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	<title>MacRumors: Mac News and Rumors - Front Page</title>
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	<link>https://www.macrumors.com</link>
	
	<description>Apple, iPhone, iPad, Mac News and Rumors</description>
	<lastBuildDate>Mon, 29 Jun 2026 12:14:27 PDT</lastBuildDate>

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		<title>Apple &#039;Concerned&#039; Over iPhone 18 Pro Data Leak From Supplier Tata</title>
		<link>https://www.macrumors.com/2026/06/29/apple-tata-leak-iphone-18-pro/</link>
		<comments>https://forums.macrumors.com/threads/apple-concerned-over-iphone-18-pro-data-leak-from-supplier-tata.2484743/</comments>
		<pubDate>Mon, 29 Jun 2026 11:46:01 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-tata-leak-iphone-18-pro/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Featured</category>
		<category>iPhone 18 Pro</category>
		

		<description><![CDATA[Apple is "concerned" about a recent data leak from Tata Electronics, one of its manufacturing partners in India, reports <em><a href="https://www.reuters.com/business/media-telecom/apple-iphone-18-pro-supplier-list-parts-photos-exposed-tata-data-leak-2026-06-29/">Reuters</a></em>. Tata Electronics was <a href="https://www.macrumors.com/2026/06/23/apple-files-leaked-dark-web-cyberattack/">the target of a cyberattack</a>, with confidential Apple documents stolen and shared on the dark web.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/02/iPhone-18-Pro-Deep-Red-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1037087" /><br/>
Hackers were able to steal information about the <a href="https://www.macrumors.com/roundup/iphone-18-pro/">iPhone 18 Pro</a> and &zwnj;iPhone 18 Pro&zwnj; Max, including a list of suppliers, parts, and images of the devices. Detailed documents with component designs and specifications have been leaked, and earlier reports suggested some of the data leaked included emails, event logs, documents from TSMC and Qualcomm, and information about older iPhones.<br/>
<br/>
<em>Reuters</em> says that at least six files show "hundreds" of &zwnj;iPhone 18 Pro&zwnj; components, including details of chips on the main circuit board and battery and camera components. The leaked files have "confidential" Apple watermarks and Apple codenames for the &zwnj;iPhone 18 Pro&zwnj; models, along with images of the iPhones during drop tests.<br/>
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The images depict a "slab-shaped, grey handset with a three-rear-camera setup and an Apple logo," according to <em>Reuters</em>. Rumors suggest the &zwnj;iPhone 18 Pro&zwnj; will look much like the <a href="https://www.macrumors.com/roundup/iphone-17-pro/">iPhone 17 Pro</a>, with few design differences beyond a slimmed down <a href="https://www.macrumors.com/guide/dynamic-island/">Dynamic Island</a>.<br/>
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Tata supplies some iPhone parts, and also assembles some iPhones in India. It is a growing supplier as Apple works to diversify manufacturing away from China. The data also links suppliers to iPhone parts, which is information Apple does not share.<br/>
<br/>
Tata Electronics disclosed the attack last week, saying it had detected a cybersecurity incident after it became clear ransom group World Leaks had shared more than 200,000 files that included information on Apple and Tesla. The files have been circulating on the dark web since at least June 10.<br/>
<br/>
The manufacturer has restricted internal access to sensitive systems and hired a global consultant to <a href="https://economictimes.indiatimes.com/industry/cons-products/electronics/apple-supplier-tata-electronics-tightens-internal-controls-after-data-breach/articleshow/132013629.cms">conduct a forensic audit</a>, but <em>Reuters</em> suggests the incident could upset Apple and endanger its relationship with Tata. Apple is investigating the incident and working with Tata on long-term measures to improve security.<div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/iphone-18-pro/">iPhone 18 Pro</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-tata-leak-iphone-18-pro/">Apple &#039;Concerned&#039; Over iPhone 18 Pro Data Leak From Supplier Tata</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-concerned-over-iphone-18-pro-data-leak-from-supplier-tata.2484743/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Releases macOS Tahoe 26.5.2</title>
		<link>https://www.macrumors.com/2026/06/29/apple-releases-macos-tahoe-26-5-2/</link>
		<comments>https://forums.macrumors.com/threads/apple-releases-macos-tahoe-26-5-2.2484738/</comments>
		<pubDate>Mon, 29 Jun 2026 10:23:11 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-releases-macos-tahoe-26-5-2/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Featured</category>
		<category>macOS Tahoe</category>
		

		<description><![CDATA[Apple today released <a href="https://www.macrumors.com/roundup/macos-26/">macOS Tahoe</a> 26.5.2, a small update to the &zwnj;macOS Tahoe&zwnj; operating system that came out last year. &zwnj;macOS Tahoe&zwnj; 26.5.2 comes a month after Apple released &zwnj;macOS Tahoe&zwnj; 26.5.1.<br/>
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<img src="https://images.macrumors.com/article-new/2025/06/macOS-Tahoe-26-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1005103" /><br/>
Mac owners can download the software by opening the System Settings app and then navigating to the Software Updates section.<br/>
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According to Apple's release notes for the update, &zwnj;macOS Tahoe&zwnj; 26.5.2 includes security fixes for the Mac. <br/>
<div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/macos-26/">macOS Tahoe</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/macos-tahoe.250">macOS Tahoe</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-releases-macos-tahoe-26-5-2/">Apple Releases macOS Tahoe 26.5.2</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-releases-macos-tahoe-26-5-2.2484738/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Releases iOS 26.5.2 With Security Fixes</title>
		<link>https://www.macrumors.com/2026/06/29/apple-releases-ios-26-5-2-with-security-fixes/</link>
		<comments>https://forums.macrumors.com/threads/apple-releases-ios-26-5-2-with-security-fixes.2484737/</comments>
		<pubDate>Mon, 29 Jun 2026 10:21:48 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-releases-ios-26-5-2-with-security-fixes/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Featured</category>
		<category>iOS 26</category>
		

		<description><![CDATA[Apple today released iOS 26.5.2 and iPadOS 26.5.2, minor updates to the iOS and <a href="https://www.macrumors.com/roundup/ipados-26/">iPadOS 26</a> operating systems that came out in September. iOS 26.5.2 comes a month after the <a href="https://www.macrumors.com/2026/06/01/apple-releases-ios-26-5-1/">launch of iOS 26.5.1</a>, an update that added a charging fix for the <a href="https://www.macrumors.com/roundup/iphone-air/">iPhone Air</a> and <a href="https://www.macrumors.com/roundup/iphone-17/">iPhone 17</a> models.<br/>
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<img src="https://images.macrumors.com/article-new/2026/06/iOS-26.5.2-Update-is-Coming-to-Your-iPhone-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1052419" /><br/>
iOS 26.5.2 and iPadOS 26.5.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.<br/>
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According to Apple's release notes, iOS 26.5.2 includes security fixes for the iPhone and <a href="https://www.macrumors.com/roundup/ipad/">iPad</a>.<br/>
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Apple is wrapping up work on <a href="https://www.macrumors.com/roundup/ios-26/">iOS 26</a> because <a href="https://www.macrumors.com/roundup/ios-27/">iOS 27</a> is launching in just a few months. &zwnj;iOS 27&zwnj; is available to developers now, with a public beta coming in July.<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/ios-26/">iOS 26</a>, <a href="https://www.macrumors.com/roundup/ipados-26/">iPadOS 26</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/ios-26.248">iOS 26</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-releases-ios-26-5-2-with-security-fixes/">Apple Releases iOS 26.5.2 With Security Fixes</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-releases-ios-26-5-2-with-security-fixes.2484737/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Seeds Third iOS 26.6 and iPadOS 26.6 Betas to Developers</title>
		<link>https://www.macrumors.com/2026/06/29/apple-seeds-ios-26-6-beta-3/</link>
		<comments>https://forums.macrumors.com/threads/apple-seeds-third-ios-26-6-and-ipados-26-6-betas-to-developers.2484739/</comments>
		<pubDate>Mon, 29 Jun 2026 10:10:00 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-seeds-ios-26-6-beta-3/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Featured</category>
		<category>iOS 26</category>
		

		<description><![CDATA[Apple today seeded the third betas of upcoming iOS 26.6 and iPadOS 26.6 updates to developers for testing purposes, with the software coming two weeks after Apple seeded the second betas.<br/>
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<img class="aligncenter size-full wp-image-1047679" src="https://images.macrumors.com/article-new/2026/05/iOS-26.6-Glass-Feature.jpg" alt="" width="2500" height="1406" /><br/>
Registered developers can download the betas from the Settings app on the iPhone or <a href="https://www.macrumors.com/roundup/ipad/">iPad</a> by going to the General section and selecting Software Update.<br/>
<br/>
With <a href="https://www.macrumors.com/roundup/ios-27/">iOS 27</a> set to launch in September, Apple is wrapping up work on <a href="https://www.macrumors.com/roundup/ios-26/">iOS 26</a>. We are not expecting any major new features in the iOS 26.6 update, and it will primarily focus on bug fixes and performance improvements.<br/>
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The update adds new wording around blocked contact limits, letting users know when they have exceeded the <a href="https://www.macrumors.com/2026/05/26/ios-26-6-contact-blocking-alert/">maximum number of blocked contacts</a>. The update might also include a <a href="https://www.macrumors.com/2026/05/27/apple-anti-theft-iphone-feature/">new anti-snatching feature</a> that locks your iPhone if it's grabbed from your hand.<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/ios-26/">iOS 26</a>, <a href="https://www.macrumors.com/roundup/ipados-26/">iPadOS 26</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/ios-26.248">iOS 26</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-seeds-ios-26-6-beta-3/">Apple Seeds Third iOS 26.6 and iPadOS 26.6 Betas to Developers</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-seeds-third-ios-26-6-and-ipados-26-6-betas-to-developers.2484739/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Third macOS Tahoe 26.6 Beta Now Available for Developers</title>
		<link>https://www.macrumors.com/2026/06/29/apple-seeds-macos-tahoe-26-6-beta-3/</link>
		<comments>https://forums.macrumors.com/threads/third-macos-tahoe-26-6-beta-now-available-for-developers.2484740/</comments>
		<pubDate>Mon, 29 Jun 2026 10:09:00 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-seeds-macos-tahoe-26-6-beta-3/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Featured</category>
		<category>macOS Tahoe</category>
		

		<description><![CDATA[Apple today provided the third beta of an upcoming <a href="https://www.macrumors.com/roundup/macos-26/">macOS Tahoe</a> 26.6 update to developers for testing purposes, with the update coming two weeks after Apple seeded the second beta.<br/>
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<img class="aligncenter size-full wp-image-1006759" src="https://images.macrumors.com/article-new/2025/06/macOS-Tahoe-26-Thumb-2.jpg" alt="" width="2500" height="1406" /><br/>
Developers can download the &zwnj;macOS Tahoe&zwnj; 26.6 update by opening up the System Settings app, selecting the General category, and then choosing Software Update. Beta Updates will need to be enabled, and a free developer account is required.<br/>
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With <a href="https://www.macrumors.com/roundup/macos-27/">macOS Golden Gate</a> set to launch in just a few months, Apple is likely focusing most of its attention on the new software. We are not expecting any major new features in &zwnj;macOS Tahoe&zwnj; 26.6.<br/>
<div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/macos-26/">macOS Tahoe</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/macos-tahoe.250">macOS Tahoe</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-seeds-macos-tahoe-26-6-beta-3/">Third macOS Tahoe 26.6 Beta Now Available for Developers</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/third-macos-tahoe-26-6-beta-now-available-for-developers.2484740/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Releases Third watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas</title>
		<link>https://www.macrumors.com/2026/06/29/apple-seeds-watchos-26-6-beta-3/</link>
		<comments>https://forums.macrumors.com/threads/apple-releases-third-watchos-26-6-tvos-26-6-and-visionos-26-6-betas.2484741/</comments>
		<pubDate>Mon, 29 Jun 2026 10:08:00 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-seeds-watchos-26-6-beta-3/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Apple TV</category>
		<category>Vision Pro</category>
		<category>watchOS</category>
		

		<description><![CDATA[Apple today provided developers with the third betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes two weeks after Apple seeded the second betas.<br/>
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<img class="aligncenter size-full wp-image-999927" src="https://images.macrumors.com/article-new/2025/04/General-visionOS-watchOS-and-tvOS-Betas-Feature-Redux.jpg" alt="" width="2500" height="1406" /><br/>
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.<br/>
<br/>
There's no word on what's in the software as of yet. watchOS, tvOS, and visionOS often get few features in each new beta, with updates primarily focusing on bug fixes and performance improvements. <div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/apple-tv/">Apple TV</a>, <a href="https://www.macrumors.com/roundup/apple-vision-pro/">Apple Vision Pro</a>, <a href="https://www.macrumors.com/roundup/watchos-26/">watchOS 26</a>, <a href="https://www.macrumors.com/roundup/watchos-27/">watchOS 27</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#Apple_TV">Apple TV (Don't Buy)</a>, <a href="https://buyersguide.macrumors.com/#AppleVisionPro">Vision Pro (Neutral)</a></div><div class="linkback">Related Forums: <a href="https://forums.macrumors.com/forums/apple-tv-and-home-theater.100">Apple TV and Home Theater</a>, <a href="https://forums.macrumors.com/forums/apple-vision-pro.209">Apple Vision Pro</a>, <a href="https://forums.macrumors.com/forums/apple-watch.172">Apple Watch</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-seeds-watchos-26-6-beta-3/">Apple Releases Third watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-releases-third-watchos-26-6-tvos-26-6-and-visionos-26-6-betas.2484741/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Says India&#039;s Antitrust Case Against It Is &#039;Copy-Pasted&#039;</title>
		<link>https://www.macrumors.com/2026/06/29/apple-says-indias-antitrust-case-is-copy-pasted/</link>
		<comments>https://forums.macrumors.com/threads/apple-says-indias-antitrust-case-against-it-is-copy-pasted.2484727/</comments>
		<pubDate>Mon, 29 Jun 2026 08:34:32 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-says-indias-antitrust-case-is-copy-pasted/</guid>
		<dc:creator>Hartley Charlton</dc:creator>
		<category>Apple Antitrust</category>
		<category>India</category>
		

		<description><![CDATA[Apple has accused Indian antitrust investigators of "copy-pasting" claims from its rivals and failing to conduct their own analysis, arguing the regulator's findings against it should be thrown out.<br/>
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<img src="https://images.macrumors.com/article-new/2020/08/apple-india.jpg" alt="" width="2304" height="1296" class="aligncenter size-full wp-image-756076" /><br/>
In a June 25 submission to the Competition Commission of India (CCI) reviewed by <a href="https://www.reuters.com/business/media-telecom/apple-accuses-india-copy-pasting-rivals-claims-antitrust-investigation-2026-06-29/"><em>Reuters</em></a>, Apple escalated its long-running dispute with the regulator, where Match and a group of Indian startups are among its opponents. The CCI's investigators privately concluded in 2024 that Apple had engaged in "abusive conduct" on the <a href="https://www.macrumors.com/guide/app-store/">App Store</a> and wrongly mandated the use of its own payment system.<br/>
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Apple has denied the allegations. The company said it is a "minuscule player" with under 6% of India's smartphone market, and argued the investigation's conclusions rest on rivals' claims rather than the CCI's independent work. It warned that "forced alterations to Apple's carefully designed &zwnj;App Store&zwnj; could disrupt its integrated business model," and that remedies would "create regulatory uncertainty and could deter investments in India's digital economy."<br/>
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In its submission, Apple provided tables intended to show the CCI's investigation team had simply reproduced filings from opponents in the case, including Match, Walmart's Indian payments app PhonePe, and Indian rival Paytm. "The DG [Director General] made no effort whatsoever to independently verify or critically assess these statements, often parroting them verbatim," Apple said.<br/>
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Apple also claimed the CCI "blindly replicated" a graphic on worldwide consumer spending on mobile apps and games drawn from a 2024 EU ruling against the company, despite India facing different market conditions. In its own case, Google argued that Indian investigators had copied parts of a European ruling, but it had little effect on the final ruling resulting in forced changes to promotion of Android. <br/>
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Apple is also arguing that officials failed to grant it "a single opportunity to record its statements and provide oral evidence" during the probe, in contrast to Google, which it says was given several chances to defend itself. <br/>
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The regulator has accused Apple of stalling the case for more than two years by withholding responses and pursuing a parallel challenge to India's antitrust penalty law, which allows for fines of up to 10% of a company's turnover over the previous three years. That law lets India base any penalty on global rather than local turnover, the basis on which Apple has estimated its potential exposure at as much as &#36;38 billion. Apple is separately contesting in a New Delhi court whether the law, which took effect in 2024, should apply to the full 2022–2024 period in question.<br/>
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Apple had <a href="https://www.macrumors.com/2026/05/19/india-refuses-to-let-apple-pause-app-store-case/">refused to supply global financial documents</a> for that period before <a href="https://www.macrumors.com/2026/06/03/apple-agrees-to-hand-over-financial-data-to-india/">agreeing to cooperate</a> in early June 2026, ultimately submitting only its local Indian turnover after requesting a "final extension" that ran to June 25, which was the same day it filed its copy-pasting accusation.<br/>
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The dispute comes as India grows ever more central to Apple's business. The country is set to make 26% of the world's iPhones in 2026, up from 6% four years ago.<div class="linkback">Tags: <a href="https://www.macrumors.com/guide/antitrust/">Apple Antitrust</a>, <a href="https://www.macrumors.com/guide/india/">India</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-says-indias-antitrust-case-is-copy-pasted/">Apple Says India&#039;s Antitrust Case Against It Is &#039;Copy-Pasted&#039;</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-says-indias-antitrust-case-against-it-is-copy-pasted.2484727/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Don&#039;t Pay Apple&#039;s New M4 Prices: Save Hundreds on the M3 iPad Air</title>
		<link>https://www.macrumors.com/2026/06/29/save-hundreds-m3-ipad-air/</link>
		<comments>https://forums.macrumors.com/threads/dont-pay-apples-new-m4-prices-save-hundreds-on-the-m3-ipad-air.2484726/</comments>
		<pubDate>Mon, 29 Jun 2026 08:11:47 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/save-hundreds-m3-ipad-air/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		<category>Featured</category>
		

		<description><![CDATA[Best Buy's <a href="https://www.macrumors.com/2026/06/29/best-buy-hosts-july-4th-sale/">Fourth of July sale</a> is currently running, and it features a big sale across Apple's <a href="https://bestbuy.7tiv.net/QY04K9">previous generation M3 iPad Air tablets</a>. You can find up to &#36;400 off these devices during the event, and they're particularly notable when compared to the recently increased prices of the 2026 M4 iPad Air.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2025/03/m3-ipad-air-blue-hue.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-996976" /><em><small>Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
<br/>
Savings are focused on the cellular models of the M3 iPad Air, with these devices priced similarly to their Wi-Fi only counterparts in many cases. Below we've listed all of the biggest deals for the M3 iPad Air, as well as comparisons to each M4 model.<br/>
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<div class="center-wrap"><a href="https://bestbuy.7tiv.net/QY04K9"target="_blank"><div class="fancybutton"><div class="fancybadge">UP TO &#36;400 OFF</div>M3 iPad Air at Best Buy</div></a></div><br/>
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Prices start at &#36;499.00 for the 128GB Cellular 11-inch M3 iPad Air, which is a &#36;250 markdown and compares favorably to the &#36;899.00 price tag on the same M4 iPad Air. The main difference between the M3 and M4 iPad Air generations is faster chip speed with the M4 chip, and upgraded wireless technologies, but otherwise the tablets are similar.<br/>
<br/>
<h2>11-inch</h2><br/>
<ul><li><a href="https://bestbuy.7tiv.net/JkB4rQ">11-inch M3 iPad Air (128GB Cell)</a> - &#36;499.00 (&#36;899.00 for M4 model)</li><br/>
<li><a href="https://bestbuy.7tiv.net/L0g4Pa">11-inch M3 iPad Air (256GB Cell)</a> - &#36;599.00 (&#36;999.00 for M4 model)</li><br/>
<li><a href="https://bestbuy.7tiv.net/B5Bbn4">11-inch M3 iPad Air (512GB Cell)</a> - &#36;749.00 (&#36;1,199.00 for M4 model)</li><br/>
<li><a href="https://bestbuy.7tiv.net/ZVqB6W">11-inch M3 iPad Air (1TB Cell)</a> - &#36;849.00 (&#36;1,499.00 for M4 model)</li></ul><br/>
<h2>13-inch</h2><br/>
<ul><li><a href="https://bestbuy.7tiv.net/E02JEn">13-inch M3 iPad Air (128GB Cell)</a> - &#36;779.00 (&#36;1,099.00 for M4 model)</li><br/>
<li><a href="https://bestbuy.7tiv.net/OYz4eG">13-inch M3 iPad Air (256GB Cell)</a> - &#36;879.00 (&#36;1,199.00 for M4 model)</li><br/>
<li><a href="https://bestbuy.7tiv.net/VOgB66">13-inch M3 iPad Air (512GB Cell)</a> - &#36;949.00  (&#36;1,399.00 for M4 model)</li><br/>
<li><a href="https://bestbuy.7tiv.net/n4goXa">13-inch M3 iPad Air (1TB Cell)</a> - &#36;1,049.00 (&#36;1,699.00 for M4 model)</li></ul><br/>
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If you're on the hunt for more discounts, be sure to visit our <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a> roundup where we recap the best Apple-related bargains of the past week.<br/>
<br/>
<hr /><br/>
<div class="no-raptive"><br/>
<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
<br/>
<div style="text-align:center;margin-bottom:2em;"><br/>
<br/>
<form action="http://macrumors.us5.list-manage.com/subscribe/post?u=7d0106b433773bd0aef5828e0&amp;id=eebad02bf4&amp;f_id=00fbede0f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate><input type="email" value="" name="EMAIL" size="30" class="required email" id="mce-EMAIL"  placeholder="Enter Email Address" title="Email Address" /><div class="response" id="mce-error-response" style="display:none"></div><div class="response" id="mce-success-response" style="display:none"></div><div style="position: absolute; left: -5000px;"><input type="text" name="b_7d0106b433773bd0aef5828e0_eebad02bf4" tabindex="-1" value="" title="form" /></div><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div><br/>
</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/save-hundreds-m3-ipad-air/">Don&#039;t Pay Apple&#039;s New M4 Prices: Save Hundreds on the M3 iPad Air</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/dont-pay-apples-new-m4-prices-save-hundreds-on-the-m3-ipad-air.2484726/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>iPhone 18 Pro is Just a Few Months Away With These 10 New Features</title>
		<link>https://www.macrumors.com/2026/06/29/iphone-18-pro-has-10-rumored-features/</link>
		<comments>https://forums.macrumors.com/threads/iphone-18-pro-is-just-a-few-months-away-with-these-10-new-features.2484724/</comments>
		<pubDate>Mon, 29 Jun 2026 08:05:12 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/iphone-18-pro-has-10-rumored-features/</guid>
		<dc:creator>Joe Rossignol</dc:creator>
		<category>iPhone 18 Pro</category>
		

		<description><![CDATA[The next-generation iPhone 18 Pro and iPhone 18 Pro Max are now just a few months away, and there are plenty of rumors about the devices.<br/>
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<img src="https://images.macrumors.com/article-new/2026/04/Four-iPhone-18-Pro-Colors-Mock-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1045343" /><br/>
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable "<a href="https://www.macrumors.com/2026/04/27/apple-planning-to-launch-two-new-ultra-products/">iPhone Ultra</a>" in the first half of September, and the devices should be released in the second half of the month. The regular iPhone 18, a lower-end iPhone 18e, and a second-generation iPhone Air will reportedly be announced <a href="https://www.macrumors.com/2026/04/08/iphone-air-2-and-iphone-18e-early-next-year/">around March 2027</a>.<br/>
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Below, we have recapped 10 features rumored for the iPhone 18 Pro models, as of June:<ul><li><strong>Dark Cherry:</strong> The special color for the iPhone 18 Pro models <a href="https://www.macrumors.com/2026/04/17/four-iphone-18-pro-colors-revealed/">will reportedly be Dark Cherry</a>, alongside Light Blue, Dark Gray, and Silver. The existing Cosmic Orange and Deep Blue colors are expected to be discontinued.</li><br/>
<li><strong>Smaller Dynamic Island:</strong> It has been rumored that <a href="https://www.macrumors.com/2026/01/20/iphone-18-pro-leak-smaller-dynamic-island/">Face ID's flood illuminator will be moved under the screen</a> on the iPhone 18 Pro models, paving the way for a smaller Dynamic Island on the devices.</li><br/>
<li><strong>LTPO+ Displays:</strong> The next Pro models are expected to have the <a href="https://www.macrumors.com/2025/09/17/iphone-18-pro-design-rumors/">same overall design as the iPhone 17 Pro models</a>, including <a href="https://www.macrumors.com/2025/09/17/iphone-18-pro-design-rumors/">6.3-inch and 6.9-inch display sizes</a> and a "plateau" housing three rear cameras. However, the displays will <a href="https://www.macrumors.com/2026/01/19/iphone-18-pro-face-id-ltpo-plus-rumors/">reportedly use so-called LTPO+ display technology</a>, which should contribute to longer battery life.</li><br/>
<li><strong>Variable Aperture:</strong> The main 48-megapixel Fusion camera on both iPhone 18 Pro models is <a href="https://www.macrumors.com/2024/12/23/iphone-18-pro-rumored-camera-upgrade/">rumored to have a variable aperture</a>, which would allow users to control the amount of light that passes through the camera's lens and reaches the sensor. This would provide greater control over depth of field. However, given that iPhones have smaller image sensors due to smartphone size constraints, it is unclear exactly how meaningful this improvement would be.</li><br/>
  <li><strong>A20 Pro Chip:</strong> Apple's next-generation A20 Pro chip is expected to use TSMC's first-generation 2nm process, whereas the A19 Pro chip is 3nm. With a 2nm architecture and <a href="https://www.macrumors.com/2025/08/12/kuo-on-iphone-18-a20-chip-packaging/">a new packaging design</a>, the A20 Pro chip should deliver solid year-over-year performance and power efficiency gains.</li><br/>
  <li><strong>C2 Modem:</strong> Apple's custom C1 cellular modem for 5G and LTE debuted in the iPhone 16e last year, and that was followed by a C1X chip in the iPhone Air. Apple says the C1X modem is up to twice as fast as the C1 modem, and the most power-efficient modem in an iPhone ever. The improvements should continue with Apple's third-generation C2 modem in the iPhone 18 Pro models.</li><br/>
<li><strong>5G via Satellite:</strong> With the C2 modem, the iPhone 18 Pro models will <a href="https://www.macrumors.com/2025/10/24/iphone-18-pro-full-5g-satellite-internet-rumor/">reportedly support 5G via satellite</a> for web browsing without Wi-Fi or cellular connectivity.</li><br/>
  <li><strong>N2 Chip:</strong> Most of the iPhone 17 models and the iPhone Air are equipped with an Apple-designed N1 chip that enables Wi-Fi 7, Bluetooth 6, and Thread. Apple says the N1 chip also improves the overall performance and reliability of features like Personal Hotspot and AirDrop. iPhone 18 Pro models are expected to have Apple's next-generation N2 chip, but it is not yet known what improvements would come with this upgrade.</li><br/>
<li><strong>Simplified Camera Control:</strong> Apple is expected to <a href="https://www.macrumors.com/2025/12/16/iphone-18-to-fix-an-annoyance/">simplify the Camera Control button</a> on the iPhone 18 Pro models, by removing touch sensitivity and haptic feedback. The redesigned button will only have pressure sensitivity.</li><br/>
<li><strong>Redesigned Rear Ceramic Shield:</strong> The rear Ceramic Shield area for MagSafe is rumored to feature a <a href="https://www.macrumors.com/2025/09/17/iphone-18-pro-design-rumors/">more frosted</a> and <a href="https://www.macrumors.com/2025/11/11/iphone-18-pro-drop-rear-two-tone-look/">seamless appearance</a> on the iPhone 18 Pro models compared to the current two-tone design.</li></ul><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/iphone-18-pro/">iPhone 18 Pro</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/iphone-18-pro-has-10-rumored-features/">iPhone 18 Pro is Just a Few Months Away With These 10 New Features</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/iphone-18-pro-is-just-a-few-months-away-with-these-10-new-features.2484724/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Acquires Award-Winning App &#039;Play&#039;</title>
		<link>https://www.macrumors.com/2026/06/29/apple-acquires-award-winning-app-play/</link>
		<comments>https://forums.macrumors.com/threads/apple-acquires-award-winning-app-play.2484721/</comments>
		<pubDate>Mon, 29 Jun 2026 07:39:48 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-acquires-award-winning-app-play/</guid>
		<dc:creator>Joe Rossignol</dc:creator>
		<category>App Store</category>
		<category>Apple Acquisition</category>
		<category>Swift</category>
		<category>SwiftUI</category>
		<category>Xcode</category>
		

		<description><![CDATA[In February, Apple notified the European Commission that it would be acquiring certain assets from and have the right to hire certain employees from Rabbit 3 Times, the company behind the award-winning app design tool Play. The notification was published <a href="https://digital-markets-act-cases.ec.europa.eu/acquisitions">on the European Commission's website</a> this week, following a four-month waiting period.<br/>
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<img src="https://images.macrumors.com/article-new/2026/06/Apple-Acquires-Award-Winning-App-Play-Feature.jpg" alt="" width="2048" height="1152" class="aligncenter size-full wp-image-1054527" /><br/>
Play was a Mac and iPhone app that allowed designers to prototype iPhone app interfaces using Apple's SwiftUI frameworks, and then send them to Xcode.<br/>
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In 2025, the app <a href="https://www.apple.com/newsroom/2025/06/apple-unveils-winners-and-finalists-of-the-2025-apple-design-awards/">won an Apple Design Award</a> for innovation.<br/>
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<img src="https://images.macrumors.com/article-new/2026/06/Play-App-Rabbit-3-Times.jpg" alt="" width="1960" height="1306" class="aligncenter size-full wp-image-1054522" /><br/>
"Play is a sophisticated yet accessible tool that lets users build interactive prototypes with SwiftUI frameworks," said Apple. "Its thoughtfully crafted user interface is both powerful and easy to navigate, helping designers create interactive prototypes and collaborate across Mac and iPhone, all synced in real time for seamless creativity."<br/>
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Play is no longer available in the App Store, presumably due to Apple's acqui-hire.<br/>
<br/>
Apple could use the intellectual property that it acquired from the Play app to improve Xcode, but its exact plans remain to be seen.<div class="linkback">Tags: <a href="https://www.macrumors.com/guide/app-store/">App Store</a>, <a href="https://www.macrumors.com/guide/apple-acquisition/">Apple Acquisition</a>, <a href="https://www.macrumors.com/guide/swift/">Swift</a>, <a href="https://www.macrumors.com/guide/swiftui/">SwiftUI</a>, <a href="https://www.macrumors.com/guide/xcode/">Xcode</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-acquires-award-winning-app-play/">Apple Acquires Award-Winning App &#039;Play&#039;</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-acquires-award-winning-app-play.2484721/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Best Buy Hosts July 4th Sale With Notable Apple and Tech Deals</title>
		<link>https://www.macrumors.com/2026/06/29/best-buy-hosts-july-4th-sale/</link>
		<comments>https://forums.macrumors.com/threads/best-buy-hosts-july-4th-sale-with-notable-apple-and-tech-deals.2484719/</comments>
		<pubDate>Mon, 29 Jun 2026 07:14:43 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/best-buy-hosts-july-4th-sale/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		<category>Featured</category>
		

		<description><![CDATA[Best Buy kicked off its annual <a href="https://bestbuy.7tiv.net/9VzLY4">Fourth of July sale</a> this week, with notable markdowns on Apple devices, TVs, headphones and speakers, monitors, appliances, and much more. This sale is set to last through Sunday, July 5, and you don't need to be a My Best Buy Plus or Total member to see the deals.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/Best-Buy-Fourth-of-July-Sale-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1054507" /><em><small>Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
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In terms of <a href="https://bestbuy.7tiv.net/xLVRVR">Apple devices</a>, you can find solid deals on MacBook Air, iPad Air, AirTag, Beats accessories, and more. Regarding iPad Air models, Best Buy is offering big discounts across the previous generation M3 model, which are worth looking into for anyone looking to avoid the newly increased prices of the M4 iPad Air.<br/>
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<div class="center-wrap"><a href="https://bestbuy.7tiv.net/9VzLY4"target="_blank"><div class="fancybutton"><div class="fancybadge">SITEWIDE SALE</div>Best Buy July 4th Sale</div></a></div><br/>
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Some of the biggest discounts you'll find in Best Buy's Fourth of July Sale are on TVs, with <a href="https://bestbuy.7tiv.net/jexaz5">major savings from popular brands</a> like Insignia, Samsung, and LG. Best Buy has Samsung's popular line of The Frame TVs on sale, including the 65-inch 2025 model for <a href="https://bestbuy.7tiv.net/Bnmk5L"><strong>&#36;999.99</strong></a> (&#36;600 off) and the 65-inch The Frame Pro for <a href="https://bestbuy.7tiv.net/LKAEDZ"><strong>&#36;1,499.99</strong></a> (&#36;400 off), both of which match record low prices.<br/>
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<h2>Apple</h2><br/>
<ul><li><a href="https://bestbuy.7tiv.net/enaEdO">AirTag 2 (4-Pack)</a> - &#36;89.00 (&#36;10 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/JkB4rQ">11-inch M3 iPad Air (128GB Cell)</a> - &#36;499.00 (&#36;250 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/L0g4Pa">11-inch M3 iPad Air (256GB Cell)</a> - &#36;599.00 (&#36;250 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/k4VZjM">11-inch M3 iPad Air (1TB Wi-Fi)</a> - &#36;849.00 (&#36;250 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/yZWba2">13-inch M5 MacBook Air (16GB/1TB)</a> - &#36;1,449.00 (&#36;150 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/DWeyx5">15-inch M5 MacBook Air (512GB)</a> - &#36;1,349.00 (&#36;150 off)</li></ul><br/>
<h2>TVs</h2><br/>
<ul><li><a href="https://bestbuy.7tiv.net/QjZEOM">55-inch Toshiba C350 4K Smart Fire TV</a> - &#36;249.99 (&#36;150 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/zxY2kO">65-inch Samsung U7900 4K Smart TV</a> - &#36;299.99 (&#36;170 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/7aRKmr">65-inch LG UA7050 4K Smart TV</a> - &#36;329.99 (&#36;160 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/e1yjKr">75-inch LG LED 4K Smart TV</a> - &#36;449.99 (&#36;30 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/gOM51r">98-inch Hisense QLED 4K Smart Google TV</a> - &#36;1,199.99 (&#36;1,100 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/Bnmk5L">65-inch Samsung The Frame TV (2025)</a> - &#36;999.99 (&#36;600 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/RGgE59">65-inch LG OLED 4K Smart TV</a> - &#36;1,099.99 (&#36;1,600 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/LKAEDZ">65-inch Samsung The Frame Pro</a> - &#36;1,499.99 (&#36;400 off)</li></ul><br/>
<h2>Monitors</h2><br/>
<ul><li><a href="https://bestbuy.7tiv.net/552z5j">27-inch Samsung Curved 100Hz Monitor</a> - &#36;139.99 (&#36;60 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/bO4QO9">34-inch LG UltraWide 100Hz Monitor</a> - &#36;229.99 (&#36;70 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/dyVOB2">27-inch Samsung Odyssey OLED G5 Gaming Monitor</a> - &#36;349.54 (&#36;150 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/PzVOMR">27-inch Alienware Gaming Monitor</a> - &#36;649.99 (&#36;250 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/N91E97">49-inch Samsung Odyssey OLED Curved Monitor</a> - &#36;999.99 (&#36;700 off)</li></ul><br/>
<h2>Audio</h2><br/>
<ul><li><a href="https://bestbuy.7tiv.net/POJW2N">Beats Pill</a> - &#36;99.99 (&#36;50 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/6y3DBb">Beats Solo 4 Headphones</a> - &#36;149.99 (&#36;50 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/N91mnb">Beats Studio Pro Headphones</a> - &#36;249.99 (&#36;100 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/K0aEKA">Bose QuietComfort Ultra Headphones</a> - &#36;299.00 (&#36;130 off)</li><br/>
<li><a href="https://bestbuy.7tiv.net/bO4QbP">Sony Bravia Theater Bar 6</a> - &#36;449.99 (&#36;250 off)</li></ul><br/>
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If you're on the hunt for more discounts, be sure to visit our <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a> roundup where we recap the best Apple-related bargains of the past week.<br/>
<br/>
<hr /><br/>
<div class="no-raptive"><br/>
<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
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<div style="text-align:center;margin-bottom:2em;"><br/>
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<form action="http://macrumors.us5.list-manage.com/subscribe/post?u=7d0106b433773bd0aef5828e0&amp;id=eebad02bf4&amp;f_id=00fbede0f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate><input type="email" value="" name="EMAIL" size="30" class="required email" id="mce-EMAIL"  placeholder="Enter Email Address" title="Email Address" /><div class="response" id="mce-error-response" style="display:none"></div><div class="response" id="mce-success-response" style="display:none"></div><div style="position: absolute; left: -5000px;"><input type="text" name="b_7d0106b433773bd0aef5828e0_eebad02bf4" tabindex="-1" value="" title="form" /></div><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div><br/>
</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/best-buy-hosts-july-4th-sale/">Best Buy Hosts July 4th Sale With Notable Apple and Tech Deals</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/best-buy-hosts-july-4th-sale-with-notable-apple-and-tech-deals.2484719/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Plans Wider Color Gamut for Future MacBook Pro, iMac, and iPad Pro</title>
		<link>https://www.macrumors.com/2026/06/29/apple-plans-wider-color-gamut-for-future-devices/</link>
		<comments>https://forums.macrumors.com/threads/apple-plans-wider-color-gamut-for-future-macbook-pro-imac-and-ipad-pro.2484716/</comments>
		<pubDate>Mon, 29 Jun 2026 06:35:38 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/apple-plans-wider-color-gamut-for-future-devices/</guid>
		<dc:creator>Hartley Charlton</dc:creator>
		<category>iMac</category>
		<category>iPad Pro</category>
		<category>MacBook Pro</category>
		<category>TrendForce</category>
		

		<description><![CDATA[Apple plans to adopt OLED panels capable of displaying a much wider range of colors, according to a new <a href="https://www.trendforce.com/presscenter/news/20260629-13124.html">report</a> from research firm TrendForce.<br/>
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<img src="https://images.macrumors.com/article-new/2018/03/iphone-x-flexible-oled-display.jpg" alt="" width="800" height="448" class="aligncenter size-full wp-image-628064" /><br/>
The new panels would cover 95% of the BT.2020 color standard, which describes a far broader spectrum of colors than the DCI-P3 standard Apple's screens currently target. In practice, that means deeper, more accurate reds, greens, and blues. Reaching those richer colors demands more precise control over the light a display emits, along with better energy efficiency, so TrendForce expects the next round of OLED competition to hinge less on familiar specs like brightness and thinness and more on balancing color, power consumption, and overall performance.<br/>
<br/>
Apple first brought OLED to the <a href="https://www.macrumors.com/roundup/ipad-pro/">iPad Pro</a> in 2024, and the technology is expected to come to the <a href="https://www.macrumors.com/roundup/macbook-pro/">MacBook Pro</a> between 2026 and early 2027. To reach the wider color range, panel makers are changing the chemistry of the layer inside each pixel that actually produces light, moving from a simpler recipe toward more sophisticated designs that pass energy between materials more efficiently.<br/>
<br/>
TrendForce points to several of these new approaches. One makes a pixel emit a purer, more precise color, which is what lets a screen reach the tougher BT.2020 targets. Another adds a "helper" material so the pixel turns energy into light more efficiently. A third mixes in extra materials to keep a panel bright for longer without wearing out. <br/>
<br/>
The shift is also a chance for display makers to rely less on technologies they have to license from others. All of this is said to be changing the relationship between the companies that manufacture displays and the companies that supply the materials inside them, with the winners increasingly being whoever can offer the best mix of cost, ease of manufacturing, and freedom from patent licensing. <br/>
<br/>
Apple plans to adopt the more advanced OLED panels gradually across future &zwnj;MacBook Pro&zwnj;, &zwnj;iPad Pro&zwnj;, and <a href="https://www.macrumors.com/roundup/imac/">iMac</a> models, according to the report. <div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/imac/">iMac</a>, <a href="https://www.macrumors.com/roundup/ipad-pro/">iPad Pro</a>, <a href="https://www.macrumors.com/roundup/macbook-pro/">MacBook Pro</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/trendforce/">TrendForce</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#iMac">iMac (Don't Buy)</a>, <a href="https://buyersguide.macrumors.com/#iPad-Pro">iPad Pro (Neutral)</a>, <a href="https://buyersguide.macrumors.com/#MacBook_Pro_16">MacBook Pro (Buy Now)</a></div><div class="linkback">Related Forums: <a href="https://forums.macrumors.com/forums/imac.91">iMac</a>, <a href="https://forums.macrumors.com/forums/macbook-pro.90">MacBook Pro</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/apple-plans-wider-color-gamut-for-future-devices/">Apple Plans Wider Color Gamut for Future MacBook Pro, iMac, and iPad Pro</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-plans-wider-color-gamut-for-future-macbook-pro-imac-and-ipad-pro.2484716/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Mac Studio M7 Ultra Expected in 2028 With Better Cooling</title>
		<link>https://www.macrumors.com/2026/06/29/mac-studio-m7-ultra-2028-better-cooling/</link>
		<comments>https://forums.macrumors.com/threads/mac-studio-m7-ultra-expected-in-2028-with-better-cooling.2484713/</comments>
		<pubDate>Mon, 29 Jun 2026 06:17:18 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/mac-studio-m7-ultra-2028-better-cooling/</guid>
		<dc:creator>Tim Hardwick</dc:creator>
		<category>Mac Studio</category>
		<category>Mark Gurman</category>
		

		<description><![CDATA[The next major Mac Studio update is still a couple of years away, but a refresh for 2026 is still in the cards, according to <em>Bloomberg</em>'s Mark Gurman.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2025/03/Mac-Studio-Cooling-Fan.jpg" alt="" width="1052" height="592" class="aligncenter size-full wp-image-994557" /><br/>
Writing in the latest edition of his <a href="https://www.bloomberg.com/news/newsletters/2026-06-28/apple-s-sweeping-price-hikes-bring-the-ai-era-home-m6-m7-touch-macbook-pro?utm_campaign=power-on&utm_source=newsletter-management-page&utm_term=20260628">Power On newsletter</a>, Gurman said Apple has two Mac Studio refreshes in the pipeline: an M5 Ultra version due this year, and a more significant M7 Ultra model expected in 2028.<br/>
<br/>
Apple appears set to skip the higher-end M6 chips entirely, hence the two-year gap between the two models. Gurman <a href="https://www.macrumors.com/2026/06/25/2027-macs-m7-chips/">reported earlier this month</a> that Apple is canceling its higher-end M6 Pro and M6 Max chips, instead releasing a base M6 this year and moving its next Pro and Max silicon to the M7 lineup, which is expected to lean heavily into on-device AI and GPU-intensive workloads. <br/>
<br/>
Apple has always had at least three variants of its in-house silicon, including the base M-series chip, a Pro version, and a Max version. The M6 will mark the first time that Apple is not coming out with a Pro or Max chip for the lineup.<br/>
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For the Mac Studio, that means jumping straight from M5 Ultra to M7 Ultra – there will be no M6 Ultra in between. While a major redesign is not expected for this year's M5 Ultra model, Gurman says Apple has been developing new inner architecture for the 2028 Mac Studio, including a better heat sink to improve thermal performance. <br/>
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The ‌Mac Studio‌ refresh was supposed to come earlier in 2026, but Apple reportedly <a href="https://www.macrumors.com/2026/04/19/when-to-expect-next-macbook-pro-and-mac-studio/">postponed</a> the launch because of memory chip supply issues and price increases. Apple has reportedly tested support for up to <a href="https://www.macrumors.com/2026/06/25/m5-ultra-mac-studio-2026/">768GB of unified memory</a>, but supply constraints could prevent it from launching with an option for that much memory.<br/>
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It remains unclear whether Apple will make an October launch for the M5 version, especially given that the current M3 Ultra ‌Mac Studio‌ still has delivery estimates stretching into October. <div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/mac-studio/">Mac Studio</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/mark-gurman/">Mark Gurman</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#Mac-Studio">Mac Studio (Don't Buy)</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/mac-studio.237">Mac Studio</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/mac-studio-m7-ultra-2028-better-cooling/">Mac Studio M7 Ultra Expected in 2028 With Better Cooling</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/mac-studio-m7-ultra-expected-in-2028-with-better-cooling.2484713/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Leaked A20 Pro Image Hints at iPhone 18 Pro Performance Gains</title>
		<link>https://www.macrumors.com/2026/06/29/leaked-a20-pro-image-iphone-18-pro-performance/</link>
		<comments>https://forums.macrumors.com/threads/leaked-a20-pro-image-hints-at-iphone-18-pro-performance-gains.2484710/</comments>
		<pubDate>Mon, 29 Jun 2026 04:57:34 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/leaked-a20-pro-image-iphone-18-pro-performance/</guid>
		<dc:creator>Tim Hardwick</dc:creator>
		<category>iPhone 18 Pro</category>
		<category>Ice Universe</category>
		

		<description><![CDATA[An alleged image of the iPhone 18 Pro motherboard has leaked online, showing the A20 Pro chip will use a new packaging technology that should offer notable performance gains over the previous model.<br/>
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<img src="https://images.macrumors.com/article-new/2025/10/A20-Chip-Feature-2.jpg" alt="" width="2500" height="1405" class="aligncenter size-full wp-image-1024280" /><br/>
The leaked image, which has been shared by the accounts "<a href="https://weibo.com/2430711645/5314776972659239">WHYLAB</a>" and "<a href="https://weibo.com/5673255066/R60MVk3s1">Ice Universe</a>" on Weibo, appears to show the A20 Pro chip integrated into TSMC's new packaging architecture, known as Wafer-Level Multi-Chip Module (WMCM) technology.<br/>
<br/>
Traditionally, Apple has used package-on-package (PoP) designs, where the DRAM sits directly on top of the application processor. The advantages of this method are lower power consumption and reduced latency, but it also makes heat concentrated in the packaging area.  <br/>
<br/>
In the leaked WMCM implementation, by contrast, the DRAM has been moved to the side of the package, which should reduce thermal coupling between the processor and DRAM while improving heat dissipation during sustained workloads. Apple's design is also said to be equipped with LPDDR6 memory with a 96-bit memory bus, which should provide more energy-efficient bandwidth.<br/>
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The chip size is said to be roughly the same as the A19 Pro, but the Neural Processing Unit (NPU) appears to be significantly larger, suggesting that Apple is also aiming to improve AI performance.<br/>
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The leaked image has not been confirmed as authentic, but the WMCM technology has been <a href="https://www.macrumors.com/2024/10/15/iphone-18-enhanced-2nm-chip-12gb-ram/">repeatedly</a> <a href="https://www.macrumors.com/2026/01/16/foldable-iphone-a20-pro-chip-performance/">rumored</a> for the iPhone 18 Pro and iPhone 18 Pro Max.<br/>
<br/>
Powered by the A20 Pro chip, the foldable iPhone and iPhone 18 Pro models are also expected to use TSMC's new 2nm process, also known as N2, boasting performance improvements that could be up to 15 percent faster and 30 percent more efficient than A19 chips.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/a20-pro-chip-leaked-image-motherboard@2x-scaled.jpg" alt="" width="2560" height="1440" class="aligncenter size-full wp-image-1054446" /><div class="center-wrap"><em>Alleged leaked image of A20 Pro chip</em></div><br/>
In addition, N2 introduces new super-high-performance metal-insulator-metal (SHPMIM) capacitors into the chip's power delivery system. These capacitors more than double the capacitance density of the previous generation. Together with the adoption of WMCM, the changes should boost performance globally and improve power stability and energy efficiency.<br/>
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The Pro and Fold models are expected to share 12GB of RAM, 48-megapixel rear cameras, and Apple's C2 modem. All three models are expected to be released in September this year.<div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/iphone-18-pro/">iPhone 18 Pro</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/ice-universe/">Ice Universe</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/leaked-a20-pro-image-iphone-18-pro-performance/">Leaked A20 Pro Image Hints at iPhone 18 Pro Performance Gains</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/leaked-a20-pro-image-hints-at-iphone-18-pro-performance-gains.2484710/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>iPhone 18e Won&#039;t Get ProMotion Display, Says Leaker</title>
		<link>https://www.macrumors.com/2026/06/29/iphone-18e-wont-get-promotion-display-says-leaker/</link>
		<comments>https://forums.macrumors.com/threads/iphone-18e-wont-get-promotion-display-says-leaker.2484707/</comments>
		<pubDate>Mon, 29 Jun 2026 02:54:29 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/29/iphone-18e-wont-get-promotion-display-says-leaker/</guid>
		<dc:creator>Tim Hardwick</dc:creator>
		<category>Digital Chat Station</category>
		

		<description><![CDATA[Apple's upcoming iPhone 18e will have the same display refresh rate as the existing iPhone 17e, according to a prominent Chinese leaker.<br/>
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<img src="https://images.macrumors.com/article-new/2026/03/iphone-17e-rear-camera.jpg" alt="" width="1856" height="1044" class="aligncenter size-full wp-image-1038250" /><br/>
Discussing Apple's product plans for 2027 in a Weibo post, <a href="https://weibo.com/6048569942/R6lg5bgUl">Digital Chat Station</a> claimed that the next generation of Apple's low-cost iPhone will feature the same 60Hz low-temperature polycrystalline silicon (LTPS) TFT panel as the current model.<br/>
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It means the device will lack the ProMotion 120Hz refresh rate and Always-On display technology that is expected to feature across the rest of the iPhone 18 lineup, similar to the iPhone 17 series.<br/>
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That's despite the fact that you can find 120Hz screens on competing Android phones at similar price points as the iPhone 17e.<br/>
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The claim is substantiated by a report out of Korea <a href="https://www.macrumors.com/2026/03/17/iphone-19e-120hz-promotion-display/">earlier this year</a> that said Apple would not use a low-temperature polycrystalline oxide (LTPO) panel until the fourth-generation model, which is expected to arrive in early 2028. Adoption of LPTO would make the display technically capable of dynamically adjusting its refresh rate between 1Hz and 120Hz.<br/>
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The shift in 2028 is said to depend in part on Apple's development of a next-generation "LTPO+" display technology, which incorporates oxide semiconductors in both switching and drive transistors, and is said to use a lot less battery power.<br/>
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Apple reportedly plans to reserve LTPO+ for its higher-end models in 2028, including new versions of the iPhone Air and its upcoming foldable iPhone, which would free up standard LTPO panels for the rest of the lineup. But if the new technology isn't ready in time, it could delay the trickle-down of LPTO panels to the 19e, so nothing's for certain yet.<div class="linkback">Tag: <a href="https://www.macrumors.com/guide/digital-chat-station/">Digital Chat Station</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/29/iphone-18e-wont-get-promotion-display-says-leaker/">iPhone 18e Won&#039;t Get ProMotion Display, Says Leaker</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/iphone-18e-wont-get-promotion-display-says-leaker.2484707/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Missed Prime Day? You Can Still Grab Record Low Apple Discounts This Weekend</title>
		<link>https://www.macrumors.com/2026/06/28/missed-prime-day-discounts-weekend/</link>
		<comments>https://forums.macrumors.com/threads/missed-prime-day-you-can-still-grab-record-low-apple-discounts-this-weekend.2484678/</comments>
		<pubDate>Sun, 28 Jun 2026 09:25:56 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/28/missed-prime-day-discounts-weekend/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		

		<description><![CDATA[Prime Day has ended, but the event's best prices have stuck around on a few Apple devices and accessories this weekend. You can still find great deals on AirPods, AirTag, Apple Watch, and MacBook Pro right now on Amazon. Regarding the MacBook Pro, these are now some of the only affected devices still in stock on Amazon in the wake of <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">Apple's price hike</a> this week.<br/>
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<img src="https://images.macrumors.com/article-new/2026/06/Spring-Prime-Day-Feature-5.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1052969" /><em><small>Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
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<h2>MacBook Pro</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/macbook-pro-dark.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1054432" /><br/>
The M5 Pro/M5 Max MacBook Pro models are some of the only remaining products in stock after Apple's price hikes began this week. Starting with the 14-inch models, you can get the 24GB/1TB M5 Pro MacBook Pro for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR17YNHL%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"><strong>&#36;2,149.99</strong></a>, now a &#36;349 discount on the new price. <br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR17YNHL%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;349 OFF</div>14-inch M5 Pro MacBook Pro (24GB/1TB) for &#36;2,149.99</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1BDHX6%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;449 OFF</div>14-inch M5 Pro MacBook Pro (24GB/2TB) for &#36;2,549.99</div></a></div><br/>
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You can get up to &#36;549 off the 16-inch MacBook Pro right now on Amazon, with the 24GB RAM/1TB M5 Pro model hitting <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JKMBV%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;2,649.99</strong></a>, a &#36;349 discount on the new price.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JKMBV%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;349 OFF</div>16-inch M5 Pro MacBook Pro (24GB/1TB) for &#36;2,649.99</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1G1FY7%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;549 OFF</div>16-inch M5 Max MacBook Pro (36GB/2TB) for &#36;3,849.99</div></a></div><h2>AirPods</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/airpods-4-dark.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1054429" /><br/>
The best Prime Day AirPods discount that's still around is on the AirPods 4, available for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DGHMNQ5Z%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;99.00</strong></a>, down from &#36;129.00.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DGHMNQ5Z%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;30 OFF</div>AirPods 4 for &#36;99.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFB8FMG%3Flv%3Dshuf%26linkCode%3Dogi%26psc%3D1%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;50 OFF</div>AirPods Pro 3 for &#36;199.00</div></a></div><h2>AirTag 2</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/airtag-2-dark.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1054431" /><br/>
Apple's AirTag 2 hit the new low price of <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GJTFXNRX%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"><strong>&#36;24.00</strong></a> for the 1-Pack and <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GJTXVN9Z%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"><strong>&#36;89.00</strong></a> for the 4-Pack.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GJTFXNRX%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;5 OFF</div>AirTag 2 (1-Pack) for &#36;24.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GJTXVN9Z%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;10 OFF</div>AirTag 2 (4-Pack) for &#36;89.00</div></a></div><br/>
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This is the first major discount we've ever seen on the AirTag 2 at Amazon since the device launched earlier in 2026. The new AirTag is equipped with a second-generation Ultra Wideband chip, enabling the Precision Finding feature to work up to 50% farther away from an item compared to the previous-generation model.<br/>
<h2>Apple Watch Series 11</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/apple-watch-series-11-dark.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1054430" /><br/>
Amazon this week has all-time low prices on the Apple Watch Series 11, with &#36;120 discounts across numerous models of the smartwatch. This sale includes a handful of GPS aluminum models on sale at record low prices.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;120 OFF</div>Apple Watch Series 11 (42mm GPS) for &#36;279.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFHVKZ4%3Fth%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;120 OFF</div>Apple Watch Series 11 (46mm GPS) for &#36;309.00</div></a></div><br/>
<br/>
You can get the 42mm GPS Apple Watch Series 11 for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5"><strong>&#36;279.00</strong></a>, down from &#36;399.00, and the 46mm GPS model for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFHVKZ4%3Fth%3D1"><strong>&#36;309.00</strong></a>, down from &#36;429.00. On Amazon, you'll find three of the 42mm GPS models and two of the 46mm GPS models on sale at these all-time low prices.<br/>
<br/>
If you're on the hunt for more discounts, be sure to visit our <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a> roundup where we recap the best Apple-related bargains of the past week.<br/>
<br/>
<hr /><br/>
<div class="no-raptive"><br/>
<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
<br/>
<div style="text-align:center;margin-bottom:2em;"><br/>
<br/>
<form action="http://macrumors.us5.list-manage.com/subscribe/post?u=7d0106b433773bd0aef5828e0&amp;id=eebad02bf4&amp;f_id=00fbede0f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate><input type="email" value="" name="EMAIL" size="30" class="required email" id="mce-EMAIL"  placeholder="Enter Email Address" title="Email Address" /><div class="response" id="mce-error-response" style="display:none"></div><div class="response" id="mce-success-response" style="display:none"></div><div style="position: absolute; left: -5000px;"><input type="text" name="b_7d0106b433773bd0aef5828e0_eebad02bf4" tabindex="-1" value="" title="form" /></div><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div><br/>
</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/28/missed-prime-day-discounts-weekend/">Missed Prime Day? You Can Still Grab Record Low Apple Discounts This Weekend</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/missed-prime-day-you-can-still-grab-record-low-apple-discounts-this-weekend.2484678/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Top Stories: Massive Apple Price Increases, iOS 27 Beta 2, and More</title>
		<link>https://www.macrumors.com/2026/06/27/top-stories-massive-apple-price-increases/</link>
		<comments>https://forums.macrumors.com/threads/top-stories-massive-apple-price-increases-ios-27-beta-2-and-more.2484641/</comments>
		<pubDate>Sat, 27 Jun 2026 06:00:00 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/27/top-stories-massive-apple-price-increases/</guid>
		<dc:creator>MacRumors Staff</dc:creator>
		<category>Featured</category>
		<category>Top Stories</category>
		

		<description><![CDATA[The Apple community was rocked this week as the company instituted massive price hikes on a broad array of products, with many products seeing increases of 10–20 percent and a few as high as 50 percent or more. The move led many Apple fans to flock to Amazon and other retailers in attempts to make purchases before the price increases trickle down to third-party sellers.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/top-stories-2026-06-27.jpg" alt="" width="1600" height="900" class="aligncenter size-full wp-image-1054378" /><br/>
Other major news this week included a recap of the numerous products in Apple's pipeline rumored for release over the next 12–18 months, a second round of developer betas for iOS 27 and other updates, changes to Apple's chip roadmap, and more, so read on below for all of the details!<br/>
<br/>
<h2>Top Stories</h2><br/>
<h3>Apple Just Increased Prices on MacBooks, iPads, and More</h3><br/>
After <a href="https://www.macrumors.com/2026/06/17/apple-increasing-prices/">Tim Cook signaled last week</a> that Apple hardware price increases were "unavoidable" in the face of high memory and storage costs from suppliers, Apple this week followed through with <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">a slew of major price increases</a> across its Mac and iPad lineups, as well as on HomePod, HomePod mini, Apple TV, and Vision Pro.<br/>
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<img src="https://images.macrumors.com/article-new/2026/06/apple-price-hike.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1054384" /><br/>
<a href="https://www.macrumors.com/2026/06/25/apple-explains-why-it-raised-prices/">Apple explained</a> that the company has "never seen a component price increase this much, this quickly," and while Apple held off on raising prices for as long as possible, the situation has become dire enough that it feels it needs to pass the increases along to customers. Apple says that it is "working tirelessly to find solutions," but memory suppliers forecast that shortages and high prices will last well into 2027.<br/>
<br/>
Apple's price increases have largely <a href="https://www.macrumors.com/2026/06/26/pre-hike-prices-on-ipads-macs/">yet to trickle down to third-party retailers</a> and buyers are quickly snapping up whatever stock Amazon and others have left at the cheaper prices, so if you're interested in making a purchase, it would be wise to act quickly.<br/>
<br/>
<h3>Apple to Release These 20 New Products Across Rest of 2026 and 2027</h3><br/>
Apple's cadence of product updates has been slowed due to impacts from delays to the more advanced Siri as well as component shortages, so that means the pipeline of upcoming products is remarkably full at the moment.<br/>
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<img src="https://images.macrumors.com/article-new/2026/01/Apple-Event-Logo.jpeg" alt="" width="2048" height="1152" class="aligncenter size-full wp-image-1034070" /><br/>
<em>Bloomberg</em>'s Mark Gurman this week recapped a list of <a href="https://www.macrumors.com/2026/06/21/20-rumored-apple-products-in-2026-and-2027/">around 20 new products we should be seeing through the remainder of 2026 and into 2027</a>. The list includes updates to much of Apple's current product lineup, plus some new products like the foldable iPhone, a high-end touchscreen MacBook, camera-equipped AirPods, a smart home hub, and smart glasses.<br/>
<br/>
<h3>Everything New in iOS 27 Beta 2</h3><br/>
Apple this week rolled out a second round of developer betas for iOS 27 and related updates, and the <a href="https://www.macrumors.com/guide/ios-27-features/">new iOS 27 beta includes a few changes</a> as Apple continues to build out the update ahead of an expected September public release. <br/>
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<img src="https://images.macrumors.com/article-new/2026/06/iOS-27-Feature-Dark.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1051808" /><br/>
A new "Write with Siri" button in several first-party apps makes it easier to locate the tools that allow Siri to assist you with writing, while there are improvements to RCS messaging, tweaks to the Camera and Wallet apps, the ability to update an Apple TV from the Home app on iPhone, and more.<br/>
<br/>
<h3>2027 Macs to Get AI-Focused M7 Chips as Apple Skips High-End M6</h3><br/>
A <a href="https://www.macrumors.com/2026/06/25/2027-macs-m7-chips/">significant shakeup for Apple's chip roadmap is underway</a>, according to <em>Bloomberg</em>, with Apple cutting higher-end chips from the upcoming M6 family as the company seeks to speed up development of the M7 family to deliver greater AI optimizations.<br/>
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<img src="https://images.macrumors.com/article-new/2024/04/apple-silicon-feature-joeblue.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-945652" /><br/>
It sounds like we'll only be getting a base M6 chip from that family later this year in some lower-end Macs, with Apple quickly moving on to an M7 chip in the first half of 2027. Higher-end chips in the M7 family will follow later in 2027.<br/>
<br/>
Apple's highly anticipated OLED touchscreen "MacBook Ultra," will reportedly <a href="https://www.macrumors.com/2026/06/26/oled-macbook-stick-with-m5-pro-and-m5-max/">use the current M5 Pro and M5 chips</a> that debuted in the MacBook Pro earlier this year, despite the fact that the new laptop won't arrive until late this year or even early next year.<br/>
<br/>
<h3>Apple Explains Why watchOS 27 Drops Support for So Many Models</h3><br/>
Amid some consternation from users, Apple has <a href="https://www.macrumors.com/2026/06/19/apple-explains-why-watchos-27-drops-support/">explained why five Apple Watch models will miss out on watchOS 27</a> and the new Siri AI features that come with it.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2023/09/Apple-Watch-Ultra-2-hero-feature-blorange.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-911679" /><br/>
The Apple Watch Series 6, 7, 8, SE 2, and the original Apple Watch Ultra will not receive watchOS 27, and will only get basic security updates going forward. With the update, Apple is effectively dropping three years' worth of device support in a single software update, which is unprecedented for the product line.<br/>
<br/>
Speaking to TechRadar, Apple executives explained that the company wanted to use watchOS 27 to make the Apple Watch a "true co-partner to Apple Intelligence," and that required some sacrifices in supported models for the update. Only the last few generations of Apple Watch include the processing power to be able to adequately deliver the new features both on a standalone basis and in interfacing with a paired iPhone for heavier workloads with Siri AI.<br/>
<br/>
<h2>MacRumors Newsletter</h2><br/>
Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.<br/>
<br/>
So if you want to have <a href="https://mailchi.mp/macrumors/jun-25-2026">top stories</a> like the above recap delivered to your email inbox each week, <b><a href="http://eepurl.com/OHdUX">subscribe to our newsletter</a></b>!<div class="linkback">Tag: <a href="https://www.macrumors.com/guide/top-stories/">Top Stories</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/27/top-stories-massive-apple-price-increases/">Top Stories: Massive Apple Price Increases, iOS 27 Beta 2, and More</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/top-stories-massive-apple-price-increases-ios-27-beta-2-and-more.2484641/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>iOS 27 Makes the Shortcuts App Much Less Intimidating</title>
		<link>https://www.macrumors.com/guide/ios-27-shortcuts/</link>
		<comments>https://forums.macrumors.com/threads/ios-27-makes-the-shortcuts-app-much-less-intimidating.2484629/</comments>
		<pubDate>Fri, 26 Jun 2026 15:16:41 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/guide/ios-27-shortcuts&#038;post_date=1782523001/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Featured</category>
		<category>iOS 27</category>
		

		<description><![CDATA[The Shortcuts app can be intimidating to casual iPhone users, but with <a href="https://www.macrumors.com/roundup/ios-27/">iOS 27</a>, it's a lot easier to use. With <a href="https://www.macrumors.com/guide/apple-intelligence/">Apple Intelligence</a> integration, shortcuts can be created using natural language, and they're much more accessible to the average person.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/Shortcuts-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1054383" /><br/>
<h2 id="describe_a_shortcut">Describe a Shortcut</h2><br/>
When you tap on the New Shortcut button in the &zwnj;iOS 27&zwnj; Shortcuts app, it opens to the Describe a Shortcut interface.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/ios-27-describe-shortcut.jpg" alt="" width="2000" height="1125" class="aligncenter size-full wp-image-1054387" /><br/>
There's a text box that asks you what you want your shortcut to do, and you can describe what you need in natural language. You can start with a single step, or add in multiple parameters. &zwnj;Apple Intelligence&zwnj; selects the correct actions, creates the automations, and folds it all into a completed shortcut. A few examples of what you can do:<br/>
<ul><br/>
 <li>Each evening, set tomorrow's alarm based on my first Calendar event, turn on Sleep Focus, and dim the bedroom lights.</li><br/>
 <li>Every morning, show me my first meeting, today's weather, and my Reminders due today.</li><br/>
 <li>Turn on the porch lights at night when you get a notification that food delivery is arriving.</li><br/>
 <li>Text my partner an ETA when I leave work, then start playing my podcast.</li><br/>
 <li>Show me a summary of my day's meetings and to-do list, and suggest anything I should prioritize.</li><br/>
 <li>When I open YouTube, turn off orientation lock. Turn it back on when I close the app.</li><br/>
 <li>Give me a three-line summary of today's tech news.</li><br/>
</ul><br/>
Shortcuts and automations can run based on time of day, location, an app action, a system feature like a screenshot, an incoming notification, and more. Shortcuts can do all kinds of things, from accessing system features to opening and running apps.<br/>
<br/>
<h3 id="add_refinements">Add Refinements</h3><br/>
After dictating a shortcut, the app will outline each of the actions the shortcut will perform. If it's what you want, you can tap on the play button to test it. It will be added automatically to your personal shortcuts.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/ios-27-shortcut-refine.jpg" alt="" width="2000" height="1125" class="aligncenter size-full wp-image-1054388" /><br/>
If it's not quite what you want or you want to add more features, you can use the "Describe a change" interface. You can type in what you want to tweak, and go through multiple rounds of refinement until you get exactly what you want.<br/>
<br/>
Shortcuts can be used from <a href="https://www.macrumors.com/guide/siri/">Siri</a>, the app, Control Center, the Action Button, and more.<br/>
<br/>
<h2 id="edit_manually">Edit Manually</h2><br/>
Once created, you can tap into a manual editing interface if you want to add more complicated actions or tweak without using &zwnj;Apple Intelligence&zwnj;. AI Shortcuts is in beta and it's not always perfect, so sometimes manual edits are required to get the end result you want.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/ios-27-shortcut-edit-manual.jpg" alt="" width="2000" height="1125" class="aligncenter size-full wp-image-1054389" /><br/>
You can also open any shortcut and use the &zwnj;Apple Intelligence&zwnj; mode to make edits.<br/>
<br/>
<h2 id="new_automation_triggers">New Automation Triggers</h2><br/>
<ul><br/>
 <li>When a notification is received</li><br/>
 <li>When a screenshot is captured</li><br/>
 <li>When a keyboard is connected</li><br/>
 <li>When an Apple Watch workout starts</li><br/>
</ul><br/>
<br/>
<h2 id="new_actions">New Actions</h2><br/>
There are several new actions in the Shortcuts app.<br/>
<ul><br/>
 <li>Automate a recording in Notes</li><br/>
 <li>Send messages to a group conversation</li><br/>
 <li>Updated Get What's On Screen option that gets context information from the display (e.g. text, title, or links)</li><br/>
 <li>Choose an item from a list</li><br/>
 <li>Delete conversations or messages in Messages</li><br/>
 <li>Mark as read in Messages</li><br/>
 <li>Search in Messages</li><br/>
 <li>Open Messages inbox</li><br/>
 <li>Send Tapback</li><br/>
 <li>Auto Enhance Photo</li><br/>
 <li>Delete albums and photos</li><br/>
 <li>Favorite photos</li><br/>
 <li>Hide photos</li><br/>
 <li>Open photo</li><br/>
 <li>Create Group in Reminders</li><br/>
 <li>Create Section in Reminders</li><br/>
 <li>Delete groups, lists, and sections in Reminders</li><br/>
 <li>Edit list in Reminders</li><br/>
 <li>Toggle Hearing Aid Mute</li><br/>
 <li>Toggle Vehicle Motion Cues</li><br/>
</ul><br/>
<h2 id="improved_apple_intelligence_models">Improved Apple Intelligence Models</h2><br/>
Shortcuts can use improved &zwnj;Apple Intelligence&zwnj; models that have access to broad world knowledge, which means the model can search the web to get information.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/ios-27-shortcuts-apple-intelligence.jpg" alt="" width="1211" height="681" class="aligncenter size-full wp-image-1054391" /><br/>
There are now Cloud, Cloud Pro, and on-device models that can be used in shortcuts. Cloud Pro is able to search the web, and is used for queries that need information from the internet.<br/>
<br/>
<h2 id="data_storage">Data Storage</h2><br/>
Shortcuts can store and update data, so you can do things like add items to a list or keep a tally.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/ios-27-shortcuts-data-storage.jpg" alt="" width="1211" height="681" class="aligncenter size-full wp-image-1054392" /><br/>
<h2 id="automation_updates">Automation Updates</h2><br/>
Automation is no longer a separate section in the Shortcuts app, and automation triggers are under the general Shortcuts actions.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/ios-27-shortcut-interface.jpg" alt="" width="2000" height="1125" class="aligncenter size-full wp-image-1054393" /><br/>
<h2 id="cross-platform_support">Cross-Platform Support</h2><br/>
The Describe a Shortcut feature is available in the Shortcuts app in &zwnj;iOS 27&zwnj;, <a href="https://www.macrumors.com/roundup/ipados-27/">iPadOS 27</a>, and <a href="https://www.macrumors.com/roundup/macos-27/">macOS Golden Gate</a>.<br/>
<br/>
<h2 id="requirements">Requirements</h2><br/>
The &zwnj;Apple Intelligence&zwnj; Shortcut app features require a device that supports &zwnj;Apple Intelligence&zwnj;, which includes the iPhone 15 Pro and later, iPads with an M-series chip or the <a href="https://www.macrumors.com/roundup/ipad-mini/">iPad mini</a> with A17 Pro, or a Mac with an Apple silicon chip.<br/>
<br/>
Supported languages include English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified and traditional), Japanese, and Korean.<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/ios-27/">iOS 27</a>, <a href="https://www.macrumors.com/roundup/ipados-27/">iPadOS 27</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/guide/ios-27-shortcuts/">iOS 27 Makes the Shortcuts App Much Less Intimidating</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/ios-27-makes-the-shortcuts-app-much-less-intimidating.2484629/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Loses Another Top Executive to OpenAI</title>
		<link>https://www.macrumors.com/2026/06/26/apple-loses-another-executive-to-openai/</link>
		<comments>https://forums.macrumors.com/threads/apple-loses-another-top-executive-to-openai.2484621/</comments>
		<pubDate>Fri, 26 Jun 2026 12:46:16 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/26/apple-loses-another-executive-to-openai/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>OpenAI</category>
		

		<description><![CDATA[Paul Meade, who oversees development on the Vision Pro and Apple's upcoming smart glasses, is leaving Apple for OpenAI, reports <em><a href="https://www.bloomberg.com/news/articles/2026-06-26/apple-s-vision-pro-and-smart-glasses-chief-paul-meade-is-leaving-for-openai">Bloomberg</a></em>.<br/>
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<img src="https://images.macrumors.com/article-new/2025/10/M5-Vision-Pro-Thumb-2.jpg" alt="" width="1920" height="1080" class="aligncenter size-full wp-image-1025062" /><br/>
Meade took over leadership of <a href="https://www.macrumors.com/2025/03/20/siri-leadership-shakeup/">Apple's Vision Products Group</a> when Vision Pro chief Mike Rockwell took over <a href="https://www.macrumors.com/guide/siri/">Siri</a>'s AI upgrade. He was previously leading the Vision Pro hardware engineering team, and before that, he was on the <a href="https://www.macrumors.com/roundup/ipad/">iPad</a> and iPhone teams. Meade has been at Apple since 2010, and working in the Vision Products Group since 2017.<br/>
<br/>
More recently, Meade was overseeing the development of the AI smart glasses that Apple has in the works to compete with the <a href="https://www.macrumors.com/guide/apple-glasses/">Meta</a> Ray-Bans, and also leading the team working on future augmented reality glasses.<br/>
<br/>
Meade is leaving Apple by next week and will join OpenAI's hardware unit to work on AI devices. Fletcher Rothkopf, who heads up product design function for the Vision Pro and smart glasses, will take over for Meade. Meade's decision to leave is a result of executive changes at Apple as John Ternus prepares to take over as CEO. Apple chip lead Johny Srouji is taking Ternus's role as chief hardware officer, and the reorganization has upset some hardware executives.<br/>
<br/>
Former Apple employees Jony Ive, Tang Tan, and Evans Hankey are also at OpenAI, among others.<div class="linkback">Tag: <a href="https://www.macrumors.com/guide/openai/">OpenAI</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/26/apple-loses-another-executive-to-openai/">Apple Loses Another Top Executive to OpenAI</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-loses-another-top-executive-to-openai.2484621/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>iPhone 18 Pro and Pro Max May See &#36;200 Price Increase</title>
		<link>https://www.macrumors.com/2026/06/26/iphone-18-pro-price-increase-estimate/</link>
		<comments>https://forums.macrumors.com/threads/iphone-18-pro-and-pro-max-may-see-200-price-increase.2484619/</comments>
		<pubDate>Fri, 26 Jun 2026 12:17:59 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/26/iphone-18-pro-price-increase-estimate/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>iPhone 18 Pro</category>
		<category>iPhone Fold</category>
		<category>IDC</category>
		

		<description><![CDATA[Apple's <a href="https://www.macrumors.com/roundup/iphone-18-pro/">iPhone 18 Pro</a> models could be up to &#36;200 more expensive, according to a prediction from analytics firm IDC.<br/>
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<img src="https://images.macrumors.com/article-new/2026/01/Dynamic-Island-iPhone-18-Pro-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1032978" /><br/>
IDC expected Apple to raise <a href="https://www.macrumors.com/roundup/iphone-18/">iPhone 18</a> prices, but prior to yesterday's <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">Mac and iPad price hike</a>, the prediction was a &#36;100 increase for the 18 Pro and Pro Max, and a &#36;50 increase for the base models.<br/>
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IDC Senior Director of Data &amp; Analytics Nabila Popal says the magnitude of the Mac and <a href="https://www.macrumors.com/roundup/ipad/">iPad</a> price increase points to even higher &zwnj;iPhone 18&zwnj; prices.<br/>
<blockquote>In our forecast, we had assumed a price hike of &#36;100 to Pro and Pro Max models, and &#36;50 hike to base models–-however, seeing the price hikes today to iPad and Macs going as high as &#36;300 for some models, my personal instinct says the hike to iPhones may be even higher than what we assumed–-perhaps even &#36;200 to the Pro/Pro Max models. I think the days of &#36;50 price increases are over.</blockquote><br/>
Apple also plans to release a foldable iPhone this year, and IDC thinks it could have an average selling price of &#36;2,500, with higher storage tiers to cost as much as &#36;3,000. The price of the premium model could offset some of the increased memory costs and avoid a larger price hike to other models.<br/>
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Apple increased prices because component costs have gone up as a result of a global memory crisis limiting supply. The &zwnj;iPhone 18 Pro&zwnj; and &zwnj;iPhone 18 Pro&zwnj; Max are expected to have 12GB RAM, so looking to other devices with 12GB RAM could hint at Apple's iPhone pricing plans. The M4 <a href="https://www.macrumors.com/roundup/ipad-air/">iPad Air</a> and lower-tier M5 <a href="https://www.macrumors.com/roundup/ipad-pro/">iPad Pro</a> have 12GB RAM, with prices going up &#36;150 and &#36;200, respectively.<br/>
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It's possible the &zwnj;iPhone 18 Pro&zwnj; models will see similar increases in price, raising the starting price of the &zwnj;iPhone 18 Pro&zwnj; to between &#36;1,249 and &#36;1,299 and the starting price of the &zwnj;iPhone 18 Pro&zwnj; Max to between &#36;1,349 and &#36;1,399.<br/>
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IDC thinks an &zwnj;iPhone 18 Pro&zwnj; price increase won't impact the number of people upgrading, because consumers with an iPhone 15 (non-Pro) or older are likely to want to buy a new iPhone to get <a href="https://www.macrumors.com/guide/siri/">Siri</a> AI. The firm estimates that 54 percent of iPhones shipped since 2022 need to be upgraded to get the new &zwnj;Siri&zwnj;. Customers who choose a Pro Max are also "premium-focused and less price sensitive" and so won't be dissuaded by a price increase, plus many customers opt for monthly payment plans. A &#36;200 increase to the &zwnj;iPhone 18 Pro&zwnj; price over 36 months is just about &#36;5 per month.<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/iphone-18-pro/">iPhone 18 Pro</a>, <a href="https://www.macrumors.com/roundup/iphone-fold/">iPhone Fold</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/idc/">IDC</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/26/iphone-18-pro-price-increase-estimate/">iPhone 18 Pro and Pro Max May See &#36;200 Price Increase</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/iphone-18-pro-and-pro-max-may-see-200-price-increase.2484619/">Discuss this article</a> in our forums<br/><br/>]]></description>
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