Software Outsourcing - Internet Marketing - Website Development

Technology in Sports

Administrator — Mon, 16 Jan 2012 10:21:59 GMT

Ever wondered what people sitting on the sidelines of sporting events, be it Cricket, or soccer or american football or hockey are doing clicking away on their laptops. In most cases these people seem more agile and more active on their computers than what most players on the field are.

In simple words what these people are doing is recording the match and placing pointers across the different actions taken by players. So, in the case of cricket, one person would be tracking the batsman and one person would be tracking the bowler. Every ball would be tracked as a separate instance and every stroke played by the batsman would be tracked as a separate instance too.

The benefit of doing the above comes when you do the playback. You can evaluate specific actions and time frames in the games rather than having to redo the entire drill of watching the match over and over again. After all, it is no hidden secret that while you are watching the game and taking notes, it is more efficient and productive rather then relying on your memory's retention power and statistically speaking, teams and countries using this system are improving at a far higher rate compared to the ones which are not taking advantage of technology.

MAG has been fortunate to develop one such system for a MAC platform for one of the largest video editing software company. The development has given us an insight into how software can be expanded to be useful in other industry verticals as well.

If you are looking for an innovative software to increase work productivity and your revenues, please get in touch with us at contact@mag-corp.com and we can explore possibilities to give you an edge over your competition.

Importance of Content - Relevant Content in Online Marketing

Administrator — Wed, 28 Dec 2011 09:37:34 GMT

So over the numerous years that we have done SEO and Online Marketing, now Social Media Marketing also, we have always emphasized the importance of content on the websites. Gradually we added blogs and forums to increase visibility and also to add content around the main business model of the client. We used to get a lot of traffic with people visiting from all parts of the globe and actually showing interest in the different pages of the website. However, with the advancement of Google Analytics and other such tracking tools, we realized that the ratio between the number of visitors of the website and the conversions used to drop depending on the entries made in the various blogs and forums and also depending on the kind of entry made. I am not saying that we used to blog about automobiles for our client in the textile vertical or vice versa, but i am saying that we never used to always be very focused on the actual product, reason being, targeting a wider base with the aim of generating awareness and eventually interest.

Now with the increasing importance and existence of social networks and also the numerous changes made by Google and other search engines (obviously not documented) we have realized that content is only beneficial and important if it is very relevant and points towards the exact specifics of what it is meant to do. This also includes a target market and segment analysis. You can obviously still take the old approach and try and tap everyone to show impressive site numbers, but we at MAG are more focused on results and conversions. It is surprising for us to see how many other companies do not even disclose this fact to their clients, with their month end reports showing the number of entries made, but nowhere do they mention or co-relate the impact an entry made to an increase or a decrease in traffic from the source.

We welcome all to get in touch with us at MAG Studios and understand how the sensible and intelligent method of doing online marketing activities can help you grow faster and spend less, eventually increase your revenues online.

Social media marketing: Using twitter to your advantage!

Administrator — Mon, 19 Dec 2011 12:30:09 GMT

Social media marketing is the latest trend in the world of online marketing. Indeed, it has proved to be a very successful tool and is gaining popularity at an accelerating rate. The most recent example of Social media marketing success is the famous ‘kolaveri Di’ song which got famous not very long after it hit the internet. http://www.youtube.com/watch?v=YR12Z8f1Dh8

Most people struggle with which social media platform to choose for their marketing purpose, but the best way is spread your marketing horizon and be present everywhere; on every social media site. Twitter is one popular and efficient marketing hub and it is being used by businesses all over the world. It can help You reach out to customers all over the world as almost everyone is on twitter. Whatever happens in the virtual world of twitter is talked about in the real world, outside the computer screens. Many tweets make headlines of newspapers and magazines, they are talked about on radio and television shows, in television commercials etc. You can not just market and promote your business on twitter, but also communicate with your customers. This way you can maintain your relationship with customers and retain them forever.

Twitter is a valuable marketing tool only if you use it wisely and intelligently. The success of your social media marketing depends solely on your strategy. It is a time consuming method but its results are effective. You can tweet about your product, new offers or anything related to your product and you will experience an exponential amount of retweets by your customers and potential customers, resulting in a far higher reach. People also visit the website if they like the post.

You must be a part of twitter as a person, not as a brand; this will help you connect with people more easily. Follow only relevant people and do not send unwanted direct messages, instead tweet and engage your audience with important and useful information and develop a relationship.

You can also measure the buzz about you on twitter. Know what people around the world are talking about you and your product by using a simple tool called ‘twitters search tool’. It can help you get a kind of feedback on your product and company; you can see what is being talked about regarding you. Also, it can show you if there is a lack of conversation rabout you and your company; you can then create new and interesting tweets of 140 characters and get people talking!

You can also use Tweetdeck; it is an application that enables you to tweet with individual customers, search your queries and receive notifications when someone is searching for you.

And remember, you may or may not be on twitter, but your customers are there and they are talking about you.

Maximize customer satisfaction with IVR System

Administrator — Tue, 14 Jun 2011 11:34:19 GMT

Interactive Voice Response(IVR) is a technology that enables a computer to interact with humans through the use of voice and DTMF (Dual-tone multi-frequency signaling) keypad inputs. Customers can interact with a company’s database by means of a telephone keypad or by speech recognition, after which they can service their own inquiries by following the IVR dialogue. This system can respond with prerecorded or dynamically generated audio to further direct users on how to proceed.

IVR systems set up in the network are sized to handle large call volumes. IVR system is being initiated into the automobile systems for hands-free operation. Industries that have recently entered the telecommunication industry commonly use the IVR system through which customers are made to refer to an automated attendant as an IVR.

The use of IVR lowers the cost that a company incurs by solving customer’s queries without the need of hiring a live agent, who, the company can put to work at more demanding areas of the service. It improves the customer service of the company by extending business hours to 24/7 operation. If the caller requires any further assistance, the call can be transferred to an agent. This way, agents get more time to deal with complex interactions such as customer retention, up selling, cross selling and issue resolution. It is of great use to company which receive a high volume of calls by lowering their cost and improving their customer experience. Examples of some IVR applications are telephone banking, televoting and credit card services.

IVR system helps in to identify and segment callers in Call centres, the services can therefore be tailored according to the customer profile. The caller can be given the option to wait in the queue, choose an automated service, or request a callback (at a suitable time and telephone number).

Apart from interacting with customer information systems and databases, IVRs will also log call detail information into its own database for auditing, performance report, and future IVR system enhancements.

Survey organizations can use IVR for asking more sensitive questions where the investigators are concerned that the person responding might feel uncomfortable giving these answers to a human interlocutor.

Voice-Activated Dialing VAD) IVR systems are used to automate routine enquiries to switchboard operators , and are used in many hospitals and large businesses to reduce the caller waiting time. Hospitals and clinics use IVR system to allow callers to obtain data relatively anonymously. People can get anonymous access to their test results, thereby avoiding any embarrassment of sensitive information or test results.

IVRs are used for televoting on television game shows, which can generate enormous call spikes.

Tap the Functioning of BPO Agents Effectively with the Help of Interactive Dashboard Accountability Tool (iDAT)

Administrator — Wed, 30 Mar 2011 14:38:52 GMT

The Call centre operations need the tracking data to measure several issues and keep a better track of the calls and the response. These call centers have switches through which the availability and activities of specific agent(s) can be tracked easily and effectively. The Technical or Operation Team management bodies use these details to devise suitable strategies. These data can provide a general picture but they are not able to provide a deep or useful insight of the strategically important 3 P’s concerning the tele-calling agents, these are Presence, Performance and Productivity.

The raw data availed through the switches is not compatible enough to measure the key performance indicators and this is where iDAT or Interactive Dashboard Accountability Tool can find its application. Squeezing such information from the raw data can be a cumbersome task for the operations team. iDAT helps in cleansing, processing and then analyzing through the ETL ( Extract, Transform and Load) technology. This helps in formation of Agent Level Dashboards through which suitable actions can easily be taken. These dashboards are capable of showing the related performance evaluation data in a systematic and organized manner. The team leaders and the operation managers can easily gain the idea regarding the 3 P’s through the data presented on these dashboards.

They can also gain valuable insights into other relevant metrics like schedule adherence, occupancy rate and average handling time. With the easy availability of these indicators the call centers can devise successful strategies of customer handling and make their unit more productive.

Contact Us to know more about our iDAT related OR Call us at +91-9910070501.

Rise and rise of Salesforce.com’s Development Platform in the Cloud Computing Market

Administrator — Wed, 30 Mar 2011 13:27:54 GMT

Salesforce.com has seen an intense growth in the demand of its several cloud computing products including its most popular CRM (Customer Relationship Management)software along with the concerned development platform i.e. Force.com. The CRM has created its own niche amidst intense rivalry with some technical biggies like SAP, Oracle, IBM and Microsoft.

Force.com has been one of the most sought after development platforms for the subsequent development of custom business applications by several IT departments of large and medium-scale corporate houses and it has also opened doors of immense opportunities for independent developers. One of the reasons for the popularity of Force.com can be attributed to the provision of developing applications beyond CRM applications.

Though, the cloud based CRM software provides major value propositions (almost 2/3rd at 66%), other cloud computing platforms such as Force.com, Database.com are slowly catching up with a steady growth and at present, their contribution in the company’s value is 25% that is still significant. Compared to the bigwigs of Cloud-computing, Salesforce’s cloud-computing business is small but foreseeing the tremendous growth potential and revenue opportunities in cloud computing in the coming years, it seems that even a marginal presence will result in large revenue generation (considering the large volumes of businesses in the coming years).

The management of Salesforce.com has sniffed the huge opportunities in cloud computing and hence aggressive strategies have been devised to increase the market share. This is the reason that rigorous efforts are being made to popularize the cloud computing products and platforms like Force.com, Database.com, AppExchange etc. The strategy has paid off and over 100000 developers used Force.com thus creating a global customer community of 340000 developers. So, it is right time for many outsourcing firms to start planning to be a part of what seems to be the start of the journey of tremendous growth.

Essentials of Online Appointment Management System

Administrator — Mon, 21 Feb 2011 14:38:30 GMT

Maintaining a proper flow in appointments can be a tedious task for any company and hence it asks for the development and installation of a competitive online appointment management system. Appointments can be made within the company or outside it, especially with clients and customers. And if it is not managed properly then the schedules might over-ride causing redundancy and embarrassment at the last. Well, the Information Technology can chip in with the online version of the appointment that takes care of scheduling and booking for the respective appointments, managing personal appointments, and managing the relevant information regarding the workers etc.

Online appointment management system is the best way because this way people from outside the company (especially the prospective clients and customers) can fix the appointment quite easily and they might just like the ease and can finally convert. The information regarding the schedule of a person can be known and people can suitably avert or postpone the appointments if the person is busy. These all can contribute significantly in flawless management of the appointed related events.

A robust and feature rich online appointment management system can be developed by using the PHP, JavaScript, My SQL, Smarty Templating engine etc. However, before the development starts, you must clearly state the requirements, the visibility, authentication and the abstraction level, so that the concerned firm can develop the application accordingly and you can reap the associated advantages.

E-Commerce Revenue Model

Administrator — Mon, 10 Jan 2011 11:04:17 GMT

E-commerce in its infant stage (during the early nineties) relied heavily upon the structured businesses selling through the Internet. So, you had a product and you sold it to people hooked on Internet. Amazon was one of the biggest players (it still is a top contender) but the launch and wide acceptance during the wee years of 2000 completely changed the dimension of the E-commerce. New vistas were opened and more and more people realized the potential of Internet as a sound revenue platform. So, while the E-commerce revenue model was product-centric in the earlier times, it has spread its tentacles and presents multiple revue sources in contemporary times.

Selling Products: Old method still rules, but this needs an organizational set-up because of numerous core and peripheral activities. These include product storage and management, order management, shipping, and customer management. If you have good product (s) and you are ready to invest time and money then selling products is the best mode to generate substantial revenue.

Ad-placement: User-participative sites and information driven sites can earn decent money through the display adverts. Running these ads is quite easy to implement and it requires minimum investment. But this needs some smart planning and you need to be aware of the genre which draws more traffic. The pay per click is low so you need to work on increasing the number of visitors.

Affiliate Marketing: This is a growing trend as it involves decent commission. You can consider it as a hybrid between the above two because this way you are selling a product with the ease of handling the ad-placement site. All you have to do is to bring visitors and direct them to the merchant’ site, they purchase you get the commission.

Selling the digital products: You can write an e-book and sell it to the online users at lesser price. Larger volume of sales compensates for the lower price.

Sell you skills: Whether you are a doctor, lawyer, tax consultant, chartered accountant, financial consultant etc, you can always tell other about your services through your own website.

Contact Us to know more about our Ecommerce related services OR Call us at +91-09910070501 to start the process now.

Facebook Application Using Flash CS3: Creating Waves

Administrator — Thu, 06 Jan 2011 08:38:09 GMT

Facebook has revolutionized the Internet and according to the Internet gurus, this social networking platform will rule the Internet in the coming decade, just like Google did in the previous decade. In fact, it has 500 million active users as of now and the recent cash inflow by Goldman-Sachs in the tune of $500 million puts the value of Facebook at a whopping $ 50 billion in the present time. The freedom to develop Facebook applications has been one of the major causes to keep the tech geeks glued to it.

Facebook has been doing quite well in the field of Social gaming like FarmVille and others. The huge success of games has kept many flash developers quite interested in developing Facebook specific gaming applications and games, in particular. You can start developing games and other fascinatingly interactive applications using Flash CS3. Though, Adobe has launched the upgraded version like CS4 and CS5 but CS3 is still one of the most sought after platforms for developing interesting Facebook applications. Some of the robust features of CS3 include:

Easy import-ability and integration with Photoshop Files.
Support for “motion export”.
Improved skinning of components.
Enhanced Flash Video Importer.
Attractive new interface.

Magento eCommerce Development for Feature Rich Online Store

Administrator — Tue, 04 Jan 2011 08:32:59 GMT

Magento is PHP based open-source platform that has become highly popular choice for the development of e-commerce website or portals. Though there are several platforms but Magento surpasses them all because of its rich features. Let us see some of these features:

Quick and Easy Implementation: Shopping carts (one of the essential modules of an ecommerce site) can be easily integrated using the Magento platform. Moreover, there are several attractive features in the shopping cart providing comfortable experience to the users.

Strong and Large community: Being a highly popular open-source platform, Magento boasts of plenty of users and it is easy to share any problems and get a quick solution. The developers also contribute in the significant growth and refinement of the associated modules.

Transparent System: The working mechanism, further developments, and the scope are all very clearly defined and updated. Being an open-source significantly helps in keeping the entire platform highly transparent.

Traffic Support: The integrated search engine features of Magento helps the websites to draw significant traffic and an increased traffic always helps in the increased revenue for the online stores. There are very few platforms that either support SEO or have an integration of SEO which is why Magento is preferred choice for the ecommerce development these days.

Large range of plug-ins: Magento has plenty of plug-ins which can be easily integrated depending upon the custom requirements of the online store. These plug-ins provide the leverage of adding the features as and when required.

Diverse and Easy Payment Options: Users have the leverage of paying through several international currencies and payment modes. Moreover, the payment can be made quite easily which helps in a comfortable user-experience and that, in turn, helps in the increasing sales.

Cool iPad Applications

Administrator — Thu, 30 Dec 2010 10:27:17 GMT

IPad or the tablet PC from Apple has been creating ripples ever since the launch and you can get these iPad at Apple stores. Well, one of the most fascinating things about the apple products is their flexibility to run several interesting applications. We have seen in the case of iPhones and it was anticipated that there will be many interesting iPad Applications too. Here is our pick of some of the favorite iPad Applications being downloaded in large numbers. Some of these applications are available free at iTune store while others can be downloaded by paying some charges.

TweetDeck: If you are plagued by the Twitter mania then TweetDeck helps you to tweet with your iPad in easy way. This interesting application also helps you to easily manage your Facebook account. So, download this application without any charges from the iTunes Applications Library.

Wordpress: Everyone is either tweeting or blogging. If you are one who likes to share his knowledge or feelings then you can easily blog your feelings through Wordpress. This hot blogging platform has been endeared by many bloggers worldwide. Install this and you can keep blogging while on the move.

Kindle: A phenomenon in itself, this application helps you to read book on the iPad and Kindle has virtualized almost the feeling of reading a book. Surf through the 4,50,000 books from the store that include bestsellers, fictions, non-fiction, and the new releases. We will talk about other popular iPAd applications in our next post.