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	<title>MainStreet Communications</title>
	<link>http://mainstreetus.com</link>
	<description>Creative Media Collaboration</description>
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		<title>Superbowl Ads a Bargain?</title>
		<description><![CDATA[3.5 million dollars for a 30-second spot a bargain?  My first assumption was that advertiser are likely paying a premium CPM just to be among the elite being featured in the 'Big Game' that half the country was watching and talking about.]]></description>
		<link>http://mainstreetus.com/?p=474</link>
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		<title>Wait a minute!  I thought social media was free.</title>
		<description><![CDATA[A recent post on a LinkedIn group asked&#8230; “How do you justify fees to clients in an era of social media?” And you can understand the question, but when you think about it for a minute, you realize that&#8217;s social media is kind of like dirt. It&#8217;s organic &#8211; raw. It has to be prepared, [...]]]></description>
		<link>http://mainstreetus.com/?p=466</link>
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		<title>You Tube is high maintinance</title>
		<description><![CDATA[You may think you're the bee's knees, but here at YouTube we've already got a strong group of stars that drive more views, comments and engagement than you've probably ever experienced. If you want to build your audience, you'll need to play nice with them. Ignore them and they'll ignore you, but if you treat them wrong, watch out. Hell hath no fury like an iJustine scorned, FPS Russia and RatedRR have a line on some *serious* ordnance and those Shaytards are a mean little band of ankle-biters. Oh, and don't go messing with Harley Morenstein, or you'll likely end up with a chicken inside a duck inside a turkey inside a pig inside your bed. 

]]></description>
		<link>http://mainstreetus.com/?p=461</link>
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		<title>Bring on the Comics</title>
		<description><![CDATA[From the the Out &#038; About blog by By Jessica Johnson (Jul 22, 2011 at 10:36pm) The Friday festivities in Comic-Con&#8217;s largest room, Hall H, began with a dash of fanfare in San Diego. It&#8217;s hard to imagine that a man like Steven Spielberg, who has created so many films that have danced in the [...]]]></description>
		<link>http://mainstreetus.com/?p=455</link>
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		<title>Storytelling, Emotion and Meaning</title>
		<description><![CDATA[The brand has to stand for something, and it has to be real - authentic.]]></description>
		<link>http://mainstreetus.com/?p=448</link>
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		<title>Social Media: Twitter Tactics</title>
		<description><![CDATA[Relations and brand-building is the bottom line of any social media plan. But it doesn&#8217;t happen overnight, of course. It requires a sustained commitment. This goes for Twitter too. So to attract followers and boost lead generation, herfe are 12 tips for B2B marketers to excel in Twitter from Business2Community. (Read it)]]></description>
		<link>http://mainstreetus.com/?p=443</link>
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		<title>Who needs a TV?</title>
		<description><![CDATA[The ranks are swelling of those who choose to watch video online. And by 2014, the number of U.S. online video viewers will add up to 77 percent of Internet users, or 193.1 million people. That&#8217;s what the eMarketer&#8217;s forecast says. Content and bandwidth is growing, as is the number of devices which permit more [...]]]></description>
		<link>http://mainstreetus.com/?p=435</link>
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		<title>The “Lost” podcast</title>
		<description><![CDATA[Serious fans of TV&#8217;s &#8216;Lost&#8217; are gathering here and there across the country to celebrate their love of the show.  One &#8220;Cranky Fan&#8221; produces a regular podcast. On one episode of the Cranky Fanatic Lost Podcast, Lost season 6 episode 15 titled “Across The Sea” is highlighted.  The promo line for one episode says, &#8221;Things weren’t so [...]]]></description>
		<link>http://mainstreetus.com/?p=424</link>
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		<title>A new ad to Tweet About</title>
		<description><![CDATA[A race to cash in on the global Twitter phenomenon is set to be triggered on Monday with the launch of a service that attempts to replicate the highly successful search engine advertising formula that has made Google rich. Bill Gross, the Los Angeles-based internet entrepreneur who invented search advertising in the late 1990s, said [...]]]></description>
		<link>http://mainstreetus.com/?p=403</link>
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		<title>Print media must accept new role and new money model</title>
		<description><![CDATA[There is no escape from the digital challenge: online, mobile, audio and video. Newsrooms around the world not only have to strike an accord with them, but also learn to execute new strategies offering web-video, podcasting, social networking and (entertainment and information) mobile services. If modern day journalism can reinvent itself with the new tools [...]]]></description>
		<link>http://mainstreetus.com/?p=388</link>
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