tag:blogger.com,1999:blog-3627763301403042332024-09-01T19:07:43.762+05:30Email Marketing Know-HowJose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-362776330140304233.post-82833926734757968492011-06-06T13:26:00.000+05:302011-06-10T16:33:21.136+05:30

Unlike this blog post subject, keep your email subject lines short, descriptive, and provide the reader with a reason to read your message further. Do not attempt to be distinctive in the inbox by using catchy words may end up your email being ignored. Keep your subject lines simple and to the point. These are tips in writing good email subject lines. Three Words to Avoid Email marketers are

Jose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.comtag:blogger.com,1999:blog-362776330140304233.post-35936540466296847672011-06-03T15:59:00.002+05:302011-06-10T16:02:16.835+05:30

It's a fact that Email marketing greatly improves customer retention, as well as helps convert interested leads into customers. However, for the acquisition of a new prospect, email marketing may not be the best method as it leads to bulk emails with unwanted promos and offers. So how do you get these "interested-in-your-product" prospects to give you the permission to send marketing emails in

Jose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.comtag:blogger.com,1999:blog-362776330140304233.post-22713901950282514642011-05-30T12:45:00.000+05:302011-06-01T12:47:37.447+05:30

Here is a quick quiz to evaluate you as an email marketer and see how much you know about email marketing. Q1 What is permission? A: Permission is when a subscriber asks to be added to an email list. Such permission can be withdrawn directly (unsubscribe, spam report) or indirectly (ignoring all messages) at any time, so senders need to continue delivering value to ensure this permission remains

Jose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.comtag:blogger.com,1999:blog-362776330140304233.post-58380110108589443872011-05-28T12:02:00.001+05:302011-06-01T12:35:18.048+05:30

It is imperative that list quality plays a major role in email marketing output. No doubt about it. Reason# 1: Your newsletter isn’t helpful As an email marketer you should know that your content has to be useful or it won’t get read. Write something useful, helpful, but avoid being self-promotional in every newsletter. Reason #2: Your message isn’t particularly compelling Your

Jose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.comtag:blogger.com,1999:blog-362776330140304233.post-73140547695450693402011-05-26T16:05:00.004+05:302011-05-26T16:08:40.994+05:30

The most important part of email marketing is not just email delivery rates or open rates or even clicks. It’s your relationship with your client. Do they value your business relationship? Do you? Are you sending them relevant and valuable content?. Do you know what your client wants or needs from this business relationship? Business relationships are like personal ones. We all have expectations

Jose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.comtag:blogger.com,1999:blog-362776330140304233.post-16720956843014184542011-05-24T12:22:00.000+05:302011-05-24T12:23:07.980+05:30

In our efforts to help you leverage the power of email marketing to work for your business we have listed some of the best practices that you MUST follow to achieve higher response from your email marketing campaigns 1.Use your corporate/business email address for FROM address. - Avoid using ISPs suchas Yahoo,Gmail. - Consistently use your domain name to build reputation overtime. - With Mail

Jose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.comtag:blogger.com,1999:blog-362776330140304233.post-45665718661002518552011-05-20T16:20:00.002+05:302011-05-24T16:31:46.551+05:30

Email marketing is about creating email, newsletter, invitation or online survey and sending to your audience at regular interval, which enables you to build strong relationship with them and make it possible to accomplish business growth. According to a study by the Winterberry Group, email marketing fetches RS.15.50 per Rupee spent. Email marketing is more effective than direct-mail campaigns

Jose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.comtag:blogger.com,1999:blog-362776330140304233.post-85949461536417515802011-05-18T13:34:00.001+05:302011-05-26T16:12:41.819+05:30

1. Permission based contact list Making uses of permission based contact list i.e. opt in or double opt in contact list enable you to achieve high deliverability and avoid the spam report by the recipients. Revive the contact list regularly to keep it clean and valid. 2. Use of unsubscribe link Don’t forget to provide for an unsubscribe link in your email. The access to unsubscribe link should

Jose Johnihttp://www.blogger.com/profile/03392186607615859969noreply@blogger.com