Madmaking http://www.madmaking.com Just another WordPress weblog Wed, 04 Aug 2010 22:02:19 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Old Spice: Responses Case Study http://feedproxy.google.com/~r/madmaking/~3/OVoNU7DG2gw/ http://www.madmaking.com/2010/old-spice-responses-case-study/#comments Wed, 04 Aug 2010 21:50:31 +0000 admin http://www.madmaking.com/?p=67 Wieden + Kennedy Portland’s case study behind the Old Spice Responses campaign. How they did it? How they succed?

]]> http://www.madmaking.com/2010/old-spice-responses-case-study/feed/ 0 http://www.madmaking.com/2010/old-spice-responses-case-study/ Ben Mazué – Obama – by JUL & MAT http://feedproxy.google.com/~r/madmaking/~3/VNz0ULEw45Y/ http://www.madmaking.com/2010/ben-mazue-obama-by-jul-mat/#comments Thu, 06 May 2010 13:33:14 +0000 admin http://www.madmaking.com/?p=64 (making of @3:35) As part of the artist residence “Musiq’O'Lycée” 6 students have done in only 4 days a music video for Ben.MaZUé with the help of http://facebook.com/julandmat armed with a NIKON D90.

April 2010, France.

]]> http://www.madmaking.com/2010/ben-mazue-obama-by-jul-mat/feed/ 0 http://www.madmaking.com/2010/ben-mazue-obama-by-jul-mat/ Jhabillemamaison.leroymerlin.fr http://feedproxy.google.com/~r/madmaking/~3/TJQQFj6Dujk/ http://www.madmaking.com/2010/jhabillemamaison-leroymerlin-fr/#comments Mon, 03 May 2010 08:49:47 +0000 admin http://www.madmaking.com/?p=62 How the Peopleo agency made the website of Leroy Merlin, live here. (April 2010, France)

]]> http://www.madmaking.com/2010/jhabillemamaison-leroymerlin-fr/feed/ 0 http://www.madmaking.com/2010/jhabillemamaison-leroymerlin-fr/ Froler la mort http://feedproxy.google.com/~r/madmaking/~3/IQdqPBAiEPo/ http://www.madmaking.com/2010/froler-la-mort/#comments Fri, 02 Apr 2010 10:55:01 +0000 clement http://www.madmaking.com/?p=57 Making of the Frolerlamort stunt that took place in march in Montréal, Canada. Very nice work from the agency Bos.

via

]]> http://www.madmaking.com/2010/froler-la-mort/feed/ 0 http://www.madmaking.com/2010/froler-la-mort/ Logorama http://feedproxy.google.com/~r/madmaking/~3/KsmcM6bt6ZE/ http://www.madmaking.com/2010/logorama/#comments Fri, 12 Mar 2010 14:48:45 +0000 admin http://www.madmaking.com/?p=52

H5 Logorama from Etapes on Vimeo.

Making of the short movie Logorama (Oscar 2010 best animated short movie award). Via.

]]> http://www.madmaking.com/2010/logorama/feed/ 0 http://www.madmaking.com/2010/logorama/ Citroen C3 visio drive http://feedproxy.google.com/~r/madmaking/~3/qdL8MVlesVo/ http://www.madmaking.com/2009/citroen-c3-visio-drive/#comments Mon, 23 Nov 2009 11:14:40 +0000 clement http://www.madmaking.com/?p=46 Here is the making of the new Citroën C3 commercial made by H and Euro RSCG Dusseldorf.

more info + the commercial on Ypsilon2

]]> http://www.madmaking.com/2009/citroen-c3-visio-drive/feed/ 0 http://www.madmaking.com/2009/citroen-c3-visio-drive/ Mnet “Magic Studios” http://feedproxy.google.com/~r/madmaking/~3/MD2IGX4fcFc/ http://www.madmaking.com/2009/mnet-magic-studios/#comments Tue, 17 Nov 2009 22:35:36 +0000 admin http://www.madmaking.com/?p=42

VFX breakdown of the ‘Mnet Magic Studios’ TV commercial.
Directed by:
Craig Parker
Matthew Stephen

3D modeling, animation, rotoscoping, tracking, matte paintings & compositing by Craig Parker & Matthew Stephen
Produced by Orijin for Mnet, South Africa
Sound design by Juice.
November, 2009.

]]> http://www.madmaking.com/2009/mnet-magic-studios/feed/ 0 http://www.madmaking.com/2009/mnet-magic-studios/ Hecha toda en lapicera http://feedproxy.google.com/~r/madmaking/~3/dl0t0b_Atws/ http://www.madmaking.com/2009/echa-toda-lapicera/#comments Sat, 14 Nov 2009 14:10:05 +0000 admin http://www.madmaking.com/?p=36 “Hecha toda en lapicera” — Tout est fait au stylo. Une opération Bic par Camara/TBWA Montevideo.

]]> http://www.madmaking.com/2009/echa-toda-lapicera/feed/ 1 http://www.madmaking.com/2009/echa-toda-lapicera/ Gap Sprize http://feedproxy.google.com/~r/madmaking/~3/nMMApofS43c/ http://www.madmaking.com/2009/gap-sprize-making-of/#comments Sun, 08 Nov 2009 22:46:15 +0000 clement http://www.madmaking.com/?p=30 Very nice action by Gap, held at Robson Street, Vancouver.

Agency : Cossette
source : youtube

]]> http://www.madmaking.com/2009/gap-sprize-making-of/feed/ 0 http://www.madmaking.com/2009/gap-sprize-making-of/ Don’t Text and Drive http://feedproxy.google.com/~r/madmaking/~3/hWNkqy5zDzo/ http://www.madmaking.com/2009/dont-text-and-drive/#comments Sun, 04 Oct 2009 12:16:15 +0000 clement http://www.madmaking.com/?p=19 The clip has been viewed more than 2,700k times in just 3 months, and here is the making of. This one is about FX, and you’ll see that even the if it remains a making of, it does transmit the message of PSA, the advertiser.

FX by Zipline Creative
Budget :  £10k
source : great-ads

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