Whether you’re looking to preserve a cherished vehicle or enhance its performance, Unit-11 combines craftsmanship with the latest technology to deliver results that exceed expectations.

Detailing & Paint Correction

Our detailing service is the foundation of everything we do. Using a multi-stage process, we eliminate swirl marks, scratches, oxidation and other paint imperfections to restore your vehicle’s finish to better-than-new condition. We offer:

• Multi-stage machine polishing
• Paint enhancement and correction
• Engine bay, interior, and wheel detailing

Explore detailing services: https://unit11.co/

XPEL Paint Protection Film (PPF)

We are official installers of XPEL’s industry-leading self-healing PPF. Designed to protect against stone chips, scuffs, scratches and environmental damage, PPF is a must for high-value or frequently used vehicles.

• Track packs and full coverage
• Gloss and stealth finishes available
• 10-year manufacturer warranty

Learn more: https://unit11.co/paint-protection-film-kent/

Ceramic Coating

Protect your paintwork with a long-lasting ceramic coating that bonds to the surface and delivers enhanced gloss, UV resistance, and hydrophobic properties. Ceramic coatings are available as standalone packages or in conjunction with our detailing and PPF services.

• High-gloss finish and easy maintenance
• Long-term protection against contaminants
• Suitable for paint, glass, wheels and trim

View ceramic coating options: https://unit11.co/ceramic-coating-kent/

Car Body Repairs & Paint

Our fully equipped bodyshop handles everything from minor scuffs to full resprays and restorations. We use cutting-edge tools and paint-matching technology to guarantee flawless finishes every time.

• Bumper and panel repair
• Insurance-approved bodywork
• Full classic and modern resprays

Car bodyshop info: https://unit11.co/car-body-repairs-kent/

Performance Upgrades & ECU Remapping

Unlock the full potential of your engine with our tailored remapping and upgrade services. Whether you’re after sharper throttle response, more torque, or improved fuel economy, our solutions are backed by dyno-proven results and manufacturer-safe protocols.

• Stage 1, Stage 2 and custom remaps
• Cold air intakes, exhausts and suspension mods
• Diagnostics and performance tuning

Start your upgrade: https://unit11.co/product/stage-2-remap/ or https://unit11.co/ecu-remapping-kent/

Manufacturer Approved Vehicle Servicing

Keep your car running smoothly with our dealer-level servicing for all major makes and models. We use OEM or better-grade parts and provide full digital service history updates.

• Interim and major services
• EV and hybrid servicing
• Diagnostic fault finding and repairs

Book your service: https://unit11.co/vehicle-servicing-kent/

Classic Car Restoration

We are passionate about preserving automotive heritage. From barn-find to concours-level restoration, our team provides in-house fabrication, bodywork, paint and trim restoration.

• Pre-war to 90s classics
• Chassis and metal fabrication
• Period-correct or restomod finishes

See our restorations: https://unit11.co/classic-car-restoration/

Unit-11

Based in Gillingham, Kent, Unit-11 is not just another garage. We’re a state-of-the-art car care and automotive customisation centre offering a truly comprehensive service under one roof. From meticulous detailing and advanced Paint Protection Film (PPF) applications to race car builds and full classic restorations, we cater to everyday drivers, collectors, enthusiasts and racers with the same level of commitment and precision.

Whether you’re looking to preserve a cherished vehicle or enhance its performance, Unit-11 combines craftsmanship with the latest technology to deliver results that exceed expectations.

Detailing & Paint Correction

Our detailing service is the foundation of everything we do. Using a multi-stage process, we eliminate swirl marks, scratches, oxidation and other paint imperfections to restore your vehicle’s finish to better-than-new condition. We offer:

• Multi-stage machine polishing
• Paint enhancement and correction
• Engine bay, interior, and wheel detailing

Explore detailing services: https://unit11.co/

XPEL Paint Protection Film (PPF)

We are official installers of XPEL’s industry-leading self-healing PPF. Designed to protect against stone chips, scuffs, scratches and environmental damage, PPF is a must for high-value or frequently used vehicles.

• Track packs and full coverage
• Gloss and stealth finishes available
• 10-year manufacturer warranty

Learn more: https://unit11.co/ppf-installer/

Ceramic Coating

Protect your paintwork with a long-lasting ceramic coating that bonds to the surface and delivers enhanced gloss, UV resistance, and hydrophobic properties. Ceramic coatings are available as standalone packages or in conjunction with our detailing and PPF services.

• High-gloss finish and easy maintenance
• Long-term protection against contaminants
• Suitable for paint, glass, wheels and trim

View ceramic coating options: https://unit11.co/ceramic-coating-kent/

Car Body Repairs & Paint

Our fully equipped bodyshop handles everything from minor scuffs to full resprays and restorations. We use cutting-edge tools and paint-matching technology to guarantee flawless finishes every time.

• Bumper and panel repair
• Insurance-approved bodywork
• Full classic and modern resprays

Car bodyshop info: https://unit11.co/car-body-repair/

Performance Upgrades & ECU Remapping

Unlock the full potential of your engine with our tailored remapping and upgrade services. Whether you’re after sharper throttle response, more torque, or improved fuel economy, our solutions are backed by dyno-proven results and manufacturer-safe protocols.

• Stage 1, Stage 2 and custom remaps
• Cold air intakes, exhausts and suspension mods
• Diagnostics and performance tuning

Start your upgrade: https://unit11.co/product/stage-2-remap/

Manufacturer Approved Vehicle Servicing

Keep your car running smoothly with our dealer-level servicing for all major makes and models. We use OEM or better-grade parts and provide full digital service history updates.

• Interim and major services
• EV and hybrid servicing
• Diagnostic fault finding and repairs

Book your service: https://unit11.co/vehicle-servicing-kent/

Classic Car Restoration

We are passionate about preserving automotive heritage. From barn-find to concours-level restoration, our team provides in-house fabrication, bodywork, paint and trim restoration.

• Pre-war to 90s classics
• Chassis and metal fabrication
• Period-correct or restomod finishes

See our restorations: https://unit11.co/classic-car-restoration-kent/

nterior Restoration & Leather Repair

We are Kent’s main installer and supplier for GEIST leather repair products. Whether it’s worn bolsters, discoloured seats or torn stitching, we restore interiors to showroom condition.

• Leather recolouring and re-connolising
• Dashboard, console and trim repairs
• Smoke, mould and odour treatments

Interior services: https://unit11.co/leather-repair-kent/

Alarm, Tracker & Tech Installations

Protect your vehicle with insurance-approved alarm and tracking systems. We also install audio upgrades, dash cams, reverse cameras and other vehicle tech solutions.

• Ghost immobilisers
• CAT 5 / CAT 6 trackers
• Reverse sensors and parking cameras

Get protected: https://unit11.co/car-tracker-installation-kent/

Custom Builds & Styling

From subtle OEM+ enhancements to full wide-body kits, our customisation services blend design flair with motorsport-grade engineering. Every build is one-of-one.

• Bodykits, de-badging and de-chroming
• Suspension and brake upgrades
• Wheel refurbishment and colour changes

Styling & mods: https://unit11.co/custom-car-builds-kent/

Why Choose Unit-11?

With a 12,000 sq ft purpose-built workshop, full in-house team and a relentless commitment to quality, Unit-11 is the trusted partner for clients who demand the best. Our integrated approach means we control every aspect of the process, from diagnostics to final polish.

We treat every project – whether it’s a paint correction, a race car build, or a ground-up restoration – with the care and pride we’d give our own cars.

Unit-11 | Gillingham, Kent
https://unit11.co

The post Discover the Full Range of Automotive Excellence at Unit-11 appeared first on Magpie.

1. Design

The landing page design is essential, and it is likely that this is the page which the majority of your potential customers will see first. It is essentially your shop window, so it is vital that the design creates a brilliant first impression. Aim to keep the design simple, display a wide range of your products and make sure you have a well-positioned search function.

2. The psychology of colour

Choosing colours based on the psychology of your customers can encourage visitors to engage with more products on your website. For example, black and silver will give the site a luxury feel, whereas red will command attention and excitement.

3. Search engine optimisation

To encourage visitors to your eCommerce website you need vast amounts of organic search traffic. To boost search engine optimisation for your website, ensure your content is detailed, relevant, unique and avoid stuffing too many keywords into the text.

4. The loading speed

If your site is slow, it is likely visitors will leave and visit a faster loading competitor’s site. As an increasing number of people invest in the latest smartphones, more people will be accessing your device from different devices with varying network speeds. An easy way to boost the loading speed of your website is to compress your product images, this will guarantee a great ratio between photography quality and speed.

5. The checkout process

Once you have successfully encouraged a potential customer to add products to their basket, it is essential that there is nothing in the way which could hinder the checkout process. Ensure your website accepts all popular payments methods and that your postage prices are low yet fast. The process should be as simple as possible, by only asking for essential information without lengthy forms.

As a specialist eCommerce consultancy, we are able to design a website which guarantees to position your business in the spotlight. For more information please contact our team.

The post How to ensure your eCommerce business stands out from the competition appeared first on Magpie.

1. Develop A Voice For Your Store

Personality is one area that eCommerce stores struggle to compete with content-based online businesses. To make your store truly stand out, it’s important to develop a brand voice, and blogging is a really effective way to do this.

2. Attract Traffic From New Sources

Basically, the more pages you have on your store, the easier it will be for the internet to find the pages and purchase from your store.

3. Enhance Your SEO efforts

Search engine traffic is extremely profitable for online businesses. However, you need to deliver what the search engines are looking for which is basically useful and well-written content. Whenever eCommerce stores begin to implement blogging into their regular marketing strategy in a way that focuses on search engine traffic, they often find that the traffic coming into their store rises significantly.

4. Create An Effective Call to Action

When you begin to blog, you are creating new ways to tap into a customer’s mind in ways that most eCommerce stores don’t do. As visitors are reading the useful content on your blog, you’ve got their attention, which gives you the ability and power to guide them to wherever you want them to go, which is usually various product pages. On these pages you can use call-to-actions, and since you’ve got their attention, consumers are more likely to fulfil that desired next move.

If you’re interested in eCommerce consultancy to enhance your eCommerce store, then get in touch with us today to see how we can help.

The post 4 Reasons Your eCommerce Store Needs A Blog appeared first on Magpie.

This is particularly annoying when you have a website that is getting good traffic, only to realise that you’re losing too many of your sales at the last hurdle.

You’re certainly not alone in this. In fact, the estimate is that ecommerce merchants lose around £46 trillion globally as a result of abandoned shopping carts. A figure which grew massively when people starting shopping using mobiles.

A good customer experience

Much of the work to reduce the number of abandoned shopping baskets comes down to a good partnership with your ecommerce developers. There needs to be a constant process of measuring and building the effectiveness of your customer experience.

Are site visitors enjoying smooth navigation and quick loading times? Clearly, a clunky or overwhelming ecommerce site will result in potential customers losing patience and shopping elsewhere.

Making payment pages easy

One of the biggest reasons people select items and then fail to complete the transaction is coming across pages for checking out and paying that are too complex.

Millennials like to know they are enjoying a high level of security and privacy. However, they also want their buying experiences to be quick, easy and “personalised”. Having lots of tick boxes and things to click on will result in lost patience.

A telephone sales line with a real person to answer queries is also helpful.

Delivery issues are responsible for a large number of incomplete ecommerce transactions. Do your product profiles make your delivery schedules and terms clear?

If a customer gets to the checkout and finds that a product will take a long time to arrive or comes with a hefty delivery charge, they click away.

Grabbing attention from “window shoppers”

Just as with high street stores, ecommerce retailers will always have a large number of “window shoppers”. Site visitors put things in their online basket while they browse and consider. Then they move off without completing the transaction.

This is where you need a creative ecommerce design agency who can suggest ways to build impact and create compelling reasons to buy.

This could include exit pop-ups with discounts and added value offers for example.

For ecommerce consultancy that drives traffic all the way through to payment, contact Magpie.

The post How to avoid abandoned ecommerce shopping baskets appeared first on Magpie.

1. Meaningless “chat” is soiling your pages

Formerly “popular” words such as “market-leading”, “world-class”, and “innovative” are used so frequently they have almost lost their impact. Now they tend to just fill a space without adding anything meaningful. Play devil’s advocate and consider each sentence. Ask, “What does this mean?” – if you don’t know the answer right away, then switch it up. Meaningless words and phrases tend to distract your readers, whereas figures and facts increase your credibility.

2. A lack of personality

Lots of eCommerce websites sound like what they are: a big corporation without a heart. They don’t engage, connect or sell the value of the products and services they are offering. The problem with that is, most people don’t like chatting with a faceless corporation or ringing a bland, unhelpful call centre. So, why create copy that sounds dull and unapproachable?

In order to connect with your readers, a hint of personality on your eCommerce site is all you need. Consider your tone of voice and who you are writing for. Try to visualise your buyer and consider how you would talk to them in a real-life scenario. Try to sound down-to-earth and human, as that’s how you engage with potential customers.

3. You edit in less than 10 minutes

A professional copywriter doesn’t write in one go. They plan, write and edit. Imagine you are talking with your favourite customer, then read your copy aloud. Are you boring your favourite customer, or are they laughing at your witty phrases and text? Always re-write your copy until you’re able to persuade your favourite customer to buy your service or product.

These are three copywriting eCommerce mistakes that you can avoid to help grow and enhance your online store. If you’re interested in a top quality eCommerce design company who can assist you with all your eCommerce needs, then get in touch with us today.

The post eCommerce copywriting mistakes to avoid appeared first on Magpie.

Promoting your products

If you sell via eCommerce, there’s no doubt that promoting what you sell is just as important to your business as your eCommerce platform itself. Social media is inherently an aesthetic form of advertising, so when it comes to showing off your products, what they can do and how they do it, being visually appealing is a must. Any advertising you use should be kept on-theme, and perfectly match the aesthetics of your brand and website.

A connected product range

A thematic design is also important when it comes to promotion. By using matching layouts, designs and even styles of copy, you can easily link your products together under one brand, and connect them to your company. Think matching backdrops or backgrounds, similar lighting and even match music on video content to make your brand more aesthetic than ever before. The key is to make customers instantly recognise your brand, from packaging to advert style, wherever they see it.

Make purchasing attractive

Once you’ve got potential customers onto your website, the aesthetic requirements don’t end there. With modern consumers looking for style and appeal in web design as much as they are functionality and ease of purchase, it’s just as important to have a strong aesthetic on your website as with your advertising. Opting to use Magento design for your site can combine that need for style with a functional platform, ensuring the best of both worlds.

If you’re looking to improve the aesthetics of your business, encourage eCommerce sales or just looking to improve user and owner experience, then an expert eCommerce consultancy business might just be what you need to improve your sales, increase your versatility and improve your functionality. Contact us today to find out more about how we can help your eCommerce brand to thrive.

The post 3 ways aesthetics are key to gaining an eCommerce audience appeared first on Magpie.

Twitter

Twitter videos are limited to 30 seconds and are ideal for brands that want to engage their customers more. One of the main benefits of Twitter is that it offers live video with Periscope. On the other side, it can be a challenge to target specific demographics on Twitter. Therefore, it is not the best platform for your videos if you want deeper insights into your audience.

Instagram

Instagram videos last up to 60 seconds. Instagram also attracts a young audience, and it is owned by Facebook, which means you can utilise a lot of the same paid ad data and segmentation options that are available on Facebook. On the down side, Instagram does not have a lot of room for links and ‘next steps,’ and it is hard to direct viewers away from the app and to your website. Therefore, it is not suitable for brands creating long-form content, but it is perfect for brands that want to target millennials and show the human side of their eStore.

Facebook

Facebook is an excellent place for consumer engagement and for posting awareness videos. The cons of Facebook are that there is no easy way to embed CTAs and if something is posted on Facebook it is virtually invisible to the outside world. It is, therefore, not suited to those looking for more engagement and to build a fan base, but it is ideal for brands looking to boost their reach or make the most of live videos.

Hopefully, you now have a better understanding regarding the use of video on different social media platforms. From Instagram to Facebook, video can be used across all social media accounts, and there are pros and cons of each one. The best thing to do is to work alongside an eCommerce design agency to determine the right strategy for you. Contact Magpie today for more information.

The post Advertising your products through videos on social media appeared first on Magpie.

1. Don’t hide from the competition

We always see competition as a threat, but they should instead be a source of motivation, and inspiration. Check out what your competition is doing, and search for ways to do it better. If your business can offer something different, then you’re already off to a thrilling start!

2. Offer something different

When people land on your website via a search engine, there is a very small window in which they will consider whether they decide to purchase from your website or not. It’s that period of time that you’ve got to grab attention. Offer a discount that’s attractive enough to get people hooked on your business. If you wish, you can even go beyond discounts by offering something innovative that has the potential to trigger emotions. Don’t forget to monitor how successful your discounts or offers are too. If your click-through rate isn’t high, then switch it up and try something new. Google Analytics is a free tool that will help you track your success.

3. Create trust

We cannot underestimate the power of trust when it comes to maximising conversions. After all, the transaction is based on trust. So, if you don’t have trust in place, then the chances that customers will order from you are slim. You can build upon this trust by incorporating security features and making customers aware they are in place by using security logos and SSL encryption.

By simply following these three great tips, you’ll be off to a great start in increasing your eCommerce store conversions! If you’re interested in more tips and tricks on making a success of your eCommerce store, then get in touch with the experts today, or check out our blog for more information.

The post 3 tips for maximising conversions on your eCommerce store appeared first on Magpie.

1. Photography and copy

If you’ve taken the time to have a professional, customised website built to your specifications, it’s important not to devalue it with generic stock imagery and poor content. Use high-resolution images and ideally have a suite of bespoke photos taken for your business proposition. Keep images at the same size ratio for visual consistency. With copy, use a copywriter to create high-quality, SEO friendly and engaging content and keep it simple. Update your images and content regularly according to a plan for the best results.

2. Tone of voice

ToV is a key driver of any business brand, so think carefully about how you want to come across. Avoid a loud ‘shouty’ style which will always sound over-the-top. Be friendly, clear and to the point, without resorting to superlatives or empty promises.

3. Contact details

Clear access to a customer support team, with different avenues for obtaining their support, builds trust with your customers and demonstrates that you are a legitimate business.

4. Transparent policies

Make sure you have a strong, legally compliant policy for returns, exchanges, deliveries, cancellations and so forth and aim to make them as customer friendly as possible. Again, this demonstrates that you are a customer-oriented business with quality at the heart of what you do.

5. Personality

A good ‘about us’ page and some personality will help your site to become memorable. Show photos of your team, images of happy customers and integrate your social media feeds for live, customer-driven content alongside your corporate blog. Look for opportunities to convey your human values so that your customers see your business as a people-led enterprise, rather than an automated digital platform!

6. Secure payment

This is absolutely key. Leading payment providers provide PCI compliance and SSL certificates. Offer a range of options to pay, including credit cards and PayPal. This gives your customers options. Flag up your commitment to security to build that peace of mind.

Follow these tips and you’ll start to see your ecommerce success grow!

The post Easy ways to build trust on your ecommerce store appeared first on Magpie.

Considering what to say

Facebook is, and you might just have heard the phrase before, a ‘social’ media! Therefore, your page shouldn’t simply be a series of postings about your products and how great they are, special offers currently available, and the like. Instead, aim to join the ‘social’ aspect – hold a conversation. You might offer valuable tips which relate to readers’ needs as well as your products. You could highlight genuine problems where your products can be part of the solution.

Where it’s practicable, and customers allow, look to tell real stories where your products have been the star in that customer’s world. Appreciate that one of the key aims of social media posting is to present content that those reading are likely to want to share with others.

Considering when to say it

Too-frequent postings, or those on a strictly regular schedule, can lead to people starting to tune-out the messages, with sub-conscious thoughts of ‘them again’. Referring to the previous point, your posts should also show variety rather than simply being the ‘same-old same-old’.

Considering how to say it

Your Facebook posts should be pitched to meet the knowledge and understanding of your audience. In most cases, it’s fair to say that your technical appreciation of your products will be greater than that of those who read the posts, so be careful of unexplained jargon and the like. Confusion doesn’t tend to lead to a positive response! If there are valid reasons for using some ‘technical guff’ then add a simple explanation in brackets. These are great for presenting information in a way that seems to say: ‘Just in case you don’t know…’

How can we help?

Social media is just one of so many aspects of effective online business behaviours covered by our ecommerce design agency and consultancy team here at Magpie. To talk about the above, or any other aspect of your business, please contact us now for an obligation-free chat.

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