, Carling and Carlsberg.

Krombacher’s UK strategy

Fri, 24 Jun 2011 08:32:00 GMT

Germany’s number-one beer, Krombacher, is to ramp up its marketing activity in the UK as it looks to roll out its Pils brand.

Miller ready to roll with Genuine Draft

Fri, 17 Jun 2011 08:32:00 GMT

Miller Genuine Draft lager will be making its way down south this July, following its success in Scotland over the past few years.

Corona Extra’s £5m Ibiza trip campaign

Thu, 16 Jun 2011 08:16:00 GMT

Corona Extra has begun a £5m campaign to bring ‘a taste of Ibiza Spirit’ to UK pubs — through its Corona Island campaign.

Kopparberg on TV in £5m campaign

Mon, 06 Jun 2011 11:39:00 GMT

A new £5m campaign will put Swedish cider brand Kopparberg on TV for the first time this summer.

Mahou’s draught launch

Thu, 19 May 2011 11:06:00 GMT

Carlsberg is to launch its premium Spanish lager Mahou on draught, following the success of the brand in 330ml bottles.

Stella Artois Cidre moves to on-trade

Thu, 12 May 2011 07:01:00 GMT

Stella Artois Cidre finally makes its debut in the on-trade from today (12 May), four weeks after its off-trade launch.

Miller Brands’ golf tie-in

Mon, 09 May 2011 12:24:00 GMT

Miller Brands is launching a campaign in 500 pubs for its Pilsner Urquell beer to tie in with its sponsorship of golf’s Open Championship.

Symonds' golden cider moments

Mon, 09 May 2011 12:17:00 GMT

Jygsaw Brands is investing in a campaign for its Symonds Founder’s Reserve cider under the banner Golden Moments Since 1727.

Magners gets a multi-million pound investment

Mon, 18 Apr 2011 01:51:00 GMT

Advertising for Magners this summer to include an ad to promote it's new on-trade Magners Golden Draught variant.

Briska sales hope for Swedish cider

Thu, 14 Apr 2011 11:03:00 GMT

A less sweet Swedish cider is set to launch in the UK this month — the Stockholm-based Spendrups drinks company is launching Briska.

Foster’s unveils new fonts for summer

Thu, 07 Apr 2011 10:51:00 GMT

Foster’s lager stockists will be getting new fonts from this summer as brand owner Heineken rolls out the brand’s new look to pubs and bars.

Carlsberg to upgrade flagship brand

Tue, 05 Apr 2011 08:38:00 GMT

Carlsberg Group has announced a major upgrade of all key elements of its flagship brand, Carlsberg.

Hereford cider nets a bottle boost

Mon, 14 Mar 2011 09:36:00 GMT

The Hereford cider, Symonds Founder’s Reserve, is being launched in bottles to help boost sales of the brand via the on-trade.

Carlsberg campaign capitalises on five big events

Mon, 21 Feb 2011 02:54:00 GMT

Carlsberg puts its marketing might behind five key events this spring including the royal wedding and FA Cup final.

Bulmers launches third limited edition cider

Thu, 17 Feb 2011 04:52:00 GMT

Crisp Blend will launch next month as the third limited edition cider from Bulmers.

New ad for Stella Artois 4%

Tue, 15 Feb 2011 02:07:00 GMT

AB-InBev yesterday launched the latest ad for Stella Artois 4%.

Heineken UK signs Olympic sponsorship

Thu, 03 Feb 2011 12:49:00 GMT

Heineken UK has been appointed as the Official Lager Supplier and sponsor of the London Olympic Games.

Stella Artois boss: right time to move into cider

Wed, 02 Feb 2011 04:42:00 GMT

AB InBev UK chief Stuart MacFarlane has denied it is too late to enter the cider-over-ice category, following the launch of Stella Artois Cidre.

Exclusive: Woodpecker has a glass for the girls

Fri, 26 Nov 2010 10:46:00 GMT

New glassware for Woodpecker cider aims to build on the drink’s appeal with women.

English lager launched by Aspall cider owners

Thu, 25 Nov 2010 09:20:00 GMT

English lager Suffolk Blonde has been launched in the on-trade by the Chevallier Brewing Company.

Stella Black stays on-trade

Fri, 19 Nov 2010 12:59:00 GMT

Anheuser-Busch InBev has stated there are no plans for its new upmarket Stella Artois variant Stella Artois Black to go into bottles.

Estrella Damm ad cleared by ASA

Wed, 17 Nov 2010 09:07:00 GMT

A cinema ad for Estrella Damm beer has been cleared by the ASA after complaints that it linked alcohol to sexual success.

InBev recalls Budweiser batch after glass fragments found

Tue, 16 Nov 2010 01:17:00 GMT

AB InBev UK is recalling a number of 300ml bottles of Budweiser after some were found to contain glass fragments.

Carling: C2 revived as range expands

Fri, 12 Nov 2010 08:22:00 GMT

Molson Coors has revealed that next year it will be launching new products under its Carling brand, including a relaunch of the C2 variant.

Exclusive: Carlsberg brings Mahou to the UK

Thu, 11 Nov 2010 08:01:00 GMT

Mahou 5 Estrellas, the official beer of Real Madrid and Spain’s top football division La Liga, is on its way to UK pubs and bars.

Coors to launch beers for women

Fri, 05 Nov 2010 12:18:00 GMT

Molson Coors is set to launch a new range of beers in the middle of 2011 aimed at the female market.

Westons signs three-year deal with Hall and Woodhouse

Wed, 03 Nov 2010 11:07:00 GMT

Cider maker Westons has signed a three-year deal to be sole draught cider supplier to Dorset brewer and pub company Hall and Woodhouse.

USA's Chris Myers wins Stella Artois World Draught Master

Fri, 29 Oct 2010 02:00:00 GMT

Chris Myers from The Unites States of America was crowned Stella Artois World Draught Master last night in London.

New London Lager from Meantime

Wed, 27 Oct 2010 10:33:00 GMT

Meantime Brewery, based in Greenwich, is touring London in a black cab to launch its new beer, London Lager.

Kronenbourg to launch ad campaign

Fri, 22 Oct 2010 12:36:00 GMT

Kronenbourg 1664 is returning to the small screen for the first time since 2006 with a Slow the Pace advertising campaign,

AB InBev trialling dual font for Stella

Fri, 22 Oct 2010 10:11:00 GMT

AB InBev is running a dual font trial for Stella Artois offering cold or extra cold variants with a possible roll-out.

Beer ad is so Damm racy

Thu, 21 Oct 2010 01:25:00 GMT

Cinema-goers will be treated to a feast of sun, sea, sex and Estrella Damm when an epic beer ad hits the screens at the start of November.

Heineken launches Red Apple Bulmers

Thu, 14 Oct 2010 10:34:00 GMT

Heineken is to launch a second seasonal cider under its Bulmers banner — a Red Apple variant for autumn.

Crow crowned UK Stella Artois Draught Master

Thu, 14 Oct 2010 06:56:00 GMT

Jonathan Crow of the Lamb Tavern in Leadenhall Market, London, has been crowned the UK Stella Artois Draught Master.

Molson Coors confirms distribution of Corona from 2011

Thu, 07 Oct 2010 09:33:00 GMT

Molson Coors has confirmed that it will distribute Modelo brands including Mexican lager Corona Extra from January next year.

Corona and Red Stripe to leave Wells & Young's

Tue, 05 Oct 2010 09:01:00 GMT

Both Corona Extra and Red Stripe are to leave the Bedfordshire-based brewer Wells & Young's portfolio next year.

Bristol bartender wins Pilsner Urquell competition

Tue, 21 Sep 2010 09:54:00 GMT

Chris Bailey, bartender at the Mall in Clifton Village, Bristol, has been crowned UK Pilsner Urquell Master Bartender of the Year.

Miller Brands launches new beer

Mon, 20 Sep 2010 11:09:00 GMT

Miller Brands UK has added Kozel, a Czech beer, to its UK world beer range — it will be a 4% abv brew.

New Heineken glass for a perfect pour

Thu, 16 Sep 2010 01:10:00 GMT

A new glass for Heineken has been designed to ensure the beer is served with a continental style big head.

Foster’s new on-trade look

Wed, 15 Sep 2010 01:13:00 GMT

Foster’s new look, which was launched in the off-trade in July, will be rolling out across the on-trade over the next few months.

African lager Windhoek gets autumn push

Mon, 06 Sep 2010 09:15:00 GMT

Diageo is spending £400,000 to boost the profile of its Windhoek lager this autumn.

Heineken returns to UK televisions

Thu, 12 Aug 2010 03:13:00 GMT

Heineken, the flagship beer of the eponymous brewery, is returning to TV screens this month.

San Miguel launches biggest ever press campaign

Fri, 06 Aug 2010 12:30:00 GMT

Carlsberg UK has unveiled a multimillion pound ad campaign for its San Miguel beer brand to be rolled out in August.

Meteor is speeding to UK shores

Fri, 02 Jul 2010 10:14:00 GMT

A French heritage beer is heading over to the UK — Meteor by Meteor Brewery will be distributed by Casa Julia.

Rekorderlig cider cocktail launched

Thu, 01 Jul 2010 09:20:00 GMT

A cider-based summer cocktail, served in a pitcher, is ready to hit the UK’s on-trade.

Jacques investment rise

Thu, 01 Jul 2010 09:14:00 GMT

The ‘female appeal’ of Jacques Cider with Fruit is to be boosted further by the biggest investment in the brand to date.

KC Max launches cider-caffeine mix

Fri, 25 Jun 2010 02:00:00 GMT

A cider with caffeine is being launched in the UK this month, to tap into the 40% of cider drinkers who are also regularly have energy drinks.

Kopparberg launches new cider flavour

Thu, 17 Jun 2010 03:05:00 GMT

Kopparberg is rolling out a new flavour, following a successful three-month trial through several Orchid venues.

Budweiser designates a driver

Wed, 16 Jun 2010 02:40:00 GMT

AB InBev has launched a “Designate a Driver” campaign to run alongside its Budweiser sponsorship of the 2010 FIFA World Cup.

Essex pub is 5,000th Club Peroni member

Tue, 15 Jun 2010 07:28:00 GMT

An Essex pub is reaping the rewards after becoming the 5,000th member of Club Peroni — Peroni Nastro Azzurro’s loyalty programme.

Cobra spends £5m on curry

Mon, 07 Jun 2010 11:07:00 GMT

Molson Coors has confirmed pubs remain “of great interest” for its Indian beer brand Cobra.

Becks Vier revisits music and the arts

Fri, 04 Jun 2010 09:45:00 GMT

A series of mini music festivals will be taking place in pubs across the country this summer, as part of the 2010 campaign for Beck’s Vier.

Slovenian beers to arrive in UK pubs

Fri, 28 May 2010 03:03:00 GMT

England is ready to go into battle with Slovenia during the World Cup, but three Slovenian beers are hoping for a more welcome reception.

Symonds rolls out poster campaign

Mon, 24 May 2010 09:52:00 GMT

Symonds Founder’s Reserve, the premium cider from Jygsaw Brands, is rolling out a poster campaign this May.

Carling gives away 2m pub pints

Mon, 17 May 2010 01:07:00 GMT

Carling brewer Molson Coors hopes to tempt one million people back into pubs this summer with drinks vouchers.

Carlsberg launches all-star World Cup ad

Mon, 10 May 2010 11:41:00 GMT

A host of English sporting legends star in Carlsberg's new World Cup TV ad including Sir Trevor Brooking and World Cup winner Jack Charlton.

Carlsberg secures Punch guest ale deal

Wed, 05 May 2010 08:00:00 GMT

Carlsberg UK is to supply all guest ales to Punch Tavern's managed estate — it takes over from Waverley TBS.

Brit bosses lead way at the bar

Tue, 04 May 2010 09:51:00 GMT

British bosses believe in boosting team morale the old fashioned way — with a pint at the pub.

Carlsberg launching new TV ad

Fri, 30 Apr 2010 12:14:00 GMT

Carlsberg is promising to deliver 16 sporting legends as part of a new World Cup advertising campaign, under the strapline “Probably the best team talk in the world...”

Westons revamps low-ABV Stowford

Fri, 23 Apr 2010 11:40:00 GMT

Westons is relaunching its low-alcohol Stowford Press variant as part of a raft of measures in time for the summer cider drinking boom.

Heineken: weather takes toll on European beer volumes

Fri, 23 Apr 2010 07:00:00 GMT

Dutch brewing giant Heineken has announced a 5.3% decline in beer volumes for the first quarter on last year.

Aspall’s new chrome font

Wed, 21 Apr 2010 11:59:00 GMT

A chrome font plus a new style of branded glassware is on its way to the on-trade, courtesy of Aspall.

Tuborg lines up £2m summer tour

Wed, 21 Apr 2010 11:57:00 GMT

Tuborg tuk-tuks will be travelling the country this summer as part of a £2m campaign for the Carlsberg-owned brand.

Vedett plans ‘top-end’ draught launch

Tue, 20 Apr 2010 08:24:00 GMT

Belgian lager Vedett is hoping a move into draught will enable it to take on the might of Peroni and Staropramen.

Sky 3D partnership and new glass for Guinness

Tue, 20 Apr 2010 08:20:00 GMT

Following the launch of a new Guinness glass earlier this week, brand-owner Diageo announced the brand was to be the official partner of Sky 3D.

Pilsner picks pub brains

Tue, 20 Apr 2010 08:12:00 GMT

Egg-head licensees will need brain as well as beer power if they are to be in with a chance of wining £10,000 to help boost their business.

New 4% abv beer for Budweiser

Mon, 19 Apr 2010 09:57:00 GMT

Anheuser-Busch InBev (AB InBev) has unveiled what it is calling its “most important business action in 2010”— a 4% abv Budweiser.

London launch for Blue Moon beer

Mon, 19 Apr 2010 07:57:00 GMT

Molson Coors is set to launch its North American Blue Moon beer on draught in 100 London pubs and bars this month.

Filling gap between cider and wine

Mon, 12 Apr 2010 10:44:00 GMT

New brand Carnaby Brown aims to bridge the two categories for a drink that has the refreshment of ciders, but with the sophisticated image of wine.

Freedom launches lower alcohol lager

Fri, 09 Apr 2010 11:28:00 GMT

Freedom Brewery has brought out a 4% ABV lager to compete with mainstream offerings.

Coors Light launches on-trade promotion

Tue, 06 Apr 2010 09:09:00 GMT

Coors Light is launching an initiative which will allow pubs to introduce the beer brand at a trial price, as well as offering free kegs and staff incentives.

Bittersweet Partnership’s busy summer

Thu, 01 Apr 2010 03:01:00 GMT

The Bittersweet Partnership, Molson Coors’ business unit aiming to bring more women into the beer category, has “filled its innovations pipeline”.

Carlsberg promo aims to boost Eve

Thu, 01 Apr 2010 07:00:00 GMT

Manicure brand Nails Inc and hairdressing chain Toni & Guy have joined forces with Carlsberg to promote new female-friendly brand, Eve.

O'Neill's offers free pint of Guinness

Wed, 31 Mar 2010 10:28:00 GMT

St Patrick’s Day festivities aren’t quite over at O’Neill’s where Guinness drinkers can get a free pint until 6 April.

St Helier: shandy’s the new cider

Wed, 31 Mar 2010 09:48:00 GMT

Two types of “real” shandy are ready to hit the on-trade thanks to St Helier — Ginger Beer Shandy and Real Lemonade Shandy.

Budvar launches new POS kit

Mon, 29 Mar 2010 09:59:00 GMT

Budweiser Budvar is launching a new POS kit featuring four glamorous women across pubs and bars in the UK from today.

Magners absorbs cider duty hike

Fri, 26 Mar 2010 10:32:00 GMT

Irish cider Magners has announced it will absorb the 13% hike in cider duty — duty rises from midnight on Sunday.

McEwan’s Lager Cold hits top 10

Fri, 26 Mar 2010 07:57:00 GMT

McEwan’s Lager Cold has recorded a massive uplift in volume sales as a result of its full UK push.

Gaymers develops its fruit ciders

Thu, 25 Mar 2010 12:19:00 GMT

A fruit cider made with the juice of strawberries, blackberries and blackcurrants will join the Gaymers range this spring.

Louise Redknapp to help launch Eve in pubs

Wed, 24 Mar 2010 09:49:00 GMT

Louise Redknapp is to be the face of Carlsberg's female friendly offer, Eve, as it is rolled out across the UK following a successful trial in Manchester.

John Barnes supports Carlsberg World Cup campaign

Tue, 23 Mar 2010 09:55:00 GMT

Former England and Liverpool legend John Barnes has lent his support to Carlsberg’s Team Talk campaign as the World Cup draws closer.

Molson Coors offers World Cup support

Mon, 15 Mar 2010 01:02:00 GMT

Molson Coors has unveiled its “Be Part of it 2010” campaign to help pubs attract and retain customers during the World Cup.

Strongbow toasts Oscars red carpet fitters

Mon, 08 Mar 2010 12:02:00 GMT

Strongbow cider is toasting the red carpet fitters as part of a tactical press campaign to coincide with the coverage of the Oscars.

Molson Coors makes green pledge

Mon, 08 Mar 2010 11:06:00 GMT

Molson Coors has become the first brewer to commit to achieving a more sustainable use of resources throughout the whole supply chain.

Facebook campaign brings back Dry Blackthorn

Fri, 05 Mar 2010 11:00:00 GMT

Gaymer Cider Company will bring Dry Blackthorn cider back to fans in the South West following a Facebook campaign to bring back the original recipe.

Brothers launches apple cider

Tue, 02 Mar 2010 12:57:00 GMT

Brothers Cider boosts the cider category with a new apple offer to join its pear and flavoured range and £2.75m investment

Carlsberg: increase beer sales with branded glasses

Mon, 01 Mar 2010 08:46:00 GMT

Using branded glassware can lead to a 14% increase in beer sales, new research from Carlsberg has shown.

100 Foster’s Pool Refits Up for Grabs

Mon, 01 Mar 2010 06:59:00 GMT

Foster’s is offering 100 licensees the chance to win a superb pool makeover for their pub to help boost business.

Carlsberg launches glassware promotion

Fri, 26 Feb 2010 10:59:00 GMT

Carlsberg stockists can get a free case of branded glasses for every one they order next month, as part of a promotion on branded glassware.

Merrydown cider is revamped

Fri, 19 Feb 2010 08:57:00 GMT

Merrydown cider has been revamped to give emphasis to its premium ingredients on a new front label.

Bramleys are core of Kent’s apple ale

Fri, 19 Feb 2010 08:39:00 GMT

Bramley apples are the core ingredient of a new apple ale — a joint collaboration between two Kent-based companies.

Everards launches white tiger competition

Wed, 17 Feb 2010 03:17:00 GMT

Leicestershire brewer Everards is launching a tiger spotting competition in celebration of the Year of the Tiger and the Chinese New Year.

SAB Miller withdrew brand over label concerns

Tue, 16 Feb 2010 09:40:00 GMT

SAB Miller stopped importing one of of its brands because it did not contain enough health and unit information.

Cains launches Double Bock for February

Wed, 10 Feb 2010 08:23:00 GMT

Cains’ Craft Beer for February is its 4.5% ABV Double Bock — the Continental-style Bock lager.