http://delicious.com/rexblog/magazines Items I think may be of interest to magazine wonks. 2009-07-06T11:43:04Z http://paidcontent.org/article/419-one-year-in-maghound-is-not-exactly-time-inc.s-best-friend rexblog Quote: Time Inc. has a major campaign set to go once it feels the service is up to par, with plans that include a word-of-mouth campaign, a wider direct-mail and e-mail promotion and some more banner ads. magazines 2009-07-06T05:46:52Z http://www.nytimes.com/2009/07/06/business/media/06vogue.html?_r=1&src=linkedin rexblog Gist: The story's about Vogue and is, frankly, not that interesting -- I just wanted to write that subject line. magazines 2009-07-05T12:15:33Z http://sethgodin.typepad.com/seths_blog/2009/07/everyone-else-reads-it.html rexblog Gist: The internet eliminates the friction and the barriers that made it natural for there to be just a few media outlets per sector. This change led to an explosion in choices. But as things settle down, we're busy searching for the thing that 'everyone else' who matters reads.The moment 'everyone else' stops reading Conde Nast magazines or Publishers Weekly or other trade journals, they fold. It'll happen almost overnight, because reading them in isolation, without a connection to the community just isn't worth it. magazines 2009-07-02T03:01:57Z http://www.foliomag.com/2009/hammock-builds-social-network-snap-conference rexblog It's great to see Folio: Magazine publishing the kind of story I'm sure its audience can't get enough of -- a case study about a recent Hammock project. (Filed under: Shameless linkage to article quoting me.) magazines hammock publising 2009-07-01T04:10:02Z http://sethgodin.typepad.com/seths_blog/2009/06/malcolm-is-wrong.html rexblog In the Free vs. Paid debate, Seth is clearly on the Free side. magazines 2009-06-27T23:31:04Z http://springwise.com/media_publishing/starwoodzinio/ rexblog Question: Will we get to see what percentage of Starwood guests download more than five magazines? Why five? I think 2-3 magazines would be a trial -- 5 would mean they like it. magazines 2009-06-23T23:52:29Z http://www.buzzmachine.com/2009/06/22/oh-to-be-the-economist/ rexblog Quote: The problem for the rest of the industry is that they can’t all break the rules as The Economist does because they’re just not that good. You have to be great to the The Economist or Apple and if you fall short, you fall all the way. And staying great is constant work. magazines 2009-06-22T02:08:16Z http://www.foliomag.com/2009/readers-digest-memo-were-not-shifting-conservative-direction rexblog You remember the other day when the New York Times said being patriotic and religious and "basic" was "right of center" in Middle America? The Readers Digest thought it was a strange article, as did I. magazines 2009-06-22T02:02:31Z http://www.wtop.com/?nid=600&sid=1700628 rexblog Of course, you can get busted doing it: "Anna Maria Faris was arrested after U.S. Customs officers seized 222.9 grams, about a half a pound, of marijuana in 86 packets that were concealed inside a newspaper wrapped bundle of Der Spiegel magazines." magazines 2009-06-22T01:58:34Z http://www.variety.com/article/VR1118005184.html?categoryId=21&cs=1 rexblog Observation: When he writes that Time magazine staffers churn out 25 articles a day for the web, first I was impressed. Then I realized he didn't mean that "each writer" churns out 25 articles -- but that the entire staff churns out 25 articles. Heck, at a website like TechChrunch, each writer posts 25 articles by lunch. magazines 2009-06-22T01:51:51Z http://www.sltrib.com/ci_12650383?source=most_viewed rexblog I'll save you from a wasted click. The headline is this thunderbolt of wisdom: Preseason magazines not always accurate magazines 2009-06-22T01:49:25Z http://www.huffingtonpost.com/jarvis-coffin/conde-nast-research-tells_b_218491.html rexblog Gist: Urgent memo to media buyers: Eyeballs, repeat, eyeballs don't buy stuff. People buy stuff. advertising magazines 2009-06-19T03:26:10Z http://www.nytimes.com/2009/06/19/business/media/19readers.html?src=linkedin rexblog Observation: I love it when the New York Times attempts a guess the precise ideological location of middle-America, and thus, what "right of" that is. Says the CEO about the new (old) focus on the magazine: "It's traditional, conservative values: I love my family, I love my community, I love my church.” I hope that's not the definition of "Right of Middle America" because some of my liberal friends who do all those things will be upset to learn they are right of Middle America. magazines 2009-06-17T04:24:48Z http://jgordon5.typepad.com/blog/2009/06/message-to-publishers-social-media-is-now-your-business-.html rexblog Quote: "Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway....companies are now viewing social media as a primary tool of customer engagement, enabling lead generation, immediate customer contact, and customer interaction. socialmedia publishing magazines 2009-06-15T15:27:42Z http://www.paidcontent.org/entry/419-businessweek-readies-another-site-redesign-with-e-paper-paid-version/ rexblog My take: Is it news anymore when a website is redesigned? P.S. I believe BusinessWeek understands conversational media more than any other general business media company. magazines