Google Search Engine Optimization

What is the difference between internal links and external links on the website?

websites optimization — Sat, 16 May 2020 07:58:41 +0000

Internal links refer to your own specific website or domain. The menu bar at the top of the site contains internal links. Links from pages on your website to contact pages are another simple example of internal links. Internal = link to content in the same domain.
External links point from one domain to a completely independent domain. External means links to separate domains. They may be links from your website to another website to provide readers with additional information, or they may be links from your website to the affiliate program. Links from other sites to your site can also be called external links.
Use external and internal links for SEO
Both internal and external links have their place in the SEO plan. This is how you can use them strategically.

External links can establish visibility. External links from other websites to your content are an important source of free traffic and an important part of Google ’s search engine algorithm. The quality and quantity of links is critical. For example, links from inferior sites may actually have a negative impact.

To encourage linking to your own website, please add rich and relevant content to the website. Open the function of posting guest messages in exchange for a link to your own website. Other ways to encourage inbound links or external links to enter your website include using HTML code to add infographics that can embed links. This HTML code can be copied and used on other websites, directly requesting the site administrator to add a link, etc.

Links to other people ’s websites are a great benefit to your readers, but they are of no avail to SEO ’s strategic value. These links may connect readers to resources you think are valuable.

Internal links can build your SEO. Internal links can bring some SEO benefits. When a search engine spider finds your website, it will find other pages on your website through links. They track these linked sites so that as many visits as possible can be found and archived.

Internal links also constitute the structure of your website. The logical link structure is both beautiful and effective. It helps organize the content on your website and helps visitors find information quickly. Common page elements, a simple menu bar, and natural page links throughout the site can help readers and search engines find your content.

Best practices for external website links
Large search engines use many indicators to determine the value of external links. Consider the relevance of the link to the content of your website. Make sure that the content between the source page (your website) and the target page are similar.

Do n’t just put the URL on the page, but use anchor text! Positioning text can maintain the fluency of the page and will not distract users from the purpose of visiting the page.
How to monitor external website links in real time
Once you have established metrics for measuring external links on your website, you will need to establish a process to monitor these website data.

Google mobile optimization method to increase website traffic

websites optimization — Mon, 11 May 2020 09:50:03 +0000

Owning a mobile device website is an important factor in increasing the influence of a website. If your website has not been equipped with a corresponding mobile terminal website, it will be gradually abandoned in the rapidly developing mobile Internet era. In recent years, search engines such as Google and Google have also vigorously strengthened the mobile search experience, and even launched some tools and reports to check the practicability of mobile devices.

Google mobile optimization method to increase website traffic:

Single web page test
Open: https://search.google.com/test/mobile-friendly ,for mobile device suitability testing;

Enter your website-run the test;
The entire website test
First verify the website ownership in Google Search Console, which we often say is Google Webmaster Tools, that is, whether you have installed the Google Search Console code on your website to determine whether you own the website;

Google Search Console-Enhancements-Mobile usability
Optimize according to the “mobile device usability” report tips.

Incompatible plugin used

Note Web pages may contain plugins (such as Flash) that most mobile device browsers do not support.

Solution: Delete Flash or use HTML5 instead.

No end viewport set

The webpage does not define the viewport attribute, which is used to instruct the browser to automatically adjust the webpage size or zoom the webpage according to the device screen size).

Solution: Insert the following code into the tag.

Viewport is not set to “device screen width”

The viewport property of the webpage has been set to a fixed width, and the webpage cannot be automatically adjusted according to different screen sizes.

Solution: adopt responsive layout, and the webpage will automatically adjust the size according to different device screens.

Content width exceeds screen display range

The width of the content on the web page exceeds the display range of the screen. You need to drag the horizontal scroll bar to view the content on the web page. This shows that some elements on the web page have set absolute width values.

Solution: Use a responsive design method to set the width to a relative value, or when the screen is smaller than a certain width, some elements are hidden.
The text is too small to read

The font is too small and the content is blurred. Users who use mobile devices need to “zoom with two fingers together” to read the text on the webpage.

Solution: In the same way as above, insert the following code into the tag.

The distance between clickable elements is too close

The distance between touch elements (such as buttons and navigation links) on the webpage is too small, which causes mobile device users to usually press adjacent elements when they tap the desired element with their fingers.

Solution: Properly increase the spacing or line height between the button and the navigation link.

Common factors affecting website traffic

websites optimization — Mon, 11 May 2020 09:19:50 +0000

Website traffic is used to describe indicators such as the number of users visiting a website and the number of webpages viewed by users.
In the process of doing SEO, the term search engine algorithm is what we often talk about. In a large part, as long as the algorithm is adjusted, your website will be affected.

For the site with abnormal website traffic, we believe that the following problems are likely to exist:

① Verticality

Simple understanding: the domain degree is not vertical, mainly refers to the structure of your website and the actual output of your website, may not be a relative match, for example: you are a personal blog, and the continuous output content is not vertical in a certain field It is a long-term update of a relatively large amount of relevant content in different industries.

Generally, most of such content sites are of relatively low quality. For each content, a targeted solution cannot be formed, which is purely for updating.

② Collection station

If you are a new website, and at the beginning, the website continuously collects a large amount of content, and the average daily output is content with certain search needs, it is likely to get some basic traffic to a large extent.

In the actual later operations, the proportion of such collected articles is getting higher and higher, and it will be adjusted by the algorithm, and even punished by google or Baidu.

③ Link plan

From the current point of view, links are still an important strategy in keyword ranking optimization, and we believe that the natural external chain brought by the old domain name is more effective than the external chain accumulated by the new site. High domain name, this is a good choice.
The reasons for abnormal website traffic also include the following external factors:
① Social practice

When a social event with a relatively wide range of influence occurs, you will find many changes in search traffic.

② Search requirements

In a long period of time, if your traffic starts to appear abnormal continuously, or even the cliff of the traffic drops on a certain day, this is likely to be the emergence of relevant alternative products for daily needs.

How to optimize mobile website in Google search engine?

websites optimization — Tue, 28 Apr 2020 03:32:54 +0000

Google has already begun to implement the “mobile optimized index” in 2019, and Google has expanded this program to more mobile-friendly websites. More and more people use mobile devices. For the future, mobile-first indexing may be an inevitable trend. As early as 2016, Google proposed that the ranking of PC, tablet, and mobile is based on the ranking of mobile. Google is satisfied with the early performance of this implementation, and has begun to be the best Of websites use a “mobile-first index”.
In recent years, search engines such as Google have also vigorously strengthened the mobile search experience, and even launched some tools and reports to check the practicability of mobile devices.
Difference between mobile and PC
1. Relevant search: The relevant search on the mobile terminal and the PC terminal are different. Friends who carefully observe the mobile phone will find that there is an additional recommendation on the mobile terminal, that is, “other people are still searching” in the middle of the web page. At the same time, the search results on the mobile terminal are recommended based on the search habits of users of mobile phones or tablets. The search results and related recommendations on the mobile terminal are more accurate than those on the PC terminal. This advantage is conducive to merchants placing ads on the mobile terminal.
2. Ranking difference: The ranking of the mobile terminal lags behind the PC terminal, because the websites that appear through the search keywords are all transcoded by the search engine, but the website of the PC terminal cannot be transcoded. If you want to rank high on the mobile site, then your website must have a superior mobile site, which will allow spiders to adapt and crawl faster.
3. Device differences: There are not many here, I believe everyone knows that the size of the PC and mobile terminals are different, as well as the brand and compatibility of the mobile phone.
4. The difference in network speed: the number of web pages opened by the mobile terminal is definitely not as fast as that of the PC terminal. It is recommended that the mobile terminal do not add too many animations or a large number of pictures. If you want to add them, try to process them all, reduce the image memory, Compression, etc.
5. User habits: First of all, the PC side mainly uses the mouse and keyboard, while the mobile side mainly uses the touch screen, and the screen of the mobile side is small, the page design should not be too complicated, which will affect the user experience.
If the website itself is a responsive website or a dynamic service website, the content of the web page can be switched freely on the desktop and mobile, so no changes are required.
If the site itself has a desktop version and a mobile version, and the administrator only added and certified the desktop version in Google ’s Search Console, Google recommends that the administrator also include the mobile version and authenticate it.
If the site only has a desktop version, Google will continue to index the site very well, even if Google uses a mobile search engine.
Ways to quickly optimize mobile websites and increase Google’s free traffic:
1. Don’t use too much FLASH or JAVA: Too much use will cause a lot of traffic to users and increase website loading time. Some functions are not supported in the mobile terminal, which will bring bad user experience to the user, affect the page loading speed, and waste user traffic.
2. URL standardization: To be a mobile website, do not use the column page to save the space cost, buy a new space, and use a separate second-level domain name as the mobile station is the best. Don’t have extra characters or missing strings; contain extended characters; mix query order and so on.
3. Switching between the PC and the mobile terminal: whether on the PC or mobile website, there needs to be a corresponding navigation or prompt link, so that the user can easily browse, but also easy to crawl the search engine.
4. Page planning: The biggest difference between the mobile terminal and the PC terminal is the size of the screen. The mobile terminal must abide by the principles of simplicity, clarity and clarity.
5. External link optimization: If you do some Google SEO external link optimization for the mobile website alone, it will be very helpful to improve the search effect of the website. Inclusion has a direct impact.

How to check website keyword ranking in Google search engine?

websites optimization — Tue, 28 Apr 2020 02:54:32 +0000

SEO’s keyword ranking is actually not fixed. Many times we are looking at the timely ranking, so if we want to understand the ranking of website keywords, we often need to check the real-time content. Here are some tools for querying keyword rankings:
GoogleSERP (Search Engine Results Page)
Enter the keywords we want to view in Google, using the incognito mode is to view the keywords, so that the data is not affected by the local cache.
With the incognito mode, this situation can be avoided, and the data is more objective. Through this method, we can know the ranking of keywords.
In addition, Google also has country divisions. If you want to check the ranking of keywords in Google UK, you need to check in google.co.uk
Google search console (Google webmaster tools)
Google Webmaster Tools can only view the ranking of the websites that have been bound, that is to say, the ranking of its own website keywords.
We can see the ranking of all keywords on our website. In this webmaster tool, we can not only see the ranking of keywords on our website, but also see the monthly exposure of keywords and the click of each keyword Rate and visitor clicks, as well as the overall average keyword ranking. With these data, we can better view and balance the keyword ranking of our website.
If you want to check the keyword ranking of competitors ’websites, using Google Webmaster Tools will not help, then we must use other tools.
Google keyword planner (ADS)
GKP is a keyword detection tool that comes with Google ads. It is also called a keyword planner. The average person may only use it to view keywords, but it also has a powerful function: enter a URL to get ranked keywords, enter it in GKP Link to the page of the survey, you can see all the ranking keywords of the page.
Ahrefs
With this tool, you can not only view keywords, but also analyze competitors, and also research topics. The query function is very powerful, and you can clearly understand the website ranking, the current page external link value, the current website external link value, the number of external links, Data such as the number of external domain names, all ranking keywords, monthly natural traffic, website value, and the cost of equivalent traffic advertisements.
The functions of ahrefs are more than that. We can also look at the top pages of the competing website, we can understand the main source of traffic of the website, and we can also investigate the keywords of poor ranking of the website to help us optimize the keywords of the website.
Thehoth
You can check the ranking of search keywords in the United States, Canada, United Kingdom, and Australia websites in Google. Enter the website for free and fill in the mailbox to get important data such as rankings and keyword search volume trends.
Mangools
A company that provides SEO tools can use its 5 tools as long as it buys his services:
kwinder keyword query (a keyword tool, it can view the search volume of each keyword, can also calculate the difficulty of the keyword.), SERPChecker Google search results page analysis, SERPWatcher keyword ranking monitoring, LinkMiner outside Chain monitoring, SiteProfiler website analysis
Serplab
You can query the ranking of all google countries and regions, and you can enter multiple keywords to view the ranking position.
Moonsy
You can only query English, only one keyword, and only the US Google ranking. You can see the title and description showing the search results to the customer.

How to get high quality website links?

websites optimization — Thu, 23 Apr 2020 08:36:28 +0000

Go online to find the Friendship links platform to see the information posted by other webmasters. If you feel it is appropriate, contact and recommend your registration number to publish it yourself. Increase the exposure of your website.

Add the website URL before going through your website to see what friend chain is added on the other party’s website?

You can go directly to the web site to communicate with the webmaster. If you have customer service, it is good. Some leave the webmaster’s contact information and the function of applying for a friend link.

Find the directory area dedicated to publishing friend chains, and post the edited website friend chain information all the time. Tips: some websites can’t leave links, then don’t leave them, avoid deletion, and leave your website name. , Keyword relevance.

Outreach with an Executive’s Profile for Better Response Rates

Connections made with a real person get higher engagement and provide better trust than the same activities done with a company profile.

Many online users have learned to ignore messages and requests from brands on social networking sites, simply because there are just too many companies on there trying to get users to buy their products or share their content.

Personal connections continue to matter. It is possible to use network building as a way to share content on an individualized basis, but it does take some work to grow the relationship first.

Some digital marketing teams log into the executive’s profiles to add friends or connections, or to follow-up with existing contacts to help build relationships.

This helps executives get to know others in the industry, which can lead to a reciprocal relationship of sharing and promoting each other’s content.

However, while this seems like a good way to offload some of the social networking, it can have a lot of potential drawbacks.

If the executive doesn’t know what was said and then happens to talk to the connection in person or on the phone (or even in email), it can make them seem disingenuous and untrustworthy.

If a team is helping an executive with their social media, make sure they are still involved in the process.

Forum Profiles Can Be Used to Build Relationships with Highly Technical People

Most people are on basic social networks, like LinkedIn and Facebook.

But there are many more niche networks and forums that are commonly used daily by those that are deeply involved in a certain industry.

Try to find these online communities and get more involved.

You’ll find that there is often more depth to the questions and discussions, leading to a lot of good opportunities to build trust and get others interested in your content (provided it’s useful to the discussion at hand).

Some sites to check to include:

Reddit, which has thousands of “subreddits” or threaded discussion boards based on a specific topic.

Github, which is a portfolio hosting and online community for programmers and developers.

Because these are highly technical forums, it doesn’t make sense to go in and start spamming discussions with your links.

Try to integrate with the community by answering questions, getting involved, completing your profile, and staying active before even attempting to share your content.

When you share your content, make sure it’s useful to other users. Otherwise, you may find yourself being ostracized for trying to commercialize the discussion.

Promote Your Content with Facebook Ads to Drive Traffic, Shares & Links

WordStream founder Larry Kim is a master at getting tons of traffic to his content, and he has shared in presentations and blog posts how this strategy has lead to big gains. He even did a webinar about this topic for SEJ.

Essentially, with the right targeting and even as little as $50, you can get your content in front of the right people on Facebook.

When you have clear and concise targeting, the ad spend is lower, and the user interest is usually a lot higher.

Try to target exact interests or industries (e.g., manufacturing VPs in the U.S. instead of simply users who have an interest in “business”) and make sure your content title and description shares exactly how it is useful to the people you’re trying to target.

As the ad garners more visibility, you’ll see a trend in natural links as well, as users who see the ad share the content with their networks.

This helps it grow organically, making your ad budgets stretch much further.

Use LinkedIn to Share Your Content with the Right People

When possible, ask your executives to get involved with your online activity or set up a sharing schedule (with their permission) to regularly share content on their personal social media profiles.

LinkedIn is the perfect platform for this, as executives can have their profiles and can share content as needed.

Because executives have more personal credibility, their link suggestions are much more like to be taken seriously by users than a company profile simply sharing links to their blog.

The executive’s profile is “vouching” for the content, making it more trustworthy.

When possible, ask executives for their insight or commentary on an article that can then be shared with the link.

How has the competitive landscape changed?

Find out if your competitors secured their market positions in recent months.

Get Data for Free

Users like hearing the opinions of influential or high profile people, so adding this personal touch can help increase interest.

Reach out to the Social Profiles of People Who Are Authorities

LinkedIn is great for building personal credibility and sharing content, but you can also use Twitter, forums, and Facebook to do outreach and get others interested in your content.

On Twitter (and Instagram), it’s a common practice to follow people in your industry you hope will follow you back.

Taking the “first step” toward building a relationship can help get you noticed organically and hopefully start a relationship.

After the following someone, send them a tweet mentioning something they did recently, such as podcast they were on or an article they wrote.

This can show that you admire their work.

People are much more likely to take an interest in someone that they know already appreciates what they do – because it doesn’t feel like they have to win them over – it’s already done!

Building genuine relationships with influencers or authorities in your field can be a fulfilling way to not only grow your online visibility but to also learn from some of the best minds in the business.

As these influencers and authorities begin to trust you, you can ask them about sharing your links, or if there is a way you can continue to help one another promote new ventures and projects.

Google search engine optimization basic steps content

websites optimization — Thu, 23 Apr 2020 08:00:24 +0000

Web server

The choice of server depends on the number of concurrent connections of the server and the monthly traffic, the location of the server; the server system is divided into linux and windows, whether the information service provider supports pseudo-static in advance; the database types of websites are generally divided into access and mysql It is recommended to use php to write website code + mysql database, because asp writing website code + access database will slow down when the website traffic is heavy, and the pressure on the database is greater.
Domain name optimization

The domain name is spelled in words; the domain name contains the relevant product keywords is the best; if there are too many dynamic parameters of the domain name, try to statically process the domain name of the website, which is conducive to crawling by search engine spiders.

Website keyword selection

Keywords related to the initial launch of the website, affecting the development direction of the website and the implementation of the entire website optimization plan. If the website itself is a portal website, you can not set keyword tags in a wide range; to avoid excessive irrelevant content; once the keyword is determined, do not change it easily, otherwise it will not only affect the current ranking, but also cause the website to fall. Rights, and has a great impact on the site for life.
Search engine spiders generally search websites regularly. When updating content, we must seize the rules of the search engine, optimize the originality of the content, and optimize the keyword ranking and maintain the high quality of the original content. After high-quality content slowly accumulates, search engines will have a good impression on the website, and the ranking of the website will also be more advanced.
Not only to update the content, but also to build the link structure. If it is the target keyword and the long-tail keyword, we can use hyperlinks to add to the article, so that we can increase the internal links of the website, but also pay attention to One thing, the theme of the content must be related to the theme of the website.

Keyword analysis and competitor analysis

With the fierce website optimization industry, search engine optimization is becoming more and more difficult, and there are more and more competitors doing the same keyword. After analyzing the websites of competitors, the corresponding optimization strategy is obtained, which is conducive to the optimization of our website.

Website internal optimization

The most frequently updated parts of the website are located in the upper left corner of the entire page, and the static or almost immobile content is located in the lower right corner. The website should have secondary navigation to prevent spiders from losing; B> The content with the same format in the tag web page should be called by div id to reduce the amount of css; the

tag appears only once on the web page, if you are not sure about the content, you can not set the

tag; After three times, the content should include keywords; as far as the position of the internal link in the web page does not affect the appearance, try to keep the anchor text: keep the reference link 1: 1; if the picture on the web page has a link, the ALT attribute is added to the target web page. Content; if the picture on the webpage does not have a link, the ALT attribute is added to the relevant content of this page; if the outbound link on the webpage is not relevant, try to add a nofollow tag to prevent the loss of weight; try to keep the webpage updated and update at least every day Once; increase the sitemap of the site to increase the chance of spiders visiting;

Search engine submission link

After the preliminary work of the website is completed, it is necessary to submit the search engine to the website. As soon as possible, the inclusion of the search engine is the first priority, and at the same time, the website is updated.

Search engine optimization and maintenance

The search engine is a variable, and its own ranking algorithm is constantly changing, plus the constant competition of competitors, so we need to maintain and update the website, keep up with the search engine algorithm, and always take care of the status of the website, so that the talent is maintained Stable ranking.

Construction of external links

External links can increase the exposure of the website and increase the number of visits to the website. It has played a large role in the stability of the ranking of the website in the later period. The construction of external links includes the establishment of friendly links, forums, classified information, blogs, encyclopedias and industry website links Wait for the construction.
Check the collection of the website and the increase of the website’s external links. You can use search engine commands to check the optimization effect of the website and the condition of the website.
These are the most basic contents in the website optimization process. If you have more relevant content to add, you can leave a message below. For more search engine optimization services, please contact us!

How to improve user experience on Google website?

websites optimization — Mon, 20 Apr 2020 09:07:54 +0000

Google has a set of extremely strict standards for judging high-quality content. Mainly to measure the user experience and the content itself. The standards for content include: the length of the content, the quality of the links contained in the content, the relevance of the content and the title, the layout of the content, whether the content contains pictures, and so on.

The core purpose of Google is to obtain user data from it, and use it to further understand the user’s needs and predict the user’s next step. It is smarter and better understands the artificial intelligence technology of the algorithm technology deep inside the user.

If you create content from the perspective of helping users, and truly understand what users need in this issue, then you don’t need to worry about any judgment criteria at all, and Google will naturally put your content in front.

What are the ways to improve the user experience?

Whether the website content can solve the user’s problem: does the content immediately answer the user’s search problem, without too much irrelevant content. Meaningless content may make the user impatient and jump out of your page, so that your page As the bounce rate increases, Google will reconsider whether your content is optimal. Therefore, it is very important to be able to express the answer to the question at the beginning of the content.

Good content not only answers a question the user searches for, but also correctly predicts the user’s other potential doubts. Only by arranging a profound and comprehensive content covering multiple angles can Google be regarded as truly effective and reliable content.

Whether it can make users stay longer on your page: In addition to the methods mentioned above to improve the user experience, this point is very important, that is, the way the page content is presented. Users not only pursue high-quality content, but also have the same high pursuit for page layout and layout.

So as the webmaster, we have to spend time to study people ‘s reading habits, learn to beautify page design and typography, and refer to the pages of other successful websites or bloggers to understand which fonts are most acceptable to people. Those pictures or video materials Can help people understand the content of your article, etc.

What are the search methods of Google website ranking?

websites optimization — Fri, 17 Apr 2020 08:57:26 +0000

View with Google SERP

Enter the keywords we want to view in Google, but we want the browser’s incognito mode to view keywords, so the benefit of viewing is that the data will not be affected by the local cache. With the incognito mode, this situation can be avoided, and the data is more objective. Through this method, we can know the ranking of keywords.

Google Webmaster Tools: https://www.google.com/webmasters

Site ownership needs to be verified. You can then click Search Analysis in the Search Traffic drop-down in Search Console. Can display the most recent month ’s impressions, clicks, click-through rates, and global average rankings. The disadvantage is that it is impossible to know the geographic ranking accurately.

Google keyword planner: ads.google.com

GKP is a keyword detection tool that comes with Google ads. It is also called a keyword planner. Enter the link of the page to be investigated in GKP, and you can see all the ranked keywords on the page.

Ahrefs: https://ahrefs.com/

Click on the organic keywords in the sidebar, then you can select the country and you can see the ranking in a certain country. Keyword search volume in this country, estimated traffic, etc. You can also look at the top pages of the competing product website, you can understand the main traffic source of the website, and you can also investigate the keywords of the website’s poor ranking.

Mangools: bit.ly/kwfinder_keen

You can check the search volume of each keyword, and another function is the keyword difficulty calculated according to your own algorithm.

Thehoth: https://www.thehoth.com/search-engine-rankings/

This tool is free, you can check the ranking of search keywords in the United States, Canada, United Kingdom, Australia website in Google. Enter the website for free and fill in the mailbox to get important data such as rankings and keyword search volume trends.

Serplab: https://www.serplab.co.uk/serp-check.php

You can query the ranking of all google countries and regions, and you can enter multiple keywords to view the ranking position.

Details that should be paid attention to when optimizing website pages

websites optimization — Thu, 16 Apr 2020 06:55:21 +0000

Page description

Generally speaking, the page description is not visible to the user. When writing instructions, make sure to give users a reason to click on the site, make sure the description on each page is different, and try to avoid duplication.

Especially the TDK part of the website, it will be directly displayed in the search results page, an attractive title can often bring a lot of click-through rate to the website.

Different pages use different page description content, do not use the same keywords and description on each page. This is not conducive to ranking. Need to avoid the occurrence of website rights and forgery.

Page keyword selection

Appropriately avoid popular buzzwords in the industry, and choose long-tail keywords with higher precision that can bring accurate customers to optimize. Reducing the difficulty of optimization can also improve website conversion.
The keywords that appear on the page can be emphasized using methods such as bold endpoints, and the density of keywords can also be increased.

Website content optimization

As a seo optimization of website pages, the content should fully display the user’s demand points as much as possible, to avoid too much duplicate content in the search results, you can display its relevant content introduction through different areas.

Website internal chain seo

Use keyword anchor text to achieve, or pictures and other forms can be. This can help website visitors find the content they need better and faster and improve the user experience.

When the content level of the website is too deep, it can also help the search engine spider to quickly crawl the website content and improve the website inclusion.

When constructing internal links on the website, we must also consider whether it is reasonable and not too much.

Website picture optimization

The page pays attention to the combination of graphics and text. At the same time, we should pay attention to the size and number of pictures. It is enough to add pictures appropriately. It should not be too much, which causes slow loading speed, which is not conducive to the crawling and indexing of websites by search engines.