tag:blogger.com,1999:blog-7033948967187782646Wed, 10 Feb 2010 09:24:28 +0000http://atmacmillan.blogspot.com/noreply@blogger.com (Corin Martin)Blogger33125tag:blogger.com,1999:blog-7033948967187782646.post-7163920711957507123Wed, 10 Feb 2010 09:24:00 +00002010-02-10T09:24:28.401ZOr so say he. “Logos are dead … They are a hangover from old-school thinking about branding. There is no desire by the public for a new logo. They are simply an old-fashioned approach to differentiating products or services.” Interesting article, about the end of branding as we know it. Read all about it here. While you're there look around the rest of the site, interesting if you're in to that http://atmacmillan.blogspot.com/2010/02/logos-are-dead.htmlnoreply@blogger.com (Corin Martin)0tag:blogger.com,1999:blog-7033948967187782646.post-1055926640990867651Fri, 05 Feb 2010 09:31:00 +00002010-02-05T09:31:33.402Z The Right Track: Tunes to TargetCancer is a series of concerts, events, and music download opportunities to help raise funds for rare and underfunded cancers. Very interesting? Find out more here http://atmacmillan.blogspot.com/2010/02/right-track-tunes-to-target-cancer.htmlnoreply@blogger.com (Corin Martin)0tag:blogger.com,1999:blog-7033948967187782646.post-9102148251716719658Wed, 03 Feb 2010 17:46:00 +00002010-02-03T17:49:26.884Zhttp://atmacmillan.blogspot.com/2010/02/marketing-xmas-party.htmlnoreply@blogger.com (Mark)0tag:blogger.com,1999:blog-7033948967187782646.post-2915933755646360069Mon, 01 Feb 2010 17:31:00 +00002010-02-01T17:36:12.702ZProstate CancerIt’s quite an old campaign this, but ooh, it is genius. We’ve been writing about prostate cancer quite a bit lately ‘cause of the impending Prostate Cancer Awareness Month (March – shove it your diaries), and this site is an inspiration. The copy strikes just the right balance between dead funny and deadly serious. And, best of all, you can watch a film of a back-from-the-dead Bob saving lives http://atmacmillan.blogspot.com/2010/02/give-us-few-bob.htmlnoreply@blogger.com (georgia harrison)1tag:blogger.com,1999:blog-7033948967187782646.post-5371371895707955206Wed, 27 Jan 2010 10:45:00 +00002010-01-27T10:50:35.102ZI had to do a double take when I recently saw this bright green text staring at me on a train station wall. Does it look familiar?www.airnewzealand.co.uk http://atmacmillan.blogspot.com/2010/01/does-something-look-familiar.htmlnoreply@blogger.com (Zimmer)2tag:blogger.com,1999:blog-7033948967187782646.post-5743207685289280734Wed, 27 Jan 2010 00:30:00 +00002010-01-27T00:32:24.856Zcharityadvertscampaign So anyway, over xmas I kept passing this outdoor campaign and didn't really think too much of them. The layout's alright, the photo's alright, but you don't really get what's going on. That was until I was walking past one on Mile End road. I had to do a double take because right behind it was the exact location as the photoshoot (check out the Shell garage in the background of one and the http://atmacmillan.blogspot.com/2010/01/targeted-campaign.htmlnoreply@blogger.com (Corin Martin)0tag:blogger.com,1999:blog-7033948967187782646.post-7000097784283779025Thu, 21 Jan 2010 10:27:00 +00002010-01-21T10:55:16.095ZHello worldSo I came across this brand campaign for HTC. I just love the hand drawn graphics, the concept of a product being 'quietly brilliant' is such a sweet idea. Compared to a lot of all singing, all dancing 'look at me' products. However, I am not 100% sure I like the tv advert. It's nice and you can relate to it, plus it probably works but it doesn't say quietly brilliant to me. I'd like http://atmacmillan.blogspot.com/2010/01/htc-quietly-brilliant.htmlnoreply@blogger.com (Mark)2tag:blogger.com,1999:blog-7033948967187782646.post-1652099488887258400Wed, 20 Jan 2010 13:37:00 +00002010-01-20T13:46:46.297ZNewProductSelf-help and support groupsThe Volunteering and Inclusion team wanted to promote self-help and support groups. We were asked to produce two clear, straightforward and encouraging leaflets. The aim was to produce one leaflet explaining the benefits of joining a group and another to produce a guide on setting up or running a group. Putting you in touch with self-help and support groups Based on our research and http://atmacmillan.blogspot.com/2010/01/hot-off-press.htmlnoreply@blogger.com (Mark)0tag:blogger.com,1999:blog-7033948967187782646.post-4150024919291289376Tue, 12 Jan 2010 09:39:00 +00002010-01-13T20:38:42.925ZamusingbrandNHS Brilliant piece by The Times. Make sure to read the comments though! "It might seem like a minor tweak but when ministers added the number 60 to the NHS logo for its anniversary, they employed two designers, took ten days — and sent taxpayers a bill for £12,000." Read the whole article here div#related-article-links p a, div#related-article-links p a:visited { color:#06c; } http://atmacmillan.blogspot.com/2010/01/government-paid-6000-digit-for-nhs-60th.htmlnoreply@blogger.com (Corin Martin)1tag:blogger.com,1999:blog-7033948967187782646.post-8830441910505792381Mon, 04 Jan 2010 16:33:00 +00002010-01-06T11:54:34.701ZHere's something interesting to keep an eye out for over the next few weeks... Controversial ads will be launched on billboards and posters to demonstrate the impact of outdoor advertising. Other ads, as well as 'Career women make bad mothers' include '1966-It won't happen this year'. See the full article here http://atmacmillan.blogspot.com/2010/01/career-women-make-bad-mothers.htmlnoreply@blogger.com (Zimmer)0tag:blogger.com,1999:blog-7033948967187782646.post-7489538229533895369Mon, 04 Jan 2010 12:34:00 +00002010-01-04T12:57:07.644ZHardbacks, paperbacks, first editions, best sellers, coffee table... I love all things bookish, so these caught my eye: Enhanced Editions – a rather fantastic iphone app which gives you not just the book to read on your phone but all sorts of added bits like the extras on a dvd http://www.enhanced-editions.com/ Faber Finds – a digital print on demand service for previously out of print books http://atmacmillan.blogspot.com/2010/01/reading-matter.htmlnoreply@blogger.com (Ali S)0tag:blogger.com,1999:blog-7033948967187782646.post-5497640924322083308Tue, 22 Dec 2009 11:03:00 +00002010-01-13T20:32:53.690ZNewProduct Keep your eyes peeled for the new handout we've produced to promote Be.Macmillan. It's a handy pocket-sized booklet introducing people to the joys of Be.Mac and features a perforated tear off card on the front for people to keep their login and password details. We went for the slightly unusual shape to give it extra stand out, and tried to keep the design and copy light and fun to keep people http://atmacmillan.blogspot.com/2009/12/could-we-be-any-more-creative.htmlnoreply@blogger.com (Alex Davies)0tag:blogger.com,1999:blog-7033948967187782646.post-3856828884463937328Wed, 16 Dec 2009 22:53:00 +00002009-12-17T12:54:16.199ZAm I a marketing geek......? Is it anything to be proud of when, in front of friends and family, I get over excited about seeing a new Waitrose TV ad. There is something about the lighting, the sound, the actors that just screams...'Yes, you're right...I am a Waitrose ad'. Then there are the 48 sheets with a set of pans. Yup, saucepans with the copy.....'Look after them and they'll last a http://atmacmillan.blogspot.com/2009/12/beauty-of-waitrose-ad-and-never.htmlnoreply@blogger.com (Sandra)0tag:blogger.com,1999:blog-7033948967187782646.post-7054451318699013485Fri, 11 Dec 2009 09:30:00 +00002009-12-11T09:38:12.530ZHaving just returned from spending three days in a Romany caravan (with no doors), I've a 'frequent flyer' discount voucher if anyone wants to rent any of Under the Thatch's wonderful properties (mainly Wales but Ireland, France and Poland now have some); if so, here you go...10% discount if booked by 18 DecemberYour voucher Code is: TY10WF9CCKUE46PC http://www.underthethatch.co.uk/http://atmacmillan.blogspot.com/2009/12/it-dont-need-be-this-bleak.htmlnoreply@blogger.com (tonyt)0tag:blogger.com,1999:blog-7033948967187782646.post-8659557155287398223Fri, 11 Dec 2009 09:25:00 +00002009-12-13T00:25:12.425Zsocial mediafacebookSeniors Cool grannies, makes you think how this will affect reaching our key service users next year. 'We’ve known for a while that Facebook users are getting a lot older, but now new data released by Nielsen reveals that the number of seniors (65 and older) using the web has increased by 6 million in the last five years. Not only that, but nearly half of online seniors visited Facebook or YouTube http://atmacmillan.blogspot.com/2009/12/view-my-my-posts-facebook-twitter.htmlnoreply@blogger.com (Corin Martin)0tag:blogger.com,1999:blog-7033948967187782646.post-439469764950073740Thu, 10 Dec 2009 15:40:00 +00002009-12-10T16:06:53.367Z Widely regarded as one of the greatest product designers of the 20th century, Dieter Rams was head of the in-house design team at Braun for nearly 50 years. During this time they produced a consistent output of superb and highly influencial work. Evidence that great design often comes from in-house teams who know their products and market, and evolve designs in response to technical http://atmacmillan.blogspot.com/2009/12/in-house-design-rocks.htmlnoreply@blogger.com (Alex Davies)0tag:blogger.com,1999:blog-7033948967187782646.post-5178761371338969722Mon, 07 Dec 2009 13:47:00 +00002010-01-13T20:36:24.167ZNewProductSchool stuff Hello Bloggers Lara J, Olivia W and I have been working on the new layout of Cancertalk – which is now School stuff. It's a very sweet A5 gate fold newsletter which folds out into an awesome A2 poster. There are some new elements to help with the functionality of the newsletter. There are two icons to represent interaction, a photocopy and 'to do' to help those teachers who aren't as creative http://atmacmillan.blogspot.com/2009/12/schools-stuff.htmlnoreply@blogger.com (Mark)0tag:blogger.com,1999:blog-7033948967187782646.post-8578157476072072570Fri, 04 Dec 2009 14:57:00 +00002009-12-04T15:16:20.352ZOver the last few months we've been working to develop a new set of illustrations for the information booklets inherited from Cancerbackup. This is the final part of the rebranding, which began earlier in the year with the new cover designs and interior layouts. Here's a sneak preview of what they'll will look like.After pitches from agencies we decided to work with Brighton-based agency Crush. http://atmacmillan.blogspot.com/2009/12/inside-story.htmlnoreply@blogger.com (Alex Davies)0tag:blogger.com,1999:blog-7033948967187782646.post-7212050593504526116Fri, 04 Dec 2009 14:31:00 +00002009-12-04T14:44:39.044ZTargetted at 18–25s and aiming to get them volunteering, this site - a Vinspired project - is lovely concept and beautifully executed.www.favourfarm.co.uk/http://atmacmillan.blogspot.com/2009/12/do-yourself-favour-and-check-out-this.htmlnoreply@blogger.com (Alex Davies)0tag:blogger.com,1999:blog-7033948967187782646.post-641131815397332054Tue, 24 Nov 2009 11:22:00 +00002010-01-13T20:36:51.989ZLSELondon Special eventsNewProductChristmasGet 'em while they're hot. Just off to press today is the programme for Carols by candlelight. Laid out by Alex, concept by Kath and project managed by Oliva. Big round of applause everybody! http://atmacmillan.blogspot.com/2009/11/carols-by-candlelight-programme.htmlnoreply@blogger.com (Corin Martin)0tag:blogger.com,1999:blog-7033948967187782646.post-5525576128123719198Mon, 23 Nov 2009 23:22:00 +00002009-11-23T23:22:05.003ZMITonlineRandomIf you've ever typed your own name into Google (don't worry you can, it won't break the internet) you'll know it can come up with some fairly random things. Those crazy cats at the Minnesota Institute of Technology (MIT to you and me) have created a program that 'profiles your digital identity by data mining online content and topic modelling that content to create clusters of words relevant to http://atmacmillan.blogspot.com/2009/11/how-internet-sees-you.htmlnoreply@blogger.com (Corin Martin)0tag:blogger.com,1999:blog-7033948967187782646.post-2920063568921485019Wed, 18 Nov 2009 22:15:00 +00002009-11-18T22:23:41.078ZT-shirtThreadlessWhether you're after some laugh-out-loud puns (see Type Tees section), inspirational design or just a cool T-shirt, Threadless is the way to go. It's a kinda community based website that has the sole purpose of making great T-shirts available to everyone. Have a look around and see what you think.http://www.threadless.com/?=http://atmacmillan.blogspot.com/2009/11/whether-youre-after-some-laugh-out-puns.htmlnoreply@blogger.com (Mark H)0tag:blogger.com,1999:blog-7033948967187782646.post-9215292358827029270Wed, 18 Nov 2009 22:07:00 +00002009-11-18T22:24:20.297ZelfpersonaliseChristmasCool stuff that you can personalise. Now that always grabs people's attention. That's probably why i've been addicted to this site recently. I won't reveal exactly what it does, but I guarantee you'll be sending family and friends links from this site when it gets a little nearer to Christmas. Enjoy!http://www.elfyourself.com/http://atmacmillan.blogspot.com/2009/11/national-elf-service.htmlnoreply@blogger.com (Mark H)0tag:blogger.com,1999:blog-7033948967187782646.post-6241731974667375347Tue, 17 Nov 2009 23:39:00 +00002009-11-18T13:15:43.809Z It seems Hollywood's running so dry for new ideas that it's even decided to turn the 16 page illustrated childrens classic 'Where the wild things are' into a feature film. I have no idea how they're intending to stretch out the story to the magical 90 minutes, I've seen stills from it and it looks beautiful though. Anyway, someone's taken it on themselves to create a blog for illustrators to http://atmacmillan.blogspot.com/2009/11/where-those-wild-things-got-to.htmlnoreply@blogger.com (Corin Martin)2tag:blogger.com,1999:blog-7033948967187782646.post-1418854406338942029Tue, 17 Nov 2009 17:48:00 +00002009-11-17T17:49:05.902Zsocial mediaReally nice post about how to use social media better. You have to scroll half way down to get to the goods, but well worth the read if you're in to that sort of thing. http://creativecurio.com/2009/11/what-i-learned-at-the-social-media-world-forum/http://atmacmillan.blogspot.com/2009/11/social-media-world-forum.htmlnoreply@blogger.com (Corin Martin)0